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Historic Beer Birthday: Rudolph J. Schaefer III

August 29, 2026 By Jay Brooks Leave a Comment

schaefer
Today is the birthday of Rudolph J. Schaefer III (August 29, 1930-June 10, 2011). Also nicknamed “Rudie” — he was the great-great-grandson of Rudolph J. Schaefer, who was the son of Maximilian Schaefer, and he, along with his brother Frederick, founded the F&M Schaefer Brewing Company in 1842. Rudie’s great-grandfather Rudolph became the president of F&M Schaefer Brewing in 1912, and continued in that position until his death. He also bought out his uncles and their heirs, and controlled the entire company, which allowed his father Rudie to become president in 1927, a position he held until retiring in 1969. Rudie III then became president, and held that position until 1975. “In 1981 Schaefer was acquired by Stroh Brewing Company which, in turn, was acquired by Pabst Brewing Company in 1999.”

Here’s his obituary from Find-a-Grave:

Rudolph J. Schaefer III, of Stonington and Key Largo, Fla., died Friday, June 10, 2011, in his home, surrounded by his loving family.

Mr. Schaefer was born on Aug. 29, 1930 in New York City to Rudolph Jay Schaefer Jr. and Lucia (Moran) Schaefer.

Rudie attended the Rye Country Day School, Choate, Washington and Lee and graduated from Hofstra University with a bachelor of business administration. Rudie also attended the Harvard Business School PMD Management Program.

After graduation, Rudie enlisted in the Navy in June, 1952. He served active duty aboard the USS MacGowen DD678 from 1953 to 1957 in the Middle East, attaining the rank of lieutenant JG. He remained in the Naval Reserves until 1969.

Rudie married Jane A. Isdale of New Rochelle, N.Y. at St. John’s Episcopal Church in Larchmont, N.Y. in 1956.

Joining the F&M Schaefer Brewing Co. in 1957, he later served as president of the brewery from 1972 to 1975. His great-grandfather founded the F&M Schaefer Brewing Company in 1842.

Mr. Schaefer was involved, and worked on many boards throughout his life. He was vice president and board member of the New York School For The Deaf, board member of the United Hospital in Port Chester N.Y., the New Rochelle Hospital as well as L&M Hospital in New London. Rudie was also a board member of the Lincoln Savings Bank and the New London Savings Bank.

A philanthropist throughout his life, Rudie was especially proud of his work with the Mystic Seaport, serving as a trustee in 1975 and later president and chairman of the board from 1983 to 1989.

His love of the sea and yachting, sparked a life long interest in marine art. He was very proactive in supporting many aspiring marine artists. Rudie was instrumental in building the Mystic Maritime Art Gallery at the Mystic Seaport in honor of his father, Rudolph J. Schaefer Jr.

Mr. Schaefer was actively involved in many clubs and organizations including the Cruising Club of America, founder of the Stonington Country Club, Stonington Harbor Yacht Club, Ocean Reef Club, member and commodore of the Key Largo Anglers Club, New York Yacht Club. Former memberships include the American Yacht Club, Larchmont Yacht Club and the Shelter Island Yacht Club.

And here’s another obituary from the Hartford Courant, published September 18, 2011:

Extraordinary Life: Rudolph J. Schaefer III of Stonington, was a successful businessman and a generous philanthropist, but the sea was his passion. He also was an heir to the F&M Schaefer Brewing Co., New York’s longest operating brewery.

Rudie Schaefer was a successful businessman and a generous philanthropist, but the sea was his passion. He enjoyed being on the water, collecting modern marine art and working for Mystic Seaport, where he served as president of the board of trustees.

He also was an heir to the F&M Schaefer Brewing Co., New York’s longest operating brewery.

schaefer_Brewery_Brooklyn

Rudie Schaefer III was born Aug. 29, 1930, and grew up in Larchmont, N.Y., outside Manhattan. His mother, Lucia, was a homemaker and his father was commodore of the Larchmont Yacht Club. Rudie grew up on the water, sailing small and large boats. He graduated from Rye Country Day School and Choate, then attended Washington and Lee University for two years. He obtained his bachelor’s degree in business from Hofstra University in 1952.

After graduation, he enlisted in the Navy and served in the Middle East from 1953 to 1957. He was en route to the Suez Canal during the Middle East crisis of 1956, when many people thought war was imminent. His ship was the last to go through the canal before it closed, but the issues were resolved and he did not see combat.

