Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Historic Beer Birthday: Eduard Buchner

May 20, 2026 By Jay Brooks

nobel-prize
Today is the birthday of Eduard Buchner (May 20, 1860-August 13, 1917). Buchner was a German chemist and zymologist, and was awarded with Nobel Prize in Chemistry in 1907 for his work on fermentation.

Buchner

This is a short biography from The Famous People:

Born into an educationally distinguished family, Buchner lost his father when he was barely eleven years old. His elder brother, Hans Buchner, helped him to get good education. However, financial crisis forced Eduard to give up his studies for a temporary phase and he spent this period working in preserving and canning factory. Later, he resumed his education under well-known scientists and very soon received his doctorate degree. He then began working on chemical fermentation. However, his experience at the canning factory did not really go waste. Many years later while working with his brother at the Hygiene Institute at Munich he remembered how juices were preserved by adding sugar to it and so to preserve the protein extract from the yeast cells, he added a concentrated doze of sucrose to it. What followed is history. Sugar in the presence of enzymes in the yeast broke into carbon dioxide and alcohol. Later he identified the enzyme as zymase. This chance discovery not only brought him Nobel Prize in Chemistry, but also brought about a revolution in the field of biochemistry.

eduard-buchner

Eduard Buchner is best remembered for his discovery of zymase, an enzyme mixture that promotes cell free fermentation. However, it was a chance discovery. He was then working in his brother’s laboratory in Munich trying to produce yeast cell free extracts, which the latter wanted to use in an application for immunology.

To preserve the protein in the yeast cells, Eduard Buchner added concentrated sucrose to it. Bubbles began to form soon enough. He realized that presence of enzymes in the yeast has broken down sugar into alcohol and carbon dioxide. Later, he identified this enzyme as zymase and showed that it can be extracted from yeast cells. This single discovery laid the foundation of modern biochemistry.

buchner-fermentation

One of the most important aspects of his discovery proving that extracts from yeast cells could elicit fermentation is that it “contradicted a claim by Louis Pasteur that fermentation was an ‘expression of life’ and could occur only in living cells. Pasteur’s claim had put a decades-long brake on progress in fermentation research, according to an introductory speech at Buchner’s Nobel presentation. With Buchner’s results, “hitherto inaccessible territories have now been brought into the field of chemical research, and vast new prospects have been opened up to chemical science.”

In his studies, Buchner gathered liquid from crushed yeast cells. Then he demonstrated that components of the liquid, which he referred to as “zymases,” could independently produce alcohol in the presence of sugar. “Careful investigations have shown that the formation of carbon dioxide is accompanied by that of alcohol, and indeed in just the same proportions as in fermentation with live yeast,” Buchner noted in his Nobel speech.

E._Buchner_WS_1911-12

This is a fuller biography from the Nobel Prize organization:

Eduard Buchner was born in Munich on May 20, 1860, the son of Dr. Ernst Buchner, Professor Extraordinary of Forensic Medicine and physician at the University, and Friederike née Martin.

He was originally destined for a commercial career but, after the early death of his father in 1872, his older brother Hans, ten years his senior, made it possible for him to take a more general education. He matriculated at the Grammar School in his birth-place and after a short period of study at the Munich Polytechnic in the chemical laboratory of E. Erlenmeyer senior, he started work in a preserve and canning factory, with which he later moved to Mombach on Mainz.

The problems of chemistry had greatly attracted him at the Polytechnic and in 1884 he turned afresh to new studies in pure science, mainly in chemistry with Adolf von Baeyer and in botany with Professor C. von Naegeli at the Botanic Institute, Munich.

It was at the latter, where he studied under the special supervision of his brother Hans (who later became well-known as a bacteriologist), that his first publication, Der Einfluss des Sauerstoffs auf Gärungen (The influence of oxygen on fermentations) saw the light in 1885. In the course of his research in organic chemistry he received special assistance and stimulation from T. Curtius and H. von Pechmann, who were assistants in the laboratory in those days.

