Today is the 66th birthday of Keith Lemcke, who was the Vice-President of the Siebel Institute of Technology from 2000 until 2017. He was also the Marketing Manager for the World Brewing Academy and a founding member of the Draught Beer Guild. These days he’s out on his own as an Education Specialist, I’ve been running into Keith off and on for a number of years now, and it’s always a good time. Join me wishing Keith a very happy birthday.
[Note: Last five photos purloined from Facebook.]
Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.
Thursday’s ad is for Bockbier, which is from the 1920s and was created for the Vereinigte Brauereien Luzern (or “United Breweries Lucerne”) of Lucerne, Switzerland, which was formed in 1922 by the merger of two local breweries. In 1937, it was renamed the Lucerne Brewery Eichhof, and in 1960 shortened again to Brewery Eichhof. Since 2008, it has been part of Heineken. I don’t know who the artist was that created the poster.
Today is the birthday of Elmer E.L. Hemrich (September 18, 1890-January 20, 1937). He was raised in the Seattle, Washington area, and was the son of Alvin Hemrich, a prominent businessman and brewery owner in Seattle. His son worked for several of his businesses, before strking out on his own and founding Elmer E. Hemrich’s Brewery in 1935. Unfortunately, an unexpected heart attack killed him two years later, in 1937, and his brother Walter took over his brewery.
Here’s his father’s business history. In 1891, he moved to the Seattle, Washington area, and began working for breweries there and in Canada, including the Seattle Brewing & Malting Co. His brother Andrew (Elmer’s uncle) bought the Bay View Brewery in Seattle, and later Alvin bought the North Pacific Brewery (also known as the old Slorah brewery), and renamed it the Alvin Hemrich Brewing Co. in 1897. Two of his brothers soon joined him in the enterprise, and it was renamed again, this time to Hemrich Brothers Brewing Company. They did well enough that he began buying out other area breweries. When prohibition closed the brewery, they were ready, having retooled their plants for near-beer and also having divested into some other businesses. They reopened when prohibition was repealed, and two of Alvin’s sons went into the family business, too, including Elmer, but their father died just two years later.
There’s also a photograph of Alvin M. Hemrich and his son, Elmer E. Hemrich, taken around 1910 that can be seen at Brewery Gems’ biography of Alvin Hemrich, shared with him by the Hemrich family. As is typical for Pacific Northwest breweries, Gary Flynn has a thorough composite biography culled from numerous sources at his Brewery Gems website.
Today is the birthday of Louis X, Duke of Bavaria (September 18, 1495-April 22, 1545). Louis X (or in German, German Ludwig X, Herzog von Bayern), “was Duke of Bavaria (1516–1545), together with his older brother William IV, Duke of Bavaria. His parents were Albert IV and Kunigunde of Austria, a daughter of Emperor Frederick III.”
Here’s another short account of Louis X’s life:
Ludwig (Louis) X, Duke of Bavaria (Herzog von Bayern), was conjoint ruler of Bavaria with his brother Wilhelm IV (1493-1550) from 1516 to 1545. Louis was born 18 September 1495, son of Albert IV, Duke of Bavaria (1447-1508) and Kunigunde of Austria (1465-1520), a daughter of Emperor Frederick III. When his father Albert IV died in 1508, he was succeeded by his eldest son Wilhelm IV. It was Albert’s intention to not have Bavaria divided amongst his sons as had been the practice with previous successions. However, Louis became joint ruler in 1516, arguing that he had been born before his father’s edict of the everlasting succession of the firstborn prince of 1506.
Although his brother, William IV, Duke of Bavaria, wrote and signed the Reinheitsgebot, also known as the Bavarian Beer Purity Law, and later the German Beer Purity Law, Louis X as co-ruler of Bavaria also had a hand in it, and was co-signatory on the historic document.
In the Bavarian town of Ingolstadt on April 23, 1516, William IV, Duke of Bavaria wrote and signed the law, along with his younger brother Louis X, Duke of Bavaria. That 1516 law was itself a variation of earlier laws, at least as early as 1447 and another in independent Munich in 1487. When Bavaria reunited, the new Reinheitsgebot applied to the entirety of the Bavarian duchy. It didn’t apply to all of Germany until 1906, and it wasn’t referred to as the Reinheitsgebot until 1918, when it was coined by a member of the Bavarian parliament.
