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Beer In Ads #1625: Shuffleboard Schlitz

July 22, 2015 By Jay Brooks


Wednesday’s ad is for Schlitz, from 1954. When you’re dressed up in your white jacket and ascot, playing shuffleboard on the cruise ship, you’ll need a Schlitz to complete the scene. I love the tagline in the inset upper right, which reads. “Your judgment is respected when you order Schlitz.”

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Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Patent No. 3896001A: Malting Processes

July 22, 2015 By Jay Brooks

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Today in 1973, US Patent 3896001 A was issued, an invention of James Barrett, Brian Heys Kirsop, and Godfrey Henry Oliver Palmer, assigned to Brewing Patents Ltd., for their “Malting Processes.” Here’s the Abstract:

A process for the production of malt comprises removing a part of the husk of the barley, steeping the barley, treating the barley with aqueous mineral acid and with gibberellic acid, and allowing the barley to germinate. The combination of treatment steps is claimed to improve the rate of germination.

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Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: barley, History, Law, Malt, Patent

Patent No. 2844299A: Beverage Cooler Carton

July 22, 2015 By Jay Brooks

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Today in 1958, US Patent 2844299 A was issued, an invention of Theodore F. Hauf and David E. Kessler, assigned to the Pabst Brewing Co., for their “Beverage Cooler Carton.” There’s no Abstract, although in the description it includes this summary:

This invention relates to packages comprising a carton having a number of containers, such as beer cans or the like, packed therein, and the invention refers more particularly to a package of that type which is adapted to be packed with ice for cooling the contents of the containers.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Law, Packaging, Patent

NYC Gives Bad Advice During Heatwave

July 22, 2015 By Jay Brooks

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So right now many places are going through a heatwave, even where I am in Sonoma County has had some very unseasonably hot days. But apparently New York City is having a particularly bad time, with temperatures close to 100° F. On Monday, New York mayor Bill de Blasio held a press conference to assuage New Yorker’s fears and offer suggestions on how to stay safe during the heatwave. Also on hand at the event with the Mayor was the commissioner of the Department of Health, Mary Bassett, who “told New Yorkers not to crack open a frosty lager or pour themselves a crisp ale in a chilled glass” during the heatwave, warning them about “the perils of alcohol and caffeine, both dehydrating diuretics, for those who must labor in the sun.” She’s quoted in the Observer.

“Water is the best beverage for staying hydrated. Beer is not,” she said.

Unfortunately, at least as long as ago as 2007, studies have shown that not to be the case. As I reported in late 2007, in Forget Gatorade, Drink Beer, a Spanish study has concluded that the best thing you can drink after playing vigorous sports is not Gatorade, but beer. Specifically, the study found that for the dehydrated person, beer helps retain liquid better than water.

paulaner-victory
What would you rather down after sweating yourself silly either in a soccer match, mowing your lawn or simply enduring a blazing sun heatwave, Gatorade, water or this?

The main reason is that water doesn’t replenish electrolytes or other chemicals that the body loses when sweating. Water’s great, don’t get me wrong, it is up to 95% of what makes beer. For example, the UK’s NHS cautions against using just plain water, saying dehydrated persons “shouldn’t be given water as the main replacement fluid because it can further dilute the minerals in their body and make the problem worse.”

When you’re dehydrated, you lose sugar and salts, as well as water. Drinking a rehydration solution will enable you to re-establish the right balance of body fluids. The solution should contain a mixture of potassium and sodium salts, as well as glucose or starch.

Even Gatorade would probably be a little better than just water for severe dehydration that’s associated with a heatwave, although the Spanish study found that beer is even better.

For the study, Garzon asked a group of students to perform strenuous exercise in temperatures of around 104ºF. Half the subjects were given a pint of beer after the workout, the other half the same quantity of plain water. Garzon said the hydration effect in those who drank the beer was “slightly better.”

Juan Antonio Corbalán, a cardiologist who formerly worked with Real Madrid soccer players and Spain’s national basketball team, insists that beer has the “perfect profile” for a rehydrating beverage after sports. Corbalán adds that he has long advocated the drinking of barley-based beverages by professional athletes.

