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Jay R. Brooks on Beer

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Patent No. EP 0009614B1: A Brewing Process

March 14, 2015 By Jay Brooks

patent-logo
Today in 1984, US Patent EP 0009614 B1 was issued, an invention of Kenneth Hartley Geiger, assigned to Labatt Brewing Company Ltd., for his “Brewing Process.” There’s no Abstract, but buried in the description is says that the “object of the present invention is to reduce or even eliminate the disadvantages of the above processes if the wort produced from the malt is subjected to fermentation for a period sufficient to allow the yeast to substantially develop prior to the introduction of an adjunct comprising a highly fermentable sugar and optionally, other conventional adjunct materials,” then continues with this:

This object is achieved by the present invention by initially fermenting a malt wort with brewers’ yeast until said yeast is partially developed to at least about one-half of the maximum amount of development obtainable during the fermentation, thereby providing a partially fermented wort, thereafter introducing an adjunct comprising a highly fermentable sugar into the partially fermented wort over a period of time such that the Plato value of the fermenting wort substantially does not increase and osmotic shock is avoided and then continuing the fermentation, the degree of attenuation in the brewing process being 80% or more.

EP0009614

Filed Under: Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Canada, History, Law, Patent, Science of Brewing, Wort

Beer In Ads #1136: The Industrial Worker

March 20, 2014 By Jay Brooks


Thursday’s ad is for O’Keefe’s, from 1948. Part of Carling O’Keefe’s “Moulders of ‘Canada Unlimited'” series, whatever that means, the ad features a painting by Rex Woods showing the stereotypical “industrial worker” taking the bus to work. According to the ad, they’re the men “moulding a new era for Canada.”

OKeefes-workers-1948

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #1045: When Good Friends Get Together They Say O.K.

December 19, 2013 By Jay Brooks


Thursday’s ad is for O’Keefe’s Ale, from 1953. Showing either a tiny wreath or a giant crown, it’s actually a cool-looking Christmas wreath, but what I really love is the ad copy: “When good friends get together they say O.K. for O’Keefe’s.” Followed by “No finer ale was ever brewed.” Pretty bold coda.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer: Canada’s Drink Of Summer

September 2, 2013 By Jay Brooks

canada
Today is Labor Day, not only in the U.S., but in Canada, as well. So today’s infographic is entitled Beer: Canada’s Drink of Summer, and was created by Molson Canadian. Naturally it focuses on Molson’s beer, but also includes some overall statistics about beer in Canada.

beer-canadas-drink-of-summer
Click here to see the infographic full size, eh.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Canada, Infographics, MolsonCoors

Rhymes With Big Rock

July 18, 2013 By Jay Brooks

big-rock
Okay, be warned, this isn’t for the easily offended and it’s somewhat juvenile and more than a little lascivious. But it’s also funny. You also do have to stick with it all the way to the end. And remember, I did warn you.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Advertising, Canada, Humor, Video

Canadian Beer

July 1, 2013 By Jay Brooks

canada
Today’s infographic highlights Canadian Beer, and was created by the Brewers Association of Canada. In honor of Canada Day, which is celebrated today by our friends, neighbors, partners and allies to the north, I thought we should also celebrate Canadian beer, as well.

canadian-beer
Click here to see the infographic full size, eh.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Canada, Infographics

Beer In Ads #913: Ethel Merman Has Graduated To Carling’s

June 19, 2013 By Jay Brooks


Wednesday’s ad is for Carling’s Red Cap Ale, from 1950. The ad is graduation-themed, with a disembodied Ethel Merman wearing a mortarboard hat with a tiny red cap on top. I love the way they characterize the beer as a “light-hearted ale.” For some reason that sounds better than light-bodied.

carlingsale_ethelmerman_1950

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #902: Molson’s Completes The Picture

June 4, 2013 By Jay Brooks


Tuesday’s ad is for Molson, from 1957. The Canadian ad shows two couples watching sports on television — because it’s Canada they’re watching hockey, of course. With the “complete’s the picture” tagline, part of the ad is framed, so that one of the men can reach his long arm through that frame to reach for another bottle of Molson.

Molsons-1957-tv

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Craft Beers In Victoria

May 20, 2013 By Jay Brooks

british_columbia
Today’s infographic is in honor of Victoria Day in Canada. It shows Craft Beers Available Year-Round from Victoria’s Micro-Breweries & Brew Pubs.

Victoria-Beer-Infographic
Click here to see the poster full size.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Canada, Infographics

Beer In Ads #870: Tic-Tac-Beer

April 22, 2013 By Jay Brooks


Monday’s ad is for Carling Black Label, from 1948. The ad is in French for the Canadian market and boasts that Carling is Canada’s most popular lager. But there’s no translation for “Mabel, Black Label!” But I’m still not sure why they’re playing tic-tac-toe on the tablecloth.

Carling-1948-Canada

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

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