Historic Beer Birthday: Patrick Perkins

October 10, 2025 By Jay Brooks Leave a Comment

Today is the birthday of Patrick Perkins (October 10, 1838—May 17, 1901). He was born in Ireland, but emigrated as a child to Queensland, Australia, with his parents in 1854, when he was sixteen. “With his brother Thomas, he started breweries in Victoria and Queensland. In 1866, Patrick Perkins started the Perkins Brewery in Toowoomba. In 1872, he later extended his operations to Brisbane with the purchase of the City Brewery in 1872. In 1876, Patrick Perkins moved to Queensland in order to manage the Brisbane and Toowoomba breweries.” He was also heavily involved in local politics. After his death, “in 1928, the Perkins brewing company was bought by their rivals Castlemaine Brewery with new company being known as Castlemaine Perkins.”

This is his biography from his Wikipedia page:

Patrick Perkins, nicknamed Paddy Perkins, was a brewer and politician in colonial Queensland. He was a Member of the Queensland Legislative Assembly and, later, a Member of the Queensland Legislative Council.
Patrick Perkins was born in a humble cottage on a small farm in the village of Clonoulty near Cashel, County Tipperary, Ireland. He was the second son of Thomas Perkins, a farmer, and his wife Ellen (née Gooley). He attended the local National School.
Thomas and Ellen Perkins and their eight children (including Patrick) immigrated on the Persian, departing Southampton and arrived in Melbourne, Victoria, Australia on 9 April 1854.

In 1861, he married Mary Ellen Hickey in Victoria. They had three children born in Victoria: Thomas Hector (born 1864), Edgar Colin Francis (born 1868) and Lilly Eleanor Perkins (born 1875). They had two children born in Queensland: Patrick Harold (born 1878) and Helene Cicilia (born 1880).
Patrick Perkins was a miner and storekeeper on the diggings in Victoria in districts including Ballarat, Bendigo, Woods Point and Jamieson.
With his brother Thomas, he started breweries in Victoria and Queensland. In 1866, Patrick Perkins started the Perkins Brewery in Toowoomba. In 1872, he later extended his operations to Brisbane with the purchase of the City Brewery in 1872.

In 1876, Patrick Perkins moved to Queensland in order to manage the Brisbane and Toowoomba breweries.
Perkins also had interests in property and mining, including the Mount Morgan Mine and coal mining in the West Moreton area. He was considered a shrewd and successful businessman.
On 9 April 1877, Edward Wilmot Pechey, the member of the Queensland Legislative Assembly in the seat of Aubigny, resigned. On 1 May 1877, in a by-election, Perkins was elected in Aubigny, defeating Angus Mackay (the then editor of The Queenslander) by a large majority. He was elected again in Aubigny in the 1878 election and was appointed as Minister of Lands in the First McIlwraith Ministry from 21 January 1879 to 13 November 1883.
Perkins was elected again in Aubigny in the 1883 election, However, allegations about electoral fraud (including intimidation, bribery, and ballot stuffing) in the Aubigny election started to surface, resulting in a petition to the Governor of Queensland detailing numerous kind of electoral fraud and asking to declare that the Aubigny election was void and that Patrick Perkins was guilty of bribery and corruption. On 21 February 1884, the Committee of Elections and Qualifications ruled the Aubigny election was null and void and called for a by-election. Perkins had denied any involvement in the alleged electoral fraud and the Committee of Elections and Qualifications did not disqualify him from re-contesting the seat, which provoked outrage in some quarters. However, Patrick Perkins announced he would not re-contest the seat as he would be taking a trip to England. James Campbell was elected unopposed at the resulting by-election on 4 March 1884.
At the 1888 election, Perkins was elected in the seat of Cambooya on 10 May 1888, which he held until 6 May 1893.
On 23 May 1893, Perkins was appointed to Queensland Legislative Council from 23 May 1893. Being a lifetime appointment, he served until his death on 17 May 1901.

Late in life, Perkins was in poor health and moved to Hawthorn, Melbourne. He attended the opening of the first Federal Parliament at the Royal Exhibition Building on 9 May 1901 and caught a chill which developed into bronchial pneumonia, from which he died on Friday 17 May 1901 at “Ingleborough”, Berkeley Street, Hawthorn. On Saturday 18 May 1901, his funeral was conducted at the Roman Catholic church at Glenferrie, after which he was buried in the Boroondara General Cemetery in Kew, Melbourne.
In 1928, the Perkins brewing company was bought by their rivals Castlemaine Brewery with new company being known as Castlemaine Perkins Limited.