In the fall of 1956, he married Jane Isdale, a fellow sailor from Larchmont. They had six children; one daughter Anne, predeceased him.

F&M Schaefer, the family beer company, was founded by Schaefer’s great-grandfather Max Schaefer and Max’s brother, Frederick Schaefer, who came to New York in the late 1830s. They worked for a small brewery, owned by Sebastian Summers, but Max introduced the formula for lager beer, popular in Germany but unknown in the United States. Lager became extremely popular, and in 1842 the brothers bought the company. It was a family company for nearly 150 years, and its memorable slogan was “Schaefer: The one beer to have when you are having more than one.”

After his Navy servicer, Schaefer joined the family company in 1957, and went first to Albany to run a plant. The family moved several times as Schaefer rose in the company, and he lived in Rye while he served as president from 1972 until 1975. He retired in 1976.

In 1981, the Stroh Brewery bought the company, and Pabst Brewery bought Stroh in 1999, but Schaefer beer continues to be brewed and distributed in the Northeast and Puerto Rico.

For about five years, Schaefer was a partner in Aquasport, a company that manufactured small fishing boats in Florida.

He also was an outdoorsman who loved trap shooting, hunting and fishing. He once hooked a “grander,” a 1,000 pound black marlin, in Australia, which took 3-1/2 hours to reel in. Broken eardrums kept him from deep sea diving, but he loved going out on his 46-foot yacht built from the hull of a lobster boat.

In the early 1980s, Schaefer became one of the founders of the Stonington Country Club. A perfectionist, he would go around the course picking up rocks, or take a dinghy out to retrieve balls lost in the pond.

The high spirits that led him to dress up in crazy costumes for clown dives at the country club as a teenager never faded. He was a storyteller and had a sense of humor about himself. He liked to tell the story of how he once took a golf swing and missed, then knocked the ball into the clubhouse on the way back.

In 1982, the Schaefers moved to Stonington.

“Mystic Seaport brought us here,” said Jane Schaefer who like her husband, became an active volunteer at the seaport. Like his father, he became a trustee and served as president and chairman of the board from 1983 to 1989.

Schaefer was one of the early Pilots, a group of seaport volunteers who spend two weekends a year doing odd jobs, including painting and maintenance at the port. Schaefer’s preferred activity was shingling, and he would suit up in his tool belt and repair roofs wherever it was needed.

Schaefer had an encyclopedic knowledge of boating.

“He just knew every boat yard up and down the East Coast,” said Russell Burgess, a sailing friend. To make sure that old-boat-building techniques and sailing yarns weren’t forgotten, Schaefer funded a position for an oral historian at Mystic who interviewed boat builders, architects and famous sailors. He supported the library and was active in finding collections and boats for the museum.

Always interested in art, Schaefer was instrumental in establishing the Maritime Gallery at Mystic Seaport, a showcase for modern, international marine art and donated a building in honor of his father. Some of the younger artists whom Schaefer collected and promoted became well-known, such as Don Demers, a Maine painter whose work he first encountered at the gallery.

“Rudie took note of the paintings, introduced himself and made a point of complimenting me,” recalled Demers. Schaefer began buying Demers’ work, and in 1988, Demers had a one-man show at Mystic that sold out.

“He had a lot of influence,” Demers said. “If you got Rudie’s stamp of approval, you were validated, and that certainly happened to me.”

Schaefer’s approach to art mirrored his approach to life: He was gregarious and effusive.

“He’d pull people over and say, look at this. We’d talk and talk and talk about it,” said Demers. “It was really a joy to show him a painting.”

“He was a rare trustee,” said Paul O’Pecko, the reference librarian. “He really did give freely of his time, talent and treasure.”

“He had a motto,” said his wife. “Make one person smile every day.”

Schaefer-Brewery-Brooklyn

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: History, New York

Historic Beer Birthday: Charles H. Wacker

August 29, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Charles H. Wacker (August 29, 1856-October 31, 1929). Wacker’s family came from Württemberg Germany (though some sources claim he was from Switzerland), and he was 2nd generation American, having been born in Chicago, Illinois. His father Frederick, also a brewer, founded the Wacker and Birk Brewing and Malting Co. In 1882 or 83, Charles joined his father in the family business, and rose to prominence in Chicago throughout his life.

