Beer In Ads #1894: Gathered Around The Piano


Wednesday’s ad is entitled Gathered Around the Piano, and the illustration was done in 1949 by Douglass Crockwell. It’s #25 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a trio of couples is having a sing-a-long around a piano, the karaoke of its day. They’re all drinking beer, which makes sense. I know I need a few before I’m willing to sing in front of other people.

025. Gathered Around the Piano by Douglass Crockwell, 1949

Beer Birthday: John Maier

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Today is John Maier’s 61st birthday. John has been the head brewer at Rogue Ales for as long as I can remember. He’s won countless awards, pioneered numerous new styles and been instrumental in the rise of the Pacific Northwest’s beer scene. Join me in wishing John a very happy birthday.

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At the Sasquatch Beer Festival. John Maier, sandwiched by Jamie Floyd and Nikos Ridge, both from Ninkasi Brewing.

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Rogue owner Jack Joyce, Portland Mayor Potter and John pose for photos at the opening of the Oregon Brewers Festival in 2007.

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John at the Brew Am gold tourney three years ago. Photo courtesy of Bob Brewer, from his Picasa gallery.

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A portrait of John at Rogue by Gregg Hinlicky.

Patent No. 2440276A: Brewing Method Using Albedo In Wort

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Today in 1948, US Patent 2440276 A was issued, an invention of Abraham Arnold Klein, for his “Brewing Method Using Albedo In Wort.” There’s no Abstract, although in the description it includes this summary:

According to the present invention albedo from fruit of the genus Citrus, particularly from grapefruit or citron, is used instead of, or in addition to, hops in the manufactured beer. I have found that the lupulin of hops has in many cases undesirable effects on the human organism. Furthermore hops deteriorate easily. Albedo from citrus fruit can be used instead of hops and the bitter flavour imparted by it to the wort is of a mild and agreeable character.

So this is essentially using grapefruit or other citrus almost 70 years before Ballast Point Grapefruit Sculpin. But not the whole fruit, or even the rind, the albedo is the white, fleshy inner later in between the thinner, top rind layer and the inside fruit. That spongy material is, according to this patent, used in place of or with hops in the brewing process. I wonder if anybody used this method to produce commercial beer?
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Beer In Ads #1893: Getting Ready For Christmas


Tuesday’s ad is entitled Getting Ready For Christmas, and the illustration was done in 1948 by Douglass Crockwell. It’s #24 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, the womenfolk are preparing to wrap all of the Christmas presents while the men sit, smiling and drinking beer. Hopefully they’re at least cheering them on so they;re not completely useless.

024. Getting Ready for Christmas by Douglass Crockwell, 1948

Patent No. 473737A: Beer-Drawing Apparatus

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Today in 1892, US Patent 473737 A was issued, an invention of Peter F. Gaynor, for his “Beer-Drawing Apparatus.” There’s no Abstract, although in the description it includes this summary:

My invention relates to improvements in beer-drawng apparatus and the object of my invention is to produce a simple apparatus by means of which beer may be conveniently drawn under pressure from the cask and which may be inserted in the cask without spilling any beer or freeing any gas.

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Beer In Ads #1892: Thanksgiving


Monday’s ad is entitled Thanksgiving, and the illustration was done in 1948 by John Gannam. It’s #23 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a large family gathers for Thanksgiving dinner. I count at least eleven people. As one woman carries in the turkey from the kitchen, the rest appear to be finishing setting the table. All five of the men seen in the ad, are doing nothing whatsoever to help, and every one of them has a beer in one hand. One’s even pouring himself another beer. I’m a little surprised he didn’t have one of the womenfolk pour it for him.

023. Thanksgiving by John Gannam, 1948

Beer Birthday: Stephen Beaumont

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Today is my good friend and colleague Stephen Beaumont’s 52nd birthday. And not only a friend, but a neighbour, partner and ally, too (inside joke). In addition to his Blogging at World of Beer online, Stephen’s written numerous books, including the recent World Atlas of Beer (along with Tim Webb) and the Pocket Beer Book, now in its second edition. Join me in wishing Stephen a very happy birthday.

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Stephen with Tom Dalldorf at the Great Divide reception at GABF in 2007.

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Stephen Beaumont and his now-wife Maggie, and me, in the Bay Area for the Celebrator anniversary party a million years ago.

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Stephen, Tom Dalldorf and me at 21st Amendment for a roast I threw for Tom’s 60th birthday several years ago.

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Stephen and Maggie at their wedding reception in Toronto in August 2008.

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Enjoying a pint of Fuller’s at The Dove in London several years ago.

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With Luke Nicolas from New Zealand’s Epic Brewing in D.C. for CBC a few years ago.

Beer In Ads #1891: Wedding Anniversary


Sunday’s ad is entitled Wedding Anniversary, and the illustration was done in 1948 by Douglass Crockwell. It’s #22 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, an older couple is celebrating their wedding anniversary, and is being toasted with beer, presumably by their own kids, grandkids and other relatives. Granddad has a beer, but curiously Grandma does not, what’s up with that?

022. Wedding Anniversary by Douglass Crockwell, 1948

Patent No. EP2583934A1: Reusable Beer Keg

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Today in 2013, US Patent EP 2583934 A1 was issued, an invention of Thomas W. Bates, Dan Morgan, and Leslie W. Ross, for their “Reusable Beer Keg.” Here’s the Abstract:

A reusable beer keg (1) is disclosed comprising a hollow beer keg body (2) with a dispenser tube assembly (10) having a dispenser valve (11), dispenser tube (12), and a disposable bladder (13). The dispenser valve (11) is releasably attached to a top portion of the keg body (2) and the dispenser tube (12) and bladder (13) extend into the interior of the keg body (2). When beer flows through the open dispenser valve (11) and into the bladder (13), the beer causes the bladder (13) to expand until it contacts the inside surface of the keg body (2). When the beer keg (1) has been emptied it can be returned to the brewery for reuse by cleaning the dispenser valve (11), dispenser tube (12) and disposing of the used bladder (13). The beer keg body (2) does not need to be cleaned, however, because the beer only comes in contact with the disposable bladder (13) and not the keg body (2). The beer keg parts can then be reassembled, using a new bladder in place of the used bladder.

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Beer Birthday: Jeremy Cowan

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Today is Jeremy Cowan’s 47th birthday. Jeremy owns Shmaltz Brewing, makers of He’Brew. Jeremy is a good friend and we’ve known one another since he first pitched He’Brew to me at BevMo many years ago (which is detailed in Jeremy’s memoir Craft Beer Bar Mitzvah). Though Jeremy splits his time between San Francisco and New York, I still manage to see him at beer events pretty frequently, but less so now that he’s built a brick and mortar brewery in upstate New York. Join me in wishing Jeremy a very happy birthday.

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Jeremy, with City Beer Store owner Craig Wathen.

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A few years ago at the Toronado for a He’Brew release party. From left: Alec Moss, recently retired from Half Moon Bay Brewing, Pete Slosberg, Jeremy, and Rodger Davis, when he was still with Drake’s Brewing.

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Jeremy with Rich Norgrove, with Bear Republic, at GABF in 2006.

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Me and Jeremy at the Bistro Double IPA Fest in 2009.

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Jeremy shortly after he launched the Shmaltz beers, before all the grey hairs set in. (Thanks to the anonymous source that sent me this photo.)