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Beer In Ads #5033: Weihnachts Bock

July 24, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for Falken Schaffhauser’s Weihnachts Bock Beer, and was published in 1928. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Weihnachts Bock (Winter Bock) and shows a pair of goats butting heads with a holday candle behind them. It was created by Swiss artist Arnold Oechslin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

Historic Beer Birthday: Adolf Bremer

July 24, 2025 By Jay Brooks

schmidt-mn
Today is the birthday of Adolf Bremer (July 24, 1869-October 9, 1939). He was born in Minnesota and married the daughter of Jacob Schmidt, who had been a brewer with Hamm’s, and others. Gremer and Schmidt partner in buying the Christopher Stahlmann Cave Brewery, and in 1900 completely remodeled it turning into the iconic “Castle” brewery with the help of Chicago brewery architect Bernard Barthel. They also renamed it the Jacob Schmidt Brewing Co., and after Prohibition, it became the nation’s seventh largest brewery, and for a time Brewer was its president. The brewery continued until 1972, when the brand was bought by G. Heileman. The Castle brewery in St. Paul was abandoned and only recently was renovated into the Schmidt Artist Lofts. Today the Schmidt Brewery brands are owned by Pabst.

Here’s a very short biography from Find-a-Grave:

Businessman. Financier and president of Jacob Schmidt Brewing Company. The son-in-law of Jacob Schmidt and the father of Edward Bremer, who was a 1934 kidnap victim of the Barker-Karpis gang.

Adolf-and-Edward-Bremer
Adolf with his son, Edward Bremer.

Here’s the brewery history from the current brand website:

In 1884, Jacob Schmidt moved to St. Paul, Minnesota and purchased a half interest in the North Star Brewery located at Commercial St. & Hudson Rd. Jacob retired in 1899, turning over the operation to his daughter and son-in-law. The following year the brewery burned to the ground and a new location was immediately found. In 1901, the brewery was incorporated as the Jacob Schmidt Brewing Company and a new plant and malt house were erected next to the existing structures.

Jacob died in 1910, but the brewery continued to enjoy success until Prohibition struck. After a failed attempt at producing soft drinks, a non-alcoholic malt beverage was created and became extremely popular.

After considerable success following the repeal of Prohibition, the company continued to prosper under the Schmidt name until 1955. Most of the original buildings still stand today, looming proudly above the Mississippi River.

Schmidt beer is known as the “Official Beer of the American Sportsman”…a slogan that capitalizes on the exciting, rugged appeal of the Pacific Northwest. The quality and brewing tradition instilled by Jacob Schmidt, continues today.

And here’s the portion of Schmidt’s Wikipedia page that deals with the brewery’s namesake:

Jacob Schmidt started his brewing career in Minnesota as the Brewmaster for the Theodore Hamm’s Brewing Co. He left this position to become owner of the North Star Brewing Co. Under Schmidt’s new leadership the small brewery would see much success and in 1899 Schimdt transferred partial ownership of his new brewery to a new corporation headed by his son in law Adolph Bremer, and Adolph’s brother Otto. This corporation would later become Bremer Bank. With the new partnership the Jacob Schmidt Brewing Company was established. In 1900 the North Star Brewery would suffer a fire that would close it for good. With the new management team in place a new brewery was needed, the new firm purchased the Stahlmann Brewery form the St. Paul Brewing Co. and immediately started construction on a new Romanesque brewery incorporating parts of Stahlmann’s original brewery along with it including the further excavation of the lagering cellars used in the fermentation process to create Schmidt’s Lager Beer.

This account is excerpted from the Land of Amber Waters: The History of Brewing in Minnesota, by Doug Hoverson:

schmidt-brewery-1905-lg
The Schmidt “Castle” brewery in 1905.

Here’s a portion of a lengthier, more thorough account of the brewery’s history, from Substreet:

He came to the United States in 1865 at the age of 20 and worked in brewhouses as he moved westward. He worked in Rochester, Chicago, and Milwaukee, before coming to Minnesota, where he found a position at Schell’s brewery in New Ulm, before moving to Minneapolis’ Heinrich’s and then to Banholzer’s and Hamm’s of St. Paul.

At Theodore Hamm’s brewery, the biggest of its kind in the state, Schmidt became not just the chief brewer, but also a personal friend of the firm’s powerful owner and namesake.

