Today’s beer video is a short film about this year’s collaboration beer made by the San Francisco Brewers Guild for SF Beer Week, Griz’s Lawnmower Ale. The beer was made to honor Greg “Griz” Miller, longtime owner of SF Brewcraft, who passed away in September of last year. The beer debuted last night at the Opening Galas for SF Beer Week.
Beer In Ads #1095: The Crisp Refresher
Friday’s ad is for Ballantine Ale, from 1959. Showing a winter scene, with a giant glass of Ballantine Light Lager Beer showing some exquisite lace. And I guess it must be pretty cold, too.
Beer In Film #38: Pliny The Younger
Today’s beer video is a short documentary on Russian River’s seasonal release of their triple IPA Pliny the Younger, which is released today in Santa Rosa, as it has been every first Friday in February for the past ten years.
Beer In Ads #1094: The Old Tyme Train
Thursday’s ad is for Ballantine Ale, from 1946. Part of a series of historical ads Ballantine did in the forties. This one shows an early iron horse stopping by the tavern as the barkeep brings a few tankards of beer to the thirsty travelers.
Jab, Jab, Jab, Right Hook
Here’s an interesting review of a marketing book, Jab, Jab, Jab, Right Hook, but with decidely beer-themed examples, by WaveTrain Intermedia, an integrated marketing group.
Beer In Film #37: Food Tech — Hot Dogs & Beer
Today’s beer video is an episode of Food Tech, which used to be aired on the History Channel, focusing on Ballpark food and beverages, specially beer. This was the last episode of ten total shows, and although it was called “Ball park,” it featured segments about “Kegs, Hops, Beer, Hot dogs, Casings (sausage), Mustard, Cracker Jack and Drumsticks,” the ice cream. Who’s hungry now?
Trouble Brewing: Changes In FDA Rules For Spent Grain
There was an interesting article recently on Craft Beer Business detailing how changes to the FDA regulations regarding spent grain might effect breweries. Under a proposed new “definition, craft breweries would be labeled animal feed manufacturers and be regulated as such by the FDA.” Given that most breweries have to find something to do with their spent grain, whether selling it or donating it, if the proposed rules take effect, it will undoubtedly alter the way breweries dispose of their grain. Check out the article, FDA rule regulates spent grain sold as animal feed, to see the rule changes.
Spent grain at Russian River’s production brewery after brewing a batch of Pliny the Elder in May 2009.
Beer In Ads #1093: What Was Schlitz Doing With Teddy In Africa?
Wednesday’s ad is for Schlitz, from 1965. The Teddy in the title “What Was Schlitz Doing With Teddy In Africa?” is Theodore Roosevelt, our 26th president. According to the ad, shortly after he left office, he went on a hunting expedition to Arica, and took along with him quite a lot of bottles of Schlitz.
Building The Good Hop
I won’t even try to be unbiased on this one. Melissa Myers is a dear friend of mine. She’s one of my favorite people in the beer world, and I’m thrilled that she’s finally striking out on her own. Melissa’s also a talented brewer who’s made beer at Magnolia, Pyramid, Drake’s and many other breweries from Philadelphia to Denver to the Bay Area. Melissa knows her beer. She’s about ready to open her own bottle shop and tasting room in Oakland called The Good Hop, which is located at 2421 Telegraph Avenue. The Good Hop Bottle Shop & Tasting Room will be carrying around 600 different bottled and canned craft beers along with 16 rotating California craft beers on tap.
But now that she’s in the final stages, she needs a little help, and has launched an Indigogo campaign to raise the remaining funds to open The Good Hop with a bang. Melissa describes what she’s trying to accomplish with The Good Hop as “your favorite watering hole meets the most well-stocked convenience store you’ll ever set foot in!” Here’s what she needs.
I love beer, y’all! But I need your help to finish construction. All those alcohol permits and red-tape stuff cost a ton of cash, and now we need funding for the fun stuff — the bartop itself, cool lighting, comfy tables and chairs, and most importantly, your beer mugs and the coolers that will hold all that beer. We estimate we need $20,000 for all the finishing touches and flourishes that will make it a chill bar where you can relax with your friends after work, before the big game, or on a lazy weekend.
I am thrilled that I’m *this* close to realizing my dream! I’ve gotten this far through the generosity of friends, family, and the community around me. Now I’m asking for help from my bigger community — YOU. You can help me complete my dream and open the doors to a great bar that you’ll want to spend time in. Please contribute in whatever way you can, even if it’s only five dollars, so that I can help the world get in touch with its inner beer geek. It’s a surefire way to bring some good karma into your life. And if you can’t contribute monetarily, but you like what I’m doing, please help me by getting the word out and sending this link to your peeps. We understand times are hard and money is tight. We’d love some financial assistance, but if how you can help is by spreading the word, we’ll take that gift too!
I can personally vouch for Melissa, she’ll create one hell of a beer destination. I’ve reserved my own bar stool at The Good Hop, and now I’m asking you to help out, too. Check out the video below and listen to what she has to say. If you agree with me that The Good Hop deserves your support, please join me in pitching in — or would that be mashing in? — to make it happen. You can help a little or a lot. There are a variety of levels you can weigh in with, from the very modest to the ostentatiously grand Ultimate Beer Lover.
Beer In Film #36: The Brewery Show Visits Blue Point
Today’s beer video is a tour of the Blue Point Brewing Co. in Patchogue, New York by The Brewery Show. Given the announcement today that ABI is buying the brewery, I thought readers might be interested in seeing the brewery and learning more about it. It’s from season 2 of The Brewery Show and runs about twelve minutes.