The Castlemaine Perkins brewery in Brisbane (pictured above early last century) has strong links to the history of Toowoomba. Don Talbot and John Larkin outlined the story In their book Strange and Unusual Tales. Queensland’s first brewery was built in Toowoomba in 1867. By 1869, it was one of the largest breweries in the southern hemisphere. The brewery’s original and official name was the Downs Brewery, but came to be known as Perkins Brewery. Paddy Perkins was born in Tipperary, Ireland, in 1838 migrating to Australia in 1855 with his father Thomas, and brothers James and Thomas. Paddy and his family travelled the Ballarat and Bendigo goldfields. Paddy and his brother Thomas set up a merchandising store in Castlemaine, Victoria, and later held an interest in the Castlemaine Brewery in Victoria. After testing water quality in Brisbane and Ipswich, the Perkins brothers located a reliable spring in West Swamp, Toowoomba. In 1867, the brothers purchased land in Margaret St (where Grand Central is today). In December, 1869, Perkins Brewery brewed its first commercial hogshead of light ale in Queensland. At this time, the brewery was one of the largest in the Southern Hemisphere with the capacity to produce 400 hogshead (113,650 litres) of XXX (Extra Exhilarating Extract) beer per week. Paddy Perkins later purchased the City Brewery, Mary Street, Brisbane in 1872. In August, 1876, tragedy stuck the Perkins family when Thomas was killed aged 35 while riding his horse in Grandchester. Paddy continued running the breweries in Toowoomba and Brisbane which prospered and expanded up until the 1920s. Profits began to decline due to competition from the new and extremely popular XXXX Bitter Ale, a stronger beer which was bought out by Perkins’ competitor Castlemaine Brewery Brisbane. The Perkins and Co. Ltd Downs Brewery in Toowoomba and the City Brewery in Brisbane were sold to the Castlemaine Brewery in August, 1928. The company was then restructured as Castlemaine Perkins Ltd. The Downs Brewery ceased brewing in 1958 after it had operated continuously for 89 years.

Perkins_and_Company_Brewery_Toowoomba_1871 — The Perkins Brewery in Toowoomba around 1871.

And this history of the Perkins Brewery is from a site focusing on the Toowoomba Region:

Queensland’s first brewery was built in Toowoomba in 1867. By 1869, it was one of the largest breweries in the southern hemisphere. The brewery’s original and official name was the Downs Brewery but came to be known as Perkins Brewery. Read about its history and how it eventually became part of Castlemaine Perkins.
Perkins BreweryPaddy Perkins was born in Tipperary, Ireland in 1838 migrating to Australia in 1855 with his father Thomas, and brothers James and Thomas. Arriving in Victoria Paddy and his family traveled the Ballarat and Bendigo goldfields.
Paddy and his brother Thomas set up a merchandising store in Castlemaine, Victoria and later held an interest in the Castlemaine Brewery in Victoria.
After testing water quality in Brisbane and Ipswich, the Perkins brothers located a reliable spring providing the quality they required in West Swamp Toowoomba. In 1867 the brothers purchased land in Margaret Street (where Grand Central is today) and contracted Mr. John Garget to construct Queensland’s first brewery.
In December 1869 Perkins Brewery brewed its first commercial hogshead of light ale in Queensland. At this time, the brewery was one of the largest in the Southern Hemisphere with the capacity to produce 400 hogshead (113,650 litres) of XXX (Extra Exhilarating Extract) beer per week.
Another product from the Perkins Brewery was Carbine Invalid Stout that was promoted for fortifying the blood and as a tonic for nursing mothers.
The Perkins brothers also founded the malting industry in Toowoomba, building a malt house in addition to their Dent Street brewery. In 1871 maltster J. G. Sims processed 14,000 bushels of barley on the floor of the Perkins’ malt house (1 bushel = 0.363 litres).
The opening of the brewery in Toowoomba saw an increase of barley growing on the Downs which led to experiments in the cultivation of hops, all of which were unsuccessful. The malting process was discontinued in the 1880s and 1890s until a duty was imposed on imported malt and processing of local barley was again encouraged.
Perkins and Co described their beer as “A good, light, drinkable and nutritious ale, having been a long-felt want in Queensland, the proprietors beg to announce that they are now prepared to supply unlimited demand with a sound and nutritious ale, such as they trust will command general favour and support.”
Paddy Perkins later purchased the City Brewery, Mary Street Brisbane in 1872.
In August 1876 tragedy stuck the Perkins family when Thomas was killed aged 35, whilst riding his horse in Grandchester. Thomas Perkins is buried at the Toowoomba & Drayton Cemetery.
Paddy continued running the breweries in Toowoomba and Brisbane which prospered and expanded up until the 1920s. Profits began to decline due to competition from the new and extremely popular XXXX Bitter Ale, a stronger beer which was bought out by Perkins’ competitor Castlemaine Brewery Brisbane. The Perkins and Co. Ltd Downs Brewery in Toowoomba and the City Brewery in Brisbane were sold to the Castlemaine Brewery in August 1928. The company was then restructured as Castlemaine Perkins Ltd.