Ultimately, Jacob Schmidt wanted his own brewery.

On the other end of Swede Hollow, in 1860, Edward Drewry and George Scotten founded what would become the North Star Brewery, then just called ‘Drewry & Scotten’. Though it featured a brewhouse large enough to compete with Stahlmann’s operation on the other side of St. Paul, and had adequate—though far from extensive—underground cellars to match, this brewery produced ale, not lager beer, and therefore did not compete with Stahlmann’s brand.

After changing hands several times, it was clear by the early 1880s that North Star required a talented master brewer. The owners of that humble brewery, William Constans (grocer and brewery supply dealer) and Reinhold Koch (brewer and Civil War veteran), hired Jacob Schmidt, and the former Hamm’s brewer rapidly expanded production below the bluff.

Together, Schmidt, Constans and Koch grew North Star Brewery to the point it competed directly with Hamm’s.

In a few years, the Dayton’s Bluff brewhouse became the second greatest producer of beer west of Chicago by some estimates, sending out 16,000 barrels annually as far as Illinois. In 1884, Constans and Koch decided to leave the business, thereby leaving Schmidt as sole owner. In 1899, Schmidt took down the ‘North Star Brewery’ sign and replaced it with ‘Jacob Schmidt Brewing Company’.

The next year, it all burned.

Today, all that remains of the brewery are its aging cellars, which are a part of the new Bruce Vento Nature Sanctuary in Lowertown off Commercial Street.

As he considered the cost of rebuilding, Schmidt received a proposal from St. Paul Brewing: they wanted to sell him their troubled brewery. The brewmaster accepted the offer and moved his operation into the former Cave Brewery, which had been only slightly modified since Stahlmann built it almost 50 years prior. Facilities were inadequate, but he would fix that.

Interestingly, Jacob Schmidt had all the bottles salvaged from the ruined brewery shipped to his new location. The glasses still bore the mark of the North Star brand, a large five-pointed star—a feature the brewer would ultimately opt to keep.

Stars cover the Schmidt brewery to this day, in signs and ironwork, hearkening to Jacob Schmidt’s time at, and the destruction of, North Star Brewery.

Observing the lowly state that Stahlmann’s brewery was in, Schmidt hired a rising Chicago architect, Bernard Barthel, to design a totally new complex to replace what was left of the Christopher Stahlmann Brewing Company, and St. Paul Brewing Company’s brash modifications to it.

It would be medieval on the outside, but totally modern and streamlined inside.

Soon, imposing red brick towers were rising on Fort Road, with obvious influences borrowed from feudal era castles, replacing the modest remains of Cave Brewery. Construction of Jacob Schmidt Brewing Co. was completed in 1904, followed in the next decade by its more significant outbuildings, notably ending in 1915 with the Bottling Department. Schmidt beer was some of the first to be bottled on-site in the state.

Schmidts--1000-Natural-Process-Beer-Labels-Jacob-Schmidt-Brewing-Co--Pre-Prohibition

The new brewery complex was designed to compete with the biggest brewers in the country, and it did.

When Jacob died in 1911, his brewery was an icon of the West Side and the employer of more than 200 people. More importantly, the beer continued to flow, unlike the bust that followed the Stahlmanns. Though the man himself was gone, the name Schmidt was becoming ever more prominent across the country.

cst 07217 aerial shot of Schmidt Brewery

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Minnesota

Historic Beer Birthday: Jacob Woolner

July 24, 2025 By Jay Brooks

Today is the birthday of Jacob Woolner (July 24, 1834-March 23, 1909). He was born in Szennitz (or Szeged), Hungary (although one source says Budapest) but settled initially in Vienna, Austria, where he married. In 1873, he emigrated to the United States, and ended up in Peoria, Illinois. In 1886, he co-founded the Union Brewing Co. with his brother-in-law Sigmund O. Mitler. It closed in 1920 due to prohibition, re-opening briefly as the Peoria Brewing Co. in 1934 but closed for good in 1940.

This is his obituary from his unexpected death in 1909.