The Lamont Scholarship awarded by the Philosophical Faculty for three years made it possible for him to continue his studies.

After one term in Erlangen in the laboratory of Otto Fischer, where meanwhile Curtius had been appointed director of the analytical department, he took his doctor’s degree in the University of Munich in 1888. The following year saw his appointment as Assistant Lecturer in the organic laboratory of A. von Baeyer, and in 1891 Lecturer at the University.

By means of a special monetary grant from von Baeyer, it was possible for Buchner to establish a small laboratory for the chemistry of fermentation and to give lectures and perform experiments on chemical fermentations. In 1893 the first experiments were made on the rupture of yeast cells; but because the Board of the Laboratory was of the opinion that “nothing will be achieved by this” – the grinding of the yeast cells had already been described during the past 40 years, which latter statement was confirmed by accurate study of the literature – the studies on the contents of yeast cells were set aside for three years.

In the autumn of 1893 Buchner took over the supervision of the analytical department in T. Curtius’ laboratory in the University of Kiel and established himself there, being granted the title of Professor in 1895.

In 1896 he was called as Professor Extraordinary for Analytical and Pharmaceutical Chemistry in the chemical laboratory of H. von Pechmann at the University of Tübingen.

During the autumn vacation in the same year his researches into the contents of the yeast cell were successfully recommenced in the Hygienic Institute in Munich, where his brother was on the Board of Directors. He was now able to work on a larger scale as the necessary facilities and funds were available.

On January 9, 1897, it was possible to send his first paper, Über alkoholische Gärung ohne Hefezellen (On alcoholic fermentation without yeast cells), to the editors of the Berichte der Deutschen Chemischen Gesellschaft.

In October, 1898, he was appointed to the Chair of General Chemistry in the Agricultural College in Berlin and he also held lectureships on agricultural chemistry and agricultural chemical experiments as well as on the fermentation questions of the sugar industry. In order to obtain adequate assistance for scientific research, and to be able to fully train his assistants himself, he became habilitated at the University of Berlin in 1900.

In 1909 he was transferred to the University of Breslau and from there, in 1911, to Würzburg. The results of Buchner’s discoveries on the alcoholic fermentation of sugar were set forth in the book Die Zymasegärung (Zymosis), 1903, in collaboration with his brother Professor Hans Buchner and Martin Hahn. He was awarded the Nobel Prize in 1907 for his biochemical investigations and his discovery of non-cellular fermentation.

Buchner married Lotte Stahl in 1900. When serving as a major in a field hospital at Folkschani in Roumania, he was wounded on August 3, 1917. Of these wounds received in action at the front, he died on the 13th of the same month.

Chemistry-1907-Buchner

Filed Under: Beers, Birthdays, Just For Fun, Related Pleasures Tagged With: Germany, History, Science, Science of Brewing

Beer In Ads #5253: Bock-Bier Adlerbrauerei Düsseldorf

May 19, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s ad is for “Bock-Bier Adlerbrauerei Düsseldorf” created in 1900. This poster was for the Adlerbrauerei Düsseldorf (or Adler Brewery) of Düsseldorf, Germany, which was founded in 1875. The poster was created by German artist Gustav Olms.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Historic Beer Birthday: Frederick Metz

May 19, 2026 By Jay Brooks

metz-bros

Today is the birthday of Frederick Metz (May 19, 1832-March 7, 1901). He was born in Hesse-Cassel, Germany but moved to the U.S. in his teens, eventually settling in Omaha, Nebraska. Along with his brother Philip, he bought what was originally the McCumbe Brewery in 1861, which had been founded two years earlier in 1859. It went through a series of name changes before settling on Metz Bros. Brewing Co. from 1894 until it closed in 1917. The label continued after prohibition, but oddly was brewed by the Walter Brewing Co. of Pueblo, Colorado (although it originated in Eau Claire, Wisconsin). In 1938, the Metz Brewing Co., also of Omaha, Nebraska began brewing under that name, having been originally the Joseph Guggenmos Brewery, when it was founded in 1896, and later was the Nebraska Brewing Co. and the Willow Springs Brewing Co. It appears the Metz Brothers may have been involved in that brewery, too, but I can’t find anything definitive to confirm it.

