
Friday’s ad is another one for the Japanese beer Sapporo, this one from 1935. What a great expression on her face as she looks longingly and lovingly at whoever just poured her the glass of beer.

By Jay Brooks
By Jay Brooks
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Today in 1889, Washington became the 42nd state.
Washington

Washington Breweries
Washington Brewery Guides
Guild: Washington Brewers Guild
State Agency: Washington State Liquor Control Board



Package Mix:
Beer Taxes:
Economic Impact (2010):
Legal Restrictions:

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.
For the remaining states, see Brewing Links: United States.
By Jay Brooks

A mix of thanks and “how could you” to Stephen Beaumont for tweeting this story, because now that I know it, I can’t unknow it. According to Digital Journal, a growing trend among Phoenix, Arizona, area youths — disturbingly both girls and boys — is to get drunk by soaking a tampon in vodka and inserting it … well, you get the idea. According to the report, the practice was first identified in 1999, in the Oxford Journal of Alcohol and Alcoholism, although in that instance they wrote about just three case studies all of whom were adults in their late twenties to their mid-thirties. Also, in April of this year, the same thing was reported to be happening in Germany, too.
The latest story’s origin is a Channel 5 KPHO Phoenix TV report, where a Dr. Quan is the medical source, saying they’ll get a “[q]uicker high, they think it’s going to last longer, it’s more intense.” School Resource Officer (whatever that is) Chris Thomas adds “[w]hat we’re hearing about is teenagers utilizing tampons, soak them in vodka first before using them. It gets absorbed directly into the bloodstream. There’s no barrier, there’s no stomach acid to prevent it.” Dr. Quan agreed. “I would expect it to absorb pretty quickly as well, because it’s a very vascular structure.” Okay, that’s probably enough to give you the idea of what “butt chugging” is. Two things leap to mind.
One, this has got to be a hoax. Kids messing with adults and them falling for it hook, line and sinker. Maybe it’s just me, but when I was a kid, not only would this have never occurred to us, but even if it had, we would never have tried it. Heroin addicts shoot up between their toes to avoid detection. Same deal here, apparently, but there are just too many simpler ways to avoid detection than this. It’s just too much committed effort for most people. Or is that just me? Plus, mainstream media, and television in particular, loves a good scare story, something that puts fear into its viewers. This story is dripping with cautionary words, something else for parents to be “concerned” about. Perhaps some idiots did try it, but a growing trend? I’m just not buying it. You?
Second, if it is true, however doubtful, it shows the futility of having 21 be the minimum legal drinking age and avoiding any real education before that time. People will find a way to do almost anything if properly motivated. And few things motivate a teenager more than being told they can’t do something. I keep hearing that line from Jurassic Park in my head. “Nature will always find a way.” And so it goes.

UPDATE: Thanks to Rick at Pacific Brew News for sending me this Tiny Cat Pants post In Which I Debunk the Vodka-Soaked Tampon Myth.
By Jay Brooks
By Jay Brooks

Wednesday’s ad is for Artois, when the brewed more than just Stella. I don’t the ad’s age, but it certainly looks retro and highly stylized. Anybody know when they used the slogan “Pass on something good?” But the ad isn’t even about the beer, but the glass, which apparently is “A Glass Crafted To Keep Beer Colder” with an arctic setting to drive home the point.