Charles-H-Wacker-1911

Here’s his short biography from Find-a-Grave:

He was a “mover and shaker” in the early days of Chicago. He was part of the Chicago Plan Commission formed to win acceptance of the famous Burnham Plan of 1909. He was a contemporary of Daniel Burnham and helped him promote his plan for the development of the city’s lakefront and system of parks. Lower and Upper Wacker Drive (two roads one on top of the other) in Chicago is named for him.

Here’s his Wikipedia entry:

Charles Henry Wacker, born in Chicago, Illinois, was a second generation German American who was a businessman and philanthropist. His father was Frederick Wacker, a brewer, who was born in Württemberg Germany. He was Vice Chairman of the General Committee of the Commercial Club of Chicago, and in 1909 was appointed Chairman of the Chicago Plan Commission by Mayor Busse. As Commission chairman from 1909 to 1926, he championed the Burnham Plan for improving Chicago. This work included addresses, obtaining wide publicity from newspapers, and publishing Wacker’s Manual of the Plan of Chicago (by Walter D. Moody) as a textbook for local schoolchildren.

Prior to serving on the Commission, Wacker was a Chicago brewer and the director of the 1893 Columbian Exposition held in Chicago.

As a businessman he was part of a consortium of Chicago brewers who underwrote the methods that facilitated the commercialization of refrigeration machines.

Wacker Drive, built as part of the Burnham Plan, and Charles H. Wacker Elementary School are named in his honor. The name Wacker is also attached to other institutions in Chicago, such as the Hotel Wacker.

Charles H. Wacker was educated at Lake Forest Academy (class of 1872) and thereafter at Switzerland’s University of Geneva.

wacker-and-birk

The Chicago brewery his father started was originally called Seidenschwanz & Wacker, and was located on Hinsdale, between Pine and Rush streets. It was founded in 1857, but the following year it became known as Wacker & Seidenschwanz, and was on N. Franklin Street. That version lasted until 1865. Beginning that same year, its name changed once again to the Frederick Wacker Brewery, and its address was listed as 848 N. Franklin Street, presumably in the same location as its predecessor. Sixteen years later, in 1882, it relocated to 171 N. Desplaines (now Indiana Street) and it became known as the Wacker & Birk Brewing & Malting Co. This is also when Charles joined his father’s business, when he would have been 26 years old. Just before prohibition the name was shortened to the Wacker & Birk Co., although it appears to have closed by 1920.

wacker-poster

Here’s one more biography, from the library at the University of Illinois at Chicago:

Wacker was born in 1856 to a German immigrant who owned a brewing and malting company. Although he worked as a real estate investor and bank director, Wacker eventually took over his father’s business. In civic affairs, Wacker was director of the Ways and Means Committee for the World’s Columbian Exposition of 1893. In 1909, Mayor Fred Busse appointed Wacker to the Chicago Plan Commission, a committee designed to convince residents to issue bonds and spend money on widening streets, improving sidewalks, and redeveloping parts of the city. During his tenure on the Commission, Wacker urged voters to approve the forest preserves referenda. Later, he served on the Forest Preserve Plan Committee. Chicago leaders rewarded Wacker by renaming a double-decker roadway after him. First proposed in the Burnham Plan and completed in the 1920s, Wacker Drive runs along the Chicago River in the Loop.

wackerbirklabels

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Chicago, History, Illinois

Beer In Ads #5332: The Statue Of Liberty Bock

August 28, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s trade card is for Bock Beer generically, that was apparently created in Bavaria, Germany, sometime after 1850 but before 1900 or so. I think this would be considered a Victorian Trade Card, popular from the 1870s until around 1900. They were typically created via lithography, which gave them vibrant colors. Their popularity as far as I can tell was primarily in the United States, so I suspect that whoever claimed this was Bavarian was simply incorrect and it seems more likely it was created here. This one may be the most damning one to prove they were actually American give that it features a goat as the Statue of Liberty holding up a glass of bock beer.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, History, New York, United States

Historic Beer Birthday: Sandy Dvore

August 28, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Sandy Dvore (August 28, 1934-November 20, 2020). He was a prolific American artist, graphic designer, and title designer. This short biography from his Wikipedia page gives the highlights:

