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What Is Addiction?

February 21, 2013 By Jay Brooks

addiction
In my experience, people who don’t like alcohol, and especially hate the people who do enjoy it, often tend to blame the alcohol as being addictive. I’ve always found that odd, since not everybody who takes a drink automatically becomes an alcoholic, unable to stop drinking. In fact, it doesn’t work that way for most people, and certainly nobody I’ve ever met. It should be obvious to everyone that some people have more addictive personalities than others. Whether that’s genetic, learned or some combination of the two is still an open question, but what’s clear is that it effects different people differently. That alone should let alcohol off the hook, but it never does. Many people remain convinced that addiction is confined to the traditional instruments of sin: booze and drugs.

But gambling can be an addiction, can’t it? And there’s certainly food addictions, in part foisted on society by unscrupulous processed food companies who add sugar and salt and fat to everything. But the point is that as the list of accepted addictions grows, it confirms what I’ve believed all along. That addiction has to do with the addictive personality — the person — and not the object of the addiction. There are, of course, substances which have addictive properties. Tobacco springs to mind, but even it doesn’t effect everybody the same way. Over the course of my life, I’ve had the odd cigarette, and even enjoyed the occasional cigar, but have never felt like I *had* to have another one. That may just be because I don’t have an addictive personalty for such things, or it may take more repeated use before it kicks in, though I doubt it. It seems more likely it’s the former. So while I have no doubt that cigarettes are bad for me, I don’t fear they’ll grab hold of me and I’ll be unable to stop smoking.

So why is it that the neo-prohibitionists seem so reluctant to include personal responsibility as a factor, if not the factor? It boggles the mind. They seem far more interested in blaming the alcohol companies for trying to “hook” people in with advertising, as if people have no choice but to fall prey and begin binge drinking. Some anti-alcohol groups have gone so far as to portray alcohol in a syringe in an attempt to paint heroin and beer as the same.

beer-syringe-white

With the publication this May of the new DSM-5, the bible of psychiatric disorders and treatment that’s put out by the American Psychiatric Association, “compulsive gambling” will be added to the list of accepted “addictions.” The DSM-5 also replaced the term “dependence” and goes back to using the term “addiction” again instead. Why that’s the case is a fascinating story in and of itself, which you can read an overview of in Blinded by Biochemistry. Oddly enough, compulsive “binge-eating” and “hypersexuality” are both not considered addictions, at least not yet. As Stanton Peele, author of Love and Addiction, writes, “Binge-drinking can bring on addiction, but not binge-eating? How come?”

I’m convinced that’s because of the social acceptability of eating, as contrasted by the demonization of alcohol. Drinking has been treated as a sin and a moral failing by alcohol’s opponents for so long now that the very concept has been absorbed into the culture at large. The DSM-5 is merely reflecting that prejudice in our society.

But as Steele points out in a more recent article, What Is Addiction? Addiction isn’t what it used to be, the New York Times recently identified new trends of addiction, that of being addicted to “junk food” and playing “mindless games.” (How those can be considered “new” is also quite puzzling, frankly.) But as I can’t quite shake the notion that it’s not the substance of the addiction that’s at fault, but the individual’s reaction to it that makes it addictive, Steele offers some confirmation that I’m not off my rocker.

What makes such a thing an addiction? And it is no more the existence and consumption of junk food, repetitive games or other video stimulation, or placing a bet that makes it so; it is the way the individual interprets and reacts to the experience of the thing in the context of his or her life that creates an addiction (think of heroin addiction in Vietnam, soon left behind by most vets on their return home). When a powerful experience is welcomed for its reassurance and as a life solution, when it become preoccupying and detrimental to the consumer, and — finally — when the individual him or herself comes to see and to believe that the experience is addictive — voila!

addiction

But as Steele wrote earlier in Psychology Today magazine:

Addiction is the search for emotional satisfaction — for a sense of security, a sense of being loved, even a sense of control over life. But the gratification is temporary and illusory, and the behavior results instead in greater self-disgust, reduced psychological security, and poorer coping ability. That’s what all addictions have in common.

As he points out, we can never agree on a exhaustive list of all of the stuff one could become addicted to, because it’s not about the object of addiction, but the addictive person’s reaction and relationship to his particular obsession. And that’s where, in his opinion, the new DSM-5 is still taking the wrong approach by “viewing the nature of addiction as a characteristic of specific substances,” because it doesn’t recognize the basic truth that addiction is more complicated than just banning anything that someone might become addicted to. Steele continues.

