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Beer In Ads #2522: My Beer Is Rheingold Says Hoagy Carmichael

January 15, 2018 By Jay Brooks


Monday’s ad is for Rheingold, from 1948 and 1958. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this first ad from 1958, American composer, pianist, singer, actor, and bandleader Hoagy Carmichael, gives some gold advice about luck being a major part of the game, then contrasts that by saying luck plays no part of Rheingold Extra Dry, because it’s good every time.

1958-Hoagy-Carmichael-photo-Rheingold

He also did an earlier ad, in 1948, and he was still playing golf, this time worrying over choosing the wrong club, but then says he never worries about picking the wrong beer, which is always Rheingold Extra Dry.

Rheingold-1948-hoagy-carmichael

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Music, Rheingold

Making A Mess (Of Commercial Success): Lite Beer Version

September 25, 2017 By Jay Brooks

shel-silverstein
Today is the birthday of Shel Silverstein (September 25, 1930 – May 10, 1999). He “was an American poet, singer-songwriter, cartoonist, screenwriter, and author of children’s books. He styled himself as Uncle Shelby in some works. Translated into more than 30 languages, his books have sold over 20 million copies. He was the recipient of two Grammy Awards, as well as a Golden Globe and Academy Award nominee.” While he’s probably best known for his children’s books, he also created a number of works for adults, drawings for Playboy, poems, and songs, too.

bear-fridge

One of his songs was recorded by folk singer Bob Gibson in 1995 and appeared on his album entitled “Makin’ A Mess: Bob Gibson Sings Shel Silverstein.” That song was called “Making a Mess (of Commercial Success).” It’s about the time he and a friend were extras on a television commercial for low-calorie light beer. I don’t know if the story’s true, but it’s pretty funny. Here are the lyrics:

“”There was me and Jack working Duval Street
singing our songs by the dock
When this TV director came looking for extras
said he needed our pretty faces right down the block

They were making some kind of commercial
About the beer we like here in Key West
And we had to do was go sit on a stool
and do what we really do best

He said they were paying a C-note
We really needed the bread
So we pointed our feet to that bar down the street
lit up like a Hollywood set

Now there were camera and cables on every table
and we were grinning from ear to ear
It was almost like stealin’ that’s how we were feelin’
when they passed ’round these big mugs of beer

They said “Now, boys, just try to act thirsty
and sit down here right at the bar
and just try to pretend that you’re out on a bender…”
I said Buddy we’re with you so far

They gave me the line “It’s less fillin'”
and Jack got the line “great taste”
and they yelled ‘rehearsal’ and we started acting
with beer foam all over our face

They yelled take 1 and filled up our glasses
Stuck a big busty blonde on my lap
Jack said “tastes great” and I said less filling
This acting stuff sure is a snap

Well I thought they would hand us an Oscar
when the director said “beautiful, kids”
“But can you give me more soul?”
I said hell, let her roll and they shouted take 2 and we did

Well those hot lights sure kept us sweatin’
and the beer got messed up with the lines
Jack said it tastes fillin’, I said gets you drunker
the director yells take 29!”

silberstein-tub

And here’s the song itself, sung by Bob Gibson:

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Humor, Music

Beer In Ads #2179: Heineken Refreshes Shakin’ Stevens

February 6, 2017 By Jay Brooks


Monday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, the British rock ‘n’ roll singer Shakin’ Stevens — “the UK’s biggest-selling singles artist of the 1980s” — can’t stop shaking. His real name is Michael Barratt, with his stage name adopted when his band changed its name to Shakin’ Stevens and the Sunsets. Somehow in the second panel he manages to hold a mug of Heineken to his lips and take a sip, which promptly cures him of shaking.

Heineken-1970s-shakin-stevens

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, Music

Beer In Ads #2162: Gladys Swarthout

January 20, 2017 By Jay Brooks


Friday’s ad is for Pabst Blue Ribbon, from 1948. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Miss Gladys Swarthout and her husband Mr. Frank Chapman. She “was an American mezzo-soprano opera singer and entertainer.”

