Historic Beer Birthday: Fred Eckhardt

May 10, 2025 By Jay Brooks

Esteemed Portland beer writer Fred Eckhardt would have turned 99 today. Portland’s Fred Eckhardt was a living legend, especially in his home city, having pioneered writing about and defining beer styles with his early book on the subject, The Essentials of Beer Style, published in 1989. FredFest, a Portland beer festival honoring Fred has been held around his birthday since he turned 80 and was still being held without Fred in attendance for several years. Join me in raising a toast to Fred’s memory, and wishing Fred a very happy birthday.

Fred Eckhardt and me at the Great American Beer Festival in 2005.

Fred with fellow Portland beer writer Lisa Morrison.

cbn18-23 — At the Celebrator’s 18th anniversary party in February. From left: Shaun O’Sullivan, from 21st Amendment, Fred Eckhardt, the woman who wanted this picture of all her beer writing “heroes” in the first place, me, Tom Dalldorf, Celebrator publisher, and Randy Griggs, with DBi and the BN.

Alan Sprints, of Hair of the Dog Brewery, with Fred Eckhardt, at Hair of the Dog’s open house in 2008 during OBF.

Fred at one of Beer Chef’s beer dinners.

Beer In Ads #4958: Weinhard’s Bock Beer

May 3, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Renner & Weber Bock Beer and was published May 3, 1915. The brewery was the Henry Weinhard Brewing Co. of Portland, Oregon, which was originally founded in 1856. This ad ran in The Astoria Evening Budget, of Astoria, Oregon.

Historic Beer Birthday: Robert “Mac” MacTarnahan

May 1, 2025 By Jay Brooks

Today is the birthday of Robert “Mac” MacTarnahan (May 1, 1915-October 25, 2004), one of Oregon’s most famous athletes. Mac was one of the original investors in Portland Brewing Co., which was later named MacTarnahan’s Brewing in his honor. I met Mac twice, once in Portland at an event at the brewery, and once he visited me in California when I was still the beer buyer at BevMo. I hope I have half the energy he did when I’m in my eighties. A couple of years ago, my friend and colleague John Foyston wrote a nice remembrance of Mac in The Oregonian, which included the obituary he wrote in 2004. Raise a glass today to Mac’s memory.

Brewer Alan Kornhauser, Mac and Portland Brewing co-founder Fred Bowman.

Mac’s Oregon Sports Hall of Fame photo. Here’s his entry:

Oregon’s most accomplished Masters Athlete, Robert “Mac” MacTarnahan is the first masters competitor ever chosen for induction into the Oregon Sports Hall of Fame. His athletic feats are amazing. Mac is a four-time Masters world record holder with a national record in the mile plus three world record holders in the 3000-meter steeplechase. In the steeplechase, he is a six-time AAU National Masters champion, two-time USA National Senior Olympic champion, two-time World Senior champion. Mac is also a five-time National Masters wrestling champion. The wiry Scot owns more the 50 Masters Gold Medals.

Beer Birthday: John Maier

April 27, 2025 By Jay Brooks

Today is John Maier’s 70th birthday — The Big 7-O. John had been the head brewer at Rogue Ales for as long as I can remember, though he more recently retired. He’s won countless awards, pioneered numerous new styles and been instrumental in the rise of the Pacific Northwest’s beer scene. Join me in wishing John a very happy birthday.

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At the Sasquatch Beer Festival. John Maier, sandwiched by Jamie Floyd and Nikos Ridge, both from Ninkasi Brewing.

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Rogue owner Jack Joyce, Portland Mayor Potter and John pose for photos at the opening of the Oregon Brewers Festival in 2007.

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John at the Brew Am gold tourney several years ago. Photo courtesy of Bob Brewer, from his Picasa gallery.

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A portrait of John at Rogue by Gregg Hinlicky.

Historic Beer Birthday: William H. Biner

April 16, 2025 By Jay Brooks

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Today is the birthday of William H. “Billy” Biner (April 16, 1889-January 5, 1953). Biner was a journeyman brewer who worked for numerous breweries over his long career. He was born in the Montana territory to Swiss immigrant parents. His father, Theophil Biner, knew Leopold Schmidt and even worked at his Olympia Brewery. Biner sent two of his sons, including Billy once he’s finished with a career as a boxer, to brewing school in Milwaukee. Biner’s first brewing job was at the Phoenix Brewery in Vancouver, British Columbia in 1912. He then worked as the brewmaster for at least eight more breweries, from Los Angeles to Canada. The breweries he worked at included the Mexicali Brewery; the Orange Crush Bottling Company in L.A.; the Mexicali Brewing Company again after it was rebuilt following an earthquake; then the Kootenay Breweries, Ltd. in both Nelson and Trail, in BC, Canada; followed by the Ellensburg Brewing Co. in Washington, and then in 1937 he founded his own brewery, the Mutual Brewing Company. But it didn’t last thanks to World War II and supply issues, and it folded. Afterward, he moved on to both Sicks’ Century Brewery in Seattle and the Silver Springs Brewery in Port Orchard, Washington. Finally, he ran the East Idaho Brewing Co. in Pocatello, Idaho until 1946, when he retired from brewing and bought his own bar, the Leipzig Tavern in Portland, Oregon. He stayed there until a year before he died, which was in 1953.

You can read his biography at Brewery Gems, written by Gary Flynn working with Joseph Fulton, the grandson of Billy Biner.

Beer In Ads #4929: Globe Bock Beer

April 3, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Globe Bock Beer and was published April 3, 1935. The brewery was the Globe Brewing Co. of San Francisco, California, I think, which was originally founded in 1907 as Acme Brewing, though became Globe Brewing after 1920. This ad ran in the Daily Astorian of Astoria, Oregon, with the tagline: “Globe Bock Beer is now available!”

