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Jay R. Brooks on Beer

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EU Court Upholds Price Fixing Verdict

February 8, 2007 By Jay Brooks

The European Court of Justice upheld a 2005 price fixing verdict against the French company Danone. A fine of €42.4 million ($54.2 million U.S.) was imposed after being found guilty of participating in a Belgian beer cartel in which one of their subsidiaries — Alken-Maes — colluded with InBev (then still Interbrew) to control pricing in the Belgian beer market. According to the EU’s prosecution, the two companies “struck a general non-aggression pact to fix retail prices, to share information on sales volumes and to limit investments and advertising in hotels, restaurants and cafes from 1993 to 1998.”

This was Danone’s second such fine, the first being in 2004 when the EU fined them €1.5 million ($1.95 million U.S.) for a similar scheme in France with Heineken (who owned 30% of the French market). At that time, Danone also owned Kronenbourg, which had 40% of the French beer market.

In 2000, Danone sold off all of it’s breweries, French and Belgian, to the British Scottish & Newcastle.

Filed Under: News Tagged With: Belgium, Business, Europe, Law

Top 10 Beer Countries

February 8, 2007 By Jay Brooks

I stumbled on this map at Maps of the World’s Top Ten Countries, it’s a map highlighting the ten countries with the highest per capita consumption of beer. As several people have pointed out, the statistics are from 2001, which I didn’t see right away. I guess it’s time to get my eyes checked again.

Filed Under: Uncategorized Tagged With: Uncategorized

It’s the Hops, Stoopid

February 6, 2007 By Jay Brooks

Lagunitas is introducing a new line of beers in 22 oz. bottles under the name “Sonoma Farmhouse.” The idea according to Lagunitas owner Tony Magee is to be able to do different kinds of beers than the usual Lagunitas fare under the new label.

The Sonoma Farmhouse labels are a little more serious, less playful than the regular ones, too. They also lack Tony’s famous — or infamous — rambling label stories. But for what they’re missing on the outside, inside the bottle is another story. The first release is a Saison Style Ale, and it’s one of the best American versions of the style I’ve had. Like all good saisons, it’s very refreshing, clean and would be great with food. I’m told there are herbs and/or spices in the beer, but Tony’s not saying which one or ones. The beer has a certain zestiness so it’s possible grains of paradise are at least one of the ingredients and there are also herbal notes, but who knows. Since the yeast also imparts spicy elements, it’s always a challenge to identify the exact ingredients in these complex beers. And in the end, it’s pointless, since it’s the synergy of how all the elements work together that really matters. The Sonoma Farmhouse Saison flavors are quite delicate, a quality Lagunitas is not exactly known for, but there’s nothing I don’t like about this new beer.

Saisons were originally made by and for farmers to have in the fields. They were generally brewed late in the season so they’d stand a better of chance of making it through the summer. Saisons also walk a tightrope of strength (to last the summer) and drinkability (they need to quench a summer thirst). At 5.2% abv, this one is quite modest, but happily we have refrigerators, a luxury the French and Belgian farmers who pioneered this style did not.

Next up in the Sonoma Farmhouse line is Hop Stoopid, something on the order of a triple IPA, around 100 IBUs. Meant to be a gentle spoof of the increasingly hoppy west coast beers, bottling should begin on Wednesday and be in stores shortly thereafter. I’m told it’s a huge hop bomb brewed with hop oils and hop extracts to really ramp up the bitterness. I’m going to the brewery on Thursday to try some of the first bottles. Tony has done some hop bombs before over the years, and as someone who has definitely acquired a taste for bitter beers, I suspect this beer will seem like night and day to the delicate flavors of the Saison.

Lagunitas’ flagship is their IPA, itself an excellent example of a west coast IPA and quite hoppy, though still well-balanced.

The next Sonoma Farmhouse beer from Lagunitas, Hop Stoopid.

