
With Hannakuh beginning December 1, Shmaltz Brewing has created a fun DIY way to make your own Menorah, using beer bottles — preferably He’Brew bottles.



Art by Chris Blair.
By Jay Brooks

With Hannakuh beginning December 1, Shmaltz Brewing has created a fun DIY way to make your own Menorah, using beer bottles — preferably He’Brew bottles.



Art by Chris Blair.
By Jay Brooks
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This should give anyone who loves session beers or groups trying to keep people from getting blotto a case of apoplexy. A new law in Colorado, actually a bill amended last spring, “now requires the state to enforce license restrictions to a T.”
The law requires to-the-letter enforcement of the state’s existing beer regulations. Bars, restaurants and liquor stores can sell only beer that is above 4 percent alcohol by volume. Grocery and convenience stores are allowed to sell only alcohol with less than 4 percent alcohol by volume.
So this is coming from the C-stores and groceries trying to protect their turf of low-alcohol beer. But the consequences are absurd, and will make it essentially illegal for any restaurant or bar to serve patrons beer that’s below 4% a.b.v. According to the Denver Post’s report, Stout Opposition to Looming Limits on Selling Lower-Alcohol Beer in Taverns, Restaurants, “[t]echnically, bars, restaurants and liquor stores in Colorado should never have sold the lower-alcohol beers in the first place, though no one ever paid much attention. Their licenses allow them to sell spirits, wine and beers that fall into the ‘malt liquor’ category.”
The original purpose of the law stems from the post-prohibition period when many laws enacted to regulate alcohol tried to limit access to it. Though Prohibition was a rousing failure, temperance groups merely shifted tactics and locally many of those early laws were an attempt to make it more difficult for alcohol to flow freely again as it had prior to 1920. Colorado’s answer was to enact laws that strictly specified which products could be sold where and that’s why modern Colorado has its peculiar alcohol landscape. But until now, the law restricting beers below 4% a.b.v. in bars and restaurants was not enforced. Increasingly, convenience and grocery stores saw that as a threat to their exclusive right to sell low-alcohol beer but were blocked time and time again from doing anything about it … until now, that is.
As is often the case, following the money does lead us to the answer. It’s about business, of course. I love this quote from Jason Hopfer, a C-store lobbyist. “Either stop selling the product we sell, or let’s stop having this false delineation on beer. Let’s let beer be beer.”
Yes, let’s let beer be beer, by all means. That is the obvious solution. To do that, we’d have to do away with Colorado’s ridiculous division that brands “beer” as anything under 4% a.b.v. and anything over it as “malt liquor.” That would be best for society as a whole, for the brewers and anyone who believes drinking lower alcohol beer while out in public is a safer idea. But as you might expect, the businesses that have benefited from these state-mandated monopolies for over 75 years are loathe to level the playing field. I think it’s simply an unknown. It doesn’t appear certain who would benefit or be hurt the most if all Colorado businesses could sell any strength beer. But it would change things considerably. And change is scary.
As the Denver Post story makes clear, nobody in the effected trade groups seem particularly concerned because they believe that when the next session of Colorado’s state legislature begins in early January, that the obvious absurdity of what this law would create will be addressed and fixed. Maybe, I’ve never followed Colorado’s state politics too closely so it’s hard to know how reasonable that belief is. But surely some of the politicians who supported this amendment with the language it currently uses had to know what the actual consequences would be. That’s perhaps the scariest thing of all, that they could accept the business argument in this case, ignoring the all too obvious negative repercussions. Save the Session Beers!
By Jay Brooks

This week’s work of art is by Canadian artist Alida and is a still life she did of several beer bottles while on a trip to a family cabin over a long weekend in September of this year. As she tells it. “I had good intentions of painting outdoors, but in my opinion it was too cold so instead I chose to do a still-life.” The painting has no title, so I’m calling it Still Life With Beer Bottles.

Originally from the Yukon, Alida now lives in British Columbia. She points out the bottle at the far left is Ice Fog IPA from my friends at Yukon Brewing, with “artwork by fantastic Yukon artist Emma Barr.”
For more about Alida, check out her blog Alida’s Art. She also has a blog featuring her photography, Alida’s FSJ Photos.
By Jay Brooks

This would make an awesome gift, especially for the person who loves beer and music. Created by designer Sam Gensburg, his Southern Bells six-pack uses an ingenious design that can turn the empty bottles into a makeshift xylophone.