[T]hink about obsessive-compulsive disorder (OCD): People are not diagnosed based on the specific habit they repeat — be it hand-washing or checking locked doors. They are diagnosed with OCD because of how life-disruptive and compulsive the habit is. Similarly, addictive disorders are about how badly a habit harms a person’s life.

And that is, or should be, the point. How a person reacts to anything, and alcohol in particular, is almost as individual and unique as they are. Most people can drink beer responsibly and without their lives falling into ruin. A few can’t. But can we please stop targeting the beer and use those same resources to get the minority of people who can’t some help?

Filed Under: Beers, Editorial, Politics & Law Tagged With: Health & Beer, Science

Beer In Ads #806: Horseshoes and Beer

February 20, 2013 By Jay Brooks


Wednesday’s ad is another one for Schlitz, also from 1950. It, too, is part of their “I was curious” series that always features three panels. This one features a backyard picnic where horseshoes are being played. I love how in the 1950s people dressed up for a picnic. The fellow in the yellow shirt even has matching socks.

Schlitz-1950-picnic

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Your Beer Drinking Speed

February 20, 2013 By Jay Brooks

speedometer
Today’s infographic is by cartoonist Christiann MacAuley and was done over the 4th of July holiday last year for her beer drinking brethern. In her Your Beer Drinking Speed, she maps out how the speed with which you consume alcohol effects you.

beer_drinking_speed
Click here to see the chart full size.

Filed Under: Just For Fun Tagged With: Health & Beer, Infographics

Beer In Ads #805: Schlitz Snapshots

February 19, 2013 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1950. It’s part of their “I was curious” series that always features three panels. This one features a scrapbook that, despite the fact that it would appear to be from a picturesque location, shows the person on vacation and his beer, but not the vistas they would have been looking at. Good thing whoever he was travelling with captured the moment he first saw Schlitz, and then the moment he first tasted it. Funny, that’s what my vacation shots look like, too.

Schlitz-1950-snapshots

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

More on Anchor’s Pier 48 San Francisco Brewery

February 19, 2013 By Jay Brooks

anchor-new
With the San Francisco Chronicle breaking the news last night about Anchor Brewery building a second, and much larger, brewery near the waterfront at Pier 48, I was immediately keen to find out more. I knew from my earlier discussions with the new owners, and especially Keith Greggor, that they wanted to build the business but were dead set on keeping the business in San Francisco. But since they’re already the largest manufacturer within the city limits, that prospect must have been a daunting — and ultimately very expensive — task.

The new proposed brewery is being built in partnership with the San Francisco Giants and their 27-acre Mission Rock development project. Here’s more information about it from the press release released this morning.

Anchor will continue to operate its facility in Potrero Hill, but will greatly expand its operations with the development of the Pier 48 facility. The two facilities will allow the company to quadruple its annual production capacity from 180,000 barrels to 680,000 barrels.

Pier 48, the southern-most structure of the Port’s Embarcadero Historic District, will be fully rehabilitated and re-established as an industrial hub of the central waterfront. The new Anchor facility will feature production facilities for brewing, distilling, packaging, storing, and shipping; a restaurant, museum and educational facility in the headhouse of Pier 48; and a restored walkway around the entire pier apron that will connect pedestrians to the Portwalk and allow views into the Anchor brewhouse. Anchor will offer tours of the facilities and educational seminars with a focus on the history of craft beer, the art of craft distilling and Anchor’s history in San Francisco. The construction project beginning late 2014 will feature the use of green and sustainable materials, setting the standard for a modern urban brewery.

The Anchor expansion will create approximately 200 new jobs, 75% of which are production-oriented positions that employ a diverse work force.

“We are making things in San Francisco and creating a magnet for jobs for thousands of people from every background in our thriving local manufacturing sector,” said Mayor Ed Lee. “Making sure our homegrown companies stay and grow right here in San Francisco remains my top priority and I want to thank Anchor Brewing and the San Francisco Giants for driving the engine of economic growth, bringing jobs and revitalizing our world class waterfront.”

The Anchor Brewery expansion project also represents the first major tenant of the Mission Rock Project — a new, mixed use urban neighborhood currently being developed by the San Francisco Giants. The Anchor Brewing facility will cover 22% of the overall project site.