Filed Under: Birthdays, Just For Fun Tagged With: Hungary, Illinois

Beer Birthday: Tony Simmons

July 24, 2025 By Jay Brooks

Today is the 61st birthday of Tony Simmons, who owned the Pagosa Brewing & Grill of Pagosa Springs, Colorado Springs, which was founded in 1996. He began homebrewing in his school locker, but later got more formal training attending the Siebel Institute. He also created the recipe for Poor Richard’s Ale in 2006 to celebrate the 300th birthday of Benjamin Franklin, and with the BA invited all members to brew it, too, and over 100 breweries took him up on it, brewing their own version of his recipe. I run into Tony from time to time at beer invents, and it’s always a fun time. More recently, in July of 2022, Tony and his wife Julie closed the brewery and retired. Join me in wishing Tony a very happy birthday.

Me and Tony in Philadelphia for CBC in 2016.
A publicity shot from Brewer Magazine.
On Capitol Hill.

Filed Under: Beers

Historic Beer Birthday: Charles F. Russert

July 24, 2025 By Jay Brooks

Today is the birthday of Charles F. Russert (July 24, 1861-July 8, 1920). He was born in Mannheim, Germany, the son of a brewer, and from him learned the family craft. When he was 17, in 1878, he emigrated to the U.S., originally finding work at a brewery in New York City. A few years later he became the brewmaster of A.J. Houghton & Co., which was also known as the Vienna Brewery, located in Boston, Massachusetts. He was still employed there when he passed away.

Here’s a short obituary of Russert from the Western Brewers Journal:

Here’s a short description of the brewery’s history from Curbed Boston:

From 1870 to 1918, the “Vienna” brewery churned. It took over the site of the old Christian Jutz brewery, built in 1857. Their Vienna lager, concocted from a German recipe, came into favor in the 1850s and ’60s and displaced the heavier English and Irish ales. This is the ONLY landmark brewery in Boston that’s protected by the Boston Landmarks Commission.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, Massachusetts

Beer Birthday: John Harris

July 24, 2025 By Jay Brooks

ecliptic
Today is John Harris’ 62nd birthday. Until a few years ago — and for a long time — John was the head brewer at Full Sail Brewing and was responsible for many of their excellent beers. He opened his own brewery in Portland, Ecliptic Brewing, but more recently made the hard decision to close the brewery. John also occasionally played washboard with the Rolling Boil Blues Band. Plus he’s a terrific person, so join me in wishing John a very happy birthday.

obf-harris
By the Celebrator booth at OBF, from left, John, Tom Dalldorf, and Fred Bowman, co-founder of Portland Brewing Co.
cbc06-03
John rocks out on washboard with the Rolling Boil Blues Band at CBC in Seattle, with Marty Jones (left) and Celebrator editor Tom Dalldorf (in the center).
DSCN2410
During a collaboration brew at Gigantic at OBF two years ago, with John and Gigantic’s Van Havig and Ben Love.
johns-daughter
John and his daughter at his 40th birthday party.
john-harris-50th
John and the same daughter 10 years later at his 50th birthday party. I’m bummed I didn’t make it to his 60th.

Filed Under: Birthdays, Just For Fun Tagged With: Oregon, Portland

Beer In Ads #5032: Oster Bock

July 23, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster is for Falken Schaffhauser’s Oster Bock Beer, and was published in 1928. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a stylized village being struck by lightning. It was created by Swiss artist Arnold Oechslin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

Historic Beer Birthday: Michael Thomas Bass

July 23, 2025 By Jay Brooks

bass
Today is the birthday of Michael Thomas Bass (July 23, 1760-March 9, 1827). He was the son of Bass brewery founder William Bass who ran the brewery from 1787, greatly increasing the brewery’s business and expanding into new markets, such as the Baltic States and Germany.

michael_thomas_bass_sr

Here’s the info on Bass Sr. from Wikipedia:

Bass was the son of William Bass, a carrier from Leicestershire, who founded the brewery in 1777. After his father’s death in 1787, Michael ran the brewery with his brother William until he took sole control in 1795. He continued to develop the Baltic trade with Russia and North Germany, exporting via the River Trent and Hull.

He extended the brewery’s operations, laying the foundations for its future success. He entered into partnership with John Ratcliff and in 1799 he built a second brewery at Burton. Following the Napoleonic blockade, Burton brewers needed another market, and Bass was one of the breweries to start brewing and exporting India Pale Ale (IPA).