Around 1962, he met Hollywood publicist Guy McElwaine playing baseball, who represented Natalie Wood, Warren Beatty, Judy Garland and Tony Bennett and needed ads created. Through this connection, Dvore became well known for designing back cover art for Sammy Davis Jr. in Variety. Dvore then illustrated an ad for Judy Garland for Judy at Carnegie Hall which caught the attention of American theatrical agent and film producer Freddie Fields. The pair worked together for 13 years on numerous projects. Dvore would go on to illustrate hundreds of ads for stars like Frank Sinatra, Liza Minnelli, Natalie Wood, David Bowie, Mick Jagger, and Steve McQueen. His minimal but vibrant illustrated trade ads held the coveted back pages of The Hollywood Reporter and Variety for years.

Sandy Dvore is best known for his work in designing television title sequences, such as the walking partridges in The Partridge Family, and the brush-stroke logo and paintings from the long-running soap opera The Young and the Restless. His film title credits include the 1976 film Lipstick and the 1972 Blaxploitation thriller Blacula. He also designed the opening credits for selected seasons of the nighttime soap opera Knots Landing.

Dvore’s work in graphic design won him an Emmy Award in 1987 for Carol, Carl, Whoopi and Robin.

But as memorable as that work is, that’s not why I’m sharing his birthday here, as you might expect. He also worked on a more beer-related project. Robert Leo Hulseman, whose father founded the Solo Cup Company. In the 1970s, Hulseman hired Dvore to design a new plastic cup for the company. Here’s the story, from the now-defunct design blog Design-Ago:

One rainy day in early 1970’s Los Angeles…

Leo Hulesman, founder of the Solo cup company, stopped by the studio of Hollywood designer Sandy Dvore.

“I heard you’re the best commercial artist around.” Said Hulesman.

This was true. Dvore was the hottest designer in Hollywood. His work appeared everywhere from billboards to trade ads and most famously, every week in the Hollywood Reporter and Variety publications. At the time, these were the most important pieces of the Hollywood community. EVERYONE looked to these weekly magazines to see what their peers were doing.

Hulesman was looking for a design for his new venture, children’s records that would be a promotional giveaway on the Solo cup box. You see, Dora Hall, a singer who was also Mrs. Hulesman, had given up her career in Ziegfield Follies to raise their children. This was a chance for her to get back to performing again and do something her children could enjoy.

“I’m doing very well now” said Dvore. “I’ve got some major projects and I really don’t want to do small piece work. It would take up a lot of time.”

“What if I give you a retainer?” Said Hulesman.

“He was sharp”, Dvore thought.

At the time Dvore was doing big name television projects, The Partidge Family and The Waltons.

“I could send you a chunk of money…” “What kind of number are we talking?” Asked Hulseman.

“$17,500” stated Dvore.

“Why don’t we just make it a flat $25,000.” Replied Hulesman.

They shook hands and Hulesman smiled. He enjoyed the banter as he, like Dvore, was a self made man from Chicago.

“He liked that I could handle myself.” Dvore remembered. “We became friends and I enjoyed knowing him.”

Hulesman enjoyed sharing the success he had. He would pay for entire television specials for his wife Dora so she could have an opportunity perform.

When it’s time to change.

“The Solo company at the time had an old serif logo right out of a type book.” Dvore remembers.

Dvore looked at the two O’s in the SOLO logo and the idea came to him, simple as that.
He hadn’t been asked to create a new logo either. He just thought,

“as a artist, we can do better.”

Hulesman had his feet propped up on Dvore’s desk when he showed him what he had come up with.

“We should change your logo, this should be the logo for your company.” Dvore slid the concept to Hulesman.

The negative space in the SOLO, O’s replaced with cups, along with a new san-serif type.

Hulesman looked at it and replied, “send it to the company.”

And, one short phone call later, it became the logo you still see everywhere today.

Sometimes, but not often, it IS that easy.

A relationship of trust formed between Dvore and Hulesman. Which is why Dvore felt comfortable proposing new ideas.

“Why are all your cups white? You should have some colored cups.”

With this idea Dvore took the colors from his recent Partridge Family art and applied the same blue, yellow and red to the cups.

And in another short phone call to the factory, the Solo cup company started producing color cups.

“I even used the same color numbers from the Partridge Family logo.” Recalls Dvore.

And so, once again, a simple yet smart idea, a phone call, and the rest is history, the red Solo cup was born.

