Thursday’s ad is for Rheingold, from the 1960s. It’s a baseball themed ad and features the slogan “A Hit Every Time.” I know it’s a New York beer, but the uniform colors and the large red “R” makes me think of my old hometown team, the Reading Phillies.
Wednesday’s ad is for a German brewery, Berliner Schlossbrauerei, and their brand Bärenbier, or Bear Beer. The slogan, “bringt gute Laúne!,” translates as “brings a good mood.” Ah, I miss the days when you could use a teddy bear in an …. what, there never was such a time in America, was there?
According to an article in the UK’s Publican, the National Institute for Health and Clinical Excellence (or, ironically, NICE), which describes itself as “an independent organisation responsible for providing national guidance on promoting good health and preventing and treating ill health,” has made several recommendations for tackling their nation’s alcohol abuse problems.
I’ll skip most of these. Not only have they been floated before, but I and many others have discredited them before. They recommend the old saws; minimum pricing, limiting the number of places in a given area where alcohol may be purchased and a total advertising ban. Most of them are nonsense, but here’s the one that sticks out this time around.
“Protection of the public’s health” should be added to the current licensing objectives.
What that means essentially, is that NICE wants pubs to be legally responsible for individual customers’ behavior as a condition of being licensed by the government to sell alcohol. There are already laws, at least on this side of the pond, where bartenders can’t serve a person who is obviously intoxicated or at least over-intoxicated. I don’t know if the UK has a similar law.
I’ve never liked these kinds of laws, because they’re overly paternalistic. They remove personal responsibility and place it on businesses, and their employees, to determine for someone when they’ve had enough. Now obviously, there are some people for whom their behavior makes this very easy and those people should not be served more alcohol. No bar I know wants to keep serving a belligerent or sloppy drunk. It’s not really good for business for a variety of reasons. These laws also give people an excuse to act irresponsibly, knowing they can always blame someone else, using the law to their advantage and avoiding any responsibility on their own part.
But what about the judgment calls? Only an individual can really determine when he or she has had enough. Yes, I understand that there are people who lose their ability to judge when they drink too much. Those people are usually pretty obvious about it. But this is about the minority abusers. The majority can self determine when to stop. But we keep trying to enact laws that affect everyone, even the people who are mature enough to take care of themselves in most situations. We always end of punishing everyone because of the actions of a few. That’s why paternalism is such a bad idea. The government has no business trying to protect people from themselves. There are plenty of other laws for alcohol abusers to break that don’t effect the responsible drinkers.
Then, of course, there’s the freedom to just get drunk if you want to. I wouldn’t advocate this as a lifestyle, but every now and again it feels good to get rip-roaring drunk. As long as you didn’t drive, made plans on how to get home and aren’t bothering other people, why shouldn’t you be allowed to get and maintain yourself in a drunken state? What business is it of the government to try to make sure that never happens, at least not in public. And yet there are laws against public drunkenness? Why?
And the notion that this is about the “public health” is laughable when it’s aimed only at alcohol. At least beer has many proven health benefits. Soda has no health benefits or nutritional value whatsoever, yet no one’s advocating we cut people off when they’ve had too much soda pop. We still sometimes have soda machines in our schools. The obesity and poor health caused by a diet of soda places a burden on any nation’s health care system, yet where’s the hue and cry over that? Red meat has a lot of protein, but over-indulging in eating it can cause many health problems that similarly tax healthcare. Why are restaurant owners allowed to serve someone as big as steak as they want? Why isn’t there a push for legislation limiting the amount of bacon that can be served at a Sunday brunch? Sounds ridiculous, right? But it’s exactly what NICE is proposing. We only find it funny when it’s not about alcohol. With alcohol, we accept that it has to be regulated in such a fashion.
But that’s just years of anti-alcohol propaganda to the point where most people accept that alcohol is inherently evil. It’s not. It can’t be. Alcohol just is. It takes each individual person to determine their own relationship with it. And most get along with it just fine. The great majority of adults can and do drink responsibly their entire lives. No intervention necessary. And that percentage would be even higher if we were allowed to educate our kids about it, if it didn’t carry such a ridiculous stigma created by people opposed to it and if it wasn’t constantly under attack by such people.
I would never argue that there aren’t people who shouldn’t drink or who are unable to handle themselves around alcohol. There will always be such people, just as there are junkies, over-eaters and addictive personalities of every stripe. We cannot eradicate such people or problems by punishing everyone else who doesn’t abuse alcohol, or whatever else we’re trying to stop from being abused. But time and time again, that’s what well-meaning (I continue to hope) government agencies and organizations continue to propose. It’s a shame for the rest of us that they never, ever, work.
After Samuel Adams’ Utopias and the 31% Schorschbräu, the folks at BrewDog beat them both last fall when they came out with Tactical Nuclear Penguin, at 32%. Then Schorschbräu answered back with a 40% version. In February, BrewDog launched Sink the Bismark, again over-taking their German rivals with the 41% hop bomb.
