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Beer In Ads #4813: 1876 Bock

December 5, 2024 By Jay Brooks

This year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Bock Beer, and was created in 1876 for the F. Klemm Brewery of Baltimore, Maryland. The lithographer was A. Hoen & Co., who was also located in Baltimore.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Baltimore, Bock, History, Maryland

Historic Beer Birthday: Jacob Leinenkugel Jr.

December 5, 2024 By Jay Brooks

leinenkugel
Today is the birthday of Jacob Leinenkugel Jr. (December 5, 1893-February 12, 1935). He is the son of Jacob Leinenkugel, who in 1867, along with John Miller, co-founded the Spring Brewery in Chippewa Falls, Wisconsin. In 1884, Jacob bought out Miller and the name was changed to the Jacob Leinenkugel Brewing Co. Miller Brewing Co. bought the brewery in 1988, but it continues to be managed by the Leinenkugel family.

Jacob-Leinenkugel-family-1842
Jacob Leinenkugel and his family, though I’m not sure which son is junior.

Here’s a short biography from Find-a-Grave:

Jacob Mathias Leinenkugel, son of Mathias Jacob Leinenkugel and Kathryn M Watzl was born 5 Dec 1893 in Chippewa Falls, Chippewa Co, Wis. His birth was recorded in Vol H page 219 of the Chippewa County Court House records.

Jacob was son of THE Jacob Leinenkugel of the brewery family.

He was the second of three children of Mathias and Kathryn. He became an attorney. He also served during WWI in the US Army.

Jacob went to Arizona due to health reasons and died in Tucson, Pima, Arizona at age 41 on 12 Feb 1935.

Jacob and Ethel had 2 sons: John William Leinenkugel and James Mathias Leinenkugel.

It appears that junior wasn’t too involved in brewery operations, though he may have done legal work for the business. Late in his short life, his health turned poor, and he and his family moved to Arizona for the climate, but he died not too long after the move, when he was only 41.

Leinenkugels-125th-Anniversary-Serving-Trays-10-16-inches-Jacob-Leinenkugel-Tray-1

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Wisconsin

Historic Beer Birthday: Henry Bartholomay

December 5, 2024 By Jay Brooks

bartholomay-brewing
Today is the birthday of Henry Bartholomay (1829-September 3, 1906). He was born in Frankfurt, Germany, into a brewing family. In 1850 he came to America and two years later, in 1852, he opened the Phillip Will and Henry Bartholomay Brewery in Rochester, New York. Five years later he bought out his partner, and in 1857 it became known as the Henry Bartholomay Brewery, and later was called the Bartholomay Brewing Co. The brewery survived prohibition by making ice cream, but closed a year after reopening after it was repealed, in 1934.

bartholomay-henry
This biography is from the “Rochester and the Post Express; A history of the City of Rochester from the earliest times; the pioneers and their predecessors, frontier life in the Genesee country, biographical sketches; with a record of the Post Express,” compiled by John Devoy, and published in 1895:

Henry Bartholomay, founder of the Bartholomay Brewery company, and perhaps the best known brewer in America, was born at Frankfort, Germany, December 5, 1829, and received his education at Heidelberg. His ancestors were brewers and he engaged in the brewing business at an early age, and was manager of several breweries before he attained his majority. In 1850 he came to this city and in company with the late Philip Will began brewing lager beer. The first beer from their brewery was sold December 7, 1852. The product of the plant that year was 300 barrels; it is now 600,000 barrels. The partnership between Messrs. Bartholomay and Will continued for several years, and on its termination Mr. Bartholomay organized the Bartholomay Brewery company, which is now universally known as one of the most successful in the world. The brewery is of itself a monument to its founder; situated on the east bank of the Genesee River at the angle formed by the junction of St. Paul street and Vincent place, it is the largest in Rochester, and has no superior in equipment in any part of the world. Mr. Bartholomay has every reason to be satisfied with the result of his enterprise and industry. His success in business has been most marked and he enjoys the confidence and esteem of his fellow citizens.

bartholomay-brauerei

bartholomay-apollo

And this obituary is from the “Western Brewer and Journal of the Barley Malt and Hop Trades” for 1906:

Bartholomay-obit-1
Bartholomay-obit-2
And here’s another short obituary from the American Brewer:

Bartholomay-obit
bartholomay-tray

This history of the Bartholomay Brewing Co. is from “A History of the Brewery and Liquor Industry of Rochester, N.Y.,” published in 1907:
Bartholomay-history

bartholomay-brewing-co-exhibit-ad
This image and the next two are from the 1893 World’s Fair in Chicago.

bartholomay-brewing-co-exhibit-1893

bartholomay-brewing-co

And this history of the brewery was published in “100 Years of Brewing.”

Bartholomay-brewery-100yrs
Bartholomay-poster

bartholomaybrewing

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Beer In Ads #4812: Detroit Bock Beer

December 4, 2024 By Jay Brooks

This year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Bock Beer, and was created in 1882. It’s a chromolithograph but the lithographer is not known, except that its origin is Detroit, Michigan.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, History, Michigan

Beer Birthday: Christian DeBenedetti

December 4, 2024 By Jay Brooks

wolves-people
Today is the 51st birthday of fellow beer writer and brewery owner Christian DeBenedetti. In 2011, he wrote The Great American Ale Trail and you can check out a lot of his other work online. His latest project is building a brewery on his family’s property, Springbrook Farm, and it’s called the Wolves & People Farmhouse Brewery. Join me in wishing Christian a very happy birthday.