In the ad, Swarthout and her husband, also an opera singer, are in their “Connecticut Home,” in what looks like a den or music room. They’re sharing a bottle of beer, although they are two full glasses.

PBR-1948-gladys-swarthout

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Music, Pabst

Beer In Ads #2159: Lawrence Tibbett For Pabst

January 17, 2017 By Jay Brooks


Tuesday’s ad is for Pabst Blue Ribbon, from 1949. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Mr. & Mrs. Lawrence Tibbett. He “was a famous American opera singer and recording artist who also performed as a film actor and radio personality. A baritone, he sang leading roles with the Metropolitan Opera in New York more than 600 times from 1923 to 1950. He performed diverse musical theatre roles, including Captain Hook in Peter Pan in a touring show.”

In the ad, Tibbett and his wife, Grace Mackay Smith, are aboard the S.S. Brazil, a “Moore-McCormick Luxury Liner.” They’re looking at something off in the distance, while a server is bringing them a couple of beers.

PBR-1949-lawrence-tibbett

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Music, Pabst

Beer In Ads #2152: Lauritz Melchior For Pabst

January 10, 2017 By Jay Brooks


Tuesday’s ad is for Pabst Blue Ribbon, from 1948. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Mr. and Mrs. Lauritz Melchior. He “was a Danish and later American opera singer. He was the pre-eminent Wagnerian tenor of the 1920s, 1930s, and 1940s and has since come to be considered the quintessence of his voice type. Late in his career, Melchior appeared in movie musicals and on radio and television. He also made numerous recordings.”

In the ad, he’s with his wife in their “California home,” having ginormous glasses of beer from a single bottle. Amazingly, the opera singer is also smoking a cigar. Perhaps they’ll be playing bridge soon. Apparently, “[h]e played contract bridge, and holds the world record for the lowest score (13%) secured in a duplicate bridge tournament.”

PBR-1948-lauritz-melchior

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Music, Pabst

Beer In Ads #2151: Jascha Heifetz For Pabst

January 9, 2017 By Jay Brooks


Monday’s ad is for Pabst Blue Ribbon, from 1949. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Mr. and Mrs. Jascha Heifetz. He “was a Lithuanian born violinist, who is considered by many to be the greatest violinist of all time. Born in Wilno, Russian Empire (present-day Vilnius, Lithuania), he moved as a teenager to the United States, where his Carnegie Hall debut was rapturously received. He was a virtuoso since childhood. Fritz Kreisler, another leading violinist of the twentieth century, said on hearing Heifetz’s debut, “We might as well take our fiddles and break them across our knees.” He had a long and successful performing and recording career; after an injury to his right (bowing) arm, he focused on teaching.”

In the ad, he’s with his second wife, Frances Spielberger Spiegelberg, in their private studio. Along the only wall we can see bookshelves and a large bouquet of flowers. There’s also a stern-looking bust — is that Beethoven? — on one of the shelves. He’s holding a sheet of music and there’s a tray of Pabst bottles and glasses between them.

PBR-1949-jascha-heifetz

And while the ad below is clipped and not complete, it does show the picture a little more clearly with less aging discoloration.

PBR-1949-jascha-heifetz-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Music, Pabst

Schnitzelbank

October 24, 2016 By Jay Brooks

schnitzelbank
Several weeks ago, while researching the birthday of Pennsylvania brewer Henry Fink, I happened upon the advertising poster below. Intrigued, because I’m fascinated with symbols, I couldn’t make out what they were because the largest image I could find is this one. All I could figure out at the time was that it had something to do with a song.

harrisburgfink

Eventually I gave up, and moved on, because if I’m not careful I’ll keep going off on tangents and down rabbit holes until I’ve gotten myself well and truly lost, not to mention wasted hours of unproductive time. But I kept coming back to it, and eventually, I had to figure out what exactly it was or go crazy. So I started taking a closer look into the poster and figured out that they’re all over the place and it’s a famous German song called the “Schnitzelbank.” And the Fink’s ad poster, or versions of it, is everywhere and has been used by breweries, restaurants and others for years. Which makes sense because, although it’s a “German-language ditty for children and popular among German Americans with an interest in learning or teaching German to their offspring,” it’s also commonly sung by adults for entertainment and nostalgia, and usually while they’re drinking beer.

