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Jay R. Brooks on Beer

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Mateveza/Samuel Adams Collaboration Beer Being Released Tonight

June 10, 2013 By Jay Brooks

mateveza sam-adams-text
Tonight from 6-9:00 p.m. at Cervecería de MateVeza, located at 3801 18th Street in San Francisco, there will be a beer-tasting of a new collaboration beer. Here’s the story:

Samuel Adams and MateVeza will come together to celebrate and introduce their limited-release collaboration beer, Boston Tea Party Saison. The unique brew combines MateVeza’s signature ingredient — yerba mate tea — and Samuel Adams’ one-of-a-kind Kosmic Mother Funk (KMF).

After completing a Brewing and Business Experienceship, an extended craft brewing mentoring program offered by Samuel Adams, MateVeza founder Jim Woods teamed up with his mentor to create a unique collaboration beer. The Experienceship is offered to craft brewers as part of Samuel Adams Brewing the American Dream, a micro lending and coaching program available to food, beverage and hospitality small business owners as well as craft brewers.

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Jim Woods and Samuel Adams brewer Dean Gianocostas in Boston on the day they brewed the collaboration beer, Boston Tea Party Saison.

Here’s their description of the beer itself:

Samuel Adams and MateVeza came together to brew a Saison, which is a farmhouse beer traditionally brewed in the autumn or winter for consumption during the summer for the farm workers. The final recipe combines MateVeza’s signature ingredient — yerba mate tea — and Samuel Adams’ one-of-a-kind Kosmic Mother Funk (KMF), a blend of wild yeasts and bacteria designed to give beers unique flavors. The bright and satisfying brew has a slightly earthy and deliciously fruity character with a hint of spice and a long dry finish.

If you’re in the city tonight, stop by and give the beer a try. See you there.

tea-party-1
Chris Spinelli and Jon Mervine from Roc Brewing (who also did a similar collaboration beer, though their beer is ThreeNinety Bock), and in the middle Jim Woods, MateVeza, and Jim Koch, from Boston Beer.

Filed Under: Beers, Breweries, Events, Just For Fun, News Tagged With: Announcements, Bay Area, California, Collaborations, Samuel Adams, San Francisco

Mapping The Rise Of Craft Beer

June 7, 2013 By Jay Brooks

maps-usa
Here’s a very cool interactive map from the New Yorker, part of their Idea of the Week for this week. Their map of the U.S. can show several different pieces of data about craft breweries and beer in the U.S., by state, and moving your mouse over each state reveals additional information. Give it a try.

Here, for example, is Total breweries. The darker the color, the more breweries.
ny-total-breweries

And here are new breweries opened in 2012.
ny-new-breweries-2012

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: Statistics, United States

Martial Artists For Kirin

June 6, 2013 By Jay Brooks

kirin
Here’s an interesting, if long, commercial for Kirin beer that features some famous martial artists. I have no idea what’s going on for most of the three-minute video, or why they count to 39 throughout the story. Luckily, you don’t have to understand it to enjoy it.

Filed Under: Art & Beer, Breweries, Just For Fun Tagged With: Advertising, Celebrities, Humor, Japan, Video

Beer Myths Debunked

June 4, 2013 By Jay Brooks

gryphon
Today’s infographic is courtesy of the Karl Strauss Brewery in San Diego, who created this Beer Myths Debunked infographic.

Karl-Strauss-beer-myths-v5
Click here to see the infographic full size.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Infographics, Mythology, Science of Brewing

Diagram Of Yeast Production

June 3, 2013 By Jay Brooks

yeast-cell
Today’s infographic is a Diagram of Yeast Production, created by the website Explore Yeast.

diagram-yeast-production
Click here to see the diagram full size.

Filed Under: Breweries, Just For Fun Tagged With: Infographics, Yeast

The Brewing Process Diagram

June 1, 2013 By Jay Brooks

brewhouse
Today’s infographic is another diagram of the Brewing Process, this one from the Beer Masons, a beer appreciation society in Australia.

brewingprocessdiagram
Click here to see the diagram full size.

One interesting addition is they point out that beer is known by many names in the process from grain to glass, and list them in a flowchart.

productprocessflowdiag
Click here to see this one full size.

Filed Under: Breweries, Just For Fun Tagged With: Australia, Infographics, Science of Brewing

Orchestrated Beer

May 31, 2013 By Jay Brooks

brewhouse
Today’s infographic is from Orchestrated Beer, which is business management software for craft breweries. They created the infographic below to visually show what their software can help breweries do, showing the supply chain from farm to consumer.

OrchestratedBEER-1
Click here to see the infographic full size.

