Thursday’s ad is for Miller High Life, from the 1950s. Another of Miller’s minimalist ads, this one is set in a backyard barbecue. They’re making kabobs, but I especially love that they converted a wicker cart into a cooler.
Beer In Film #100: Schlafly Beerd Bowl 2014
Today’s beer film is a fun little video created by the St. Louis Brewing Co. — a.k.a. Schlafly — as an alternative to this year’s Super Bowl halftime, what they called “the ultimate Super Bowl Halftime extravaganza,” or Beerd Bowl! “It’s the Brewers’s beards from Schlafly Bottleworks versus the beards from the Schlafly Tap Room in a smack down, drag out, no holds barred competition for both bragging rights and the Limbeardy Trophy.”
Beer In Ads #1156: Someone Didn’t Wait!
Wednesday’s ad is for Narragansett, from some time in the late 1950s or early 1960s, if I had to guess. I base that on other ads which during that time period seem to show a wider range of beer glasses than later ads.
Beer In Film #99: Beoir, A Tale of Ireland’s Craft Ale
Today’s beer film is trailer for Beoir: A Tale of Irelands Craft Ale which looks like it could be a very interesting, cool film about Ireland’s growing craft beer scene. Here’s the description of the film:
Beoir, (the Irish word for beer), is a short film about the emerging Irish craft brewery scene, showcasing The Donegal brewing company, Innishmacsaint brewing company, Mescan brewing company, Kinnegar brewing company and Poker Tree brewing company. These new mainly farmhouse breweries are based on the wonderful green island of Ireland. This film showcases not only the breweries but the Island of Ireland itself. Listen to the brewers tell their story in their own words and follow them on their journey at the very start of this emerging craft brewing scene in Ireland. From under Ireland’s holy mountain Croagh Patrick to the lakes of Fermanagh, Beoir is a fascinating and beautifully shot film.
Beer In Ads #1155: We Have Our Head Examined Every Month
Tuesday’s ad is for Schlitz, from some time in the 1960s, and it’s a nice double meaning showing a bottle of Schlitz on a psychiatrist’s couch having its head examined, but of course the head they’re really referring to is the beer’s head.
Beer In Film #98: Vermont Craft Beer — Fiddlehead Brewery
Today’s beer film is an episode about Vermont craft beer done by Vermont Public Television. This episode is from 2013 and features the http://www.fiddleheadbrewing.com/ in Shelburne, Vermont.
Beer In Ads #1154: Double Header
Monday’s ad is for Pabst, from some time in the 1940s, based on the suit the men are wearing at a baseball game. Apparently if you drink Pabst, and more importantly, bring some home for your wife, you’ll get out of the doghouse and she’ll forget all about being late because you went to a baseball double header. Too bad real life doesn’t work that way.
Beer In Film #97: Vermont Craft Beer — Rock Art Brewery
Today’s beer film is an episode about Vermont craft beer done by Vermont Public Television. This episode is from 2013 and features the Rock Art Brewery in Morrisville, Vermont.
Beer In Ads #1153: Remember The Time We Taught Mary How To Bat?
Sunday’s ad is by the United Brewers Industrial Foundation, from 194. It was part of their award-winning “Morale is a Lot of Little Things” campaign. This one, “Remember The Time We Taught Mary How To Bat?,” seems a bit insensitive by today’s standards, but was attempting, at least, to remind people why we were fighting World War 2, with the aim of building up morale both at home and in the various theatres of war.
Bistro IPA Festival Winners 2014
For the fourth straight year I missed the Bistro IPA Festival, as I was in Yosemite National Park with my family. Happily, owner Vic Kralj was again kind enough to send me the list of the winners. Citra Extra Pale Ale, from Knee Deep Brewing in Lincoln (and a new brewery and tap room in Auburn), was chosen best in show, out of 75 IPA offerings, at the 17th annual IPA Festival yesterday at the Bistro in Hayward, California. The full list of winners is below.
- 1st Place: Knee Deep Citra Extra Pale Ale (Knee Deep Brewing)
- 2nd Place: Citra-R-Ama (Pizza Port Solana Beach)
- 3rd Place: Middle Man IPA (Pizza Port San Clemente)
- People’s Choice: Knee Deep Citra Extra Pale Ale (Knee Deep Brewing)