“As a longtime partner of the Giants, we are delighted to welcome Anchor Brewing to the waterfront and to partner with them on what will become an exciting place for San Franciscans to live, work and play,” said Larry Baer, Giants President and CEO. “Given the rich history of the Giants and Anchor Brewing in San Francisco, it is only fitting that we work together to help transform this historic part of the City’s waterfront.”

In addition to Anchor Brewing’s new facility, the Mission Rock Project will include more than eight acres of parks and open space, 650-1,500 residential units, 1-1.7 million square feet office space, parking structure to serve ballpark and Mission Rock patrons, and up to 250,000 square feet of retail, restaurants, and public amenities. In total, Mission Rock is expected to create 4,800 construction jobs and 6,400 permanent jobs.

Mission Rock Park will include Seawall Lot 337 (SWL 337) & Pier 48.

Misson-Rock-Park

Last April, SocketSite began showing artist drawings of what the proposed site might look like with their post Mission Rock Plans Dusted Off With Giants Swinging For A 2015 Start and last month’s Giants Moving Forward With Massive “Mission Rock” Development.

Misson-Rock-Aerial

Here’s an overview of the 27-acre site, of which approximately 22% will be the Anchor Brewery complex. It will apparently be 212,000 square feet and will ultimately allow total beer production to be increased to an impressive 680,000 barrels annually. “The new Anchor facility will feature production facilities for brewing, distilling, packaging, storing, and shipping; a restaurant, museum and educational facility in the headhouse of Pier 48; and a restored walkway around the entire pier apron that will connect pedestrians to the Portwalk and allow views into the Anchor brewhouse.” As you can see in the drawing below, there will also be a substantial outdoor beer garden.
Anchor & Pier 48 Exterior

The interior of the proposed restaurant portion of the Anchor Brewery project, with the brewhouse visible in the background.

Anchor & Pier 48 Interior

This afternoon, I had a chance to talk with Anchor co-owner Keith Greggor, who was kind enough to fill me in on some of the other aspects of the project. Here’s what I learned.

Anchor has been talking to the Giants about the Mission Rock project for at least the last year and a half, and the city and Mayor Ed Lee are especially thrilled that a deal could be done. Apparently, it’s a perfect expression of Mayor Lee’s “keep and grow” concept for keeping businesses from leaving San Francisco as they succeed and grow larger. In fact, the mayor apparently suggested Anchor as a tenant, not realizing at the time that it might actually work. The Port is also very happy to have only one tenant, and it has to be a day and night difference having the city, local politicians and the landlord all very supportive and happy to have a brewery there, which is not the situation that often occurs.

Anchor will eventually take over all of Pier 48, but will begin renovating Shed A, and will later take on Shed B, too. The two sheds are essentially different buildings with what they call a “valley” in between. Most of the design work is done, and the first order of business will be to spruce up the building. They expect to move in during the 3rd Quarter of 2014 and be open by the 4th Quarter of 2015.

Perhaps the most amazing news is that they already have a brewhouse for the new location. About twenty years ago, a nearly exact duplicate of Anchor’s current copper brewhouse came on the market in Germany, and Fritz Maytag bought it, hoping to use it when Anchor expanded. But later Maytag decided against moving the brewery and instead had been storing the equipment ever since. The only difference between the two is that the newer one is over twice as big, and is a 270-barrel brewhouse. In addition to brewing at Pier 48, they will also have a working distillery there, but will also continue to make gin and whisky at the Potrero Hill location, too.

The museum portion of the project will include Anchor’s massive brewing book collection and breweriana, including a recent purchase of another collection from a gentlemen who’d been collecting his entire life and recently decided to sell it all. There will also be an educational component, and will be similar to their original concept of having a “Center of Excellence” that the Griffin Group talked about when they first bought Anchor. Greggor had been talking about the Mission Rock project with Fritz Maytag the entire time during the negotiations, and Maytag is reported to be very happy with the new brewery plan.

Still undecided is the restaurant, which will not be a brewpub. They may yet partner with someone to do the food, but since the restaurant will be one of the later parts of the project to be completed, they’re still weighing their options. The current estimate is that the restaurant won’t open until 2017.