Today is he birthday of Henry Stuart Rich (September 18, 1841-March 18, 1929). He was born in upstate New York, but moved to Chicago as a young man, and co-founded The Western Brewer in 1876. By 1887, he and some partners bought the trade journal and was its president until his death.
This is his obituary from his own publication, The Western Brewer:
And this obituary appeared in Ice and Refrigeration in April of 1929.
Today is the 68th birthday of Jeff Lebesch. Although now retired, Jeff was co-founder, and original brewer, at New Belgium Brewing in Fort Collins, Colorado. Here’s how New Belgium explains their founding:
Our historic roots started with a bicycling trip through Belgium in 1986, when our co-founder Jeff Lebesch discovered the magic of Belgian beers spending an afternoon in a little bar called Bruges Beertje. By the end of the session sampling beers and chatting with the proprietors, Jeff had committed his brewing efforts to the playful experimentation for which Belgian brewers are famous.
Upon returning home to Fort Collins, CO, Jeff and New Belgium co-founder Kim Jordan, developed two beers in their basement: Abbey, a Belgian dubbel, and Fat Tire, a Belgian ale. Belgian-style beers in the U.S. were non-existent at the time and the beers did so well in home brew competitions that they gave it a go as commercial brewers.
To read more about New Belgium’s beginnings, check out Tom Acitelli’s piece written earlier this year for their 25th anniversary in All About Beer. Join me in wishing Jeff a very happy birthday.
And here you can listen to Jeff explain how the New Belgium brewery was started, in 2008, the 20 year anniversary of his bicycle trip through Belgium that inspired starting the business.
Today is the birthday of legendary brewer Don Barkley. Barkley’s first brewing job was as assistant brewer at New Albion Brewing in Sonoma, California, America’s first modern microbrewery back in the late 1970s. He went on to help found Mendocino Brewing, and created most of their iconic brands, like Red Tail Ale and Eye of the Hawk. In 2008, Don became the brewmaster for Napa Smith Brewery in — you guessed it — Napa, and he was been making great beer there, too, although more recently he’s retired from brewing. Although he’s been dragged back a little, by the gentleman who bought the Mendocino Brewing labels out of bankruptcy, who last I heard had tapped Don to re-brew Red Tail Ale, but I’m not sure if that’s still going on. I also think he may be doing some brewing in, of all places, Florida, at Alcatraz Brewing. Anyway, join me in wishing Don a very happy birthday.
Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.
Wednesday’s ad is for Schreiber’s Manru Kloster, their year-round Bock Beer, which was published on September 17, 1936. This was for the Schreiber Brewing Co. of Buffalo, New York, which was founded in 1899. This ad ran in The Catholic Union and Times, of Buffalo, New York. The ad was part of a larger series of ads from the same year under the banner “all over town” showing different presumably well-known spots in Buffalo. For example, this one is set at the Touraine, which was a famous luxury hotel was located at
Today is the birthday of John Fitzgerald (1838-September 17, 1885). No one is sure of his actual birthdate. Not even his tombstone gives it, listing only the date he died and saying he was age 47 in 1885. So today will have to do. There isn’t much biographical information about John Fitzgerald. His brother Edmund acquired in 1866 the Troy, New York brewery that was founded in 1852 which was first known as Lundy & Ingram Brewery, but went through several name changes before it was changed to the Fitzgerald Bros. Brewery when John and their other brother Michael joined the business. Michael left the business in 1870, but Edmund and John soldiered on and the family business, although they stopped brewing in 1963. The brewery survived prohibition and continued brewing afterwards until 1963, when the family shut down the brewery and became a Pepsi bottler and distributor, among other products, and for 25 years was a Coors distributor. Today the company is known as Fitzgerald Brothers Beverages, Inc. – Glens Falls Bottler and Beverage Distributor.
This account of the brewery is from “The City of Troy and Its Vicinity,” by Arthur James Weise, published in 1886:
This is the history presented on the current company’s website:
Fitzgerald Brothers Beverages, Inc. was founded in 1857 in Troy, New York. It is currently in its 6th generation of ownership.