Bass married Sarah Hoskins, the daughter of Abraham Hoskins of Burton and Newton Solney. Sarah’s brother, Abraham, built Bladon Castle, a folly which aroused bad feeling locally. Sarah’s great grandfather George Hayne was responsible for establishing the Trent Navigation as an active concern.

Bass died at the age of 66. His eldest son, Michael Thomas Bass continued to manage the brewery company and was MP for Derby for over 35 years. His third son Abraham Bass was an influential cricketer, known as the ‘father of midlands cricket’

MTBassI

And here’s a short biography from the Bass Family section on the Local History of Burton upon Trent website:

After his father’s death in 1787, Michael ran the brewery with his brother William until he took sole control in 1795. He continued to develop the Baltic trade with Russia and North Germany, exporting via the River Trent and Hull.

He extended the brewery’s operations, laying the foundations for its future success. He entered into partnership with John Ratcliff and in 1799 he built a second brewery at Burton. Following the Napoleonic blockade, Burton brewers needed another market, and Bass was one of the breweries to start brewing and exporting India Pale Ale.

Bass married Sarah Hoskins, the daughter of Abraham Hoskins of Burton and Newton Solney. Sarah’s brother, Abraham, built Bladon Castle, a folly which aroused bad feeling locally. Sarah’s great grandfather George Hayne was responsible for establishing the Trent Navigation as an active concern.

On Bass’s death in 1827, his eldest son, Michael Thomas Bass, Jr., born in 1799, succeeded to the brewery.

Bass_Beer

Filed Under: Birthdays, Just For Fun Tagged With: England, Great Britain, History

Beer Birthday: Jeremy Danner

July 23, 2025 By Jay Brooks

4hands

Today is the 44th birthday of Jeremy Danner, who when I met him was the ambassador brewer for Boulevard Brewing. These days he’s on the team at 4 Hands Brewing of St. Louis, though he’s still in KC. Jeremy’s a Kansas City native who worked at several bars, restaurants and breweries, working his way up to his present job with Boulevard. Given that his love affair began on his 21st birthday, that means this is his 19th beer year anniversary, too. Plus Jeremy’s an unabashed goat lover and social media diva, making him an entertaining force to be reckoned with. After several years knowing Jeremy only online, I finally ran into Jeremy in Denver and a number of times since. Join me wishing Jeremy a very happy birthday.

Untitled
Jeremy and me, finally meeting at GABF a few years back.
SAM_6299
Jeremy and Steven Pauwels, brewmaster at Boulevard Brewing at the Firestone Walker Invitational Beer Festival a couple of years ago.
SAM_6291
My wife Sarah and Jeremy at the same Firestone Walker Invitational Beer Festival.
jeremy-danner-3
A larger than life Jeremy posing with a life-size Jeremy, or is that vice versa?
jeremy-danner-4
Being served the wrong beer during a trip to Belgium. The expression says it all.

[Note: last two photos purloined from Facebook.]

Filed Under: Birthdays Tagged With: Missouri

Beer Birthday: Fergus Carey

July 23, 2025 By Jay Brooks

fergies
Today is the 62nd birthday of Fergus Carey, better known simply as Fergie. Fergie owns Fergie’s Pub in Philadelphia, Pennsylvania and is co-owner of Monk’s Cafe with Tom Peters and was also a partner in the old Nodding Head Brewery. Fergie’s always a fun person to have around and he’s as kind as soul as ever I’ve met in the beer world. Join me in wishing Fergie a very happy birthday.

Curt Decker, Tom Peters, and Fergus at the Brewers Reception Wednesday night before GABF in 2002.
tdalldorf-03
Fergie huddling up with Tom Dalldorf and his Monk’s Cafe partner Tom Peters at 2st Amendment in San Francisco.
Tom Peters, Frank Boon, Jean Van Roy, Fergie Carey and Armand Debelder
Tom Peters, Frank Boon, Jean Van Roy, Fergie and Armand Debelder at a Lambic Beer Dinner last month at Mon’s Cafe during Philly Beer Week.
monks-candinner-6
Outside Monk’s cafe: Shaun O’Sullivan from 21st Amendment, Fergie, Lucy Saunders, the beer cook, and Tom Peters, after the Canned Beer Dinner in 2007.

Filed Under: Birthdays Tagged With: Pennsylvania, Philadelphia, Pubs

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