Schnitzelbank-amazon-poster

In German, Schnitzelbank apparently “literally means ‘scrap bench’ or ‘chip bench’ (from Schnitzel ‘scraps / clips / cuttings (from carving)’ or the colloquial verb schnitzeln “to make scraps” or “to carve” and Bank “bench”); like the Bank, it is feminine and takes the article “die”. It is a woodworking tool used in Germany prior to the industrial revolution. It was in regular use in colonial New England, and in the Appalachian region until early in the 20th century; it is still in use by specialist artisans today. In America it is known as a shaving horse. It uses the mechanical advantage of a foot-operated lever to securely clamp the object to be carved. The shaving horse is used in combination with the drawknife or spokeshave to cut down green or seasoned wood, to accomplish jobs such as handling an ax; creating wooden rakes, hay forks, walking sticks, etc. The shaving horse was used by various trades, from farmer to basketmaker and wheelwright.”

shaving-horse-old
A traditional shaving horse around 200 years old.

And that’s also why the posters always include a Schnitzelbank, because in addition to it being the title, it’s also how the song begins.

schnitzelbank1

Here’s one description of the Schnitzelbank song:

A Schnitzelbank is also a short rhyming verse or song with humorous content, often but not always sung with instrumental accompaniment. Each verse in a Schnitzelbank introduces a topic and ends with a comedic twist. This meaning of the word is mainly used in Switzerland and southwestern Germany; it is masculine and takes the article “der”. It is a main element of the Fasnacht celebrations in the city of Basel, where it is also written Schnitzelbangg. Schnitzelbänke (pl.) are also sung at weddings and other festivities by the Schitzelbänkler, a single person or small group. Often the Schnitzelbänkler will display posters called Helgen [which is “hello” in German] during some verses that depict the topic but do not give away the joke.

Often the songleader uses the poster to lead people in the song, pointing to the symbols as they come up in the lyrics, as this photo from the Frankenmuth Bavarian Inn Lodge illustrates.

schnitzelbank-frankenmuth

The song uses call and response, with the leader singing one lyric, and the chorus repeating it back as it goes along. So here’s what the traditional version of the song sounds like:

Some Sauerkraut with Your Schnitzelbank? has an interesting reminiscence of a visit to a Fasching Sonntag in the St. Louis area around 1982, and includes his experience taking part in the singing of the Schnitzelbank song.

In the evening, everyone moved upstairs to the parish hall, which was the typical multipurpose gymnasium with a stage at one end. Set up with long tables in parallel rows on both sides, the band in place on the stage, and the large crowd ready for the music to begin, the hall had lost its bland, bare, everyday atmosphere. On the stage, off to one side, was a large easel with a poster on it. I didn’t pay much attention to it, thinking it was for announcements later in the evening. The band started, and the dancing began in the clear space down the middle of the hall, mostly polkas and waltzes, with a few variety numbers like the dreaded Duck Dance, which explained the need for pitchers of beer. Finally, when the crowd was well exercised and well lubricated, someone approached the easel with a pointer in his hand. People started shouting “Schnitzelbank! Schnitzelbank!” The music began, and the person with the pointer called “Ist das nicht ein Schnitzelbank?” and the crowd heartily responded “Ja, das ist ein Schnitzelbank!” Then came a chorus of music, to which everyone sang, “O Die Schoenheit un der Vand, da das ist ein Schnitzelbank.” And so it continued for several verses, the person on stage pointing to another object on the poster with “Ist das nicht ein.…?” and the crowd responding at the top of their voices. I was puzzled at first, but eventually joined in and didn’t think much more about it. I’m pretty sure that only a few people knew all the German words, and that some had memorized it over the years, while the ones in front were close enough to the poster to read the words under the pictures—everyone else just shouted a cheerful approximation of what they thought their neighbor was saying.

