Today is the 62nd birthday of my good friend Lisa Morrison (a.k.a. the The Beer Goddess). Lisa did a radio show, Beer O’Clock with The Beer Goddess, was the Portland correspondent for the Celebrator, and is also the author of Craft Beers of the Pacific Northwest: A Beer Lover’s Guide to Oregon, Washington, and British Columbia. More recently, she shifted her focus and became a co-owner of Portland’s best beer store, Belmont Station. Join me in wishing Lisa a very happy birthday!
Today would have been publican extraordinaire Don Younger’s 84th birthday. He ran the famed Horse Brass pub in Portland, Oregon, along with a few others, for many years. Don was a wonderful person and his early and continuing support of craft beer helped make Portland the great beer town it is today. As you undoubtedly recall, Don passed away unexpectedly in January, ten years ago, in 2011. Join me in wishing Don a very Happy birthday and raising a toast to his memory.
Today is the 52nd birthday of Christian Ettinger, founder of Hopworks Urban Brewery, or HUB, in Portland, Oregon. I first met Christian when was the head brewer at Laurelwood, also in Portland. A few years later, having won several medals and awards, he struck out on his own in 2007, and it’s been forever now. They started canning their beer in 2012, and also hard cider, and they make some wonderful beers. Join me in wishing Christian a very happy birthday.
Former HUB brewer Ben Love (now owner of Gigantic) with Christian on the brew system at HUB when it was still under construction in July of 2007.
At the HUB brunch after OBF in 2008: Assistant brewery Jeremy, Christian and brewer Ben Love.
Today is the 51st birthday of fellow beer writer Brian Yaeger, author of Red, White & Brew and Oregon Breweries. Brian also writes online at his Red, White & Brew Beer Odyssey blog. A couple of years ago Brian and his lovely bride Kimberly lived in Portland, Oregon (having moved from San Francisco), but then moved to Amsterdam, then moved back to Portland, but more recently relocated once more, this time to Santa Barbara, California, and even more recently has moved back to Oregon, this time to Bend. Join me in wishing Brian a very happy birthday.
Me with Eric Rose, founder and former owner of Hollister Brewing, and Brian when I met him there for a lunch during a family vacation to Santa Barbara in 2017.
Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.
Saturday’s ad is for Renner & Weber Bock Beer and was published May 3, 1915. The brewery was the Henry Weinhard Brewing Co. of Portland, Oregon, which was originally founded in 1856. This ad ran in The Astoria Evening Budget, of Astoria, Oregon.
Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.
Thursday’s ad is for Globe Bock Beer and was published April 3, 1935. The brewery was the Globe Brewing Co. of San Francisco, California, I think, which was originally founded in 1907 as Acme Brewing, though became Globe Brewing after 1920. This ad ran in the Daily Astorian of Astoria, Oregon, with the tagline: “Globe Bock Beer is now available!”
Today is the 40th birthday — the Big 4-O — of Jessica Jones, who’s the former COO of Ninkasi Brewing. Several years ago, she left Ninkasi and became the Chief Marketing Officer and Director of Strategy for Enjoy Beer, the startup founded by Rich Doyle after he left Harpoon, but as far as I know it never really caught on as they’d hoped, and the site is no longer active. Anyway, I haven’t talked to her in quite a few years, and last I heard she and her husband had moved to Eugene, Oregon and they’ve started a honey business, Queen’s Bounty Honey. But since she’s one of the few people I know born on leap day, I wanted to still post about her birthday this year.
When I first met Jessica, she was blogging at beer as the Thirsty Hopster and helped do some of the behind-the-scenes setup when I founded the Bay Area Beer Bloggers. She then put her education to good use by getting a job with Firestone Walker, and found that she liked working for a brewery. So she went back to school and got her MBA, before moving to Portland. Since 2011, she’s been keeping Ninkasi Brewing humming, and keeping Jamie in line. It’s been fun to watch Jessica’s evolution in the beer world, and how amazing she’d made Ninkasi. Join me in wishing Jessica a very happy birthday.