Whoever would have thought a cup would be so famous?

It has inspired songs, drinking games, tattoo’s, merchandise and created plenty of hazy memories.

Why red became the go-to, and a cultural icon is anyone’s guess.

“It’s become the most well known and most seen thing I have ever done.” Dvore states today.

Every day, millions of people get their morning cup of coffee and before they take a sip there it is, the Solo cup logo.

Every night, people attend a party or have a game of beer pong and there it is again, the red Solo cup.

Filed Under: Beers, Birthdays, Just For Fun, Related Pleasures Tagged With: Advertising, Glassware, History

Beer In Ads #5331: Bock Beer, Hopfen Und Malz Gott Erhalts!

August 27, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s trade card is for Bock Beer generically, that was apparently created in Bavaria, Germany, sometime after 1850 but before 1900 or so. I think this would be considered a Victorian Trade Card, popular from the 1870s until around 1900. They were typically created via lithography, which gave them vibrant colors. Their popularity as far as I can tell was primarily in the United States, so I suspect that whoever claimed this was Bavarian was simply incorrect and it seems more likely it was created here. This features a brewer’s star and a banner with the phrase “Hopfen und Malz Gott erhalts!” which I believe was a parody of “Bayern und Pfalz, Gott erhalt’s”, or “God save Bavaria and the Palatine”, which were two parts of the Bavaria that were separated and reunited a few times.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, History, New York, United States

Beer In Ads #5330: Bock Beer Trade Card

August 26, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s trade card is for Bock Beer generically, that was apparently created in Bavaria, Germany, sometime after 1850 but before 1900 or so. I think this would be considered a Victorian Trade Card, popular from the 1870s until around 1900. They were typically created via lithography, which gave them vibrant colors. Their popularity as far as I can tell was primarily in the United States, so I suspect that whoever claimed this was Bavarian was simply incorrect and it seems more likely it was created here.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, Germany, History, United States

Historic Beer Birthday: Peter Littig

August 26, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Pierre ‘Peter’ Littig Sr. (August 26, 1794-August 3, 1881). He was born in Spechren, Lorraine, France and was a war hero in his native France, serving in Napoleon’s army. He apparently engaged in heroic actions during the Battle of Leipzig in 1813 and again in 1815 during the Battle of Ligny in Namur, Wallonia, Belgium. He also took part in the Battle of Waterloo on Sunday, June 18, 1815. The following February 15 in 1816, when he was 21, he married Anne Marie “Mary” Blaser in his home town. His three eldest sons were born there, too, followed by a daughter when they were living in Paris. By March of 1836, the family left France and settled in the francophone community of Orleans Parish in New Orleans, Louisiana. Unfortunately, his wife died of malaria the same year. Fearing for his children’s safety, he moved the kids and they relocated to Davenport, Iowa briefly, before moving again (maybe) across the river to nearby Rock Island, Illinois, where he married Sidona Bomberg. They had four children together. She passed in 1853, and the following year he married Mary Bailey.

In 1854, along with his son, Peter Littig Jr., he opened a brewery they called the Peter Littig, Sr. & Jr., Brewery and traded under the name Atlantic Brewery. They only operated the brewery for four years before selling the business to Joseph Schmid. The brewery went through two more owners before closing for good in 1897.

This is his obituary from The Morning Democrat of Davenport, Iowa:

And this history is from the an 1882 history of the county where he lived:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: France, History, Illinois, Iowa, Louisiana, New Orleans

Historic Beer Birthday: Hans Adolf Krebs

August 25, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Hans Adolf Krebs (August 25, 1900-November 22, 1981). He was a German-born British physician and biochemist. He was the pioneer scientist in study of cellular respiration, a biochemical pathway in cells for production of energy. He is best known for his discoveries of two important chemical reactions in the body, namely the urea cycle and the citric acid cycle. The latter, the key sequence of metabolic reactions that produces energy in cells, often eponymously known as the “Krebs cycle,” earned him a Nobel Prize in Physiology or Medicine in 1953. And it’s the Krebs cycle that is his relation to brewing, as it’s also known as the respiratory phase, the second aerobic state of the fermentation process immediately following the lag period.