Historic Beer Birthday: Anna Maria Hartig Krug Schlitz

October 9, 2025 By Jay Brooks Leave a Comment

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Today is the birthday of Anna Maria Hartig Krug Schlitz (October 9, 1819-January 20, 1887). She was born in Germany, and married August Krug when she was 21, in 1840, and the couple emigrated to Milwaukee Wisconsin in 1848. The Krugs opened a restaurant and the following year, 1849, added a brewery, which was known then as the August Krug Brewery. When he died young, in 1856, his bookkeeper, Joseph Schlitz took over management on behalf of Anna Maria Krug. In 1858, she married Joseph Schlitz and he renamed the brewery after himself.

This biography is from Find-a-Grave:

Anna Maria Hartig was born in Germany. Her first husband was Georg August Krug and her second husband was Joseph Schlitz.
Anna Maria and August were married in 1840 in Miltenberg, Germany. August came to Milwaukee Wisconsin in 1848 and in 1849 opened a restaurant and saloon on Juneau Avenue. He brewed his own beer in the basement of his Kilbourntown home, enough to supply the saloon and restaurant. Because of no refrigeration, beer was only brewed in colder months. He brewed about 150 barrels during the first year. When business was prospering, Anna Maria joined him from Germany.
In 1850, Georg Krug, August’s father, and eight-year old August Uihlein, August’s nephew, came to visit them. On their passage to Milwaukee, they survived the sinking of the S.S. Helene Schlomann. Krug’s father gave August $800, so he sold his restaurant and began construction of a full-time brew house, called the August Krug Brewery. He built Milwaukee’s first underground vaults for the storage of beer. August Uihlein remained in Milwaukee, lived with them and attended school in Milwaukee.
In 1850, August also hired four employees including Joseph Schlitz, a twenty-year-old bookkeeper, who was born in Mainz, Rheinhessen, Germany in 1831. Joseph Schlitz’s father was a wine and beer broker who taught his son the intricacies of both business and brewing. As a bookkeeper, Joseph helped to expand the business by buying horses, wagons, brewing equipment. By 1853 the brewery produced 300 barrels of beer.
Anna Maria’s first husband, August Krug died on December 30, 1856, seven years after his brewery opened. Joseph Schlitz assumed the role of brewery manager. In 1858, two years after August died, Joseph Schlitz married Anna Maria, who was twelve years his senior. By 1859, the Schlitz Brewing Company produced and sold approximately 2,000 barrels of beer.
In 1875, her husband, Joseph Schlitz, traveled to Germany and was lost at sea in a shipwreck off the coast of England on a steamer, The S.S. Schiller on May 7, 1875. A likeness of the steamer can be seen on the front of the Schlitz monument.
Anna Maria then had her five nephews on August Krug’s side of the family, the Uihlein brothers, run the Brewery. August Uihlein helped lead the company to its fame. When Anna Maria died in 1887 at age 68, complete ownership of the company went to the Uihlein brothers.

