Historic Beer Birthday: John Courage

October 1, 2025 By Jay Brooks

Today is the birthday of John Courage (October 1, 1761-October 1797). He founded the Courage Brewery in London in 1787, when he bought a brew house in Horselydown, Bermondsey, London.

This biography is from Courage & Co., a website dedicated to the Courage Brewery and the Courage family.

John Courage, the founder of Courage & Co., came to London in 1780 as a
younger son of a French Huguenot family who had been exiled and settled in Scotland a century before.
In a letter dated 7th February 1786, the Founder’s sister writes to him congratulating him on his marriage to Harriet Murdoch and that “the marriage is no surprise to us and be that she be a sober good woman and that we drank your health on your marriage night very hearty.”

The Anchor Brewhouse, the location of the original Courage Brewery.

By 1787 he had already been in business in London for eight years as an agent for the Glasgow shipping firm of Carron which traded from the Glasgow Wharf (the Carron and Continental Wharves) on the north side of the Thames, downstream from the Tower of London.
John Courage was the only surviving son of his late father, Alexander, when he left Aberdeen for London in about 1780 to become the Wapping agent for Carron Shipping, leaving behind in Aberdeen his mother Isabel and his unmarried sister Ann. John could see across the river to the foreshore of Southwark and decided to diversify his interests by going into the beer business. Thus it was that the name of Courage became associated with the brewing industry.
When John Courage, together with a number of friends, settled for the purchase of a brew house at Horselydown, on the south bank of the Thames, he was investing his acumen and money in a staple industry at an opportune time. He purchased the Anchor Brewery at Horselydown, Bermondsey, in 1787 from John and Hagger Ellis. An earlier owner of the Brewery was Vassal Webbing a Flemish émigré. What is interesting is that both Vassal Webbing and John were described in G.N. Hardinge’s book, Courages 1787-1932, as being Protestant émigrés. Frank Courage wrote to his daughter Milly in New Zealand in 1914, that he thought John (his Grandfather), could have come from Flanders, as brewing has always been more of an industry there than in France. The only known French Protestant Courages in the 1600s were Thomas and Nicholas Courage, and their names do not appear in Aberdeen, so the search has shifted to Flanders (Belgium), for our Protestant forebears.
On 17th December 1787, John Courage, aged 26, paid a cheque for £100 to the Morris Estate as part payment for the Private House and Old Brewhouse at Horselydown over the Thames and opposite Wapping. On Christmas Eve, John paid the balance on the purchase of £674 18s 9d. On 4th January 1788, he paid George Courage £26 6s for sundries and scroll book. On 15th January 1788 John purchased one silk waistcoat for 19 shillings 8d, and on 7th June paid John Ward £10 for a gelding. On 15th November 1788, the Founder’s sister Ann writes to her brother “this piece of news that our king is died” (Bonnie Prince Charlie in exile in Italy).
In March 1793, tragedy struck and John’s sister Ann died of a fever in Aberdeen and was buried beside her father in Old Machar; there is a long letter from the Founder’s mother, Isabel Courage, about this in the Courage Collection at the Greater London Record Office, EC1, together with the other original letters that survive from this period including the old brewery book.
In May 1793, Archibald Courage from Findhorn supplies his cousin “with 1000 American staves and 20 bundles hoops”. Courage Beer was being shipped all over the world, as its reputation grew. 2 hogsheads of Porter on 25th February 1793 were shipped back to Scotland to the Earl of Fife,
and throughout 1794 barrels of porter were dispatched to India, Dominica, Antigua, Amsterdam, Hambro, Gibraltar and Lisbon. Ann Murdoch, the Founder’s mother-in-law spent £6-10-6 on clothes for her grandson John in September 1796 and Mrs Courage’s house expenses for the month of October 1796 were £9-6-10d.
On 26th June 1788 a son, John, was born to John and his wife Harriet and on 8th June 1790 twins Ann and Elizabeth were born. On 23rd February 1795 another daughter, Harriet, was born.
John Courage died in October 1797 aged 36 and was buried at St John’s, Horselydown. His widow, Harriet died in May the following year aged 32, and was also buried at Horselydown. On Harriet’s death, the new John Courage was only 10, and John Donaldson, the managing clerk, took over the running of the Brewery, becoming a partner in the newly named firm of Courage and Donaldson, taking a third of the gross profits which was afterwards enlarged to half, as well as half of the capital.