By Jay Brooks

The November 2011 standings have just been released for Wikio’s Beer Blogs. Beervana increased his streak at the top to three consecutive months, with the rest of the Top 10 shuffling around. Here’s what happened to the Top 20 over last month:
| 1 | Beervana (=) |
| 2 | Brookston Beer Bulletin (+2) |
| 3 | Brewpublic (+4) |
| 4 | A Good Beer Blog (+10) |
| 5 | Appellation Beer: Beer From a Good Home (-2) |
| 6 | The New School (-4) |
| 7 | Drink With The Wench (-1) |
| 8 | It’s Pub Night (+4) |
| 9 | Washington Beer Blog (-4) |
| 10 | Top Fermented (Not in Top 20 in October) |
| 11 | Hoosier Beer Geek (-3) |
| 12 | Seattle Beer News (Not in Top 20 in October) |
| 13 | Yours For Good Fermentables (Not in Top 20 in October) |
| 14 | Oakshire Brewing (Not in Top 20 in October) |
| 15 | KC Beer Blog (+4) |
| 16 | San Diego Beer Blog (+4) |
| 17 | Road Trips for Beer (-6) |
| 18 | Seen Through a Glass (=) |
| 19 | The Brew Site (-4) |
| 20 | Beer PHXation (-4) |
Ranking made by Wikio
As usual, I included the relative movements of each blog from last month. Four new blogs emerged in the Top 20 that weren’t there last month, which is exactly what happened last month. Otherwise, there were a number of moderate swings, with movement 4 or 6 places being the most common. As always, I continue to stress that this is just a bit of fun and that we shouldn’t take it too seriously. Until the final month of 2011 ….
By Jay Brooks

Tuesday’s ad is an another old classic, by Eugene Oge, a French illustrator who did a number of great beer adverts during his lifetime from 1861-1936. He was a major figure in the Belle Epoque and did many outstanding ads for resorts, food, and all sorts of beverages and brands. This is the second of his I’ve featured, the first being Biere au Diable. This one, Biere Du Lion, I think was a Wallonian brand, from Brasserie Vervifontaine? I love the expression on the drinking fat man.

By Jay Brooks
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Today in 1889, Montana became the 41st state.
Montana

Montana Breweries
Montana Brewery Guides
Guild: Montana Brewers Association
State Agency: Montana Department of Revenue Liquor Control



Package Mix:
Beer Taxes:
Economic Impact (2010):
Legal Restrictions:

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.
For the remaining states, see Brewing Links: United States.
By Jay Brooks
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Apparently there’s yet another misguided attempt to reach women with the aim of tempting them to try beer by making the color of the beer pink. This time it’s a group of young South African women attending Durban University of Technology who came up with the idea for the beer, which they’re calling Pink Fantasy, according to a post yesterday on Beer Universe. Needless to say, all of the women I know who love craft beer drink it because of how it tastes, not because it matches their shoes. Are there really women in the world who, when pressed, would actually say, “well, I’d try beer if only it wasn’t that unpleasant orange … or golden … or brown … or black? But if it was pink, like Barbie, maybe I would actually get over my ignorant phobia that beer is bitter and how I just know I won’t like it. Maybe I’ll finally give this kicky new pink beverage a try.” Sheesh. I could keep ranting, but I think Ginger Johnson from Women Enjoying Beer said it best in these two posts: Still Not “Getting It” and Marketing Beer to Women, Part 4: No Pink.
By Jay Brooks

This is a bit of a head scratcher. Though it’s been rumored for a while now, apparently it is coming, as AdAge is reporting that the TTB has given label approval for Bud Light Platinum. Though thought to be somewhere between 6% and 8% a.b.v., AdAge indicated the new low-calorie beer will weigh in at 6% and have 137 calories. Regular Bud Light is 4.2% a.b.v. and has 110 calories. And as regular Budweiser is 5% and 145 calories, it’s hard to see the point. Apparently, the idea is “to tap into the rising popularity of craft beers, which tend to be fuller bodied with more alcohol.” Sure, just throw in some alcohol, that should fool people. Apparently they’re missing the point that craft beer drinkers want flavor, not just higher octane. But given how successful the big brewers have been at convincing people to drink low-calorie light beers, I have little doubt this couldn’t work, too, however illogical I find the very notion of light beer.
ABI has also apparently registered the domain name budlightplatinum.com, but it’s not yet an active website. There’s not even a placeholder there so it may be some time before we see the actual beer. ABI has also not yet made an official announcement or sent out a press release.

