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Jay R. Brooks on Beer

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Beer Birthday: Brian Yaeger

June 23, 2025 By Jay Brooks

yaeger-brian
Today is the 51st birthday of fellow beer writer Brian Yaeger, author of Red, White & Brew and Oregon Breweries. Brian also writes online at his Red, White & Brew Beer Odyssey blog. A couple of years ago Brian and his lovely bride Kimberly lived in Portland, Oregon (having moved from San Francisco), but then moved to Amsterdam, then moved back to Portland, but more recently relocated once more, this time to Santa Barbara, California, and even more recently has moved back to Oregon, this time to Bend. Join me in wishing Brian a very happy birthday.

Me with Eric Rose, founder and former owner of Hollister Brewing, and Brian when I met him there for a lunch during a family vacation to Santa Barbara in 2017.

Brian with Brian Lenzo, owner of Blue Palms Brewhouse, me and Meg Gill at the Speakeasy Brewery during SF Beer Week in 2010.
Craig Cauwels with Brian, the Beer Chef Bruce Paton and me at a Schooner’s beer dinner at Cathedral Hotel in 2008.
yaeger-and-alworth
Brian and a sour Jeff Alworth [purloined from Facebook].
Jay, Chris the Beer Scholar, Shap, Jay, me, Bryan, Damian before founding Almanac.

Brian Yaeger (right) after receiving an award from Jay Brooks of the North American Guild of Beer Writers. (Photo by Gail Ann Williams)

Filed Under: Birthdays, Just For Fun Tagged With: California, Oregon, Portland, San Francisco, The Netherlands

Beer In Ads #5006: Valley Forge Bock Beer

June 22, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Valley Forge Bock Beer. The ad was published in 1954. This one was for the Adam Scheidt Brewing Co., which was located in Norristown, Pennsylvania and was originally founded in 1866. This ad ran in The Evening Star, of Washington, D.C.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer Birthday: Michael Frenn

June 22, 2025 By Jay Brooks

Today is the 67th birthday of Michael Frenn, who owned/owns Old Hangtown Brewing Co. of Placerville. An avid homebrewer, Michael turned his impressive backyard brewery into a small commercial nano-brewery in 2010, selling primarily kegs in the local area. I think I first met Michael at the NCHF in 2007. Originally working in the medical field, I believe he’s closed down the commercial side of the brewery and is now working as a Disaster Medical Specialist, something we definitely need in today’s climate of wildfires. But I suspect he’s still homebrewing in his backyard. Join me in wishing Michael a very happy birthday.

Michael in his backyard brewery.
Which was a quite impressive set-up.
The original logo.
The infamous “Ale Camino,” an El Camino tricked out with two taps that worked.

Filed Under: Birthdays, Just For Fun Tagged With: California, Northern California

Beer Birthday: Jean Moeder

June 22, 2025 By Jay Brooks

moeder-lambic
Today is the 47th birthday of Jean Moeder, founder of the Moeder Lambic bar in Brussels, Belgium. I first met Jean at his bar a few years back and have run into him since a couple of times. He’s very passionate about beer, and his place (both of them now) are amazing. Join me wishing Jean a very happy birthday.

moeder-and-cantillon
Jean and good friend Jean Van Roy, from Cantillon, at Brasserie de la Senne a couple of years ago.
moeder-peters
In front of Monk’s Cafe in Philadelphia: Pierre Tilquin, Jean, Jean Van Roy and owner Tom Peters, in 2012.
moeder-and-cantillon-2
But this is by far my favorite, again with Jean and Jean Van Roy, this time from 2014.

[Note: all photos purloined from Facebook.]