Here’s a description of the Krebs cycle from Life Fermented:

The Krebs cycle, also known as the tricarboxylic acid (TCA) cycle or the citric acid cycle, is a circular and repeating set of reactions which requires oxygen. In beer making, this would occur in the first stage of fermentation when the yeast is pitched into a well aerated wort, and carries on until all oxygen is used up.
Pyruvate (are you tired of this word yet?) is first converted to acetyl-CoA (pronounced “Co-A”) in the following reaction:

pyruvate + 2 NAD+ + CoA-SH → acetyl-CoA + CO2 + NADH, with the help of the pyruvate dehydrogenase (PDH) complex. Note that this is the first time CO2 is produced, and yet more NADH is generated.

This acetyl-CoA then enters into a cycle of reactions which nets two molecules of CO2, one GTP (guanosine triphosphate, another unit of energy equivalent to ATP), three NADH, and one FADH2 (flavin adenine dinucleotide, which functions similarly to NADH). After the cycle completes, another acetyl-CoA molecule enters and the cycle repeats itself.

But wait, this just made more NADH, and we need to regenerate NAD+ so glycolysis can continue. Both the NADH and FADH2 now donate their electrons to a process called the electron transport chain/ oxidative phosphorylation. The result is a return of NAD to the NAD+ state, and a large amount of ATP cellular energy.

Because the Krebs cycle is so efficient at producing ATP energy units, this is the yeast’s preferred pathway. But, you’ll notice a rather conspicuous absence: ethanol. This is only formed in the absence of oxygen.

Here’s a biography of Krebs, from the Nobel Prize website:

Sir Hans Adolf Krebs was born at Hildesheim, Germany, on August 25th, 1900. He is the son of Georg Krebs, M.D., an ear, nose, and throat surgeon of that city, and his wife Alma, née Davidson.

Krebs was educated at the Gymnasium Andreanum at Hildesheim and between the years 1918 and 1923 he studied medicine at the Universities of Göttingen, Freiburg-im-Breisgau, and Berlin. After one year at the Third Medical Clinic of the University of Berlin he took, in 1925, his M.D. degree at the University of Hamburg and then spent one year studying chemistry at Berlin. In 1926 he was appointed Assistant to Professor Otto Warburg at the Kaiser Wilhelm Institute for Biology at Berlin-Dahlem, where he remained until 1930.

In I930, he returned to hospital work, first at the Municipal Hospital at Altona under Professor L. Lichtwitz and later at the Medical Clinic of the University of Freiburg-im-Breisgau under Professor S. J. Thannhauser.

In June 1933, the National Socialist Government terminated his appointment and he went, at the invitation of Sir Frederick Gowland Hopkins, to the School of Biochemistry, Cambridge, where he held a Rockefeller Studentship until 1934, when he was appointed Demonstrator of Biochemistry in the University of Cambridge.

In 1935, he was appointed Lecturer in Pharmacology at the University of Sheffield, and in 1938 Lecturer-in-Charge of the Department of Biochemistry then newly founded there.

In 1945 this appointment was raised to that of Professor, and of Director of a Medical Research Council’s research unit established in his Department. In 1954 he was appointed Whitley Professor of Biochemistry in the University of Oxford and the Medical Research Council’s Unit for Research in Cell Metabolism was transferred to Oxford.

Professor Krebs’ researches have been mainly concerned with various aspects of intermediary metabolism. Among the subjects he has studied are the synthesis of urea in the mammalian liver, the synthesis of uric acid and purine bases in birds, the intermediary stages of the oxidation of foodstuffs, the mechanism of the active transport of electrolytes and the relations between cell respiration and the generation of adenosine polyphosphates.

Among his many publications is the remarkable survey of energy transformations in living matter, published in 1957, in collaboration with H. L. Kornberg, which discusses the complex chemical processes which provide living organisms with high-energy phosphate by way of what is known as the Krebs or citric acid cycle.

Krebs was elected a Fellow of the Royal Society of London in 1947. In 1954 the Royal Medal of the Royal Society, and in 1958 the Gold Medal of the Netherlands Society for Physics, Medical Science and Surgery were conferred upon him. He was knighted in 1958. He holds honorary degrees of the Universities of Chicago, Freiburg-im-Breisgau, Paris, Glasgow, London, Sheffield, Leicester, Berlin (Humboldt University), and Jerusalem.

He married Margaret Cicely Fieldhouse, of Wickersley, Yorkshire, in 1938. They have two sons, Paul and John, and one daughter, Helen.