And this part of longer article on Immigrant Entrepreneurship entitled “Political Revolution, Emigration, and Establishing a Regional Player in Brewing: August Krug and Joseph Schlitz.” This portion discusses Anna Marie and her part of the story:

At the beginning was the German revolution of 1848. Georg August Krug (born April 15, 1815 in Miltenberg, grand duchy of Hesse-Darmstadt; died: December 30, 1856 in Milwaukee, WI) was born the son of Georg Anton Krug (1785–1860) and Anna Marie Ludwig (1784–1864), who owned the brewery “Zum Weißen Löwen,” the predecessor of today’s Faust brewery, in Miltenberg. This was a small and contested town at the River Main, which belonged until 1803 to the Electorate of Mayence (Mainz), became part of the grand duchy of Baden in 1806, was transferred to the grand duchy of Hesse-Darmstadt in 1810, and finally became part of the Kingdom of Bavaria in 1816. Georg August Krug worked in the family business but also became a member of a group of revolutionists surrounding a local doctor and farmer, Jakob Nöthig, who later emigrated to the U.S. after he was accused of being a ringleader (Rädelsführerei) of a local band of political agitators and other offenses against the Bavarian authorities. Krug and his father were among the petitioners in Miltenberg on March 8, 1848 who demanded liberal reforms. On the following day Miltenberg was shaken by protests and turmoil, and Bavarian armed forces reestablished order. Facing official prosecution, the younger Krug became part of the first wave of politically-motivated emigration. He arrived in the United States in May 1848, where he used only his second name and where he was naturalized on December 15, 1854.
In Milwaukee, at that time a preferred destination for the 48ers, August Krug established, probably with his savings, a saloon and restaurant on 4th and Chestnut Streets. Far from Bavaria, he still managed to receive additional support from his family. First, his fiancée Anna Maria Wiesmann Hartig arrived from Miltenberg (Oct. 9, 1819–Jan. 20, 1887) and they eventually married—likely in 1849. She was the daughter of Michael Wiesmann and Christina Schlohr, both from Miltenberg. Her presence allowed an expansion of his business activities. While Anna Maria Krug managed the restaurant, August Krug started a small brewing business at a nearby building at 420 Chestnut Street in 1849. Second, his father Georg Anton Krug arrived in the United States on October 25, 1850, accompanied by his grandson, 8-year-old August Uihlein. Such visits were not without risk: the visitors travelled on the Helena Sloman, the first German steamship on the transatlantic route. It encountered distress at sea on November 28, 1850 and sunk. Nine people were killed, but the vast majority of the crew and the passengers, in total 175 persons, were rescued by the American ship Devonshire. Georg Anton Krug lost a Bavarian beer pump, which went down with the wreckage, but he rescued $800 in gold (or $23,000 in 2010 dollars). This capital was invested into the brewery of his son and used to hire three additional employees, including a bookkeeper named Joseph Schlitz.
August Krug became a respected citizen. In 1850, his real estate property was valued at $1,600 ($46,100 in 2010 dollars). His household consisted of five people: himself and his wife Anna Maria, two brewery workers (both from Bavaria), and a young 18-year-old women, probably a servant. Krug was apparently a respected voice in his neighborhood, as his name was invoked in a newspaper advertisement for a local fireproof tile maker. He could afford to visit Germany in 1855, where he was able to meet with his relatives again.
By the mid-1850s, Krug already saw himself as a competitor for preeminence with other German immigrant brewers in Milwaukee in particular the Best family and Miltenberg-born Valentin Blatz (1826–1894). However, he was injured in an accident late in 1856, when he tumbled down a hatchway, and passed away several days later. The value of the eleven lots of real estate he owned was estimated at $20,050 ($532,000 in 2010 dollars). There were a total of $15,296.76 in claims and demands against the estate, including $276.50 owed to bookkeeper Joseph Schlitz (in 2010 dollars, equivalent to roughly $406,000 and $7,330, respectively).
Anna Maria Krug became the sole owner of the Krug Brewery after her husband’s death. Two years later, in 1858, she married Joseph Schlitz, who at age 27 was twelve years her junior. While a later biography claimed that August Krug “had left definite instructions for the continuing of the business under the active supervision of his valued friend and employe[e], Mr. Schlitz,” there seems to be no direct evidence of this intention on August Krug’s part. Instead, this seems to have been a pragmatic decision reached by the couple together. Joseph knew the business, and he invested his savings to finance the small but steady expansion of the firm and received a free hand to operate it. The “son-in-law” or “widow/faithful employee” relationship mechanism was and is quite typical for ownership transfer in family businesses, and had already been practiced in Milwaukee’s brewing business: when Johann Braun, the owner of the City Brewery, died in 1851, Braun’s widow Louisa married Valentin Blatz. The widow’s capital and the new husband’s business skills enabled the business to continue operating without disruption. Although women played an important role in small businesses in the middle of the nineteenth century, such social mechanisms guaranteed that active management of mid-sized or larger firms by women was rare. Nevertheless, Anna Maria Schlitz seems to have been independent: for example, in 1863, she visited Germany without her husband escorting her.
Anna Maria Krug’s marriage to Schlitz allowed the brewery to retain a capable manager for the business. By the terms of her first husband’s will, after her death her share in Krug’s estate would pass on to his blood relatives, including his nephew August Uihlein. Anna Maria’s childlessness had been one reason for Uihlein’s migration. Her property rights were to become important for strengthening the Uihlein dominance in the Schlitz Brewing Company. After Schlitz’s death in 1875, she lived a modest and reclusive life at the home they had shared on 11th Street in Milwaukee, attended by only one servant, a young woman from Prussia. Like other Milwaukee elite members, she supported the Milwaukee Töchter Institut, founded by German immigrant social entrepreneur and early feminist Mathilde Franziska Anneke. However, not being active in business did not mean living without means: when Anna Maria Schlitz died in 1887, her estate was valued at $500,000 (or $11.8 million in 2010 dollars). Anna Maria Schlitz was buried at Forest Home Cemetery in Milwaukee.

