Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #1097: If You Can’t Come To Holland …

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Sunday’s ad is for Heineken, from 1976. Showing a cliched view of a windmill with a bottle and glass of Heineken in the foreground, the headline is “If You Can’t Come To Holland Have A Heineken.” This ad is from when I was a junior in high school, and I remember being with my stepfather and visiting a business associate of his. The guy we were visiting asked my stepdad if he wanted a beer, asking if he’d prefer a regular beer or “the good stuff,” which turned out to be Heineken. Oh, how times have changed.

Heineken-1976

Beer In Film #40: Analyzing American & Belgian Beers

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brookston-film
Today’s beer video, in honor of it being Sour Sunday, is a film of a talk given by Jeff Clawson, who’s the Pilot Brewery Manager at Oregon State University’s Food Science & Technology Department. In the 23-minute video, Clawson “discusses a recent study on sour beers at a Science Pub event at the Calapooia Brewery in Albany, Oregon. OSU is one of the world’s leaders in research on hops and the brewing sciences, and many graduates of the fermentation sciences programs go on to have a huge impact in the industry.”

Beer In Ads #1096: Schaefer All Around

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Saturday’s ad is for Schaefer, from 1959. Schaefer did a number of ads with the round theme, often showing the top of a beer can, emphasizing the round shape of them. This one shows a round plate full of snacks, including some not-terribly-appetizing potato chips (they’ve got brown edges indicating they were burned or the oil used was old).

Shaefer-1959

Bistro Double IPA Winners 2014

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bistro
Kinetic‘s After Burner was chosen best in show at the 14th annual Double IPA Festival today at the Bistro in Hayward, California. A total of 46 Double IPAs and 26 Triple IPAs were judged. The full winner’s list is below.

Double IPAs

Triple IPAs

Peoples Choice Awards

Congratulations to all the winners.

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The scene at today’s Double IPA Festival at The Bistro.

Beer In Film #39: Griz’s Lawnmower Ale Collaboration

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brookston-film
Today’s beer video is a short film about this year’s collaboration beer made by the San Francisco Brewers Guild for SF Beer Week, Griz’s Lawnmower Ale. The beer was made to honor Greg “Griz” Miller, longtime owner of SF Brewcraft, who passed away in September of last year. The beer debuted last night at the Opening Galas for SF Beer Week.

Beer In Film #37: Food Tech — Hot Dogs & Beer

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brookston-film
Today’s beer video is an episode of Food Tech, which used to be aired on the History Channel, focusing on Ballpark food and beverages, specially beer. This was the last episode of ten total shows, and although it was called “Ball park,” it featured segments about “Kegs, Hops, Beer, Hot dogs, Casings (sausage), Mustard, Cracker Jack and Drumsticks,” the ice cream. Who’s hungry now?