Filed Under: Birthdays, Just For Fun Tagged With: Bars, Belgium

Beer In Ads #5005: Valter & Droopy Love Old Imperial Bock

June 21, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Old Imperial Bock Beer. The ad was published in 1962. This one was for the Rahr-Green Bay Brewing Co., which was located in Green Bay, Wisconsin and was originally founded in 1853. This ad ran in The Green Bay Press Gazette, of Green Bay, Wisconsin. The text on this one is great. “Cool, Refreshing, Palatable.” Palatable? Not exactly a great descriptor. But even better are the two endorsements, first from Valter: “Ven I say ‘good,’ I mean ‘GOOD!'” followed by Droopy: “‘Ach! You know de answer.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Wisconsin

Beer In Ads #5004: Have You Tried It Yet?

June 20, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Jax Bock Beer. The ad was published in 1962. This one was for the Jackson Brewing Co., which was located in New Orleans, Louisiana and was originally founded in 1890. This ad ran in The San Angelo Standard Times, of San Angelo, Texas.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Louisiana, New Orleans, Texas

Beer Birthday: Forest Gray

June 20, 2025 By Jay Brooks

speakeasy
Today is the 58th birthday of Forest Gray, co-founder and former president of Speakeasy Ales and Lagers in San Francisco. I first met Forest when Speakeasy first bottled their beer when I was the beer buyer at BevMo. For the last many years, his brewery has made some terrific beers, especially their Big Daddy I.P.A., although since 2017, the brewery has a new owner and I’m not sure how Forest is spending his time these days. Join me in wishing Forest a very happy birthday.

Forest Gray, Brian Lenzo and Meg Gill
Forest with Brian Lenzo, from Blue Palms in L.A., and Meg Gill, now “on the winning team” with Golden Road, at a Speakeasy Anniversary event several years ago.


speakeasy-crew
The Speakeasy crew at the start of SF Beer Week in 2013. That’s Forest with the glowing hat. [Photo purloined from Facebook.]

Filed Under: Birthdays Tagged With: Bay Area, California, San Francisco

Beer In Ads #5003: Old Reading Bock Beer

June 19, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Old Reading Bock Beer. The ad was published in 1935. This one was for the Reading Brewing Co., which was located in Reading, Pennsylvania and was originally founded in 1886. This ad ran in The Reading Times, also of Reading, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer Birthday: Carla Jean Lauter

June 19, 2025 By Jay Brooks

Today is the 43rd birthday of beer writer Carla Jean Lauter. I first met Carla in 2010 at the first Beer Bloggers Conference, when it was held in Boulder, Colorado. She was still Carla Companion when I met her, and she was also writing as “The Beer Babe” online. She’s a great champion for the Maine beer scene and many other causes, especially online. Join me in wishing Carla a very happy birthday.

Carla with the other female attendees of the first Beer Bloggers Conference in 2010.
Carla with Mike at Baxter Brewing.

Note: first and third photos purloined from Facebook.

Filed Under: Birthdays, Just For Fun Tagged With: Maine, New York, Writing

Historic Beer Birthday: Alan Cranston

June 19, 2025 By Jay Brooks

alan-cranston
Today is the birthday of Alan MacGregor Cranston (June 19, 1914–December 31, 2000). Cranston was a Democratic senator from California, born in Palo Alto, and served four terms.

cranston

Here’s a biography from Find a Grave:

US Senator. A member of the Democratic party, he represented the state of California for four terms in the US Senate from January 1969 until January 1993, serving as the Democratic Whip from 1977 until 1991. Born Alan MacGregor Cranston in Palo Alto, California into a wealthy real estate family, he attended local public schools before attending Pomona College in Claremont, California and the Universidad Nacional Autonoma de Mexico in Mexico City, Mexico, and graduated in 1936 from Stanford University in Palo Alto with a degree in journalism. In 1937 he became a correspondent for the International News Service for two years preceding World War II, covering Europe and North Africa. When an abridged English-language translation of Adolf Hitler’s “Mein Kampf” was released, sanitized to exclude some of Hitler’s anti-semitism and militancy, he published a different translation (with annotations) which he believed more accurately reflected the contents of the book. In 1939 Hitler’s publisher sued him for copyright violation in Connecticut and a judge ruled in Hitler’s favor and publication of the book was halted. From 1940 until 1944 he served as chief, foreign language division in the Office of War Information and in 1944 he enlisted in the US Army. In 1945 he wrote the book, “The Killing of the Peace,” a synopsis of the failed bid to get the US to join the League of Nations immediately following World War I. A world government supporter, he attended the 1945 conference that led to the Dublin Declaration, and became president of the World Federalist Association in 1948. In 1949 he successfully pushed for the California legislature to pass the World Federalist California Resolution, calling on Congress to amend the Constitution to allow US participation in a federal world government. From 1949 until 1952 he was the national president of the United World Federalists. In 1952 he co-founded the California Democratic Council and served as its chairman. In 1958 he was elected California’s State Controller as a Democrat and was re-elected in 1962. In 1968 he ran as the Democratic candidate for US Senate and was elected to the first of four six-year terms, defeating Republican challenger Max Rafferty, followed by Republican challenger H.L. “Bill” Richardson in 1974, Republican Paul Gann in 1980, and Republican Congressman Ed Zschau in 1986. During his time in the US Senate, he served on the Banking, Housing, Urban Affairs, Veterans (which he chaired), and Foreign Relations Committees and was strongly opposed to the US involvement in the Vietnam War. He was an unsuccessful candidate for the 1984 Democratic presidential nomination, dropping out of the race after finishing poorly in the Iowa and New Hampshire primaries. In November 1991 he was reprimanded by the US Senate Select Committee on Ethics for “improper conduct” after Lincoln Savings head Charles Keating’s companies contributed $850,000 to voter registration groups closely affiliated with him. Because the Keating affair had damaged his political career, coupled with his diagnosis and treatment of prostate cancer, he decided against running for a 5th US Senate term. His final act as a Senator was to preside over the inauguration of Bill Clinton as President of the US on January 20, 1993. A fitness enthusiast, he was notable for practicing and participating in the sport of track and field as a sprinter in special senior races. An avid lifetime supporter of the global abolishment of nuclear weapons, in his retirement he became a part of the Nuclear Weapon Elimination Initiative of the State of the World Forum and founded the Global Security Institute in 1999, serving as its president. He died of natural causes in Los Altos, California at the age of 86.

alan-cranston

Of course, the one thing left out of Cranston’s biography in most accounts is the reason that he’s featured here. On January 4, 1977, Representative William A. Steiger (Republican from Wisconsin’s 6th District) introduced H.R.1337 a transportation bill with the title “A bill to amend the Internal Revenue Code of 1954 with respect to excise tax on certain trucks, buses, tractors, etcetera.”

To that bill, senator Cranston added a crucial amendment which had a profound effect on the landscape of beer today, and its final title was “An Act to amend the Internal Revenue Code of 1954 with respect to excise tax on certain trucks, buses, tractors, et cetera, home production of beer and wine, refunds of the taxes on gasoline and special fuels to aerial applicators, and partial rollovers of lump sum distributions.”

Here’s the text of the beer portion of Amendment 3534, added by Senator Alan Cranston:

(e) BEER FOR PERSONAL OR FAMILY USE. — Subject to regulation prescribed by the Secretary, any adult may, without payment of tax, produce beer for personal or family use and not for sale. The aggregate amount of beer exempt from tax under this subsection with respect to any household shall not exceed —

(1) 200 gallons per calendar year if there are 2 or more adults in such household, or
(2) 100 gallons per calendar year if there is only 1 adult in such household.

For purposes of this subsection, the term ‘adult’ means an individual who has attained 18 years of age, or the minimum age (if any) established by law applicable in the locality in which the household is situated at which beer may be sold to individuals, whichever is greater.

As we all know, President Jimmy Carter signed H.R. 1337 into law on October 14, 1978, paving the way for the our modern brewing industry that includes over 700 breweries in California alone, and over 4,000 nationwide. Thanks Alan.

cranston-for-prez-84

In 1984, Cranston made a failed bid to run for president. I bet he would have gotten the homebrewing vote.

Filed Under: Birthdays, Just For Fun, Politics & Law, Related Pleasures Tagged With: California, History, Homebrewing

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