This is a short history of the brewery from its Wikipedia page:

Courage & Co Ltd was started by John Courage at the Anchor Brewhouse in Horsleydown, Bermondsey in 1787. He was a Scottish shipping agent of French Huguenot descent. It became Courage & Donaldson in 1797. By 1888, it had been registered simply as Courage. In 1955, the company merged with Barclay, Perkins & Co Ltd (who were located at the nearby Anchor Brewery) to become Courage, Barclay & Co Ltd. Only five years later another merger with the Reading based Simonds Brewery led to the name changing to Courage, Barclay, Simonds & Co Ltd. In the late 1960s, the group had assets of approximately £100m, and operated five breweries in London, Reading, Bristol, Plymouth and Newark-on-Trent. It owned some 5,000 licensed premises spread over the whole of Southern England, a large part of South Wales and an extensive area of the East Midlands and South Yorkshire. It was employing some 15,000 people and producing something like 75 million imperial gallons (340,000,000 L) of beer annually. Its name was simplified to Courage Ltd in October 1970 and the company was taken over by the Imperial Tobacco Group Ltd two years later.
Its vast Worton Grange (later the Berkshire) brewery was opened on the Reading/Shinfield border in 1978. The Anchor Brewery closed in 1981 and all brewing was transferred to Reading. Imperial Tobacco was acquired by the Hanson Trust in 1986 and it sold off Courage to Elders IXL who were renamed the Foster’s Brewing Group in 1990. The following year the Courage section of Foster’s merged with the breweries of Grand Metropolitan. Its public houses were owned by a joint-company called Inntrepreneur Estates. Scottish & Newcastle purchased Courage from Foster’s in 1995, creating Scottish Courage as its brewing arm.

Historic Beer Birthday: Lord Chesterfield

September 22, 2025 By Jay Brooks

Today is the birthday of Lord Chesterfield, whose full name was Philip Stanhope, 4th Earl of Chesterfield (September 22, 1694-March 24, 1773). He “was a British statesman, and a man of letters, and wit. He was born in London to Philip Stanhope, 3rd Earl of Chesterfield, and Lady Elizabeth Savile, and known as Lord Stanhope until the death of his father, in 1726. Educated at Trinity Hall, Cambridge, he subsequently embarked on the Grand Tour of the Continent, to complete his education as a nobleman, by exposure to the cultural legacies of Classical antiquity and the Renaissance, and to become acquainted with his aristocratic counterparts and the polite society of Continental Europe.

In the course of his post-graduate tour of Europe, the death of Queen Anne (r. 1702–1714) and the accession of King George I (r. 1714–1727) opened a political career for Stanhope, and he returned to England. In the British political spectrum he was a Whig and entered government service, as a courtier to the King, through the mentorship of his relative, James Stanhope, 1st Earl Stanhope, the King’s favourite minister, who procured his appointment as Lord of the Bedchamber to the Prince of Wales.

Today he’s arguably best known for two things. The first is the numerous letters written to his illegitimate son Phillip Stanhope. They consisted of 400 private correspondences written over thirty years, first published a year after Lord Chesterfield’s death as “Letters to His Son on the Art of Becoming a Man of the World and a Gentleman.” From that correspondence, many quotations have become well-known, such as “Whatever is worth doing at all is worth doing well,” “Never seem more learned than the people you are with. Wear your learning like a pocket watch and keep it hidden. Do not pull it out to count the hours, but give the time when you are asked,” “Take care of the minutes and the hours will take care of themselves,” and “Know the true value of time; snatch, seize, and enjoy every moment of it. No idleness, no delay, no procrastination; never put off till tomorrow what you can do today.” Then there’s “Young men are apt to think themselves wise enough, as drunken men are apt to think themselves sober enough” and “Choose your pleasures for yourself, and do not let them be imposed upon you. Follow nature and not fashion: weigh the present enjoyment of your pleasures against the necessary consequences of them, and then let your own common sense determine your choice.”