Of course, beer being a diuretic means you’ll lose some liquid through urination, and there aren’t any appreciable electrolytes in beer. But then there aren’t any in water, either, so advising just water seems like poor advice at best. Even critics to the Spanish study, like James Betts, an expert on nutrition and metabolism at Bath University in England, admits that “a moderate amount of beer might be as effective as water at helping the body with liquid retention.” So again, NYC’s position that people should lay off a cold beer and stick to only water seems pretty out to lunch.

Apparently, a C. Johnson, who’s a Theoretical Physicist has come up with Gator Beer, a beer that would apparently include electrolytes and other chemicals lost during perspiration such as sodium (already in beer), potassium, magnesium, and calcium. Sadly, no one is currently making Gator Beer.

bdb-bassett
I’m sure Mary Bassett is a lovely person, but you wouldn’t know it from this photo of her supplied by the mayor’s office, where she looks exactly like the sort of person who would say “no” to a beer.

Filed Under: Beers, Editorial, News Tagged With: New York, Science

Patent No. 302282A: Apparatus For Racking Beer

July 22, 2015 By Jay Brooks

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Today in 1884, US Patent 302282 A was issued, an invention of Johann Pusch, for his “Apparatus for Racking Beer.” There’s no Abstract, although in the description it includes this summary:

My invention relates to an improved hermetic apparatus for racking beer, and is designed as an improvement on the apparatus described in Letters Patent No. 274,516, granted to me March 27, 1883.

As in the apparatus described in the above, named Letters Patent, the object of this invention is to effectually prevent the escape of the carbonic-acid gas contained in the beer during the process of racking; and the improvements herewith made consist, first, in the novel means employed in connection with the barrel-platform for raising and lowering the same; second, in the novel means for clearing the supply-pipes of all beer after the barrel is filled, and, third, in the novel bung-feeding mechanism, all as will be fully described and claimed.

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Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Brewing Equipment, History, Kegs, Law, Patent, Science of Brewing

Patent No. 141072A: Manufacture of Beer And Yeast

July 22, 2015 By Jay Brooks

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Today in 1873, US Patent 141072 A was issued, an invention of Louis Pasteur, for his “Manufacture of Beer and Yeast.” There’s no Abstract, although in the description it includes this summary:

The following is a recapitulation of the essential features of this improved process: The wort is introduced in a iling state in the apparatus, on which a cover is then placed, or the cylinder may be entirely closed and communicate with the atmosphere only by means of the pipes, cocks, and long tubes with which it is provided. Boiling water is then thrown on the a paratns, after which it is allowed to cool with or without the assistance of cold water, during which time air or carbonic-acid gas is admitted by the long tube; but previous to this one of the plug on the cover is closed by unplug, through which passes a tube, terminating in an India rubber tube and glass stopper. Pure wort is then fermented by pure yeast, and, when sufficiently advanced, the contents are poured through the tube in the stopper of the pipe on the cover of the fermenting apparatus.

If there is a supply of pure yeast from the preceding operation this may be used, as in the ordinary processes, the vessel being inverted for the purpose, it’ necessary, after fermentation has commenced; but this might lead to great inconvenience at a subsequent period, although the use of pure yeast, manufactured according to this improved process, would of itself form a great improvement on the ordinary process.

With the aid of the microscope and the method of control, before indicated, the change of condition, which might arise under the latter modes of treatment, may bc readily ascertained; but one cooling apparatus be used or a few, only the wort being p 1;- into vets,- (pitched or varnished on the exterior, which are deprived of any germs of disease, either by the use of boiling water or by the recent applying of pitch on the interior.

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Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Law, Patent, Yeast

Beer In Ads #1623: Same Good Taste Everywhere!

July 21, 2015 By Jay Brooks


Tuesday’s ad is for Miller High Life, from 1962. After a day of duck hunting, no matter where you are, the beer will taste the same. I love that one of the guys is drinking so much faster than the other one. His glass is empty while the guy on the right with the flannel sleeve hasn’t even touched his, and must be thinking. “Dude, you gulped your beer down already!?!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Patent No. 2048266A: Beer Cooling And Dispensing System

July 21, 2015 By Jay Brooks

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Today in 1936, US Patent 2048266 A was issued, an invention of Thomas Alfred Jenkins, for his “Beer Cooling and Dispensing System.” There’s no Abstract, although in the description it includes this summary:

This invention relates to improvements in beer cooling and dispensing systems and consists in the construction; combinations and arrangements as herein described and claimed.