Beer Birthday: Jessica Jones

February 29, 2024 By Jay Brooks

Today is the 40th birthday — the Big 4-O — of Jessica Jones, who’s the former COO of Ninkasi Brewing. Several years ago, she left Ninkasi and became the Chief Marketing Officer and Director of Strategy for Enjoy Beer, the startup founded by Rich Doyle after he left Harpoon, but as far as I know it never really caught on as they’d hoped, and the site is no longer active. Anyway, I haven’t talked to her in quite a few years, and last I heard she and her husband had moved to Eugene, Oregon and they’ve started a honey business, Queen’s Bounty Honey. But since she’s one of the few people I know born on leap day, I wanted to still post about her birthday this year.

When I first met Jessica, she was blogging at beer as the Thirsty Hopster and helped do some of the behind-the-scenes setup when I founded the Bay Area Beer Bloggers. She then put her education to good use by getting a job with Firestone Walker, and found that she liked working for a brewery. So she went back to school and got her MBA, before moving to Portland. Since 2011, she’s been keeping Ninkasi Brewing humming, and keeping Jamie in line. It’s been fun to watch Jessica’s evolution in the beer world, and how amazing she’d made Ninkasi. Join me in wishing Jessica a very happy birthday.

hard-liver09-08 — At the Hard Liver Barleywine Festival in Seattle, in 2009. Clockwise from left; Shitwig (a nickname, I believe), Jessica, her sister and her sister’s friend.

bestowest09-42 — At the end of the Celebrator Anniversary Party in 2009.

malheur-choc-08 — With Nicole Erny and, The Beer Chef, Bruce Paton, at his Beer & Chocolate Beer Dinner several years back.

sfbw-gabf08-6 — Jessica at the Falling Rock, along with her sister (bottom left) and friends, during an SF Beer Week event at the Falling Rock during GABF in 2008.

Jessica Jones a.k.a. The Thirsty Hopster & Scott Perkins — Jessica and Scott Perkins at GABF in 2009.

Beer Birthday: Abram Goldman-Armstrong

April 28, 2020 By Jay Brooks

Today is the 42nd birthday of Abram Goldman-Armstrong, a Portland-based beer writer who is the managing editor of the Northwest Brewing News and also writes online at Brewsville. Abe also is the organizer of the North American Organic Brewers Festival and by day works in construction. When Abe was writing for the Celebrator Beer News several years back, during GABF we spent an evening drinking out and about the city eventually ending up at the Denver Diner, during which time I discovered I’d spent the entire evening calling him by the wrong name — d’oh. Anyway, these days I can get his name right. Join me in wishing Abe a very happy birthday.

Abe Goldman-Armstrong as Beer Patrol Man
As “Beer Patrol Man” at the 2009 OBF Parade.

Abe & Ed Bennett
With Ed Bennett at the OBF Parade, also in 2009.

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Abe’s also a big fan of the local soccer team, the Portland Timbers, and recently appeared on a billboard for the team as they joined the MLS several years ago.

Deschutes Announces New Brewery In Virginia

March 22, 2016 By Jay Brooks

In the rumor mill for several months, today Deschutes Brewing of Bend, Oregon announced that they’ll be building a second brewery in Roanoke, Virginia. They’ve set up a separate page for information about the new facility in Roanoke. Here’s the press release:

Deschutes Brewery announced its much anticipated decision on an east coast location today at an event in downtown Roanoke, Virginia. The growing brewery, which was founded in Oregon in 1988 by Gary Fish, has explored hundreds of potential locations in the region over the last two years. The company selected Roanoke based on several criteria including a culture and community that fit well with Deschutes’ decades-deep roots.
“We started Deschutes Brewery when craft beer wasn’t burgeoning and led with a beer style that wasn’t popular at the time – Black Butte Porter,” said Gary Fish, CEO and founder of the brewery. “This pioneering approach was a key driver behind our decision to go with Roanoke, as that same spirit exists in this community and its fast-growing beer culture.”
The future Roanoke facility has been lovingly dubbed “Brew 4” as it takes its place in line after the original Bend, Oregon public house (Brew 1), the brewery’s production facility in Bend (Brew 2) and the Portland, Oregon public house (Brew 3). Brew 4 will be located at the eastern edge of Roanoke with construction on the site beginning in 2019. Eventually, a little over 100 new jobs will be created for the region, and the new brewery will produce approximately 150,000 barrels to start, with a design to increase capacity as needed. Deschutes expects to start shipping beer from the Roanoke location in about five years.
“Roanoke is honored to be chosen as Deschutes Brewery’s East Coast location after a very thorough review of several communities in the Southeast,” said Roanoke City Manager Chris Morrill. “It is a company with a strong culture of community engagement, recognized for its craftsmanship and will be a perfect fit for Roanoke’s vibrant outdoor lifestyle. We are thrilled to welcome Deschutes as we continue to build a diverse, resilient economy.”
Deschutes Brewery chose to add an east coast location after the company’s distribution footprint (which currently includes 28 states and the District of Columbia) reached the east coast. By having a production facility on the eastern seaboard, the brewery will be able to deliver beers – such as its flagship Black Butte Porter – to states east of the Mississippi quickly and more sustainably.
Michael LaLonde, president of Deschutes Brewery, who was an integral part of the east coast location selection team, said, “Although it was a tough decision – we loved so many of the communities that we visited over the past two years – we are very excited to be heading to Roanoke. We love the region and everyone we’ve had the opportunity to meet and work with during this process has been incredible. We have absolutely been blown away with how the community rallied around bringing us here and has given us such a warm welcome. #Deschutes2Rke we’re on our way and proud to be able to now call Roanoke our second home.”

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