Fred-Metz-Nebraskans

Here is a short biography of Metz from his Wikipedia page:

Born in Hesse-Kassel (or Hesse-Cassel), Germany, Frederick was educated as a forester. In 1851 he emigrated to the United States of America through the port of New Orleans, Louisiana, and settled in St. Louis, Missouri, where he worked in the mercantile business. In 1857 he came to Bellevue, Nebraska and continued in the merchandising trade until 1862. Frederick next went to Denver, Coloradoand established a wholesale and commission business in general merchandise, which he owned until 1864. In 1864 Frederick returned to Nebraska and with his brother Philip purchased the McCumbe Brewery, the first brewery in Nebraska, which they renamed Metz Brewery. Frederick served in the Nebraska Senate in 1871 and again 1885. He was president of German Savings Bank in Omaha.

Frederick-Metz-mini

He married Louisa Beate Gesser of St. Louis in 1855. Frederick and Louisa had four sons and three daughters together. In 1873 Louisa died and was buried in Prospect Hill Cemetery. In 1877 Frederick married Adele Wassmer, who was born in Holstein, Germany, and had emigrated to Nebraska. Together they had one son and one daughter. Metz died at the brewery at the age of 69, and was also interred at the Prospect Hill Cemetery in North Omaha.

Metz-Bros-brewery

And this short history of the brewery is from its Wikipedia page:

The Metz Brothers Brewing Company was among the first brewers in the U.S. state of Nebraska, having been established in the city of Omaha in 1859. It was among the earliest manufacturers in the city. After originally opening as the McCumbe Brewery, the facility was sold several times until brothers Frederick and Philip Metz purchased it in 1861.[2] Metz was one of the “Big 4” brewers located in Omaha, which also included the Krug, Willow Springs and Storz breweries.

Metz-beer-nebraska

In 1880 the Metz Brewery was located at 1717 South 3rd Street, and was producing 12,400 barrels (1,970 m3) per year. Later the facility moved to 209 Hickory Street into the former Willow Springs Distilling Company facility. Considered to be modern for the time, the facilities sat on an entire city block. Early brewing equipment included three cooling vaults, two of which were twenty feet wide by seventy-five feet long, and one smaller, being twenty feet wide by thirty in length. The ice rooms immediately above were of the same dimensions. The mash tub and brewing kettle each had a capacity for holding one hundred barrels. Barns for the delivery horses were also located on site. The brewery was said to have “no equal in the country.” The Metz brothers also ran the Metz Brothers Beer Hall, located on 510 South Tenth Street, where beer was supplied in barrels by horse-drawn cart from the main brewery.

The Metz Brewery closed because of the Prohibition. The facility was sold to an agriculture company in 1920. The label was brewed until 1961 by the Walter Brewing Company of Pueblo, Colorado.

metz-brewery

This biography is from the “History of Douglas County,” published in 1882:

Frederick Metz, surviving member of the firm of Metz Bros., brewers and malsters, Omaha. Mr. Metz was born in Hessel-Cassel, Germany, 1832, and was educated to the profession of forester there. In 1851 he came to America; landed in New Orleans, and settled in St. Louis the same year, where he was identified actively with the mercantile business till 1857, when he came to Nebraska and located at Bellevue and carried on merchandising there till 1862. In that year he went to Denver, Colo., and established a wholesale and commission business in general merchandise, which he ably conducted till 1864, when he returned to Nebraska and located here, where he has been prominently identified with his present business since. In 1855 he was married to Miss Louisa Beate Gesser, in St. Louis. She was born and reared there, and departed this life in 1873, and is buried in Prospect Hill Cemetery here, leaving a family of four sons and three daughters,–Minnie, now Mrs. Richard Siemon, of Canton, Ohio; Estelle, now Mrs. Ferdinand Schroeder, of Omaha; Charles Frederick, Jr., Tony, Arthur and Louis. In 1877 he married Miss Adele Wassmer, who was born in Holstein, Germany, and reared in Nebraska. They have a family of one son and daughter, Herman and Louisa. Mr. Metz has always been an active worker in the development of the social and industrial welfare of his locality. In 1871 he accepted the position of Representative for this district in the Senate and Legislature of his State, and has taken an active interest in the general growth of the city.