Schorschbräu has now created a 43% Version, and is again — at least for now — the world’s strongest beer. Gizmag has a nice recap of the whole story.
Tuesday’s ad is for Amstel beer, before they added the “light.” It’s from 1961 and also has KLM Airlines as a part of the ad, perhaps a partnership ad. It would appear they were trying to position Amstel as a high-end premium beer.
I have nothing against wine, I drink it fairly often and am an unabashed cross drinker. But this is still a little odd, to me. The Outside Lands two-day music festival that will take place in Golden Gate Park in mid-August appears to be wine only. And that’s despite having Heineken as one of the “partners” of the festival. The tagline for Outside Lands 2010 is “Music — Food — Wine — Art,” listed that way even on the Tickets page — they go on sale tomorrow. There are some great bands playing, including a favorite of mine — Gogol Bordello — a band I can’t imagine without beer. To me that seems like an epic fail. Rock & Roll without beer is like … well, I can’t think of an apt metaphor. It’s just wrong.
The Raleigh, North Carolina News & Observer has an interesting article, Brewers Have High Hopes For N.C. Hops, about farmers in the state, centered in the mountains around Asheville, experimenting with planting hops.
Hoping to build on the craft-brewing and local food movements, N.C. State University researchers in Raleigh and a handful of farmers in the mountains are growing experimental plots of hops, the cone-shaped flower clusters that brewers add to beer for bitterness and aroma and as a natural preservative.
Rob Austin, Deanna Osmond, and Jeanine Davis at NCSU got a $28,000, one-year grant this year from the Golden LEAF Foundation to investigate the commercial viability of growing hops here. In March, a couple of volunteers from a soon-to-open Durham brewery called Fullsteam came to help researchers plant a small plot of about 200 plants at a university field laboratory near Lake Wheeler south of Raleigh.
With tobacco demand presumably in steady decline, it would certainly be interesting to see the south rise again with farmers turning to hops.
“The inaugural Short Pour Film Festival on the subject of beer, which was announced last August, was judged last weekend. The films will debut at the Monterey Beer Festival on June 5th, 2010, from 12:30pm to 5pm.” The Winning Film, along with the entire One Hour & Twenty Minute Program, will be shown in the historic ”King City Room”, a 10,000 square foot building at the Monterey Fairgrounds (home to The Monterey Jazz Festival & The Monterey Blues Festival).
The overall winner is “The Swagger Stagger” in San Francisco by Sayre Piotrkowski, which you can watch below.
The runner-up was by the Beer Nation Show and titled “Legend of Craft Beer Bandit” by Mike Winn & Seth Wright.
The winners will also be screened at this year’s Great American Beer Festival in Denver, September 16-18.
Monday’s ad is from Részvény Serfözöde, a Budapest, Hungary brewery. The illustration was done by Paul Foldes. I’m not entirely sure when it was done. I chose it because today is Memorial Day, and the idea depicted that beer could end a war is an attractive one. I believe the scene’s supposed to be during World War I.
And below is a detail of the artwork from the ad.
Today’s work of art is by one the most famous artists to ever paint: Peter Paul Rubens. Rubens “was a prolific seventeenth-century Flemish Baroque painter, and a proponent of an extravagant Baroque style that emphasized movement, color, and sensuality. He is well-known for his Counter-Reformation altarpieces, portraits, landscapes, and history paintings of mythological and allegorical subjects.” Today’s painting was done toward the end of his life, around 1635-38, though others believe he may have started it much earlier in 1620, but then returned to it later. It’s known as the Village Fête, and sometimes as the Village Wedding.
The paintings hangs in the Louvre, which describes it as follows:
The picture, painted late in the artist’s life, around 1635-38, is manifestly neo-Bruegelian in inspiration. The pig’s snout poking out of the sty on the right is an ancient symbol of gluttony (gula). According to those who date the picture in the 1620s, the landscape was painted before the figures, which are in Rubens’ late lyrical style.
This monumental picture, also called the Village Wedding, is in the northern tradition of depictions of village fêtes. Pioneered by Pieter Bruegel, the enormous popularity of this genre contributed to the renown of the Flemish School. These compositions often had a moral message, denouncing the baseness of the human condition by showing it in all its excesses. However, even though a pig’s snout — a symbol of gluttony — can be seen poking out of the sty in the foreground, denouncing vices was not Rubens’ main preoccupation.
While there’s dancing going on on the right half of the painting, the lower left is consumed with drinking beer. You can see it better in the detail of the painting below.
You can see all of Ruben’s works online at the Complete Works or Peter Paul Rubens. There’s also a biography on Wikipedia, and more information at the Web Museum, the Art Archive , ArtCyclopedia and Olga’s Gallery.