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Beer In Ads #5168: Only F&S Has Sealed-Ageing*

January 11, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for F&S Bock Beer, which was published on January 11, 1957. This ad was for the Fuhrmann & Schmidt Brewing Co. of Shamokin, Pennsylvania, which was originally founded in 1906. This ad ran in The Shamokin News-Dispatch, also of Shamokin, Pennsylvania. I do love the “Sealed-Ageing*” copy: “Only F&S ‘Sealed-Ageing” can accurately control the quality and purity of the beer every step of the way to you. No light, no dust, no impurities can possibly endanger its uniform goodness.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #5167: It’s Here Now! … Metz Bock Beer

January 10, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Metz Bock Beer, which was published on January 10, 1949. This ad was for the Metz Brewing Co. of Omaha, Nebraska, which was originally founded in 1856. This ad ran in The Omaha World Herald, also of Omaha, Nebraska.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History

Historic Beer Birthday: William Copeland

January 10, 2026 By Jay Brooks

kirin
Today is the birthday of William Copeland (January 10, 1834-February 11, 1902). He “was a Norwegian-American brewer. In 1869 he established the Spring Valley Brewery in Yamate, Yokohama, Japan. Spring Valley Brewery was one of Japan’s first beer breweries, and in 1907 became the founding production facility of Kirin Brewery Company, one of Japan’s largest domestic beer producers.”

Here’s his basic biography, from his Wikipedia page:

Copeland was born Johan Martinius Thoresen in Arendal in Norway. In the 1840s, Copeland worked for five years as an apprentice to a German brewmaster a few blocks from his home before immigrating to the United States and changing his name to William Copeland.

Moving to Yokohama, Japan in 1864, Copeland first worked in the dairy business and then set himself up as a brewer in 1869 with the Spring Valley Brewery, which was located at the site of a natural spring next to the Amanuma Pond below the Yamate foreign residential neighborhood, where he dug a 210-meter cave into the side of a hill and used its low fixed temperature to help the beer mature. After Louis Pasteur invented pasteurization, Copeland was quick to adopt the new technique in his factory. Copeland produced three varieties of beer: a lager beer, a Bavarian beer, and a Bavarian Bock beer. His beer was principally sold in casks to local Yokohama taverns with a small amount of bottled beer being made available to foreign residents in Yokohama, and then was shipped to Tokyo and Nagasaki. He went back to Norway and married Anne Kristine Olsen in 1872. They lived in Japan but she became sick and died seven years later. Although Copeland showed talent as a beer brewer, he was a poor manager, and in 1884 Spring Valley Brewery was put up for public auction.

With the assistance of Scottish merchant Thomas Blake Glover, the Spring Valley Brewery was sold in early 1885 to a group of Japanese investors and renamed The Japan Brewery. German brewmaster Hermann Heckert was hired to oversee production. Glover was also instrumental in establishing a sales agency contract with Meidi-ya for the relaunched brewery, Kirin Beer, which was launched in May 1888.

William Copeland’s grave, maintained by Kirin Brewery Company, is located in the Foreigner’s Cemetery in Yamate, Yokohama. The site of the former Spring Valley Brewery is now occupied by Kitagata Elementary School. Monuments and water wells visible at the edge of the school grounds attest to the site’s history.

The tourist website Japan Travel has an article, Yokohama Beer Pub, Spring Valley, which gives some additional details about Copeland:

Copeland was born in Arendal Norway in 1834. His original name was Johan Bartinius Thoresen. There was a beer brewery near his house and he was apprenticed to the brewery for five years. After working there, he immigrated to America and changed his name to William Copeland. In 1864 he came to Japan and invested in some companies for a few years. He saved some money and eventually established his own beer brewery, Spring Valley Brewery, in 1870. He came up with various ideas on how to brew delicious beer; He dug a 210-meter cave into the side of a hill and used its low fixed temperature to help the beer mature. After Pasteur invented pasteurization, Copeland soon adopted the new technique in his factory. His beer rose in popularity among foreign residents in Yokohama and then was shipped to Tokyo and Nagasaki as well. He went back to Norway and married Anne Kristine Olsen in 1872. They lived in Japan but she became sick and died seven years later. Although Copeland showed talent as a beer brewer, he wasn’t a good manager. In 1884 Spring Valley Brewery was put up for public auction.