The general object of my invention is the provision, in a manner-as hereinafter set forth, of a beer cooling and dispensing system that is complete in arrangement; unique in design; attractive; durable; sanitary; efficient and economical in operating performance.

The basic thought and purpose of conception, as embodied in this invention, is the creation of a beer cooling and dispensing system, wherein the cooling tank is simple; the means for cooling highly efficient and the entire system complete in function and sanitary throughout. Means for filtering the beer are practical in every sense and perform the important function of protecting various valve protecting elements. Means for controlling pressure; retaining gases and for flushing and emptying the entire system during cleaning periods are provided.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Pyramid Closes Berkeley Brewery

July 21, 2015 By Jay Brooks

pyramid-breweries
North American Breweries announced today that effective immediately, they’ve closed the Pyramid Brewery that’s been located in Berkeley, California since 1997. That leaves just the Walnut Creek alehouse remaining in California, after they closed the Sacramento brewpub in 2013.

pyramid-berkeley-bar

At Pyramid’s website, it offers only the following by way of explanation.

The Pyramid Berkeley Alehouse is now closed.

Thank you so much for your support and patronage over the years! We also want to thank our employees for their dedicated service. Our other locations remain open and available to provide great beers and a wonderful experience. We hope to see you there.

The East Bay Express has a bit more of the story, explaining “Berkeley’s Pyramid Alehouse (901 Gilman St.) is now permanently closed, according to a message on the restaurant and brewery’s answering machine.”

pyramid-berkeley

Of course, the story isn’t complete without acknowledging that they haven’t been brewing at that location since 2013, when the brewers voted to unionize and shortly thereafter the company suspended brewing claiming it was to “fix a quality issue.” Which was obvious nonsense, especially now that the closure has gone from temporary to permanent. The original “temporary” period to “fix” the brewery was supposed to be 6-9 months, which meant it should have reopened and brought back the laid-off brewers sometime between March and June of 2014, or a little over one year ago.

This is, at least in part, what happens when breweries become part of larger businesses like equity firms, who only care about profit and bottom lines, and not the businesses themselves. Pyramid is part of North American Breweries (NAB), and was created in 2009 when equity firm KPS Capital Partners (KPS) bought it along with Magic Hat, Portland Brewing, Labatt’s USA, Genesee and a couple of other brands. In 2012, KPS sold NAB to Cerveceria Costa Rica, a subsidiary of Florida Ice & Farm Co., for $388 million.

East Bay Express later added this update, apparently from a press release from NAB:

The company decided to close its Berkeley facility in order to prepare the building for sale — “after an extensive evaluation process. “We have made the decision to focus our West Coast production in our Portland, Oregon and Seattle, Washington locations,” said CEO Kris Sirchio.

Frankly, that’s about as believable as the celebrity or political figure embroiled in scandal who retires “to spend more time with his family.” I’m sorry to see the brewery go, but frankly NAB has become a difficult company with many layers to get through before finding an actual live person who can, or will, answer questions about the company’s brands. When Sacramento closed, I spent hours on websites and phones just trying to find someone who would comment or answer questions, and this time I’m not even going to try, given how awful it was last time. One commenter on the EBE piece said, “[w]ord on the street is that another brewery is looking to purchase the property,” so perhaps we’ll have good news about the location soon.

pryamid-berkeley-logo
R.I.P. Pyramid Berkeley 1997-2015.

Filed Under: Breweries, News Tagged With: Bay Area, California

Patent No. 2645893A: Hop Picking Machine

July 21, 2015 By Jay Brooks

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Today in 1953, US Patent 2645893 A was issued, an invention of Emil Clemens Horst Jr., for his “Hop Picking Machine.” There’s no Abstract, although in the description it includes this summary:

It is therefore an object of my invention to provide a hop picking machine especially designed as a portable unit and especially useful in accommodating variations in the positioning and size of the growing hop vines and also designed with a wide degree of latitude for accommodating variations in the operation of the machine itself.

Another object of the invention is to provide a generally improved hop picking machine.

A further object of the invention is to provide a hop picking machine of the field harvesting type in which substantially all of the hops stripped from the vines are retained in the machine and are not lost upon the ground.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Hops, Law, Patent

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