schlitz-1900-top-of-the-world

Historic Beer Birthday: Jacob Schmidt

October 9, 2025 By Jay Brooks 2 Comments

schmidt-mn
Today is the birthday of Jacob Schmidt (October 8, 1846-September 2, 1910). He was born in Bavaria, Germany, but moved to America, worked at breweries in New York and Milwaukee, then settling in Minnesota, in 1866. In St. Paul, he was brewmaster at Hamm’s, and later left to brew for August Schell and some breweries in the midwest. In 1884, he returned to St. Paul and bought a 50% share of the North Star Brewery, but it burned to the ground, a total loss, in 1899. With his daughter and son-in-law Adolph Bremer, he acquired the Christopher Stahlmann, Cave Brewery, and in 1900 completely remodeled it turning into the iconic “Castle” brewery with the help of Chicago brewery architect Bernard Barthel. They also renamed it the Jacob Schmidt Brewing Co., and after Prohibition, it became the nation’s seventh largest brewery. The brewery continued until 1972, when the brand was bought by G. Heileman. The Castle brewery in St. Paul was abandoned and only recently was renovated into the Schmidt Artist Lofts. Today the Schmidt Brewery brands are owned by Pabst.

schmidts-face

Surprisingly, I could find very little biographical information about Jacob Schmidt himself, not even a photo. Here’s a short biography from Find-a-Grave:

Businessman. Born in Bavaria, Germany, he arrived in America at the age of 20 and after working at several breweries for five years, he settled in St. Paul, Minnesota. In St. Paul, he was the Brewmaster for the Theodore Hamm’s Brewing Company, when he left this position in 1900, to become owner and founder of the Jacob Schmidt Brewing Company. He became one of the first brewers to sell more than 10,000 barrels in Minnesota, along with being one of the first brewers to bottle his own beer. He died at age 63 in St. Paul, Minnesota.

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The Schmidt “Castle” brewery in 1905.

Here’s the brewery history from the current brand website:

In 1884, Jacob Schmidt moved to St. Paul, Minnesota and purchased a half interest in the North Star Brewery located at Commercial St. & Hudson Rd. Jacob retired in 1899, turning over the operation to his daughter and son-in-law. The following year the brewery burned to the ground and a new location was immediately found. In 1901, the brewery was incorporated as the Jacob Schmidt Brewing Company and a new plant and malt house were erected next to the existing structures.
Jacob died in 1910, but the brewery continued to enjoy success until Prohibition struck. After a failed attempt at producing soft drinks, a non-alcoholic malt beverage was created and became extremely popular.
After considerable success following the repeal of Prohibition, the company continued to prosper under the Schmidt name until 1955. Most of the original buildings still stand today, looming proudly above the Mississippi River.
Schmidt beer is known as the “Official Beer of the American Sportsman”…a slogan that capitalizes on the exciting, rugged appeal of the Pacific Northwest. The quality and brewing tradition instilled by Jacob Schmidt, continues today.