Kirin took over Copeland’s brewery and eventually expanded the business worldwide. The place where Spring Valley Brewery used to stand is now called Kirin-en Park. There is a big monument there to commemorate the brewery.

Copeland remarried a Japanese woman, Umeko Katsumata, in 1889 and took trips to Hawaii and then Guatemala, trying to establish new businesses but chronic heart disease and arthritis, as well as financial difficulties, prevented him from doing so. Finally the couple came back to Yokohama in January 1902, and Copeland passed away the following month at the age of 68.

By the way, his wife Umeko was the second daughter of the proprietors of Ise-ya—a famous, long-established inn in Hakone’s Ashino-yu district. These days, Ise-ya is called Kakumei-kan and is still doing very well.

copeland-japan
William, his Japanese wife Umeko and her parents.

In 2014, the Kirin Brewery reopened a new Spring Valley Brewery as a brewpub, and there are currently two locations, one in Tokyo and another in Yokohama, which is near where the original brewery was built.

The new Spring Valley Brewery website has this history of Our Brewer’s Passion:

150 years ago, one beer brewer stepped foot on a newly opened seaport of Yokohama. His name William Copeland, a Norwegian-born American, founded the Spring Valley Brewery in Yokohama located far from his homeland.

During the time, Japan was in the midst of cultural enlightenment and supplies of ingredients and equipment for brewing beer was scarce. However, he exercised his ingenuity to overcome these struggles by installing a naturally powered water wheel to mill malt and prepared wort during the winter season to keep it cool.

His beer attracted the interest of many foreigners who lived in Yokohama’s foreign settlement, which eventually caught on to the Japanese locals. This popularity made Spring Valley Brewery become the first brewery in Japan to achieve commercial success.

Copeland devoted his life to his passion for beer, not just as a brewer, but also by making Japan’s first beer garden in his own yard, later passed down to Japan Brewery, the forerunner of Kirin Brewery.

Brewers who studied under Copeland found their own paths to cultivate the production of domestic beer, thus often, William Copeland is referred to as the father of Japanese beer.

Filed Under: Birthdays, Just For Fun Tagged With: History, Japan, Norway

Beer In Ads #5166: Gunther’s Great New Winter-BOCK Arrives In Town Today!

January 9, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Gunther’s Bock Beer, which was published on January 9, 1942. This ad was for the Gunther Brewing Co. of Baltimore, Maryland, which was originally founded in 1900. This ad ran in The Daily Mail, of Hagerstown, Maryland.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Baltimore, Bock, History, Maryland

Beer In Ads #5165: Here I Am Folks, Bock Again

January 8, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Old King Bock Beer, which was published on January 8, 1939. This ad was for the South Western Brewing Corp. of Oklahoma City, Oklahoma, which was originally founded in 1934. This ad ran in The Daily Oklahoman, also of Oklahoma, Oklahoma.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Oklahoma

Historic Beer Birthday: Richard G. Owens

January 8, 2026 By Jay Brooks

milwaukee-flag
Today is the birthday Richard G. Owens (January 8, 1811-November 10, 1882). He was born in Llanfair-is-Gaer, Caernarvonshire, Wales. When he was 21, in 1832, he moved to the U.S., and moved around doing various jobs for several years, settling in Milwaukee, Wisconsin in 1837. In 1840, along with two Welsh partners (William Pawlett and John Davis), Owens founded what has the distinction of being the first brewery in Milwaukee. It was initially referred to as the Milwaukee Brewery, but the name was changed shortly thereafter to the Lake Brewery once a second brewery in Milwaukee opened to avoid confusion. Some accounts claim that it was also usually known simply as “Owens’ Brewery” since he quickly bought out his partners. In 1864, he leased, and then sold, the brewery to Chicagoan M.W. Powell who ran it until 1880, when it closed for good.