Portrait by Jonathan Richardson from 1728.Here’s the description from the Oxford edition of Chesterfield’s collected letters:

Not originally intended for publication, the celebrated and controversial correspondences between Lord Chesterfield and his son Philip, dating from 1737, were praised in their day as a complete manual of education, and despised by Samuel Johnson for teaching “the morals of a whore and the manners of a dancing-master.” Reflecting the political craft of a leading statesman and the urbane wit of a man who associated with Pope, Addison, and Swift, Lord Chesterfield’s Letters reveal the author’s political cynicism, his views on good breeding, and instruction to his son in etiquette and the worldly arts. The only annotated selection of this breadth available in paperback, these entertaining letters illuminate the fascinating aspects of eighteenth-century life and manners.

The second thing he’s known for today is Yuengling Brewery’s Lord Chesterfield Ale, which the brewery first brewed in 1829, the year they were founded as the Eagle Brewery.

The Lord Chesterfield Ale label in 1934. lord-chesterfield-3

Historic Beer Birthday: Thomas Greenall

September 21, 2025 By Jay Brooks

Today is the birthday of Thomas Greenall (September 21, 1733-January 18, 1805). He founded Greenall’s Brewery in 1762.

Here’s a history of the brewery, from Wikipedia:

Greenall’s Brewery was founded by Thomas Greenall in 1762. Initially based in St Helens, the company relocated to Warrington in 1787.
It bought the Groves & Whitnall Brewery in Salford in 1961, Shipstone’s Brewery in Nottingham in 1978 and Davenport’s Brewery in Birmingham in 1986. For much of the 20th century, the company traded as Greenall Whitley & Co Limited. The St Helens brewery was demolished in the 1970s to make way for a new shopping centre. The Warrington brewery on the edge of Stockton Heath was bought by Bruntwood, renamed Wilderspool Business Park and is now let to office occupiers.
The company ceased brewing in 1991 to concentrate on running pubs and hotels.
In 1999, the tenanted wing of the Greenall’s operation was sold to the Japanese bank, Nomura for £370 million and the main Greenall’s operation, involving 770 pubs and 69 budget lodges, was sold to Scottish and Newcastle for £1.1billion. Greenalls started to focus its resources on its De Vere and Village Leisure hotel branding at that time.
In February 2005, Greenalls sold The Belfry to The Quinn Group for £186 million.
The Greenall family connection remained as Lord Daresbury, the descendant of the original founder, remained the non-executive chairman. This tie was severed in 2006 when Daresbury stepped down from the post and much of the family’s interest was sold.

And this is from Funding Universe:

Patriarch Thomas Greenall learned the brewing trade from his wife’s family in the 1750s and founded his own brewery in northwestern England at St. Helens in 1762. Brewing was a highly competitive business, with rivals ranging from the lone homebrewer to inns and pubs that brewed their own ales to wholesale brew masters like Greenall. Though the founder dabbled in nail making, coal mining, and yarn spinning throughout the late 18th century, brewing remained the family’s core interest. By the turn of the century, Thomas had brought sons Edward, William, and Peter into the business. The Greenalls began to purchase their own pubs and inns as early as 1800, helping to accelerate a gradual elimination of their competition. In Britain, it was customary for bars owned by breweries to carry only the beers brewed by the parent company. For nearly two centuries, these “tied houses” were a profitable segment of Greenall’s business.
In 1788, Greenall formed a separate partnership with William Orrett and Thomas Lyon to purchase the Saracen’s Head Brewery in nearby Wilderspool. Business was so good that within just three years the three partners undertook a £4,400 expansion of the operation.
The family business interests endured a rapid succession of generations in the first two decades of the 19th century. In 1805, both Thomas Greenall and William Orrett died. By 1817, the passing of William and Peter Greenall left only Edward to operate the growing St. Helens brewery. Just a year later, Thomas Lyon died. His nephew and heir, also Thomas, was interested in the Wilderspool brewery only as an investment. In 1818, 60-year-old Edward assigned eldest son Thomas to manage the family’s half interest in Wilderspool and charged younger son Peter with management of the family brewery at St. Helens.
While Peter pursued politics, eventually winning election to Parliament, Thomas proved to be the brewer of his generation. By this time, the family businesses had grown to the point that the Greenalls served as chairmen, guiding the overall direction of the company but leaving daily management concerns to other top executives. Throughout this period, ownership of the pubs and inns through which Greenall’s porters, sparkling ales, and bitters were dispensed was a key to maintaining a strong competitive position.