Metz-flying-high

And this is Metz’s obituary from the American Brewers’ Review:

Fred-Metz-obit-1
metz-jubilee-beer
Fred-Metz-obit-2
metz bros brewing co button

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, Nebraska

Beer Birthday: Sabine Weyermann

May 19, 2026 By Jay Brooks

Today is the 68th birthday of Sabine Weyermann, a.k.a. “The Malt Queen,” co-owner of Weyermann Malting in Bamberg, Germany. If you’ve visited any of the Craft Brewers Conferences, you’ve no doubt seen the bright yellow and red of the specialty malting company, which is sold in the U.S. by the Brewers Supply Group. Sabine’s family began the Weyermann Malt company in 1879, although she can trace her family back at least as far as 1510. She’s an amazing person, and her malt has helped fuel many a small and large brewery. Join me in wishing Sabine a very happy birthday.

Sabine and me at CBC in Minneapolis in 2022.
At CBC in 2023.
P1030081
Sabine giving a presentation at their offices in Bamberg when I visited there in 2007.
Sabine and her husband Thomas Kraus-Weyermann at CBC in San Diego, 2012.
DSCN9902
You can see the Weyermann Malting Brewer’s Star that Weyermann’s starting making at the top of my home office/guest house, which we call “The Brewhouse.”

Filed Under: Birthdays, Just For Fun Tagged With: Germany, Malt

Beer In Ads #5252: Bockbier Löwenbrauerei Böhmisches Brauhaus

May 18, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s ad is for “Bockbier Löwenbrauerei Böhmisches Brauhaus,” created most likely in or after 1922 (although one source claims 1912, which makes no sense). This poster was for the (or Löwenbrauerei-Bohemian Brewery) of Berlin, Germany, which was created by a merger between the Böhmisches Brauhaus and Löwenbrauerei in 1922. The poster was created by German artist Georg Räder.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Historic Beer Birthday: John Schneider

May 16, 2026 By Jay Brooks

Today is the birthday of John Schneider (May 16, 1833-February 28, 1907). Schneider was born in Bavaria, and made his way to America in 1852. He settled initially in Cleveland, and worked all of his life as a journeyman brewer around Ohio and Western Pennsylvania. Late in life he became “a stockholder in the Standard Brewing Co.” of Cleveland, and was named director and 2nd president.

Brewery History has reprinted an autobiography Schneider wrote around 1904 and it’s an interesting read.

The Standard Brewing Co. of Cleveland, Ohi

Peared Creation also has a nice history of the Standard Brewing Co., which was founded in 1904, when Schnedier began his association with the brewery.

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Ohio

Historic Beer Birthday: John A. Huck

May 15, 2026 By Jay Brooks

Today is the birthday of John A. Huck (May 15, 1818-January 26, 1878). He was born in Baden-Württemberg, Germany, and in 1847 he came to the U.S. and settled in the Chicago, Illinois area. In 1847, long with a partner, John Schneider, he founded the John Huck & John Schneider Brewery, but for five years beginning in 1855 it was known as the Eagle Brewery, but apparently he bought out Schneider in 1860, when its name was changed again, this time to Huck’s Chicago Brewing Co. and then 1869 became the John A. Huck Brewing Co. But in 1871, the brewery was destroyed by the Great Fire and never reopened after that. A few years before, his son, Louis C. Huck, opened his own malting business, the L.C. Huck Malting Co., so maybe he went to work with him or simply retired.