Filed Under: Beers, News Tagged With: Bay Area, California

It’s Raining Men … and Beer

February 6, 2007 By Jay Brooks

UPI has a funny story that happened Saturday night — where else but in Canada — in which a woman was saved from serious injury by beer. At an NHL match between the Calgary Flames and the Vancouver Canucks, Glennis Bradshaw felt beer splatter on her head, which understandably caused her to bolt upright in her seat and look up. As she did, a man fell from the balcony above, landing on her lap instead of her head as would have happened only a split second before. Apparently two men in the upper level both slipped while carrying beer back to their seats and fell over the railing. One landed on Bradshaw, breaking an ankle and knocking himself unconscious, while the other landed two rows ahead without injury. Glennis Bradshaw’s thigh was bruised but was otherwise okay, noting “it’s not often young men fall in my lap. Thing is, normally I’d like them conscious.”

Filed Under: Just For Fun, News Tagged With: Canada, Strange But True

Reunion Beer to Benefit Bone Cancer Research

February 5, 2007 By Jay Brooks

Once upon a time, Pete Slosberg created Pete’s Wicked Ale. And the brown ale was good. He had help spreading the word, of course, and in the early days Alan Shapiro and Virginia MacLean also helped Pete’s become a nationally known microbrewery. Pete, of course, moved on to chocolate and Alan Shapiro worked for a time with Merchant Du Vin and now heads his own import company, SBS Imports. Virginia MacLean, in the meantime, left the beer business but as she approached her fortieth birthday was diagnosed with Multiple Myeloma, which is a type of bone cancer that currently has no known cure. For more information about the disease, see the MMRF or the Institute for Myeloma & Bone Cancer Research.

Recently, Pete Slosberg and Alan Shapiro got together and decided to help their friend by creating a new beer to help raise awareness and money to fund research into this disease. The beer is named “Reunion,” and it’s a big, imperial brown ale and is the first commercial beer Slosberg has done since selling Pete’s Wicked Ale to Gambrinus in 1998. He worked with award-winning brewer Daniel Del Grande at Bison Brewing in creating the organic beer. In the Bay Area, Beverages & more and Whole Foods will be carrying the beer. Please support this worthy cause and buy a bottle or a case.

The press release:

INTRODUCING REUNION
A BEER FOR HOPE UNIQUE COLLABORATION TO BENEFIT
THE INSTITUTE FOR MYELOMA & BONE CANCER RESEARCH

In the early days of the craft brewing business in the U.S. Pete Slosberg brought Alan Shapiro and Virginia MacLean to help lead his emerging namesake company and take his Wicked Ale® to new heights. While these long-time friends ultimately pursued different professional paths, some 18 years later they have reunited to create a beer inspired by Pete’s early recipes.

REUNION – A BEER FOR HOPE is an organic imperial brown ale brewed by Pete and Dan Del Grande at Bison Brewing Company’s organic brewery in Berkeley, CA. It will be sold in 22 ounce screen printed bottles via Shapiro’s SBS Imports distributor network in California, Oregon, Washington, Arizona, Colorado, and Illinois. It has a suggested price of $4.99 per bottle. All profits generated by SBS from the sale of REUNION will benefit The Institute for Myeloma & Bone Cancer Research in Los Angeles, CA. “Alan informed me that our good friend Virginia had been diagnosed with Multiple Myeloma — a form of bone cancer,” Pete Slosberg recalled. “He later called with the idea of reuniting to create a beer to celebrate our friendship and bring hope to Virginia and others battling this disease. I am thrilled to be a part of the effort to raise funds for this worthwhile organization.”

“Virginia has been a close friend from the day we met at Pete’s back in 1989,” noted SBS Imports President, Alan Shapiro. “I wish I was a great scientist who could help find a cure — but at least I can make a small contribution by raising both funds and awareness for this disease. I have met Dr. Berenson’s team at IMBCR and have seen their work in progress. I know the funds we raise will help make a difference.”