And here’s the portion of Schmidt’s Wikipedia page that deals with the brewery’s namesake:

Jacob Schmidt started his brewing career in Minnesota as the Brewmaster for the Theodore Hamm’s Brewing Co. He left this position to become owner of the North Star Brewing Co. Under Schmidt’s new leadership the small brewery would see much success and in 1899 Schimdt transferred partial ownership of his new brewery to a new corporation headed by his son in law Adolph Bremer, and Adolph’s brother Otto. This corporation would later become Bremer Bank. With the new partnership the Jacob Schmidt Brewing Company was established. In 1900 the North Star Brewery would suffer a fire that would close it for good. With the new management team in place a new brewery was needed, the new firm purchased the Stahlmann Brewery form the St. Paul Brewing Co. and immediately started construction on a new Romanesque brewery incorporating parts of Stahlmann’s original brewery along with it including the further excavation of the lagering cellars used in the fermentation process to create Schmidt’s Lager Beer.

This account is excerpted from the Land of Amber Waters: The History of Brewing in Minnesota, by Doug Hoverson:

Here’s a portion of a lengthier, more thorough account of the brewery’s history, from Substreet:

He came to the United States in 1865 at the age of 20 and worked in brewhouses as he moved westward. He worked in Rochester, Chicago, and Milwaukee, before coming to Minnesota, where he found a position at Schell’s brewery in New Ulm, before moving to Minneapolis’ Heinrich’s and then to Banholzer’s and Hamm’s of St. Paul.
At Theodore Hamm’s brewery, the biggest of its kind in the state, Schmidt became not just the chief brewer, but also a personal friend of the firm’s powerful owner and namesake.
Ultimately, Jacob Schmidt wanted his own brewery.
On the other end of Swede Hollow, in 1860, Edward Drewry and George Scotten founded what would become the North Star Brewery, then just called ‘Drewry & Scotten’. Though it featured a brewhouse large enough to compete with Stahlmann’s operation on the other side of St. Paul, and had adequate—though far from extensive—underground cellars to match, this brewery produced ale, not lager beer, and therefore did not compete with Stahlmann’s brand.
After changing hands several times, it was clear by the early 1880s that North Star required a talented master brewer. The owners of that humble brewery, William Constans (grocer and brewery supply dealer) and Reinhold Koch (brewer and Civil War veteran), hired Jacob Schmidt, and the former Hamm’s brewer rapidly expanded production below the bluff.
Together, Schmidt, Constans and Koch grew North Star Brewery to the point it competed directly with Hamm’s.
In a few years, the Dayton’s Bluff brewhouse became the second greatest producer of beer west of Chicago by some estimates, sending out 16,000 barrels annually as far as Illinois. In 1884, Constans and Koch decided to leave the business, thereby leaving Schmidt as sole owner. In 1899, Schmidt took down the ‘North Star Brewery’ sign and replaced it with ‘Jacob Schmidt Brewing Company’.
The next year, it all burned.
Today, all that remains of the brewery are its aging cellars, which are a part of the new Bruce Vento Nature Sanctuary in Lowertown off Commercial Street.
As he considered the cost of rebuilding, Schmidt received a proposal from St. Paul Brewing: they wanted to sell him their troubled brewery. The brewmaster accepted the offer and moved his operation into the former Cave Brewery, which had been only slightly modified since Stahlmann built it almost 50 years prior. Facilities were inadequate, but he would fix that.
Interestingly, Jacob Schmidt had all the bottles salvaged from the ruined brewery shipped to his new location. The glasses still bore the mark of the North Star brand, a large five-pointed star—a feature the brewer would ultimately opt to keep.
Stars cover the Schmidt brewery to this day, in signs and ironwork, hearkening to Jacob Schmidt’s time at, and the destruction of, North Star Brewery.
Observing the lowly state that Stahlmann’s brewery was in, Schmidt hired a rising Chicago architect, Bernard Barthel, to design a totally new complex to replace what was left of the Christopher Stahlmann Brewing Company, and St. Paul Brewing Company’s brash modifications to it.
It would be medieval on the outside, but totally modern and streamlined inside.
Soon, imposing red brick towers were rising on Fort Road, with obvious influences borrowed from feudal era castles, replacing the modest remains of Cave Brewery. Construction of Jacob Schmidt Brewing Co. was completed in 1904, followed in the next decade by its more significant outbuildings, notably ending in 1915 with the Bottling Department. Schmidt beer was some of the first to be bottled on-site in the state.
The new brewery complex was designed to compete with the biggest brewers in the country, and it did.
When Jacob died in 1911, his brewery was an icon of the West Side and the employer of more than 200 people. More importantly, the beer continued to flow, unlike the bust that followed the Stahlmanns. Though the man himself was gone, the name Schmidt was becoming ever more prominent across the country.

