
Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.
Saturday’s ad is for Gluek’s Bock Beer and was published April 5, 1914. The brewery was the Gluek Brewing Co. of Minneapolis, Minnesota, which was originally founded in 1857. This ad ran in the Star Tribune, also of Minneapolis, Minnesota, with the tagline: “Spring Time is Bock Beer Time.”




















Mitch Steele, Stone Brewing’s brewmaster, with Steve, at CBC when it was in Austin, Texas.
The Stone crew: Arlan Arnsten, Steve and Greg Koch at CBC in San Diego 2008.
The day after we tried all of Stone’s Vertical Epic’s in San Diego; with Steve, me, Joe Tucker, Jason and Todd Alstrom and Greg Koch.
Lee Chase with Steve on April 14, 1999 celebrating their first bottling run on their then new Maheen bottler. [Note: photos purloined from Stone Brewing’s website.]



