And this is Greenall Whitley & Co’s., Wilderspool Brewery, in Warrington in 1887.

This account from The Groves & Whitnall’s Globe Works begins with Thomas:

Thomas Greenall became manager of his mother-in-law’s brewery in St Helens, Lancashire, in 1754, and went on to build his own in Hardshaw, St Helens, in 1762. In 1786 he bought the Saracen’s Head Brewery at Wilderspool, Warrington, in partnership with William Orrett and Thomas Lyon. In 1787, the partners acquired an interest in the brewery of Edward Greenall and Co in Cunliff Street, Liverpool, which ceased trading in 1814. In 1807, Orrett’s son sold his interest to Lyon and Greenall. On the death of Thomas Lyon, nephew of the original partner, in 1859, Greenall and Company was formed.

Historic Beer Birthday: William H. Worthington II

September 10, 2025 By Jay Brooks

Today is the birthday of William H. Worthington II (September 10, 1764-March 4, 1825). He was the son of William H. Worthington, who founded the Worthington Brewery in Burton-on-Trent in 1761, with the help of his wife Ann Tarratt, when “he purchased a brewery in the High Street for 320 pounds from Richard Cummings of Repton.” Worthington II assumed control of the company following his father’s death, and his son, also named William, succeeded him.

And here’s more from the brewery’s Wikipedia page:

It is the second oldest continuously brewed British beer brand after Whitbread. The best known Worthington beers are its Creamflow nitrokeg bitter and White Shield India Pale Ale.
When William Worthington died in 1800, his brewery was one of the largest outside London. Horace Tabberer Brown, a chemist employed by Worthington, pioneered brewing science in the separation and cultivation of pure yeast strains from 1866, and the brewery was the first in the world to systematically use a laboratory in the brewing process from 1872. Worthington & Co merged with its major Burton rival Bass in 1927. Until the 1960s the Worthington brand, in bottled form, ranked alongside Bass and Guinness as one of only three beers with nationwide distribution. However, bottled beer sales declined as keg beer grew in popularity throughout the 1960s, and the Worthington brewery closed in 1965. The beers continued to be brewed elsewhere, and the Worthington brand has remained prominent up to the present day.
The Worthington brand was purchased from Bass by the American brewing company Coors in 2002, which following a merger became Molson Coors in 2005. Creamflow is the third highest selling ale in the United Kingdom, as well as the highest selling ale in Wales, and is brewed in Burton. Worthington’s White Shield IPA has continued to be brewed since 1829, and has been the recipient of a number of awards. In 2010, Molson Coors opened the William Worthington microbrewery, which brews historical and seasonal beers.

And this history is from “Messers. Worthington’s Brewery at Burton,” originally published January 2, 1875 and reprinted in the Brewery History journal edition in 2017.