cst 07217 aerial shot of Schmidt Brewery

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Schmidt’s also hired famed artist Norman Rockwell to do one of my favorite pieces of advertising art for them.

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It’s a pretty awesome piece, but not the only work in beer he did. For more, see Norman Rockwell’s Beer.

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The thing I personally remember about Schmidt’s was their collectible cans which were all over the place when I was a kid. There was a seemingly endless variety of their can designs, and I have read that it really helped keep the business afloat, at least for a time.

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Historic Beer Birthday: Jackson Koehler

October 8, 2025 By Jay Brooks 2 Comments

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Today is the birthday of Jackson Koehler (October 8, 1850-December 22, 1903). The Eagle Brewery, in Erie, Pennsylvania, was built in 1855, but in 1883 it was purchased by Jackson Koehler, who renamed it the Jackson Koehler Eagle Brewery. In 1899, it became a branch of The Erie Brewing Company, which weathered Prohibition, reopening in 1933 and remaining in business until finally closing in 1978.

This is not a picture of Jackson Koehler, I could not find one of him. This is local actor Gordon Crandall, who the brewery hired to play “Uncle Jackson” in the 1960s.

This biography is from “Nelson’s Biographical Dictionary and Historical Reference Book of Erie.” In this account, they give his birth year as 1851, but his headstone clearly lists 1850, so I think that’s the one to go with.

The site of the Jackson Koehler Eagle Brewery is on the U.S. National Register of Historic Places. Here’s the Wikipedia entry:

Jackson Koehler Eagle Brewery was a historic brewery complex located at Erie, Erie County, Pennsylvania. The original section constructed in 1891 consisted of the brewhouse with grain tower, racking room, filter room, and keg wash room. Later additions include the storage cellar, keg receiving and storage rooms (1933, later demolished), and rathskeller (1936). The complex was constructed of brick, with Germanesque-Teutonic-style influences. A brewery was sited here as early as 1855. The Eagle Brewery merged into the Erie Brewing Company in 1899. The Erie Brewing Company closed in 1978. It was demolished in 2006.
It was added to the National Register of Historic Places in 1982.

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Inside the Rathskeller, built in 1936.

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Historic Beer Birthday: Cornelius Antonius Van Ginderachter

October 8, 2025 By Jay Brooks Leave a Comment

Today is the birthday of Cornelius Antonius Van Ginderachter (October 8, 1859-January 9, 1905). He was born in Merchtem, Belgium, which is a municipality located in the Belgian province of Flemish Brabant. In 1888, he acquired the Brouwerij Martinas, which had been founded in 1871 by Florentinus De Boeck. After his death, his son Corneel van Ginderachter took over the brewery, and in 1928, Cornelius’ grandson Joseph created their most well-known beer, Ginder-Ale, and the business became known as Brouwerij Ginder-Ale.

Here’s a short history of the brewery translated from the Belgian website Residentie Martinas.

The brewery was founded in 1871 by Florentius De Boeck (1826-1892) – the father of composer August De Boeck – and was taken over in 1888 by Corneel van Ginderachter. After Corneel’s death, the company was managed by his wife Hendrika van Nuffel, who had to hand over her copper boilers to the Germans during the First World War. In 1928, son Joseph launched the high fermentation beer Ginder Ale, a beer of the Spéciale belge type that, according to experts, was closely related to the taste of Antwerp’s De Koninck or Palm from Steenhuffel. The company enjoyed its greatest success in the 1950s, employing 180 people at its peak. In 1973 it was taken over by the Artois Brewery – from 1988 Interbrew – and it continued to brew there until 1991. From then on, production was transferred to Leuven and to date 3,000 hectoliters are produced annually. This beer is usually distributed in the vicinity of Merchtem, so that one can literally speak of a regional beer. Due to the successive mergers, Brouwerij Ginder-Ale is part of Anheuser-Busch InBev.

