Brookston Beer Bulletin

Jay R. Brooks on Beer

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Sierra Leone Beer

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sierra_leone
Today in 1961, Sierra Leone gained their Independence from the United Kingdom.

Sierra Leone
Sierra-leone

Sierra Leone Breweries

  • Sierra Leone Brewery

Sierra Leone Brewery Guides

Other Guides

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.05%

Sierra-Leone

  • Full Name: Republic of Sierra Leone
  • Location: Western Africa, bordering the North Atlantic Ocean, between Guinea and Liberia
  • Government Type: Constitutional Democracy
  • Language: English (official, regular use limited to literate minority), Mende (principal vernacular in the south), Temne (principal vernacular in the north), Krio (English-based Creole, spoken by the descendants of freed Jamaican slaves who were settled in the Freetown area, a lingua franca and a first language for 10% of the population but understood by 95%)
  • Religion(s): Muslim 60%, Christian 10%, indigenous beliefs 30%
  • Capital: Freetown
  • Population: 5,485,998; 112th
  • Area: 71,740 sq km , 119th
  • Comparative Area: Slightly smaller than South Carolina
  • National Food: Rice
  • National Symbol: Lion
  • Affiliations: UN, African Union, Commonwealth
  • Independence: From France and the UK, January 1, 1960

sierra-leone-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: N/A
  • BAC: 0.05%
  • Label Requirements: N/A
  • Number of Breweries: 1

SL17

  • How to Say “Beer”: beer
  • How to Order a Beer: One beer, please
  • How to Say “Cheers”: Cheers
  • Toasting Etiquette: N/A

sierra-leone-map

Alcohol Consumption By Type:

  • Beer: 4%
  • Wine: 30%
  • Spirits: 66%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 6.72
  • Unrecorded: 3.00
  • Total: 9.72
  • Beer: 0.46

WHO Alcohol Data:

  • Per Capita Consumption: 1.13 litres
  • Alcohol Consumption Trend: Decrease
  • Excise Taxes: N/A
  • Minimum Age: N/A
  • Sales Restrictions: N/A
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: N/A

Patterns of Drinking Score: 2

Prohibition: None

Sierra-leone-africa

Beer In Ads #594: Acme Non-Fattening

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Thursday’s ad is still another one for Acme Beer, this one from their 1930s “Dietetically Non-Fattening” campaign, and this one was also done by famed pin-up artist George Petty. I’ve featured a painting of this ad before, but I recently found how it was used in an actual ad. I love the qualification on its status as a diet drink, which is that it’s “relatively so, compared with other foods.”

acme-dieteticaly-brown

Beer In Ads #593: The Beer With The High I.Q. In The Moon

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Wednesday’s ad is yet another one for Acme Beer, another in the series of “High I.Q. (It Quenches) ads. This one was done by famed pin-up artist George Petty, who did several ads for Acme. In contrast to yesterday’s matronly ad, this one shows an attractive woman, dressed provocatively, resting in the crescent moon high above the world with a glass of beer in her hand. I can’t imagine Miller was very happy about this ad. But I like it just fine, but that’s probably because of my low I.Q.

Acme-Petty-IQ

Beer In Ads #591: I Agree …

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Monday’s ad is for Acme Beer from 1947. The ad features local San Francisco celebrity John Tyers, a star of the San Francisco Civic Light Opera Company. He agrees, “it’s the finest tasting Acme beer ever brewed,” especially with the “tangy flavor.”

1947-acme-beer-finest

MillerCoors Looking To Hire Bay Area Beer Ambassador

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tenth-blake
Thanks to an alert reader, Susan G., who noticed this video about a Monster.com job posting for an “Import & Craft Trade Brewer” position in the Bay Area advertised by MillerCoors. Actually, the person hired will work for 10th & Blake, which is their craft and import division. The company is looking for “a beer ambassador and homebrewing coach in the western U.S. [to] Teach sales teams and consult on new beer recipes.” They want someone who “knows all things beer.”

Guinness Ad #116: Welcome In The Home

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guinness-toucan
Our 116th Guinness ad shows the intrepid zookeeper in his home surrounded by eight of his zoo animals, as if they live there when the zoo is closed. The seal is serving the zookeeper a Guinness on a tray as he relaxes on a comfy chair, legs up on a turtle. The tagline, “Guinness is welcome in the home” must have been advertising bottled product for sale.

Guinness-welcome-in-home

Beer In Ads #590: Lucky In Alaska

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Friday’s ad is the fourth, and final, in our series of ads for Lucky Lager, brewed in both San Francisco and Los Angeles, California. This ad shows the “age-dated beer” being enjoyed in Alaska. You can tell because he’s wearing a parka and there’s a toem pole in the background. Actually, it says so on the copy, it could have been anywhere in the west, really.

Lucky-totem

Beer In Ads #589: Lucky Lumberjack

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Thursday’s ad is the third in our series of ads for Lucky Lager, brewed in both San Francisco and Los Angeles, California. This ad shows the “age-dated beer” being enjoyed in a wooded setting by someone dressed as a lumberjack, as far as I can tell. “He cuts down trees, he eats his lunch, he goes to the lavatory ….”

Lucky-lumberjack