A few years after his first start this gentleman determined to follow the example of Printon, and add the wine trade to his business as a brewer; and his son, the second William Worthington, while yet almost a boy, finding himself the sole possessor of the business, joined a partner in shipping a large proportion of the season’s brewings as a joint speculation to St. Petersburg. But those were the days when communications with foreign lands were difficult, when posts were rare, irregular, and untrustworthy, and eighteen months went by and no news arrived of the venture on which so much had been risked. The sharer in the cargo became nervous and dispirited, and at length, when the underwriters refused to take insurances on the goods, he came to William Worthington and offered for a small sum to give up the entire of the venture. Small as the sum was in proportion to the yield of a successful trading, it was yet as much as under the circumstances the share was worth. But William Worthington had the courage and confidence which seems to have ever been a characteristic of his house, and was anxious to close with the offer. His business, however, was not then the extensive concern it subsequently became, and so much of his available capital had been locked up in the seemingly unlucky adventure, that there were difficulties in the way. Once more, as has so frequently been the case in the history of mankind, a woman proved the dea ex machinâ. William Worthington was at the time engaged to be married to Mrs. Tarratt, and this lady, after considerable thought, agreed to advance the money. Her sacrifice was rewarded as it deserved to be, for six months later – months, doubtless, of weary anxiety to the young brewer – news arrived, not merely of the safety of the cargoes, but of a trading successful beyond hope and expectation, and this success established the fortunes of the house beyond fear of trifling shocks, and when William Worthington died he left behind him a fortune which in those days was considered large. He was succeeded by his son, the third William Worthington.

Historic Beer Birthday: Thomas William Everard

September 8, 2025 By Jay Brooks

Today is the birthday of Thomas William Everard (September 8, 1851-January 1, 1925). Thomas William Everard was the son of William Everard, co-founder of what would become known as the Everards Brewery, which is still a going concern today, and is still run by an Everard, who is fifth generation from William, and fourth from Thomas William.

Here is Thomas William Everard’s short biography from the brewery website:

Thomas William Everard was born on the 8th of September 1851, the year the Great Exhibition was staged by Prince Albert in Crystal Palace in London. He was the youngest of three children and joined his father’s firm at an early age. Thomas became very involved in his work at the brewery. He was so fond of his work he did not like to take holidays.
In 1890 a new partnership was formed to run the company- Everards, Son and Welldo. The partners were Thomas, his 69 year old father William, and a local wine and spirits merchant. Charles Leeds William Welldon.
Thomas took over the running of the brewery after the death of his father William, in 1892. He married Florence Muriel Nickisson of London on the 28th of September 1888. They had two children-William Lindsay, born in 1891, and his sister Phyllis Muriel, born three years later. William Lindsay would later go onto run the brewery.
Thomas enjoyed both country and urban life and was an active member of the Leicestershire Agricultural Society, as was his father. He continued the Everards tradition of public service and, like his father; he became a J.P. before being made a deputy Lieutenant of the County, and, in 1905, High Sheriff.

New_Everards_brewery_Southgate_St_Leicester_showing_steam_traction_engines_1875 (1) — The brewery, around 1875.

And here’s the basic brewery history from Wikipedia:

The company began as Hull and Everard in 1849 when William Everard, a farmer from Narborough Wood House and brewer Thomas Hull leased the Southgate Street Brewery of Wilmot and Co from the retiring proprietors. Although Hull continued as a maltster, Everard was the driving force behind the business which he managed until his death in 1892.

The business expanded as the company progressively acquired outlets, with over 100 pubs by the late 1880s. In 1875 the company moved to a new state of the art tower brewery designed by William’s nephew architect John Breedon Everard. The brewery, on the corner of Southgate St and Castle St extracted very pure water from wells 300 feet deep beneath the premises and steam engines played a significant part in the mechanisation.

After the death of William, control passed to his son Thomas. The historic centre of the UK brewing industry remained some 40 miles away at Burton-upon-Trent, which by the 1890s produced one tenth of Britain’s beer. Everard’s leased the Bridge Brewery on Umplett Green island in 1895 but its 10,000 barrels per year capacity proved insufficient. It was replaced with the newer Trent brewery in Dale St which became available after going into liquidation in 1898. The Southgate brewery remained the distribution centre to the Leicestershire pubs with beer arriving by rail from Burton. The Trent brewery was purchased outright in 1901. It was renamed the Tiger Brewery around 1970.

At some point their Tiger Best Bitter became their flagship beer, and I remember really enjoying during my first CAMRA festival in the early 1990s. It was a regional festival in Peterborough, which happened to be going on in later summer at the end of my wife’s summer semester at the University of Durham. So we took the train up to Peterborough from London to attend the festival, and it was great fun. I had many fine beer that night, but for whatever reason I clearly recall liking this one.