Says Inhabitat, “Of the things that you could do with beer bottles, this has got to be one of the most glorious. Designer Sam Gensburg has created this special packaging for beer bottles — in this example, the adorably-named “Southern Bells,” — that can be transformed into a tone-accurate xylophone. Once you’ve drunk all the beer, of course. Read on to discover more about this recycled polyphonic percussion set.”

“On the back of each bottle is a guide for musical key-making. You simply fill the bottle with water to the appropriate line, and it will produce that key when struck. With what, you ask? With special batons that come in the box– you make them with the corks from the bottle tops! The bottles can be arranged in a musical line by unfolding the six-pack. Two six-packs make a full octave.”

Sadly, there’s no information about where, or even if, this is available commercially for purchase. Searching only reveals it’s been featured a lot on DIY websites.

By Jay Brooks
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Our 44th Guinness poster by John Gilroy features Santa Claus hauling the biggest Christmas tree you ever saw and over by the reindeer there’s a bottle of Guinness, which is why the slogan for the ad is “Guinness for Strength.” But the main tagline of the ad is “Christmas Is Coming,” and through the end of the year, all of the ads spotlighted will be holidays ones.

By Jay Brooks

Friday’s ad begins the holiday season with an ad for Coors with the appropriate slogan “‘Tis the Season … To Share the Tradition.” The ad is from 1990 and is for the now retired Coors seasonal Winterfest. From here through the end of the year I’ll be featuring holiday beer ads because Coors is right, ‘Tis the Season.

By Jay Brooks
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This is interesting. A Japanese designer, Kouhei Okamoto, has created a line of laptop and other bags using recycled brewer’s malt. The bags were featured at the 2010 Good Design Expo.

By Jay Brooks

Thursday’s Thanksgiving ad is a Miss Rheingold ad from 1945. In that year, Pat Boyd was Miss Rheingold. She was the fifth woman to hold the title. Leaning on a fence with a giant turkey perched on it, she’s reading “Carving the Easy Way,” which I can only assume would make the turkey nervous. “My beer is RHEINGOLD — the DRY beer! It’s beer as beer should taste.” Happy Thanksgiving everybody!

By Jay Brooks
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I’ve known about this for a little while now, but it seemed like Thanksgiving was a good time to try to help spread the word about this project. For the Love of Beer is a film project by Alison Grayson to highlight, well I’ll let her tell you.
For the Love of Beer is a documentary devoted to the stories and the passion of the women at the forefront of the Pacific NW beer community. It’s not for feminism or equality … it’s for The Love of Beer.
Frankly, that’s something I’m very thankful for: women in beer. Beer had traditionally been a man’s world because beer was all the same, not terribly complex or diverse and didn’t add as much as it could to a food experience. Not to mention the big brewer’s advertising beginning in the Sixties became more focused on marketing to young males, alienating many women in the process. Craft beer changed all that and women have been a big part of that movement, especially in recent years. The fact that a growing number of women are brewing beer and enjoying beer is having a profound impact on craft beer and the direction it’s heading.

Have you ever met a brewer or beer geek who’s significant other didn’t like beer? They always tell the tale with a sigh of resignation. Life seems better when your partner shares your obsessions. I know I’ve told this story too many times, but before I even asked my wife of 15-years out on a date, I took her to a brewery and ordered a sampler for her. At that time she didn’t drink good beer, but because of her positive reaction to the experience, I asked her out on the spot and we’ve been happily drinking together for over fifteen years. In fact, we spent our honeymoon touring breweries in Oregon and Washington, which is the geographic subject of Grayson’s film.
You can see more of her film work at her Vimeo page for Grayson Productions. But watch the trailer of the beer documentary in progress below. The film first caught my eye because my friend and colleague Lisa Morrison is featured in the trailer and, presumably the finished film as well. That’s reason enough to support it, but then there’s also Tonya Cornett, the terrific brewer from Bend Brewing.
For the Love of Beer Trailer from Grayson Productions on Vimeo.
By Jay Brooks

Wednesday’s ad is for Drewery’s Beer with the hilarious slogan “Big D Makes The Big Difference In Fun.” Drewrys Beer of South Bend, Indiana was done in the 1950s. Drewrys was actually a Canadian brand, but for most of its history was brewed in Indiana. How about all those really happy people in what looks like the cleanest, most nondescript bar in the world. And I love the bottom, where it says “some beers are two heavy … some are too light … Big D is always just right.” A Goldilocks beer.