The Company started out distributing various liqueurs, gins, whiskeys and brandies. A decade later, it began brewing it’s own brand of beer, Fitzgerald Beer and Ale. During the next 150+ years, the Company continued to adapt and change based upon the needs of it’s customers.
In 1961, Fitzgerald Brothers Beverages, Inc. purchased the Pepsi Bottler located on Dix Avenue in Glens Falls and continues to operate out of this location.
In 1986, as Coors Brewing Company expanded east of the Mississippi River for the first time, Fitzgerald Brothers Beverages, Inc. was awarded the distribution rights in the Albany Capital District for all Coors brands, which it serviced for 25 years until 2011.
In 1996 Fitzgerald Brothers Beverages, Inc. acquired two Full-Line Vending businesses to expand its services into Full-Line Vending. After 18 years, in April 2014 Fitzgerald Brothers Beverages, Inc. divested its Full-Line Vending business.
Today, Fitzgerald Brothers Beverages, Inc. continues to provide a full portfolio of beverages to nearly 1,750 customers in Warren, Washington and northern Saratoga counties.
And this is the history of the brewery ownership, since it’s a bit complicated:
James Lundy, North River Brewery 1852-1853
Lundy & Ingram Brewery 1853-1855
Lundy & Kennedy Brewery 1855-1857
Lundy, Dunn & Co. Brewery 1857-1859
Dunn & Kennedy Brewery 1859-1866
Fitzgerald Bros. Brewery 1866-1899
Fitzgerald Bros. Brewing Co. 1899-1920
Brewery operations shut down by National Prohibition in 1920
Issued U-Permit No. NY-U-221 allowing the operation of a brewery 1933
Fitzgerald Bros. Brewing Co. 1933-1963
And this is John’s obituary:
Today is the birthday of Theodore R. Helb (September 17, 1851-February 4, 1929). He was born in Pennsylvania, and bought the Andrew Schlegel Brewery in 1873, renaming it the Keystone Brewery, although it was also called Helb’s Keystone Brewery. Closing due to prohibition in 1920, it reopened after repeal in 1933 and remained open until 1950, when it closed for good.
Here’s his obituary from Find-a-Grave:
He was born the son of Frederick and Rebecca Helb. He died at his winter home in Beach Grove, North Petersburg, Florida. In Oct 1873 at the age of 22, he purchased the Schlegel Brewing Co. on King and Queen Streets in York. Nineteen years later he began to rebuild the structure and was completed 1893. Then it became Helbs Brewery. He was the director of the York Water Company, and a director of the York Co. National Bank.
His wife was Emma Louise nee Rauch. They had two sons, Louis F and Herbert T. Helb. He also had a brother Fred H. Helb, and two sisters, Mary Green and Lydia Hartenstein. He was taken ill with the hives several days before his death. He died as a result of a heart attack.
And this biography is from History of York County, Pennsylvania, published in 1886:
THEODORE R. HELB was born in York County, and is the son of Frederic and Rebecca (Henry) Helb, the former a native of Germany; and the latter a native of York County. His father, by trade, was a tanner, but subsequently engaged in the brewing business at Shrewsbury Station, York County. Theodore attended the common schools of York County, and subsequently went to Baltimore, Md., and took up a course of studies at the Knapp German and English Institute. After finishing his studies, he apprenticed himself to Jacob Seeger to learn the
brewing business at Baltimore, Md. He finished his trade and returned to Shrewsbury, York County, and assisted his father in the brewing business. In 1878 he came to York, and erected a large, commodious brewery, and engaged in the business himself, in which he is doing a large trade. He was married January 22, 1874, to Miss Louisa, daughter of John and Margaret Rausch, of Baltimore, Md. To this union were born two children: Louis F. and Herbert T. Mr. Helb is a member of the I. O. O. F., also of the K. of P., I. O. of Heptasoph and I. O. R. M.
And this is some information on his brewery, also from Find-a-Grave:
The brewery ran from 1873 thru 1920. Then it shut down by National Prohibition in 1920 to 1933. They resumed operations in 1933. The business closed in 1950. The products were:
The building was eventually torn down and is turned into a Gulf Service Station. That was torn down and today in 2013 it is a parking lot.