Looking at it from all the angles, it really seems like an elegant solution to the thorny problem of how to grow the business without sacrificing what makes Anchor such a great brand. They’ll have a more public space, perfect for tourists, locals and baseball fans, and will be able to make even more Anchor beer right in San Francisco. It will create jobs, help with the economy and should attract more tenants to the Mission Rock development project. What’s not to like?

And finally, below is ABC 7’s coverage of the news:

Filed Under: Breweries, News Tagged With: Anchor Brewery, California, Interview, San Francisco

Don’t Mess With Corona

February 19, 2013 By Jay Brooks

corona
A news website from Latin America, América Economía, had an interesting piece recently on the proposed purchase of Grupo Modelo by ABI, entitled Beers And Monopolies: Don’t Mess With Corona, that discusses beer monopolies from the point of view of South America.

corona_full

Filed Under: Beers, Breweries, News, Politics & Law Tagged With: Big Brewers, Mexico, South America

Never Say Never: Samuel Adams Boston Lager Cans

February 19, 2013 By Jay Brooks

samuel-adams-logo-new
Lots of big announcements in the beer world this week, as the Boson Beer Co. made public today their plan to release Samuel Adams Boston Lager in cans this summer. I can’t seem to find the original source this morning, but I clearly recall several years ago that Boston Beer founder Jim Koch was quoted at one time that Samuel Adams beer would never be in cans, but over time his stance began to soften, and by 2010 he was warming to the idea. At that time, he told Beer Business Daily that he did believe that someday Samuel Adams would be in cans, and was still looking at the BPA in liners as a not-quite-resolved-yet issue. Once upon a time, their 2005 “Beer Bill of Rights” included as Article VI: “Beer shall be offered in bottles, not cans, so that no brew is jeopardized with the taste of metal.”

sam-adams-lager-can

That issue has largely been solved with the use of an organic polymer, but Boston Beer has apparently taken it one step farther, designing their own type of can for the project, “the Sam Can.”

From the press release:

Samuel Adams announced today that for the first time it plans to offer Samuel Adams Boston Lager in a can – but not just any can. The new can design — the result of two years of ergonomic and sensory research and testing — aims to provide a drinking experience that is closer to the taste and comfort of drinking beer from a glass. The “Sam Can,” as the brewers call it, will hit shelves in early summer 2013, just in time for drinking occasions that call for the convenience of a can such as sporting events, boating or the beach.

“The debate over bottles vs. cans has been a sticking point for brewers in the craft beer community for years,” says Jim Koch, founder and brewer of Samuel Adams. “In the past, I had my doubts about putting Sam Adams in a can because I wasn’t convinced that Boston Lager would taste as good as it does from a bottle. But cans have changed. And I believe we’ve designed a can that provides a slight but noticeably better drinking experience than the standard beer can.”

Koch and the other brewers at Samuel Adams first worked with can manufacturer Ball Corporation to understand can design, technology, and how to package premium beer in cans. The brewers then worked with a design team at IDEO, a recognized global design firm, and finally enlisted the help of sensory expert, Roy Desrochers of GEI Consultants. Desrochers, a recognized beer flavor expert for the Master Brewer’s Association of the Americas (MBAA), has provided counsel to the brewing industry for almost three decades. With Desrochers’ help, Koch studied every aspect of the new can, from how it could potentially impact the flavor of Samuel Adam’s flagship Boston Lager to the ergonomics of how the beer flows from the can and hits the taste receptors on a drinker’s tongue.

“I worked with Jim and the other brewers at Sam Adams on an ergonomic and flavor study to understand the benefits of the new can,” says Desrochers. “The flared lip and wider top of the new Sam Can work in concert to deliver the beer in a way that makes the flavor closer to drinking out of a glass. Although subtle, this can delivers a more pronounced, more balanced flavor experience – something that was very important to the brewers. The extended lip of the can also creates a smoother, more comfortable overall drinking experience.”

The difference in drinking out of the new can as compared to a standard can will be modest, but drinkers should notice enhanced flavors and a more comfortable experience. The position of the can opening and wider lid, naturally opens up the mouth allowing for more air flow and positions the drinker’s nose closer to the hop aromas of the beer. A little known fact is that most of what we think we taste is actually what we smell – that’s why it’s hard to taste food with a stuffed up nose. Drinkers also noticed that the extended, curved lip of the can delivered the beer to the front of the palate to maximize the early enjoyment of the malt sweetness.