About Multiple Myeloma & IMBCR:

Multiple Myeloma is a unique cancer of plasma cells that attacks and destroys bone. The term is derived from the multiple areas of bone marrow that are usually affected by the disease. Worldwide, over 1,000 people a day are diagnosed with this currently incurable form of bone cancer. Led by Dr. James Berenson, IMBCR is one of the world’s leading research organizations combating this disease. IMBCR specializes in developing novel chemotherapy drugs and treatments. For further information on multiple myeloma or IMBCR, please visit www.imbcr.org or contact 310-623-1210.

About the Beer:

REUNION is a collaborative beer created by Pete Slosberg & Dan Del Grande and inspired by Pete’s original recipe. It is brewed with 6 different organic malts, 3 different hops and dryhopped. It is 7.5% alcohol by volume. REUNION will be available at leading specialty beer retailers and many Kimpton hotels in the western United States. More information is available at www.reunionbeer.com.

The back label:

 

Filed Under: Beers, News Tagged With: Bay Area, California, Press Release, Websites

R.I.P. Here’s to Beer?

February 5, 2007 By Jay Brooks

HtB
It’s been exactly a year now since Here’s to Beer debuted at last year’s Super Bowl. But this year there wasn’t even a whisper about the beer advocacy campaign and a quick survey of the website reveals that news there hasn’t been updated since September of last year and the most recent industry news is from last July. Now that Bob Lachky has been promoted onto greener pastures (he became chief creative officer in October) it doesn’t seem like A-B’s attempt to promote beer is really going anywhere.

I met with Bob Lachky at an A-B reception held in conjunction with GABF last September. He was quite gracious, even about all of the criticism about Here’s to Beer from me and others. He spoke with great enthusiasm about the project and indeed seemed quite sincere. But he also was so polished and well-spoken that he seemed a bit like a politician. That’s not necessarily a criticism but it made what he was saying lack spontanity and you couldn’t help but think he’d given this speech before, and probably over and over again. But, of course, you don’t rise quickly in a large corporation without learning a few things about how to present yourself, and I suspect that’s the reason Bob Lachky is where he is today.

But the week following GABF, Augie IV had a new job for Lachky and I’ve heard nary a thing about Here’s to Beer since. Nor has there been any news about the documentary film they are supposedly sponsoring, American Brew, by Roger Sherman. Sherman’s Florentine Films website still lists the film as “in production,” but they were showing a healthy, polished looking percentage of the film as a teaser at GABF back in September. The point is, with Lachky gone I suspect the enthusiasm for the Here’s to Beer idea has likely faded, too. A-B is no longer feeling as threatened as they did in late 2005, which is what led to them starting Here’s to Beer in the first place.

I continue to think an advocacy campaign to educate and promote good beer generally is a terrific idea, but A-B was never the right company to take on such a task. Perhaps the Brewers Association or the even the Beer Institute could take it over and do something with it. Until then, we’ll just have to continue promoting beer in the same we have been for years and years; one drink at a time, one person at a time.

ab-lachky
Bob Lachky, me and Bill Brand at the GABF reception given by A-B.

Filed Under: Editorial, News, Politics & Law, Related Pleasures Tagged With: Anheuser-Busch, Education, Websites

Bud TV Launches Tomorrow

February 4, 2007 By Jay Brooks

Today’s Super Bowl extravaganza will feature something like thirty confirmed advertisers, with the lion’s share going to Anheuser-Busch who is expected to air around ten spots, to the tune of $2.6 million per thirty-seconds. Undoubtedly at least a few of those will feature content from A-B’s new online channel, Bud TV, which will debut tomorrow. The site will feature the commercials from the Super Bowl along with original web series such as:

  1. Afterworld: A science-fiction show, partially animated.
  2. Blow Shit Up: Just what it sounds like, the audience submits stuff they’d like to see blown to bits.
  3. Finish Our Film: A spoof of reality shows and a making-of-a-film documentary that will be produced by Matt Damon and Ben Affleck’s production company.
  4. Futureman: Another science-fiction show, though presumably a comedy.
  5. Happy Hour: This show will feature up-and-coming and wannabe stand-up comics.
  6. Ice Vision and Chef: A mockumentary about the attempted comeback of a defrocked superhero.
  7. Replaced by a Chimp: A comedy in which real people’s jobs are replaced by a monkey.
  8. Truly Famous: Another spoof of reality and celebrity shows.
  9. What Girls Want: A female version of “Queer Eye” with a trio of lovelies giving dating advice to some hapless schmo.

Anheuser-Busch is spending a lot of money on it, approximately $30-40 million over the first year of Bud TV. But that’s a drop in the bucket of A-B’s staggering billion dollar plus annual marketing budget, although A-B has also announced they will be reducing the portion of their ad budget usually reserved for network television shows. Still, about $600 million will be spent on more traditional advertising.

Later “channels” on Bud TV reportedly will likely include the following.

  1. Bud Tube: Consumer-generated video, including homemade ads for Bud or Bud Light.
  2. Reality Programming: One show is a live version of The Dating Game show from the 1970s aired from bars and restaurants in 25 cities. Another is “Fool’s Gold,” in which contestants can only take as much gold out of the dessert as they can carry and survive, while a half-crazed miner tries to thwart them.
  3. News: Updates on news and unusual events, designed to give viewers something to chat about over a beer.
  4. Sports: Sports will be featured in some fashion.
  5. Hollywood: Celebrity coverage.

You do have to register so they can be assured you’re over 21, which does seem a little weird since the tv commercials at least can be seen by anyone with access to a television. It appears that after inputting your name, birthdate and zipcode that BudTV accesses a database to confirm that information. Mine, for example, didn’t match at first because I’ve moved within the past year and I was then prompted to insert my previous zipcode. I know I lean a little heavily on the paranoia side, but I find it a little troubling that they have at their fingertips the information to confirm my identity and rough age.

Today’s New York Times magazine has an in-depth piece called Brew Tube about the venture.

The Bud TV host greets you and talks you through how to use the website.

Filed Under: News Tagged With: Business, National, Websites

Dutch Wonderland to Join the Modern World?

February 4, 2007 By Jay Brooks

Every state’s alcohol laws are arcane little systems of dysfunction and no two are exactly alike. I grew up with the laws in Pennsylvania, which have to be near the top, at least in terms of how seemingly bizarre and arbitrary they are. Until very recently, you couldn’t get a drink on Sundays, due to archaic “blue laws.” It’s also a case state, meaning you can only buy beer by the case, except in bars that can sell you a six-pack often at wildly inflated prices.

Pennsylvania is also know for it’s Amish, or Pennsylvania Dutch, population, and I grew up right near these communities. In fact, my ancestors who emigrated to the state in the early 1700s were Anabaptists from Bern, Switzerland. They settled in Bernville and for generations were Mennonite farmers. There’s also a cheesy theme park in the area, near Lancaster, called Dutch Wonderland. All of this has little to do with the story, except to explain why I’ve called the entire state “Dutch Wonderland” ever since I moved away from it over twenty years ago.

One of the odder features of the state, which ended when they introduced photo driver’s licenses, were PLCB cards. These were essentially “drinking cards” which served no other purpose than to legally allow you to enter a bar or other place where alcohol was served. A few weeks before turning twenty-one, you filled out a form and dropped it off at your local “State Store,” along with a pair of headshots from one of those old photo booths that dispensed a sheet of four photos for half a buck. Then on or after your birthday, you picked up your card back at the shop. After your driver’s license also included a photo, there was no need to keep making the drinking cards and they were discontinued. None of this has anything to do with the story, either, I just find it fascinating the lengths states will go to keep minors from obtaining alcohol. It was a pretty elaborate and complicated system. And at the time I was quite indignant because I was also in the armed forces and could never understand the logic that allowed me to die for my country but denied me the right to drink a beer. Plus it’s the weekend and my mind is pretty tangential, jumping from thought to thought without much regard to where it’s leading me.

