Brookston Beer Bulletin

Jay R. Brooks on Beer

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Patent No. 2936100A: Dispenser For Carbonated Beverages

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Today in 1960, US Patent 2936100 A was issued, an invention of Victor H. Chatten, assigned to Anheuser-Busch, for his “Dispenser For Carbonated Beverages.” There’s no Abstract, although in the description it includes this summary:

This invention relates to apparatus for dispensing a gas-charged liquid from a container and is particularly directed to apparatus for dispensing a carbonated beverage, for example, beer, from a conventional keg.

It is the principal object of this invention to provide an insert member which can be introduced into the interior of the container through an opening therein which member includes a cavity containing liquified gas under pressure and which member also contains a regulator device for introducing gas from the cavity into the container, the action of the regulator being controlled from a member accessible exteriorly of the container. Another object is to provide dispensing apparatus of this type in which the insert member includes a passage for delivery of fluid from the interior of the container. A more detailed object is to provide dispensing apparatus of this type in which means accessible exteriorly of the container are provided to control flow of gas from the cavity to the interior of the container and also to control flow of liquid from the interior of the container.

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Beer In Ads #1773: Holidays Were Made For John Forsythe

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Monday’s holiday ad is for Michelob, from 1980. This holiday ad for Michelob featured actor John Forsythe, who’s best know for being the voice of Charlie in Charlie’s Angels and on the 1980s TV show Dynasty. And right before joining the cast of Dynasty, he did this ad for Michelob, where he’s putting out some bottles of beer into a bowl of ice for a party. Notice the six-pack in the corner that’s been decorated with a wreath. I can’t say I recall them doing special holiday carriers, but then I didn’t really drink the beer in 1980, either.

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Beer In Ads #1734: Rolling Stone Breakthrough Can

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Monday’s ad is for Budweiser, from 1982. Today is the anniversary of the first issue of Rolling Stone magazine, so I figured I’d run this ad from the back cover of the music magazine from 1982. It’s a kinda cool ad showing the can breaking through from inside the magazine, and people on the street in the photo surreally looking up at it. They even offered it as a poster you could send in to have sent to you.

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Beer In Ads #1714: Look Who Switched To Natural Light

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Tuesday’s ad is for Natural Light, from 1980. Today is the birthday of baseball legend Mickey Mantle. In the mid-1970s, Mantle did some commercials, along with fellow Yankees teammate Whitey Ford, for Miller Lite. So when he did this ad for rival Natural Light, they played up his being a switch hitter “who switched to Natural Light.”

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Beer In Ads #1643: Give Yourself A Break

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Sunday’s ad is for Budweiser, from 1956. When you’re sitting in the dark watching nature documentaries, feasting on the carcass of a chicken (or possibly turkey) with some cheese between two slices of bread, you’ll definitely want a cold beer. So “Give Yourself A Break” and have some “late in the evening.” I hope Bambi makes it out the forest.

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Beer In Ads #1639: Black & Tan Babies

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Wednesday’s ad is for Anheuser-Busch’s Black & Tan, from 1899. I’m sure this seemed like a cute idea at the turn of two centuries ago, around 116 years from now, but to our current sensibilities, it certainly looks odd. Back in 1995, A-B reintroduced their Black & Tan as part of their “American Originals” series, but this ad is from its original release, when it was “prepared only by Anheuser-Busch Brew’g Ass’n.” The patriotic ad shows a pair of American flags for most of the background behind the label, with a military camp showing beneath the flags at the bottom of the ad. The army “volunteers” referred to appear to be nine naked babies whose skin is either tan or black. And I’m not sure why there’s a dog — a black and tan doberman? — barking at them at the bottom of the label. I’m sure naked colored babies with rifles made sense in 1899, but I can’t imagine the ad being green-lit today.

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Beer In Ads #1631: Anheuser-Busch Buck

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Tuesday’s ad is for Anheuser-Busch Buck, from 1885. By “buck,” one presumes they mean bock and used a slightly alternate spelling. The lithograph was created by the Wittemann Brothers, Adolph and Herman, of New York. It’s odd poster, with the eagle and goat, or buck, looking almost garish or frightening, especially juxtaposed with the 1880s equivalent of a supermodel.

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Patent No. 5021246A: Step Mashing Process For Producing Low Alcohol Beer

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Today in 1991, US Patent 5021246 A was issued, an invention of Roger L. Sieben and Klaus D. Zastrow, assigned to Anheuser-Busch, for their “Step Mashing Process For Producing Low Alcohol Beer.” Here’s the Abstract:

A low alcohol reduced calorie beer is produced by a mashing technique wherein a main mash at a temperature below the activity range for beta-amylase is added incrementally to a brewing liquid at a temperature above the deactivation temperature of beta-amylase and below the deactivation temperature of alpha-amylase at a rate such that the added main mash is substantially instantaneously raised to the temperature of the brewing liquid. This mashing technique limits the conversion of starches by beta-amylase and other enzymes without significant loss of alpha-amylase from overheating to produce a wort having a low real degree of fermentation of from about 40% to about 46%. The main mash has a temperature of about 95° F. to 120° F., and the brewing liquid has a temperature of about 169° F. to 174° F. and can be water or a cooker mash that has been boiled and cooled. Beer can be produced having less than 2% alcohol by weight and less than about 118 calories per 12 ounce serving.

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