Friday’s ad is for Dow Ale, from 1954. The Canadian brewery in 1954 had “a smart new look” and was “‘cool control’ brewed,” whatever that meant. But the man sure looks comfy in the hammock, while still wearing a tie and holding a fan.
Beer In Ads #1522: Dow Old Stock Ale Plays Cards
Saturday’s ad is for Dow Old Stock Ale, from 1937. Dow Breweries was from Quebec, Canada, but after an incident in 1965, the brewery was acquired by Carling O’Keefe, who shut down the brand in March of 1966. In the ad, a couple is playing cards (Bridge?) at a card table as one of the men is pouring beer for everyone at the table. Seems like a nice way to spend an evening pre-World War 2.
Patent No. D503550S1: Combined Beer Dispensing Cooler And Lawn Chair
Today in 2005, US Patent D503550 S1 was issued, an invention of Brian Miesieski, Devin Kelly, and Geoff Blanck, assigned to Labatt Brewing Company Ltd, for their “Combined Beer Dispensing Cooler and Lawn Chair.” There’s no Abstract, which is unusual for such a recent patent. The patent application merely lists the seven submitted drawings of the design and the only other text at all is this short claim. “The ornamental design for a combined beer dispensing cooler and lawn chair, as shown.”
My first thought was this had to be a promotional item that Labatt used for some sales campaign. And, in fact, that’s what it was used for. I found a picture of the finished product, which also included this caption:
This unit was designed to promote Labatt’s “Blueprint” advertising campaign which was centered around a series of beer dispensers. This chair was featured on ABC’s“Good Morning America”, a nationally broadcast television show, as one of the “Best Gadgets For Your Life”. The cooler keeps 12 cans of beer ice cold while storing one can in a chilled holding pen. When the handle is pushed it releases the can in the holding pen and reloads itself.
And the Global Marketing Group of Fair Lawn, New Jersey, a marketing display company, currently lists the chair in their catalog under Unique Solutions. So you could still get your own beer can chair, if you really, really wanted one.
Patent No. EP 0009614B1: A Brewing Process
Today in 1984, US Patent EP 0009614 B1 was issued, an invention of Kenneth Hartley Geiger, assigned to Labatt Brewing Company Ltd., for his “Brewing Process.” There’s no Abstract, but buried in the description is says that the “object of the present invention is to reduce or even eliminate the disadvantages of the above processes if the wort produced from the malt is subjected to fermentation for a period sufficient to allow the yeast to substantially develop prior to the introduction of an adjunct comprising a highly fermentable sugar and optionally, other conventional adjunct materials,” then continues with this:
This object is achieved by the present invention by initially fermenting a malt wort with brewers’ yeast until said yeast is partially developed to at least about one-half of the maximum amount of development obtainable during the fermentation, thereby providing a partially fermented wort, thereafter introducing an adjunct comprising a highly fermentable sugar into the partially fermented wort over a period of time such that the Plato value of the fermenting wort substantially does not increase and osmotic shock is avoided and then continuing the fermentation, the degree of attenuation in the brewing process being 80% or more.
Beer In Ads #1136: The Industrial Worker
Thursday’s ad is for O’Keefe’s, from 1948. Part of Carling O’Keefe’s “Moulders of ‘Canada Unlimited'” series, whatever that means, the ad features a painting by Rex Woods showing the stereotypical “industrial worker” taking the bus to work. According to the ad, they’re the men “moulding a new era for Canada.”
Beer In Ads #1045: When Good Friends Get Together They Say O.K.
Thursday’s ad is for O’Keefe’s Ale, from 1953. Showing either a tiny wreath or a giant crown, it’s actually a cool-looking Christmas wreath, but what I really love is the ad copy: “When good friends get together they say O.K. for O’Keefe’s.” Followed by “No finer ale was ever brewed.” Pretty bold coda.
Beer: Canada’s Drink Of Summer
Today is Labor Day, not only in the U.S., but in Canada, as well. So today’s infographic is entitled Beer: Canada’s Drink of Summer, and was created by Molson Canadian. Naturally it focuses on Molson’s beer, but also includes some overall statistics about beer in Canada.
Click here to see the infographic full size, eh.
Rhymes With Big Rock
Okay, be warned, this isn’t for the easily offended and it’s somewhat juvenile and more than a little lascivious. But it’s also funny. You also do have to stick with it all the way to the end. And remember, I did warn you.
Canadian Beer
Today’s infographic highlights Canadian Beer, and was created by the Brewers Association of Canada. In honor of Canada Day, which is celebrated today by our friends, neighbors, partners and allies to the north, I thought we should also celebrate Canadian beer, as well.
Click here to see the infographic full size, eh.
Beer In Ads #913: Ethel Merman Has Graduated To Carling’s
Wednesday’s ad is for Carling’s Red Cap Ale, from 1950. The ad is graduation-themed, with a disembodied Ethel Merman wearing a mortarboard hat with a tiny red cap on top. I love the way they characterize the beer as a “light-hearted ale.” For some reason that sounds better than light-bodied.