Here’s account of Huck by Gregg Smith from RealBeer.com:

The story begins in 1847, shortly after lagers arrived in America, when John Huck entered a partnership with John Schneider to construct a brewery. Located just two blocks east of Chicago’s first ale brewery (Lill’s Cream Ale) it had an interesting connection to that facility. Chicago’s first mayor, William Ogden, who had a financial interest in Lill’s, owned the land at Chicago Avenue and Division Street which Huck and Schneider purchased for their facility.

This location provided another innovation in Chicago beer drinking. The property included a tree filled square, and in the center Huck put his house. This he surrounded with a beer garden, another first in the city. More than just a retail outlet for their product, brewers in Europe had long built beer gardens for a more practical reason. An essential part of lager brewing is cool temperatures. These are needed for lager yeast to work its magic. For this reason brewers aged the beer in subterranean “lagering cellars”. The trees of the beer garden, usually elm, provided a shady canopy on the ground above and helped ensure cellars would remain lager friendly cool.

Huck’s beer was a success and rather than sacrifice his home and beer garden to expansion he moved brewing operations in 1855 to a new facility on Wolcott (now N.State Street) near Division. With the move came a new name – Eagle Brewing. The new brewery was, in its day, one of the city’s largest. It boasted both brew and malt houses along with more than 2 miles of underground vaults. The name changed again in 1860, to Huck’s Chicago Brewing Co. and from 1869 to 1871 was known as John A. Huck Brewing Company.

Huck’s Brewery when it opened in 1847.

This is from a blog post about The Huck Tunnels:

In the 1840s, Huck opened the first lager brewery in Chicago at Chicago and Rush, back when the area was still practically the wilderness. In the 1850s he moved to a new location at Banks and Astor, just south of the Catholic portion of City Cemetery (now Lincoln Park), which started at Schiller. The area seems to have been bounded by State and Astor at the West and East, and from Banks to Goethe from the North to South – a full square block, across the corner from the future Playboy mansion, though one source says that it went clear north to Schiller. In what was then quite an innovation, the brewery featured a whole network of subterranean tunnels and vaults for brewing the beer at low temperatures year round, and apparently there were two full miles of them in total. The brewery was destroyed in the Great Chicago Fire in 1871, but the tunnels remained.

In 1977, the Joseph Huber Brewing Co. of Monroe, Wisconsin created a set of 18 commemorative cans featuring Huck’s brewery.

And this is from One Hundred Years of Brewing:

The first lager beer brewery in Chicago and one of the first to manufacture any kind of malt liquor was that founded on the corner of Chicago avenue and Rush street, by the late John A. Huck, in 1847. Two blocks cast was Lill’s cream ale brewery, which had been in successful operation for about eight years. It is worthy of note that Wm. B. Ogden, the first mayor of Chicago, and in many respects its foremost citizen, was identified with ] both of these pioneer breweries; for, as has been stated, he was at first the financial support of the Lill brewery, and it was upon the Ogden block that the Huck lager beer plant was installed—upon the square bounded by Chicago avenue and Superior, Rush and Cass streets. In the center of the square, which was well covered by trees, was Mr. Huck’s residence, which, in turn, was the center of a beer garden—the first in Chicago.

In 1855 Mr. Huck removed his plant to the corner of Banks and North State street, where the residence of Franklin Head now stands, and by the time of the Great Fire it had expanded into one of the most extensive establishments of the kind in the country. With two miles of subterranean vaults and brew and malt houses, in proportion, it was one of the marked sights of the city. In 1871, however, all was swept away and the labors of many years lay in ruins. The property remained idle for several years, but in the latter portion of 1877, Mr. Huck began to lay his plans for a rebuilding of the brewery on the old site. While in the midst of these preparations, however, in January, 1878, he was taken away, leaving, among other children, the Louis C. Huck, who first associated himself with his father in 1861, established an independent malting business in 1869 and is now a well-known capitalist of Chicago.