Historic Beer Birthday: Samuel Whitbread

August 30, 2025 By Jay Brooks

Today is the birthday of Samuel Whitbread (August 30, 1720-June 11, 1796). He founded a brewery with a few partners in 1742, but was the largest investor and retained control of the venture. In 1799 his brewery was renamed Whitbread & Co. Ltd. He was also “appointed High Sheriff of Hertfordshire for 1767–68 and elected Member of Parliament for Bedford in 1768, and held the seat until 1790.” The portrait of Samuel Whitbread below was painted by Joshua Reynolds.

Here is Peter Mathias’ biography from the Oxford Dictionary of National Biography:

Whitbread, Samuel (1720–1796), brewer and landowner, was born on 30 August 1720 at Cardington, near Bedford, the seventh of eight children and the youngest of five sons of Henry Whitbread (d. 1727) and his second wife, Elizabeth Read. The Whitbread family were of prosperous nonconformist yeoman stock, farming their own land and closely associated with leading Bedfordshire puritans. Whitbread’s father was receiver of the land tax for Bedfordshire, and his first wife was the daughter of John Ive, a London merchant. This gave Whitbread the advantage, through a half-brother, of a connection in the City when his widowed mother apprenticed him at the age of sixteen to John Wightman of Gilport Street, a leading London brewer, for the large fee of £300. He set up in business himself in December 1742 with two partners, Godfrey and Thomas Shewell, buying a small brewery at the junction of Old Street and Upper Whitecross Street and another brewhouse for pale and amber beers in Brick Lane, Spitalfields. Whitbread brought an inheritance of £2000 to the firm, plus the proceeds of a small family holding in Gloucestershire, and loans from friends and kinsmen in Bedfordshire. He became free of the Brewers’ Company on 8 July 1743. The partnership was valued at £14,016, owning the leases of 14 public houses, with further loans to publicans, and deployed 18 horses and almost 18,000 casks. However, this was the prelude to a dramatic new venture.
Godfrey Shewell withdrew from the partnership as Thomas Shewell and Samuel Whitbread borrowed more to buy the large site of the derelict King’s Head brewery in Chiswell Street in 1750. The new brewery was specifically for the single product porter, the basis for the vast brewing enterprises then being developed in London by Henry Thrale and Sir Benjamin Truman. It was named the Hind’s Head brewery after the Whitbread family coat of arms. From the outset Whitbread was the leading partner financially, solely responsible for management, and Shewell withdrew completely in 1761, Whitbread buying out his share for £30,000. Great expansion ensued, with such notable innovations as vast underground cisterns containing 12,000 barrels of porter, designed by John Smeaton, and benefiting from installation of only the second Boulton and Watt steam engine in London (Henry Goodwyn, also a brewer, had beaten him by a matter of months). Public renown came on 27 May 1787 with a royal visit to Chiswell Street—by the king and queen, three princesses, and an assembly of aristocrats in train—with James Watt on hand to explain the mysteries of his engine. In the year of Whitbread’s death, 1796, the brewery produced an unprecedented total of 202,000 barrels (that is, almost 30 million quart pots of porter).
Great investment in the brewery did not preclude Whitbread’s amassing a personal fortune and large estates. On his marriage in July 1757 to Harriet, daughter of William Hayton of Ivinghoe, Buckinghamshire, a leading London attorney, Whitbread began buying land in Cardington, the locality of his birth. His wife died in 1764, leaving him with an only son, Samuel Whitbread (the couple also had two daughters). Whitbread went on to buy the Bedwell Park estate in Hertfordshire in 1765, and he also owned London houses, first at St Alban’s Street, Westminster, and then at Portman Square (from 1778), together with a large house in Chiswell Street by the brewery. In 1795 shortly before his death he bought Lord Torrington’s Southill Park estate in Bedfordshire and immediately engaged the architect Henry Holland to rebuild the existing house. Whitbread had by this time accumulated a landed estate worth some £400,000.
Affluence brought higher social status and also Whitbread’s second marriage on 18 August 1769 to Lady Mary Cornwallis, younger daughter of Earl Cornwallis; but she died in 1770, giving birth to a daughter, Mary Grey (1770–1858). Whitbread became MP for Bedford in 1768, mainly, but certainly not always, supporting the tory interest until his son took over the seat in 1790. He was regarded as completely independent of the administration and spoke mainly on matters pertaining to the brewing industry, save that he was a firm advocate of the abolition of the slave trade.
Whitbread died on 11 June 1796 at Bedwell Park. He appointed his three senior clerks as his executors because his son was ‘a perfect stranger to the whole’ (Mathias, 309). Whitbread not only had his own portrait painted by Sir Joshua Reynolds, but he also commissioned Thomas Gainsborough, Gainsborough Dupont, and George Romney to paint portraits to hang in the library at Southill of all nine of his senior clerks and brewers, in recognition of their importance in managing the business. Unfortunately, in their very rich gilt frames the pictures had to observe the dissipation of the great fortune by the younger Samuel Whitbread as he pursued a costly social and parliamentary career, neglecting the brewery which had been the source of the family’s wealth and prestige.