Schnitzelbank-1900-missouri

The Schnitzelbank, or Schnitzel Bank, is a song with short verses, meant to be sung the way it was at the Fasching Sonntag, with a leader and group response. It is sung in some areas of Germany for Fasching, Fastnacht, or Karnival, and also during Oktoberfest, and other occasions where there is a happy, celebratory crowd. In America, the posters are displayed at a few German restaurants and some tourist attractions with a German American heritage, such as the Amana Colonies in Iowa and some Pennsylvania Dutch locations. Singing the Schnitzelbank in America dates at least to the turn of the 20th century, which is when the John Bardenheier Wine and Liquor Company printed its version on an advertising poster.

According to “The Book of World-Famous Music: Classical, Popular, and Folk,” first published in 1966, the melody first appeared in 1761 by a French composer and lyrics were written a few years later, n 1765, and it was known as “Ah! Vous Dirai-Je, Maman,” but it became far more well-known as “Twinkle Twinkle, Little Star” and “Baa Baa Black Sheep” in subsequent years. Apparently it first appeared as “Schnitzelbank” in 1830.

schnitzelbank-music

This is the most common version of the poster, and as far as I can tell the symbols have become more or less fixed sometime in the mid-20th century. Perhaps it’s because one company is licensing the imagery to various purposes, or the song has simply evolved to its modern form, made easier by recordings and a growing number of shared experiences.

Schnitzelbank-maders-wisconsin

So let’s break down the most common version of the song:

schnitzelbank0

            SymbolTranslation
schnitzelbank1Is this not a Schnitzelbank?

(“Yes this is a Schnitzelbank”)

schnitzelbank17Short and Long
schnitzelbank2Him and Her
schnitzelbank3Criss and Cross
schnitzelbank6Shooting Gun
schnitzelbank18Wagon Wheel
schnitzelbank4Crooked and Straight
schnitzelbank5Big Glass
schnitzelbank7Oxen Bladder
schnitzelbank19Heap of Manure
schnitzelbank9Cantankerous Boy
schnitzelbank10Heavy Woman
schnitzelbank8Fat Sow
schnitzelbank11Tall Man
schnitzelbank12Fir Tree
schnitzelbank14Wedding Ring
schnitzelbank15Dangerous Thing

schnitzelbank13

schnitzelbank16

schnitzelbank-frankenmuth-clockFrom Mader’s Famous Restaurant in Milwaukee, Wisconsin.

Here’s another band performing the song. This is the Gootman Sauerkraut Band at the Bravarian Pretzel Factory 2014.

As I mentioned, this all started because a brewery used the Schnitzelbank poster as an advertisement. Apparently that was not unique, and I’ve find a number of others who did likewise. Here’s a few of them:

schnitzelbank-1930s-eastside
The Eastside Brewery of Los Angeles, California, from the 1930s.

schnitzelbank-1940s-drewrys
Drewery’s, the Canadian brewery, from the 1940s.

Huebner-Bock-Schnitzelbank-Lithograph-Signs-Pre-Pro-Huebner-Toledo-Breweries-Co-Huebner-Brewery
The Huebner Brewery of Toldeo, Ohio, from sometime prior to prohibition.

Sitters-Beverage
This one, though not for a specific brewery, was for Sitter’s Beverages, a distributor of beer, wine, liquor and cordials in Oshkosh, Wisconsin. It’s undated, but given that the telephone number is “1917” (yes, just those four numbers) I suspect it’s pre-prohibition. One source puts the date between 1912 and 1919.