Huck gravestone in Chicago’s Graceland Cemetary.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Chicago, Germany, Illinois

Historic Beer Birthday: Henry Uihlein

May 13, 2026 By Jay Brooks

schlitz-globe
Today is the birthday of Henry Heinrich Johann Uihlein (May 13, 1844-April 22, 1922). He was born in Bavaria, but moved to the U.S. when he was eighteen, in 1862, having learned the brewing trade in Germany. He joined his uncle, August Krug, and his brothers, working for the Joseph Schlitz Brewing Company. He was president of Schlitz from 1875 until he retired in 1916.

This is one of the few photos I could find of Henry, in this Uihlein family photo from the early 1880’s.

Bottom row, from left; Charles, superintendent of the bottling works; Edward, vice president in charge of developing the Chicago markets; Henry, president. Top row, from left; William J., assistant superintendent of the brewery; Alfred, superintendent and brewmaster; August, secretary and chief operating officer.

Schlitz-Beer-Paper-Ads-Jos-Schlitz-Brewing-1900


This Schlitz ad is from around 1900, when Henry was president of the brewery.

This is the Google translation of his German Wikipedia page:

Henry Uihlein was the second eldest of six sons of Joseph Benedict Ühlein and his wife Katharina Krug born in Wertheim, the restaurant, the Gasthaus zur Krone operated.

In Bavaria, Henry Uihlein learned the brewing trade before emigrating to the United States in 1862. There he worked for several years for various breweries in St. Louis and for the Kunz Brewing Company in Leavenworth. In 1871 he moved to Milwaukee and began working with his brothers August, Alfred and Edward for the Joseph Schlitz Brewing Company. Henry’s brewing expertise contributed significantly to the company’s success. He led the company between 1875 and 1916 as president. He also worked in finance, real estate and other industries.

This is Uihlein’s obituary from the Beverage Journal (f.k.a. The Western Brewer) from 1922:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Bavaria, Germany, History, Wisconsin

Historic Beer Birthday: Christian Moerlein

May 13, 2026 By Jay Brooks

Today is the birthday of Christian Moerlein (May 13, 1818-May 14, 1897). Moerlein was born in Bavaria, and came to America around 1840, establishing the Christian Moerlein Brewery in 1853.

christian-moerlein

Here’s a short biography from Find a Grave:

Brewer. Born in Truppach, Bayreuth, Oberfranken, Bayern, Germany. He immigrated to the United States in 1841 settling in Cincinnati, Ohio a year later. Christian married his first wife Sophia Adam in 1843 and had three children with her. After losing Sophia and 2 of those children to the cholera epidemics of the time, he married his second wife Barbara Oeh in 1849 and had another 9 children. In 1853 Moerlein established a brewery bearing his name in Cincinnati and became the most prominent brewer in that city. The brewery became one of the largest in the country and remained in operation until Prohibition. Today a line of beer is again being marketed under his name.

Christian-Moerlein-Beer1890

Here’s what the early 20th century book “One Hundred Years of Brewing” wrote about Christian Moerlein:

Christian-Moerlein-Brewing-Co-letterhead

Digging Cincinnati History has a nice post about where all the Moerlein buildings are today, along with some history of the brewery. In 2004, local resident Greg Hardman bought the Christian Moerlein brand and continues to operate it as Christian Moerlein lagers & Ales, and also opened the Moerlein Lager House, where they serve food and house beers.

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Ohio

Beer In Ads #5249: Dresdner Hofbräu Bock-Bier

May 12, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s ad is for “Dresdner Hofbräu Bock-Bier,” created in 1899. This poster was for the Dresdner Hofbräuhaus (or Dresden Court Brewery) of Dresden, Germany, which was originally founded in 1872 but closed in 1921. The poster was created by German artist Fritz Wolff. It was produced by Hollerbaum & Schmidt of Berlin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Historic Beer Birthday: Edward George Bremer November 8, 2026
  • Beer In Ads #5386: Bockbier Aus Der Actienbrauerei Basel November 7, 2026
  • Beer Birthday: Jason Petros November 7, 2026
  • Beer Birthday: Steve Altimari November 7, 2026
  • Beer Birthday: Gary Fish November 7, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.