DSCN3592
Christian with Stephen Beaumont at the Denver Rare Beer Tasting in 2013.

DeBenedetti-6
With Vinnie Cilurzo in the barrel room during a visit to Russian River Brewing.

DeBenedetti-4
With Charlie Papazian at GABF.

DeBenedetti-7
With Jim Koch at Ale House at Amato’s for the book release party for the Great American Ale Trail, during GABF in 2011.

DeBenedetti-10
In front of the brewhouse at Wolves & People Farmhouse Brewery, his brewery.

Filed Under: Birthdays, Breweries Tagged With: Oregon

Beer Birthday: Bob Brewer

December 4, 2024 By Jay Brooks

anchor-new
Today is the 76th birthday of Bob Brewer, longtime brewery rep. for Anchor Brewing. For many years, he worked from southern California, circling the country with the entire nation his territory (the only exception being the Bay Area) representing Anchor beers. More recently, he moved back to the Bay Area, but you could find him at every nook and cranny of the beer world. Several years ago, Bob retired from Anchor, although he still occasionally works a festival or does other work, like giving a great talk at my class at SSU and more recently he was working the taps for Anchor at the Lagunitas Circus. Join me in wishing Bob a very happy birthday.

Bob serving a festival-goer at the Mammoth Lakes Bluesapalooza in 2007.

Bob giving a tour at Anchor.


Me, brewer Mike Lee and Bob at the 2011 Anchor Christmas party.

cbn18-03

Bob serves up the then-new Anchor Bock to Portland beer sage Fred Eckhardt.

Filed Under: Birthdays, Just For Fun Tagged With: Anchor Brewery, California, San Francisco

Beer In Ads #4811: Ballantine Bock Beer

December 3, 2024 By Jay Brooks

This year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Ballantine & Co. Brewery of Newark, New Jersey for their Bock Beer, and was created in 1883. The lithographer was again H. Schile & Co. of 14-16 Division St. in New York City. Henry Jerome Schile was born in Germany, and emigrated to the U.S. in 1851, settling in Manhattan, which is where he opened his own print company. 

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New Jersey

Beer Birthday: Andy Klein

December 3, 2024 By Jay Brooks

monks-cellar

Today is the 55th birthday of Andy Klein, founder and brewmaster at Monk’s Cellar Brewery & Public House, located in Roseville, Cal. Andy first brewed at Sacramento Brewing in the mid-90s, then was at Beermann’s Beerworks before working as a brewery consultant for over a decade, before opening his own place six years ago, in 2013. I met Andy a few years ago and quickly realized we’re kindred spirits and I’ve enjoyed both getting to know him better whenever we run into one another and drinking his beer. Sean Paxton and I first went to his brewpub at least a year before we met, and it’s a favorite place of my son because it’s very near to the train yards in the area. Join me in wishing Andy a very happy birthday.

Andy and me at the brewery earlier this summer.
Andy-Klein-monk
Dressed appropriate as a monk one Halloween.
Peter-Hoey-Andy-Klein-Peter-York
Sacramento Brewing alums Andy, Peter York, and Peter Hoey.
Andy-Klein-2017-CBN-party
The Monk’s Cellar crew with Big Mike Moore and Tom McCormick at the Celebrator Anniversary Party in 2017.

Note: All photos purloined from Facebook.

Filed Under: Birthdays, Just For Fun Tagged With: California, Northern California, Sacramento

Beer In Ads #4810: Bavarian Beer Girl & Bock

December 2, 2024 By Jay Brooks

This year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Bock Beer, and was created in 1885. At the bottom of the pposter in small print it reads “Bavarian Beer Girl and Bock.” The lithographer was again H. Schile & Co. of 14-16 Division St. in New York City. Henry Jerome Schile was born in Germany, and emigrated to the U.S. in 1851, settling in Manhattan, which is where he opened his own print company. I do love the expression on the goat’s face, where he looks somewhat surprised.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, History, New York

Beer Birthday: Bob Pease

December 2, 2024 By Jay Brooks

ba
Today is the 63rd birthday of Bob Pease. Bob is the CEO of the Brewers Association and has been integral to their growth. He’s been with the BA since 1993 and was made V.P. in 1999. A few years ago he was promoted to COO, and in August of 2014 was promoted yet again. He’s worked directly on the Export Development Program and also on Government Affairs, especially with respect to Federal Excise Tax legislation. Join me in wishing Bob a very happy birthday.

On the floor at GABF in 2007, with Ray Daniels, Mark Dorber, publican extraordinaire, and John Mallet, from Bell’s Brewery.

With Nancy Johnson at CBC in New Orleans.

bob-pease-rick-lyke
Bob with Rick Lyke at a Pints For Prostates event.

The BA Staff
The BA staff at CBC a few years ago in Chicago. That’s Bob second to the right of the tuxedo (which is Charlie Papazian) and next to Julia Herz.

Filed Under: Birthdays, Just For Fun Tagged With: Brewers Association, Colorado

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