Schnitzelbank-koerbers
A promotional towel, from Koerber’s Brewery, also from Toledo, Ohio.

Schnitzelbank-Post-Cards-Pearl-Brewing-Co
The Pearl Brewery of San Antonio, Texas

Schnitzelbank-Jacob-Ruppert-1907

Jacob Ruppert’s Brewery of New York City, 1907. Though notice that the almost uniform symbols were changed for Ruppert’s ad, substituting his own beer and brewery, along with other more beer-friendly items into the song list.

Schnitzelbank-1907-postcard

Although it’s possible that the symbols weren’t quite as settled in the early 20th century, as this postcard, also from 1907, has several that deviate from the standard symbols, including some also in the Ruppert’s poster, but also some that are not in that one.

vintage-yuengling-schnitzelbank-linen

Yuengling Brewery also apparently had their own Schnitzelbank poster, based on the Ruppert’s design. This one is a linen towel being used as a window shade, though it’s too small for me to read the date.

schnitzelbank-1934

Though the Ruppert’s design appears to be copyrighted again in 1934, based on this generic one found by someone in an antique store.

Schnitzelbank-1953-Falstaff

Likewise, this one for Falstaff Beer uses the traditional symbols, but adds two more, one for “Gutes Bier” (good beer) and “Falstaff Here.”

rathskeller-schnitzelbank

This one’s also not from a brewery, but the Alpine Village Inn in Las Vegas, Nevada. This one’s newer, as it opened in 1950, became somewhat famous, but then closed in 1970.

Schnitzelbank-penna-dutch

This one is labeled as being a “Pennsylvania Dutch Schnitzelbank” and has 20 symbols rather than the standard sixteen. And only eight of those are the usual ones. I don’t know how I missed it growing up (I grew up near Pennsylvania Dutch country in Pennsylvania, and in fact my grandparents grew up on Mennonite farms, but were the first generation to leave them).

amana-schnitzelbank

Apparently it’s also a big deal in Amana, Iowa, where there’s a gift and toy store called the “Schnitzelbank” and where, in 1973, the Amana Society created this Schnitzelbank poster.

German-Schnitzelbank-Poster

schnitzelbank-placemat
The Schnitzelbank Restaurant in Jasper, Indiana, uses the poster as their placemats.

This random German poster, which translates as “Oh you beautiful Schnitzelbank” has only about half of the standard symbols on it. I’m not sure when this one was created but it’s available on Polka Time as an “Oktoberfest Poster.”

Schnitzelbank-new-paltz-band
Also more modern, the New Paltz Band has their own version of the song using non-standard symbols.

Schnitzelbank-Marv-Herzog

And speaking of music, Marv Herzog used the poster on an album cover. The album, of course, included the Schnitzelbank song.

And lastly, the Animanics did their own version of the Schnitzelbank song in episode 56 entitled “Schnitzelbank,” which aired in 1994. It’s described as “a traditional German song that the Warners learn in German from Prof. Otto von Schnitzelpusskrankengescheitmeyer. The lyrics were adapted by Randy Rogel.”

schnitzelbank-conductor
From Henry Sticht’s “Schnitzelbank Two-Step,” 1907.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Germany, Humor, Music, Pennsylvania, Wisconsin

Patent No. D510083S1: Beer Bottle-Like Musical Speaker

September 27, 2016 By Jay Brooks

patent-logo
Today in 2005, US Patent D510083 S1 was issued, an invention of Kenneth L. Kasden, for his “Beer Bottle-Like Musical Speaker.” There’s no Abstract, although in the description it includes these claims:

The ornamental design for a beer bottle-like musical speaker, as shown and described.

USD0510083-20050927-D00001
USD0510083-20050927-D00002

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Law, Music, novelties, Patent

Alice Cooper And Chicken And Beer, Oh My!