owensrichard
This account from “Memoir of Milwaukee County” starts with his son, Richard G. Owens Jr., but mostly goes into the history of his father and the brewery Richard G. Owens Sr. founded.

owens-bio-1
owens-bio-2

Milwaukee_1858
Milwaukee in 1858.

This section of “Pioneer Brewing in Milwaukee” from the Brewing entry in the Encyclopedia of Milwaukee includes a mention of Owens:

Milwaukee’s brewing industry formed in the early 1840s, and developed rapidly along with the burgeoning frontier settlement. European immigrants brought both a local market for traditional beer styles of their homelands and the skilled brewers able to produce such beverages. Although German brewers are most known for their role in shaping the industry from its earliest origins, it was a group of Welsh immigrants—Richard G. Owens, William Pawlett, and John Davis—who established the city’s first brewery in 1840 near the North Pier (Lake Michigan) on Huron Street (now E. Clybourn), known as the Milwaukee Brewery and later the Lake Brewery. Herman Reutelschöfer established Milwaukee’s first German brewery on the northwest corner of Hanover and Virginia shortly thereafter.

Brewing proved to be a dynamic and volatile business in early Milwaukee as approximately thirty-five breweries were established between 1840 and 1860. These were primarily small artisanal shops, formed through family connections or brief partnerships that served customers in the immediate vicinity or through a connected or affiliated saloon, beer hall, or restaurant—much like modern brewpubs. Most of these early breweries were located just east and west of the Milwaukee River, north of downtown. The Milwaukee River provided water essential to the brewing process, and the ice necessary for maintaining the proper temperature for the conditioning of German lager in storage cellars that brewers dug into the bluffs along the river. Milwaukee’s early breweries were small, one- to two-story, wood-frame structures, which housed the entire brewing process—from malting to conditioning—and the residence of the brewer and his family.

Initially, brewing equipment and materials were difficult to come by in frontier Milwaukee. The pioneer brewers improvised. The first batches of Owens’ Milwaukee Brewery were produced in a five-barrel brew kettle composed of a wooden box lined with copper, with barley shipped in from Michigan City, Indiana. The Best Brewery—predecessor to the Pabst Brewing Company—acquired their first brew kettle in 1844, by appealing to a local iron maker to construct one with iron brought in from Racine and Kenosha, on the promise of future payment and free beer for life. Difficulties in securing equipment, materials, and starting capital—especially during the financial panic of 1857, and the Civil War—and the growing competition in the area strained the solvency of Milwaukee’s early breweries, and most closed within a few years after starting.

Milwaukee_1872
Milwaukee in 1872.

And this section of “Breweries of Wisconsin,” by Jerry Apps is about “Owen’s Brewery:”

owens-brewery-1
owens-brewery-2

Milwaukee_1882
These views of Milwaukee are from 1882.

And this article for the Milwaukee Journal newspaper from March 19, 1916, entitled “Birth of Milwaukee’s Brewing Industry is Interesting Story” and begins with Owens’ story.

milwaukee-brewery-history-1916

Milwaukee_20th
Milwaukee at the beginning of the 20th century.

Filed Under: Birthdays, Just For Fun Tagged With: History, Milwaukee, Wales, Wisconsin

Historic Beer Birthday: George Fuller

January 8, 2026 By Jay Brooks

fullers
Today is the birthday of George Pargiter Fuller (January 8, 1833-April 2, 1927). He was the “the eldest surviving son of John Bird Fuller, a partner in Fuller Smith & Turner, brewers.” “Fuller inherited a share in the family brewery (in Chiswick, London) on his father’s death in 1872, and was also chairman of Avon Rubber in Melksham.