There’s also another version of the graphic, only slightly different. And the graphic design website Behance, features yet a third version of the infographic, this was designed for a brochure.

OrchestratedBEER-3
Click here to see the infographic full size.

Filed Under: Breweries, Just For Fun Tagged With: Business, Infographics

CrowdBrewed: A Kickstarter For New Breweries

May 30, 2013 By Jay Brooks

crowdbrewed
Here’s an interesting development. In hindsight it’s probably inevitable, especially given the sheer number of breweries in planning. There’s a new crowdfunding website that just launched. It’s called CrowdBrewed, and as its name implies, it’s specifically aimed at helping potential brewers and brewery owners raise the money they need to get started. It appears to work like Kickstarter, just with an emphasis on breweries.

Personally, I love Kickstarter. So far I’ve backed well over 100 projects through the crowdfunding website, and a few more on other similar ones. I find the idea of crowdfunding appealing, though I’ve spoken with plenty of people who feel otherwise, and they’re welcome, of course, not to participate. But if you like helping others or feeling like a small part of something you find worthwhile, take a look. Kickstarter is the king, at least for now, but there’s also Indiegogo, RocketHub, GoFundMe and many more.

As for beer, searching for it on Kickstarter reveals 311 results, so there’s certainly a ready base of potential folks for CrowdBrewed. I’ve sponsored more than a few brewery and beer-related projects, and since I’m drawn to them, it might be nice to have a single place to see what people are trying in the world of beer. Will it work, catch on, and help get some breweries started? Only time will tell.

CrowdBrewed

Filed Under: Breweries, Food & Beer, Related Pleasures Tagged With: Announcements, Business, Kickstarter

New San Francisco Brewery Announced

May 30, 2013 By Jay Brooks

brewhouse
According to Inside Scoop SF, a new brewery to be named Phantom Coast Gastropub and Brewery has signed a lease for 5,000-square feet in the Tenderloin. The specific address is 65 Taylor Street, which used to house the Sixty-Five Club. According to the article, “The guys behind the project are Keith Wilson and Casey Gray, who own Tope in North Beach together; Wilson also owns the Boardroom in North Beach. But according to Wilson, a bigger gastropub and brewery project has always been the goal.” There’s not much else that’s been revealed yet, other than this.

Phantom Coast — a moniker stemming from a name that they saw on a vintage San Francisco map of the bay-side waterfront — will focus on West Coast beer and wine. Wilson and Gray are going to brew their own beer, but with at least 75 taps (!) on the premises, they will also highlight West Coast craft breweries and local wineries. Everything — both beer and wine — will be served on tap, Wilson says, thereby minimizing waste and passing on savings to customers.

Their plan is to have live music — with the hope that the city can help out with the permitting process there — and create a raucous, “Bavarian-style” atmosphere with big tables and communal seating. There will be food, too, with housemade sausages, housemade pretzels, salads, sandwiches and more.

The current estimate for opening is early 2014, which more likely means we’ll see Phantom Coast open next summer.

65-taylor-st

Filed Under: Breweries, News Tagged With: Announcements, California, San Francisco

Talking About Hops & History In San Francisco

May 29, 2013 By Jay Brooks

sf-brewers-guild
Last Thursday, I helped the San Francisco Brewers Guild put together a fun event at the Old Mint with Flipside and the San Francisco Museum and Historical Society called Hops and History. My part during the event included being the moderator of a panel discussion about opening and running a brewery in the city of San Francisco.

DSCN1071
Shaun O’Sullivan (21st Amendment), Shaun’s son Ryan, Dave McLean (magnolia), Keith Greggor (Anchor) and me. Below is the audio of our discussion.

One of my favorite parts of the evening was a gallery showing of local breweriana, provided by my friend Ken Harootunian, along with some pieces from Anchor Brewing and some labels from SF Brewers Guild executive director Brian Stechschulte.

Below are a few highlights from the gallery:

DSCN1069
The gallery room.

DSCN1040
Acme Beer.

DSCN1042
Steam Beer wooden sign.

DSCN1053
More Acme Beer artifacts.

DSCN1063
The original artwork from a Lucky Lager ad.

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Items from Rainier, Lucky Lager and Regal Pale Beer.

DSCN1062
Lucky Lager. Ice Cold.

DSCN1045
An old, pre-Prohibition, wooden keg and taps from Anchor, along with some additional steam beer artifacts.

DSCN1038
Another Acme pin-up ad.

Filed Under: Art & Beer, Breweries, Events, Just For Fun Tagged With: Breweriana, California, History, San Francisco

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