February 4, 2016 By Jay Brooks

chicken
Today is the birthday of American rock singer and songwriter Alice Cooper (born Vincent Damon Furnier; February 4, 1948- ). Apparently early in Alice Cooper’s career, there was an incident at a 1969 show in Toronto that helped to create his bad boy persona and get him noticed in the world of rock and roll. That became known as the Chicken Incident, and there are different versions of it that have been told, with this one coming from Wikipedia.

Alice Cooper’s “shock rock” reputation apparently developed almost by accident at first. An unrehearsed stage routine involving Cooper, a feather pillow, and a live chicken garnered attention from the press; the band decided to capitalize on the tabloid sensationalism, creating in the process a new subgenre, shock rock. Cooper claims that the infamous “Chicken Incident” at the Toronto Rock and Roll Revival concert in September 1969 was an accident. A chicken somehow made its way onto the stage into the feathers of a feather pillow they would open during Cooper’s performance, and not having any experience around farm animals, Cooper presumed that, because the chicken had wings, it would be able to fly. He picked it up and threw it out over the crowd, expecting it to fly away. The chicken instead plummeted into the first few rows occupied by wheelchair users, who reportedly proceeded to tear the bird to pieces. The next day the incident made the front page of national newspapers, and Zappa phoned Cooper and asked if the story, which reported that he had bitten off the chicken’s head and drunk its blood on stage, was true. Cooper denied the rumor, whereupon Zappa told him, “Well, whatever you do, don’t tell anyone you didn’t do it.”

Blueiskewl also has another account, with some additional context. Stemming from the infamous chicken incident, at some time in the 1970s, Cooper managed to be in the same room as Colonel Sanders — Harland David Sanders — the founder and face of Kentucky Fried Chicken, a connection not lost on Cooper.

alice-cooper-kfc-1
A perplexed Colonel Sanders posing with Alice Cooper, who’s holding a beer, sometime in the 1970s.

During an interview which was taped for a showing of the film Super Duper Alice Cooper in 2014, Cooper answered a question about his meeting Colonel Sanders in the 1970s.

“Here comes this nice old man in a white suit,” said Cooper. “Suddenly I realize that this is the Hannibal Lecter of chickens. I have the death of exactly one chicken on my hands, and this guy has a score of 10 billion. Yet everyone loves this guy, and hates me for being a chicken killer! The irony of the two of us being in the same room at the same time was not lost on either me or the Colonel.”

And in yet another one by Interviewly, he talks about tying the two together.

What can you tell us about meeting Col. Sanders? Did he bring chicken?

There was an INCREDIBLE thing that happened in the early 70’s! Somebody threw a chicken onstage, I threw the chicken in the audience, the audience tore it to pieces, and then in the newspaper the next day the headline read “Alice Cooper tears chicken to pieces.” It’s the most notorious story about Alice Cooper that’s been going on forever. And I thought “it just one chicken and I didn’t even kill it, the audience killed it, so I thought why not take a picture with the mass murderer of chickens Colonel Sanders?” so to me it had a sense of humor to it. I mean, one chicken for me, seven BILLION chickens for Colonel Sanders. And yet I’m the villain. I would say if you interviewed the chickens they would be more terrified of him than me.

Unfortunately, I can find no specifics about exactly when or where this meeting took place. It looks like it was in someone’s house, or maybe a hotel, but no one seems to know for sure. Perhaps it’s better to leave it mysterious and enigmatic. If it weren’t for the photos, we may not believe it every actually happened.

Anyone want to hazard a guess as to what beer it was? 19702 and with a foil neck and probably label. It’s not Michelob and it doesn’t strike me as a Lowenbrau. It might be something more local or regional, but given that we don’t know the location that’s not much help. It doesn’t look like the Colonel joined Cooper for a beer.

alice-cooper-kfc-2

Filed Under: Beers, Food & Beer, Just For Fun, Related Pleasures Tagged With: History, Humor, Music

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