Alright, back to the main story, and it’s a somewhat familiar one. Every few years it seems Pennsylvania flirts with the idea of changing their liquor laws in some fashion, but it never seems to go anywhere. Now it appears that finally the times, they are a-changing. On February 1, a convenience store in Altoona sold the first beer (sadly a 12-pack of Coors Light) in that type of store. There are still some pretty arcane rules at work such as having to keep the beer separate from other sales and using different cash registers — meaning you have to ring up your purchases twice at the same location at two different cash registers. But now that the Sheetz chain has opened the door, others are considering following suit, such as Wegmans and Weis.

Naturally, the current beer distributor system, through their lobbyist organization, the Malt Beverages Distributors Association of Pennsylvania, is opposing this change because it threatens their monopoly. I can’t say I blame them, but for most people the present system is a pain in the neck and makes it difficult for the brewers themselves, too. The writing may finally be on the wall on this one. I know if I still lived in Dutch Wonderland I’d be arguing hard for this change, especially having tasted the world outside Pennsylvania where alcohol is more freely available. In virtually every neighboring state, beer can be purchased in grocery and convenience stores. Most of the arguments against this change are the same old nonsense about protecting children.

As the Pocono Record editorializes:

Nonsense. Other states where private enterprise extends to alcohol sales have no higher rates of alcoholism, nor has there been a problem with cashiers’ age. These problems are surmountable if Pennsylvania, the do-anything-you-want state in so many other ways, could once get past the idea that government alone should decide when and where citizens can buy beer, wine and liquor.

The real motivation for the perpetuation of the PLCB is political power over an entrenched bureaucracy, not protection of citizens. Pennsylvania should leave the vending of alcoholic beverages to bar and restaurant owners, wine sellers and grocers and other merchants. These capitalists can decide, based on sensible rules and consumer demand, their hours and their prices. Competition would produce a much more consumer-friendly system than what we have now.

But now it’s up to the state’s Commonwealth Court, who has before it a case filed by the Malt Beverages Distributors Association of Pennsylvania seeking to keep the status quo intact for 1,100 beer distributors and 300 wholesalers. So far, experts seem to be leaning toward the court ruling against the distributors. They point to the fact that last year the court would not issue an injunction stopping Sheetz with going ahead with their plan. While certainly not dispositive, it does seem to be a positive sign. It will likely be a few months before the court is expected to decide the case. Until then, Dutch Wonderland will join the modern world, whether briefly or permanently, by allowing beer to be sold in the wider world.

Filed Under: Editorial, News Tagged With: Business, Eastern States, Law

Beer Puzzle for Brain Training

February 3, 2007 By Jay Brooks

Want to improve your brain power or your IQ? All you need to do apparently is get this three-dimensional puzzle of a glass of beer. According to the company’s website, doing the puzzle will help both your “Right Brain (Spatial Reasoning and Mental Imagery) and Left Brain (combined with strong nonverbal logic).”

Filed Under: Just For Fun

Photos from Abroad

February 3, 2007 By Jay Brooks

In case you missed it, I went to London and Brussels last week with a couple of Bay Area brewers, Shaun O’Sullivam from 21st Amendment and Christian Kazakoff from Triple Rock. Photos from the trip were posted back to the date when we were there so, unless you were looking for them, you probably missed them. Here are the photo gallery links from the trip.

1.24 London Pub Tour
1.25 Fuller’s Griffin Brewery Tour
1.26 Brussels in January
1.26 Cantillon Brewery Tour
1.27 The Old Ale Festival at the White Horse
 

Filed Under: Events Tagged With: Belgium, Europe, Festivals, Great Britain, Photo Gallery

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