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EU Negotiating For Protected Beer Names

April 6, 2014 By Jay Brooks

european_union
Apparently in Washington, our Congress is hard at work negotiating a free trade agreement with the EU. Not surprisingly, the EU is asking for protective status of European products that are traditionally from Europe. You can’t really blame them. For instance they’re asking for the names “feta” and “parmesan” only for cheese made in Europe. I don’t know the history of those cheeses, but I’m guessing Greece and Italy do, and believe their cheeses to be the true expressions of them. They’re also asking that “‘bratwurst’ be allowed on only European-produced sausages.” Again, I don’t know the history but given that German and other European immigrants came to America and started businesses making bratwursts a hundred years ago, or more, it seems a tough sell. I likewise assume it was Italians in the U.S. who began marketing parmesan cheese here long before Kraft got in the game.

But according to an article in the USA Today, Senators: Back off our brats, beer, they’re not stopping there. I might have expected that Belgian beer might be part of the negotiations, since Belgian brewers aren’t thrilled about American beers labeled as “Belgian” instead of “Belgian-style.” But it’s “Oktoberfest” they object to. According to the story, “[i]f U.S. negotiators agree to European demands, U.S. manufacturers would have to change product names to “Oktoberfest-like ale.”

But since an “Oktoberfest” beer has certain style parameters that just about any brewer worth his salt could replicate, I can’t see how that one makes sense. I’ve never known German brewers to complain about that the way that I’ve heard Belgian brewers, but maybe I’ve missed that. Can a beer style, once created in a geographic area, sometimes because of the locally available ingredients or water source, only be made in that same place to be considered authentic? I think we can say yes for lambics, but others? What do you think?

There’s also countless local American Oktoberfest events throughout September and October each year, some have been taking place for decades or longer. Does Germany object to those, too?

oktoberfest2012-kettenkarusselldigitalcathttpflic.krpdedcru

Filed Under: Beers, News, Politics & Law Tagged With: Europe, Government, Politics, United States

Beer In Ads #1152: G … What A Wonderful Beer!

April 5, 2014 By Jay Brooks


Saturday’s ad is for Gunther, from 1959. The ad appeared in the Baltimore Orioles Yearbook for the 1959 season. Gunther Brewing was also located in Baltimore, Maryland.

1959_baltimore_yearbook_beer_ad_2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

Beer In Film #95: Vermont Craft Beer — Alchemist Brewery

April 5, 2014 By Jay Brooks

brookston-film
Today’s beer film is an episode about Vermont craft beer done by Vermont Public Television. This episode is from 2013 and features the Alchemist Brewery in Waterbury, Vermont.

Filed Under: Breweries, Food & Beer Tagged With: Documentary, Television, Vermont, Video

Beer In Ads #1151: Roberto Clemente For Ballantine

April 4, 2014 By Jay Brooks


Friday’s ad is for Ballantine, from around 1950. The ad features Pittsburgh Pirate right fielder Roberto Clemente, so it must have been before 1973, since Clemente died in a plane crash while delivering aid to victims of an earthquake in Nicaragua on December 31, 1972. I still have one of his baseball cards from when I was a kid. If I had to guess, I’d say the ad is not an ad per se, but more likely was part of a baseball program sold at the stadium, except that at second glance the text is in Spanish, saying “Roberto Clemente at bat for Ballantine beer.”

Ballantine-1969-Roberto-Clemente

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

Beer In Film #94: Local Brew — Maine Beer Company

April 4, 2014 By Jay Brooks

brookston-film
Today’s beer film is an episode of Local Brew, Episode 2 featuring a visit to Maine Beer Company in Lewiston, Maine. It was completed in 2012, but they apparently only did two shows.

Filed Under: Breweries, Just For Fun Tagged With: Documentary, Maine, Video

Beer In Ads #1150: Your Baseball Broadcasting & Telecasting Host

April 3, 2014 By Jay Brooks


Thursday’s ad is for Narragansett, from 1950. The black and white ad shows a woman staring back at the viewer, with a baseball game on the television behind her. The scene on television almost looks the same as the billboard from yesterday, with a player sliding into home. The ad also uses their famous “Hi, Neighbor! Have a ‘Gansett” tagline.

Narragansett-1950-baseball

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

Beer In Film #93: Local Brew — Baxter Brewing

April 3, 2014 By Jay Brooks

brookston-film
Today’s beer film is an episode of Local Brew, Episode 1 featuring a visit to Baxter Brewing in Lewiston, Maine. It was completed in 2012, but they apparently only did two shows.

Filed Under: Breweries, Just For Fun Tagged With: Documentary, Maine, Video

Beer In Ads #1149: Safe At Home

April 2, 2014 By Jay Brooks


Wednesday’s ad is for Budweiser, from the 1950s. It’s a billboard ad, showing a player sliding into a home in a cloud of dust, with the ump declaring him to be “safe.” It appears to be part of A-B’s long-running “Where There’s Life … There’s Bud” series.

Bud-1950s-baseball

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

Beer In Film #92: The Beer Hunter Episode 6 — Our Daily Beer

April 2, 2014 By Jay Brooks

brookston-film
Today’s beer film is the sixth of Michael Jackson’s six-part series, The Beer Hunter, that he did for Channel 4 (UK) and the Discovery Channel here in 1989. Since last Thursday was the birthday of Michael Jackson, it seemed like a good time to pull out the classics. Episode 6 is Our Daily Beer.

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Documentary, Education, Film, Television, Video

Beer In Ads #1148: Go For The Gusto Or Don’t Go At All

April 1, 2014 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1975. The ad shows a baseball glove catching a cold (or at least wet) can of Schlitz. I sure hope after catching it, they don’t open it right away, of they’ll get a face full of beer and foam.

Schlitz-1975-baseball

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

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