Koch’s end goal in developing a new can is to provide drinkers with the best possible Boston Lager drinking experience when they prefer the convenience of a can, like on the golf course or at the beach, without compromising the taste of his first and favorite beer, Samuel Adams Boston Lager. Celebrating the flavors and ingredients in Boston Lager is what also led to the development of the Samuel Adams Boston Lager Pint Glass in 2007, also the result of a lengthy research project to enhance the beer drinking experience.

“The new Sam Can required a million dollar investment in special equipment tooling along with time, research and testing. This new can will also cost more than the standard can to produce. It may seem a little crazy to make that kind of investment, but we felt the slight improvement in the drinking experience was worth the expense. We made decisions based on the beer, not on the bottom line,” Koch explains. “We’ve done tastings here at the brewery, with Sam Adams drinkers and our experts, “and now, we’re proud to launch Samuel Adams Boston Lager in cans. We have a vessel that gives our drinkers the best tasting Samuel Adams in a can.”

Among the many advantages of cans is that drinkers prefer cans in certain circumstances where bottles are often not allowed or convenient, such as beaches, parks, pools, sporting events, boats and airplanes. Samuel Adams Boston Lager in cans will be available in 12-packs nationwide beginning early summer, for a suggested retail price of $14.99-17.99 (price varies by market).

You can also read additional information about what went in to the design of the can at BostInno and also at Boston.com’s Sam Adams: Now (finally) in a can.

Of course, the fact that many other regional breweries have put their beer in cans, too — Sierra Nevada, New Belgium, Brooklyn Brewery, RedHook, etc. — has to have been a factor, too. Still, for can fans this is great news. Cans have outsold beer in bottles for the big brewers for decades, and at least as long as 1980, if not longer, so it only makes sense that as craft brewers grow larger that such a popular package would become part of their portfolios, as well, as they continue to take a bigger and bigger piece of the nationwide beer pie.

Filed Under: Beers, Breweries, News Tagged With: Announcements, Cans, Packaging, Samuel Adams

IBU To OG Ratio Range By Style

February 19, 2013 By Jay Brooks

hop to gravity-1
Today’s infographic was created by Lugwrench Brewing and shows “apparent bitterness,” the IBU to OG Ratio Range by Style.

IBU-to-OG Ratio Chart
Click here to see the chart full size.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Homebrewing, Hops, Infographics, Science of Brewing

Anchor Announces Second Brewery in San Francisco

February 18, 2013 By Jay Brooks

anchor-new
The San Francisco Chronicle broke the news tonight that Anchor Brewing Co. will be building a second brewery near the waterfront at Pier 48, in partnership with the San Francisco Giants and their 27-acre Mission Rock development project. The Anchor Brewery space will apparently be 212,000 sq. ft., and will include “production and distribution facilities, a restaurant, museum and other public attractions.” It will also allow them to increase brewing capacity to approximately 600,000 barrels, while keeping all of their brewing operations within the city limits. The new facility is also expected to more than double the number of Anchor employees. Below is Anchor’s artist’s design for the new brewery.

Anchor-pier48-1

For now, you can read the story at the Chronicle’s Anchor Brewing plant on S.F. waterfront. I spoke to Anchor Brewery co-owner Keith Greggor this evening and learned that there will be an official announcement tomorrow morning around 10 a.m. where we’ll learn more details, and I also have scheduled an interview with Greggor afterwards to go over the project in more details, so stay tuned.

Anchor-pier48-2
And here’s what it should like inside part of the 212,000 sq. ft. building.

Filed Under: Breweries, News Tagged With: Anchor Brewery, Announcements, California, San Francisco

The Celebrator Silver Polka

February 18, 2013 By Jay Brooks

celebrator-long
During last night’s Celebrator 25th Anniversary Party, Vic Kralj, from the Bistro, wrote a spoof of “Roll Out the Barrel” for our silver anniversary, entitled the Celebrator Silver Polka. Then he rehearsed it with regulars and friends from his beer bar, unveiling it as a special surprise for Tom Dalldorf during the party. Below is a video the evening’s performance.

And here’s the sheet music, if you want to sing along.
CBN-SIlver-Polka

P1010633
Afterwards, Tom was presented with a framed copy of the song.

P1010640
And later he and Arlene posed with some of the culprits who perpetrated his surprise.

Filed Under: Events, Just For Fun, SF Beer Week Tagged With: Bay Area, California, Music, Northern California, Oakland, Video

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