And in the Microbe Wiki, on a page entitled “Saccharomyces cerevisiae use and function in alcohol production,” under a section called “Fermentation of alchohol,” the Krebs cycle is placed in its portion in the fermentation process:

Saccharomyces cerevisiae is able to perform both aerobic and anaerobic respiration. The process begins with the yeast breaking down the different forms of sugar in the wort. The types of sugars typically found in wort are the monosaccharides glucose and fructose. These sugars contain a single hexose, which is composed of 6 carbon atoms in the molecular formula C6H12O6. Disaccharides are formed when two monosaccharides join together. Typical disaccharides in the wort are galactose, sucrose, and maltose. The third type of fermentable sugar in the wort is a trisaccharide. This trisaccharide is formed when three monosccharides join together. Maltotriose is the trisaccharide commonly found in the wort and is composed of three glucose molecules. The wort does contain other sugars such as dextrins but it is not fermentable by yeast10. These dextrins contain four monosaccarides joined together. In order for the yeast to use the disaccharides and trisaccharides they first must be broken down to monosaccharides. The yeast does this by using different enzymes both inside and outside the cell. The enzyme invertase is used to break down sucrose into glucose and fructose. The invertase catalyzes the hydrolysis of the sucrose by breaking the O-C (fructose bond). The other enzyme used is maltase, which breaks down maltose and maltotriose into glucose inside the cell. The enzyme does this by catalyzing the hydrolysis of the sugars by breaking the glycosidic bond holding the glucose molecules together.

Once the sugars are broken down into monosaccharides the yeast can use them. The primary step is called glycolysis. In this process the glucose is converted to pyruvate using different enzymes in a series of chemical modifications. The electrons from glucose end up being transferred to energy carrying molecules like NAD+ to form NADH. ATP is also formed when phosphates are transferred from high-energy intermediates of glycolysis to ADP. In the presence of oxygen aerobic respiration can occur. This occurs in the mitochondria of the yeast. The energy of the pyruvate is extracted when it goes through metabolic processes like the Krebs cycle. The products of this type of metabolism are ATP, H2O, and CO2. However if there is no oxygen present and an abundance of sugars, as in the wort, the yeast undergo alcoholic fermentation. This type of metabolism yields much smaller amounts of energy when compared to aerobic respiration. However, because of the large supply of sugars from the different grains the wort is a very good environment for fermentative growth. The alcoholic fermentation begins with the two pyruvate acquired from glycolysis. These two pyruvate are decarboxylated by pyruvate decarboxylase to form two acetaldehydes and CO2. The CO2 is the gas that is observed during fermentation as bubbles that float to the top of the wort creating the kräusen or beer head, the foam that is very characteristic of a freshly poured beer. Pyruvate decarboxylase is a homotetramer meaning it contains four identical subunits. This also means that is has four active sites. The active sites are where the pyruvate reacts with the cofactors thiamine pyrophosphate (TPP) and magnesium to remove the carbon dioxide9. The final step to form alcohol is the addition of a hydrogen ion to the aldehyde to form ethanol. This hydrogen ion is from the NADH made during glycolysis and converts back to NAD+. The ethanol is originally believed to serve as an antibiotic against other microbes. This form of defense ensures that bacteria do not grow in the wort, thus ruining the beer with off flavors. However recently with the boom of craft beer different bacteria have been purposefully added to create what is known as sour beer. The sour taste comes from the waste products of the bacteria.

krebs_cycle_from_wikimedia-tweaked

To learn more about the Krebs cycle check out this video from the University of Oklahoma’s Chemistry of Beer – Unit 7 – Chemical Concepts: Krebs Cycle:

Filed Under: Beers, Birthdays, Breweries, Just For Fun, Related Pleasures Tagged With: History, Science, Science of Brewing

Historic Beer Birthday: August Uihlein

August 25, 2026 By Jay Brooks Leave a Comment

Today is the birthday of August Uihlein (August 25, 1842-October 11, 1911). He was born in Wertheim am Main, Baden, Germany. He came to the U.S. with his grandfather and August was educated as a brewer in the U.S., working initially for the Uhrig Brewery in St. Louis. In 1867, he returned to Milwaukee, Wisconsin, where his grandfather had settled, and “joined what was now the Joseph Schlitz Brewing Company, the same brewery that had been founded by his uncle August Krug in the 1840s (Krug’s widow, Anna Maria, had married Joseph Schlitz in 1858).”