Today is the 42nd birthday of Abram Goldman-Armstrong, a Portland-based beer writer who is the managing editor of the Northwest Brewing News and also writes online at Brewsville. Abe also is the organizer of the North American Organic Brewers Festival and by day works in construction. When Abe was writing for the Celebrator Beer News several years back, during GABF we spent an evening drinking out and about the city eventually ending up at the Denver Diner, during which time I discovered I’d spent the entire evening calling him by the wrong name — d’oh. Anyway, these days I can get his name right. Join me in wishing Abe a very happy birthday.
As “Beer Patrol Man” at the 2009 OBF Parade.
With Ed Bennett at the OBF Parade, also in 2009.
Abe’s also a big fan of the local soccer team, the Portland Timbers, and recently appeared on a billboard for the team as they joined the MLS several years ago.
In the rumor mill for several months, today Deschutes Brewing of Bend, Oregon announced that they’ll be building a second brewery in Roanoke, Virginia. They’ve set up a separate page for information about the new facility in Roanoke. Here’s the press release:
Deschutes Brewery announced its much anticipated decision on an east coast location today at an event in downtown Roanoke, Virginia. The growing brewery, which was founded in Oregon in 1988 by Gary Fish, has explored hundreds of potential locations in the region over the last two years. The company selected Roanoke based on several criteria including a culture and community that fit well with Deschutes’ decades-deep roots.
“We started Deschutes Brewery when craft beer wasn’t burgeoning and led with a beer style that wasn’t popular at the time – Black Butte Porter,” said Gary Fish, CEO and founder of the brewery. “This pioneering approach was a key driver behind our decision to go with Roanoke, as that same spirit exists in this community and its fast-growing beer culture.”
The future Roanoke facility has been lovingly dubbed “Brew 4” as it takes its place in line after the original Bend, Oregon public house (Brew 1), the brewery’s production facility in Bend (Brew 2) and the Portland, Oregon public house (Brew 3). Brew 4 will be located at the eastern edge of Roanoke with construction on the site beginning in 2019. Eventually, a little over 100 new jobs will be created for the region, and the new brewery will produce approximately 150,000 barrels to start, with a design to increase capacity as needed. Deschutes expects to start shipping beer from the Roanoke location in about five years.
“Roanoke is honored to be chosen as Deschutes Brewery’s East Coast location after a very thorough review of several communities in the Southeast,” said Roanoke City Manager Chris Morrill. “It is a company with a strong culture of community engagement, recognized for its craftsmanship and will be a perfect fit for Roanoke’s vibrant outdoor lifestyle. We are thrilled to welcome Deschutes as we continue to build a diverse, resilient economy.”
Deschutes Brewery chose to add an east coast location after the company’s distribution footprint (which currently includes 28 states and the District of Columbia) reached the east coast. By having a production facility on the eastern seaboard, the brewery will be able to deliver beers – such as its flagship Black Butte Porter – to states east of the Mississippi quickly and more sustainably.
Michael LaLonde, president of Deschutes Brewery, who was an integral part of the east coast location selection team, said, “Although it was a tough decision – we loved so many of the communities that we visited over the past two years – we are very excited to be heading to Roanoke. We love the region and everyone we’ve had the opportunity to meet and work with during this process has been incredible. We have absolutely been blown away with how the community rallied around bringing us here and has given us such a warm welcome. #Deschutes2Rke we’re on our way and proud to be able to now call Roanoke our second home.”
You probably saw the news that the papers of the late, great Fred Eckhardt were donated to the Oregon Hops & Brewing Archives, which describes itself as “a community archiving project housed in the Special Collections & Archives Research Center at the OSU Libraries & Press. We’re actively collecting materials that tell the story of hops production and the craft beer industry.” The Brew Historian, who may or may not be Tiah Edmundon-Morton, has been teasing out Fred’s papers since acquiring the collection, and has a Tumblr so you can follow along. Today, the OHBA posted a particularly fun one.
In his early Seventies book, A Treatise on Lager Beer, Fred apparently did all of the layout himself. And they found the originals among his personal papers. These, below, are “the original construction paper paste-ups for his Treatise on Lager Beer,” and believed to have been created around 1970. Pretty cool.