Henry-Bone-sam-whitbread-mini — A miniature portrait of Samuel Whitbread, by Henry Bone.

An early history of the company from Encyclopedia.com:

Samuel Whitbread, at the age of 14, was sent to London by his mother in 1734 to become an apprentice to a brewer. Whitbread, raised as a Puritan, proved to be an extremely hard worker. In 1742, eight years after coming to London, he established his own brewery with a £2,000 inheritance and additional underwriting from John Howard, the renowned prison reformer. As the brewery became successful, Howard’s investment became more lucrative—it even led to a reciprocation of financial support by Whitbread for Howard’s reform movement.
By 1750 Whitbread had acquired an additional brewery located on Chiswell Street. At this time there were more than 50 breweries in London, but, despite intense competition, the Whitbread brewery expanded rapidly. By 1760 its annual output had reached 64,000 barrels, second only to Calvert and Company.
Whitbread was enthusiastic about new brewing methods. He employed several well-known engineers who helped to improve the quality and increase the production volume of the company’s stout and porter (a sweeter, weaker stout).
The Whitbread family had a long history of involvement in English politics. Samuel Whitbread’s forefathers fought with Oliver Cromwell’s Roundheads during the English Civil War and later developed a connection with the Bedfordshire preacher and author John Bunyan. Samuel Whitbread himself was elected to Parliament in 1768 as a representative of Bedford. His son, Samuel II, succeeded him in Parliament in 1790, and Whitbread descendants served in Parliament almost continuously until 1910.
Samuel Whitbread died in 1796.

The Whitbread Brewery in Chiswell Street, 1792, painted by George Garrard.

Historic Beer Birthday: John Taylor, The Bard of Beer

August 24, 2025 By Jay Brooks

poetry
Today is the birthday of John Taylor, who was nicknamed “The Bard of Beer,” although he apparently referred to himself as “The Water Poet.” (August 24, 1578-1653). He was born in Gloucester, and “after his waterman apprenticeship he served (1596) in Essex’s fleet, and was present at Flores in 1597 and at a siege of Cadiz.”

john-taylor-water-poet

Here’s part of his biography from his Wikipedia page:

He spent much of his life as a Thames waterman, a member of the guild of boatmen that ferried passengers across the River Thames in London, in the days when the London Bridge was the only passage between the banks. He became a member of the ruling oligarchy of the guild, serving as its clerk; it is mainly through his writings that history is familiar with the watermen’s disputes of 1641–42, in which an attempt was made to democratize the leadership of the Company. He details the uprisings in the pamphlets Iohn Taylors Manifestation … and To the Right Honorable Assembly … (Commons Petition), and in John Taylors Last Voyage and Adventure of 1641.
He was a prolific, if rough-hewn writer (a wit rather than a poet), with over one hundred and fifty publications in his lifetime. Many were gathered into the compilation All the Workes of John Taylor the Water Poet (London, 1630; facsimile reprint Scholar Press, Menston, Yorkshire, 1973); augmented by the Spenser Society’s edition of the Works of John Taylor … not included in the Folio edition of 1630 (5 volumes, 1870–78). Although his work was not sophisticated, he was a keen observer of people and styles in the seventeenth century, and his work is often studied by social historians. An example is his 1621 work Taylor’s Motto, which included a list of then-current card games and diversions.
He achieved notoriety by a series of eccentric journeys: for example, he travelled from London to Queenborough in a paper boat with two stockfish tied to canes for oars, described in “The Praise of Hemp-Seed”,[2] which was re-enacted in 2006. From his journey to Scotland in 1618, on which he took no money, Taylor published his Pennyless Pilgrimage. (Ben Jonson walked to Scotland in the same year.)
Taylor is one of the few credited early authors of a palindrome: in 1614, he wrote “Lewd did I live, & evil I did dwel.” He wrote a poem about Thomas Parr, a man who supposedly lived to the age of 152. He was also the author of a constructed language called Barmoodan.
Many of Taylor’s works were published by subscription; i.e., he would propose a book, ask for contributors, and write it when he had enough subscribers to undertake the printing costs. He had more than sixteen hundred subscribers to The Pennylesse Pilgrimage; or, the Moneylesse Perambulation of John Taylor, alias the Kings Magesties Water-Poet; How He TRAVAILED on Foot from London to Edenborough in Scotland, Not Carrying any Money To or Fro, Neither Begging, Borrowing, or Asking Meate, Drinke, or Lodging., published in 1618.

And this is his entry from the Encyclopedia Britannica:

John Taylor, (born Aug. 24, 1580, Gloucester, Gloucestershire, Eng.—died December 1653, London), minor English poet, pamphleteer, and journalist who called himself “the Water Poet.”
The son of a surgeon, Taylor was sent to a grammar school but became, as he said, “mired in Latin accidence” and was apprenticed to a Thames boatman. He served in the navy and saw action at Cádiz (1596) and Flores (1597). Returning to London, he worked as a waterman transporting passengers up and down the River Thames and also held a semiofficial post at the Tower of London for several years. Taylor won fame by making a series of whimsical journeys that he described in lively, rollicking verse and prose. For example, he journeyed from London to Queenborough, Kent, in a paper boat with two stockfish tied to canes for oars and nearly drowned in the attempt. He made other water journeys between London, York, and Salisbury, and The Pennyles Pilgrimage. . . (1618) describes a trip he made on foot from London to Edinburgh without money. In 1620 he journeyed to Prague, where he was received by the queen of Bohemia. His humorous accounts of his journeys won the patronage of Ben Jonson, among others. Taylor also amused the court and the public in his paper war with another eccentric traveler, Thomas Coryate. In 1630 he published 63 pieces in All the Works of John Taylor the Water Poet, although he continued to publish prolifically afterward.
When the English Civil Wars began Taylor moved to Oxford, where he wrote royalist pamphlets. After the city surrendered (1645), he returned to London and kept a public house, “The Crown” (later “The Poet’s Head”), until his death.

Here is one of his most beer-centric poems:

The Ex-Ale-Tation of Ale

How Is Lager Beer Made?

June 21, 2019 By Jay Brooks

This is an interesting piece of history I stumbled upon regarding lager beer in England. In the 19th century, there was a weekly publication called “Replies,” subtitled “A Weekly Journal of Question and Answer.” I don’t know how long it was published, but the one I came across is for Saturday, June 21, 1879. It apparently cost twopence and new issues came out every Saturday. As far as I can tell, the majority of the publication consisted of people writing in with questions, and the editors answering them, although there were also sections of current events going on, specific columns, and, naturally, ads.

The question I came across, you’ve probably guessed, was “How Is Lager Beer Made?” The query was made by someone named Edith.

So there answer also referenced her initial query, which I managed to track down. That questions, the same question, with a less-satisfying answer (to the editors, at least) was given on May 24, 1879, roughly a month before the above answer.

Beer In Ads #2999: Birra Metzger Waving Waiter

May 20, 2019 By Jay Brooks

Monday’s ad is for Birra Metzger, from around 1930. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. It was created by British painter Daphne Mabel Maugham, who emigrated to Turin, Italy, in 1925.

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