On the death of Schlitz in 1875, control of the firm passed into the hands of Uihlein and his brothers. When Mrs. Schlitz died in 1887, the Uihlein brothers acquired complete ownership of the corporation. Uihlein was secretary and chairman of the board (1874–1911). He was also actively involved in banking, real estate, and many other Milwaukee businesses.

Here’s a biography of August Uihlein from Find-a-Grave:

Brewer and business executive. He was the first of the Uihlein dynasty that owned and operated Joseph Schlitz Brewing Co. over the years. Born Georg Carl August Ühlein, son of Josef Benedikt Ühlein and Katherina Krug, in Wertheim am Main, Baden, Germany. At age eight he endured a rough immigration on the way to Milwaukee, Wisconsin, in 1850, traveling with his grandfather, Georg Krug. He survived the mid-Atlantic fire and sinking of the S.S. Helene Schlomann, during which his grandfather managed to save him and $800 in gold that was subsequently used to expand his uncle August Krug’s brewery and to hire a bookkeeper, Joseph Schlitz. He attended Milwaukee’s German-English Academy, then studied at St. Louis University in Missouri (1855 to 1857). His uncle, August Krug, died in 1856 and Schlitz became the manager of the brewery and two years later married Krug’s widow and changed the name to Joseph Schlitz Brewing Co. In 1858, at age 16, Uihlein convinced Schlitz to hire him as a bookkeeper after only 60 days training in the subject in St. Louis. August proposed to take a company inventory and revamp the brewery’s accounting system from single to double-entry bookkeeping. While holding down a full-time job (age 17) at the Second Ward Savings Bank (now First Wisconsin) without salary, he applied this training to the brewery’s accounting during evenings. For his efforts at the bank, he received a gold pen from Valentine Blatz after a year of service. He then worked the Uhrig Brewery in 1860 in St. Louis (the Uhrig family had a summer home in Milwaukee) as a bookkeeper, collector, and shipping clerk for $20 a month and two years later, shortly before his 20th birthday, he was promoted to the position of general manager. Returning to Milwaukee in 1867, he became the bookkeeper for the Joseph Schlitz brewery, and on the death of Schlitz in 1875, management control of the firm passed into the hands of him and his brothers, all nephews of the brewery’s original founder, August Krug. Along with his brothers Henry and Edward, he continued the business strategies initiated by Schlitz. The company developed a system of agencies across the United States to sell beer, and developed its own vast rail distribution network. When Mrs. Schlitz died in 1887, the Uihlein brothers acquired complete ownership of the enterprise. From a ranking of tenth largest US brewer in 1877, their national marketing plan propelled the company to third by 1895. Sitting among the top three breweries was little comfort when prohibition came about. The company met the challenge as did others, restructuring the brewery as Joseph Schlitz Beverage Co. to produce near beer, yeast, soft drinks, malt syrup and a chocolate candy named “Eline” (a phonetic play on the family name). Returning to brewing in 1933, the company launched an acquisition plan and new construction that led them to second and then first place in US beer production. For the next 40 the years the company would remain near the top and at one point was ranked as the largest in the world. August Uihlein was Schlitz company secretary from 1874 and also chairman of the board from 1880 until his death in 1911, and was prominently identified with banking, real estate, and many other Milwaukee enterprises. Interested in racing horses, he maintained a large stock farm near Kenosha and was the owner of the famous trotting-horse champion, “Harvester.” Noted for his local philanthropy, he donated large sums to the German-English Academy and to the Milwaukee Public Library. He died while visiting in Germany.

Uihlein family photo, early 1880’s – bottom row, from left; Charles, superintendent of the bottling works; Edward, vice president in charge of developing the Chicago markets; Henry, president. Top row, from left; William J., assistant superintendent of the brewery; Alfred, superintendent and brewmaster; August, secretary and chief operating officer.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Schlitz, Wisconsin

Beer In Ads #5329: Wolf-Biere Bock

August 24, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for Wolf-Biere Bock, from the Brauerei Wolf, from Fuchsstadt, a town near Würzburg, which was founded in 1739 by Johann Wolf.  It was created by German poster artist Ludwig Hohlwein.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History, Munich

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