He also served as High Sheriff of Wiltshire in 1878. He lived at Neston Park, Corsham, Wiltshire.” He spent most of his time, however, as a politician. He “was a member of the Wiltshire County Council, chairman of the Chippenham Rural District Council and of the Corsham Parish Council and School Board and a Justice of the Peace for Wiltshire,” and “a Liberal Party politician in the United Kingdom who sat in the House of Commons from 1885 to 1895.” Despite his lineage and ownership stake in his family’s brewery, he doesn’t appear to have been very involved in its management at all.

FULLERS-19002
The Fuller’s Brewery in 1902.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History, UK

Beer In Ads #5164: Congress Bock Beer Brewed With Creamalt

January 7, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wenesday’s ad is for Congress Bock Beer, which was published on January 7, 1959. This ad was for the Haberle Congress Brewing Co. of Syracuse, New York, which was originally founded in either 1857 or 1865. This ad ran in The Syracuse Herald Journal, also of Syracuse, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Historic Beer Birthday: Matthew Nunan

January 7, 2026 By Jay Brooks

hibernia
Today is actually the day that Matthew Nunan passed away, January 7, 1916, and was born in 1834, or possibly 1836, or maybe even 1828, but the exact date or even month is unknown. There are even some sources that give his date of death as January 13. He was born in Limerick, Ireland, and emigrated to the U.S. when he was fourteen, settling in California in 1855. Lured there by dreams of striking it rich in the goldmines, he soon tried of mining, and first opened a grocery store in San Francisco, but eventually bought the Mission Street Brewery. When they moved the brewery and built a larger one, they renamed it the Hibernia Brewery. Matthew Nunan also served two terms as Sheriff of San Francisco, 1876-1877 and 1878-1879.

1877_Nunan

Gary Flynn has a more thorough Biography of Matthew J. Numan at his Brewery Gems website. He also has a lengthy history of the Mission Street Brewery (1860-1867) and [its] successor The Hibernia Brewery (1867-1920).

Hibernia-Brewery-1899

nunan

Filed Under: Birthdays, Just For Fun Tagged With: California, History, Ireland, San Francisco

Historic Beer Birthday: John G. Schemm

January 7, 2026 By Jay Brooks

john-g-schemm
Today is the birthday of John G. Schemm (January 7, 1834-March 24, 1899). He was born in Germany, but when he was 22, in 1852, he and his father moved to the U.S., settling on a farm near Detroit. Unfortunately, after a short time, John’s Dad passed away, and he moved to Saginaw, Michigan in 1864. With business partner Christian Grueler, he started a brewery, the Schemm & Gruhler Brewery, in 1866. Three years later, Gruhler passed away and he brought on another partner, renaming the brewery the Schemm & Schoenheit Brewery in 1874. But by 1881, he bought him out, and it became the John G. Schemm Brewery. When he passed away, his son George C. Schemm took over, and incorporated it in 1899 as the J. G. Schemm Brewing Co. Inc. It closed in 1919 due to prohibition, and was sold to another business who tried reopening it as the Schemm Brewing Co. Inc., but it closed for good in 1938. While I found some information on the brewery, there was very little about Schemm himself, not even a picture of him.

Export-Beer-Labels-The-JG-Schemm-Brewing-Co

This account of the brewery is from the “Industries of the Saginaws: Historical, Descriptive and Statistical,” by John W. Leonard, published in 1887.

schemm-brewery-1
schemm-brewery-2

Schemm-brewer-castle

This Schemm’s obituary from the American Brewers Review in 1899:

john-g-schemm-bio
This short account is from “100 Years of Brewing,” published in 1903.

schemm-brewing-100yrs

schemm-brewing-poster

Export-Beer-Labels-Bay-City-Brewing-Co--pre-Prohibition

Schemm-Pilsner-Beer-Labels-Schemm-Brewing-Company

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Michigan

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