Historic Beer Birthday: Nicholas Bastendorff

October 8, 2025 By Jay Brooks 1 Comment

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Today is the birthday of Nicholas Bastendorff (October 8, 1842-December 22, 1915). Bastendorff was born in Luxembourg, though it was considered part of Prussia then (today Germany), and may have been part of the area of Luxembourg partitioned to Prussia in 1815, and before they gained their independence in 1867. He came to Pennsylvania when he was 30, and settled in Lancaster. While I can’t find very much information about Bastendorff, he was apparently one of the early owners of the Lion Brewery, and later was involved in some fashion with the Rickers Brewery, although I can’t find anything out about that brewery, not even where it was located.

The only mention I found was his obituary in the American Brewers Review from 1915:

The brewery was also known for a time as the Lion-Gibbons brewery and they had a line of beers under the Gibbons name.

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Though nowadays Lionshead Deluxe Pilsner Beer is their flagship beer.

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The Lion Brewery’s early history, from their Wikipedia page:

Lion Brewery, Inc. started as the Luzerne County Brewing Company with the acquisition of land from Delaware and Hudson Company in 1905. The land was purchased for one dollar on the terms that the company would build a brewery capable of producing 100,000 barrels per year in just the first year and sell each barrel for no less than a dollar a piece. If the terms were not met, the land would return to the Delaware and Hudson Company. The Luzerne County Brewery survived the terms of sale and was able to remain strong through the Prohibition years, 1920-1933, by brewing cereal beer. Cereal beer is more commonly known as “near-beer,” as it has an alcohol content of about 0.5%, which is about a tenth of most beers. Ted Smulowitz purchased the Luzerne County Brewery after Prohibition in 1933 and renamed it The Lion Brewing Company.

Beer Birthday: Garrett Marrero

October 8, 2025 By Jay Brooks Leave a Comment

Today is the 46th birthday of Garrett Marrero, co-founder and brewmaster of Maui Brewing. His brewery started as a brewpub on the island in 2005, and quickly expanded to include a small production brewery, but more recently Maui built a much, much bigger brewery in Kihei, which is centrally located, and not too far from the airport. I’ve known Garrett for a number of years, but finally had the chance to visit his breweries on Maui during a family vacation there during Thanksgiving week a couple of years ago. Garrett’s a great person and terrific brewer, giving you more than enough reasons to visit him on the island of Maui. Join me in wishing Garrett a very happy birthday.

Untitled — At the beginning of my tour of the new production facility for Maui Brewing, naturally it started with a can of Maui beer.

maui-brewers — A 2009 promotional shot with former Maui brewer Thomas Kerns and Garrett after winning medals at GABF.

Beer In Ads #5098: Hull’s Brown October Ale

October 7, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Hull’s Brown October Ale, which they describe as bock beer for October, and was published on October 7, 1937. This one was for the Hull Brewing Co. of New Haven, Connecticut, which was originally founded in 1852, but only operated under the Hull name from 1933-1977. This ad ran in The Hartford Courant, which covers all of Connecticut from Hartford.

Historic Beer Birthday: Paul Reising

October 7, 2025 By Jay Brooks Leave a Comment

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Today is the birthday of Paul Reising (October 7, 1819-January 30, 1879). He was born in Bavaria, Germany, but moved to the United States when he was 35, in 1854. In 1857, he bought the City Brewery of New Albany, Indiana, from Joseph Metcalfe, and renamed it the Paul Reising & Co. Brewery, and a few years later the Paul Reising Brewing Co. It kept going after his death in 1879, but the business declared bankruptcy in 1915, and was sold.

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This account is from a History Forum:

Paul Reising was born in the village of Hoerstein, Bavaria in 1819. He married Susanna Stadtmueller, also a native of Hoerstein in 1842 and came to America on board the ship Juventa bound from Havre de Grace to New York in 1854 (for more information on him and his family see Paul Reising Family History).
He purchased the City Brewery in New Albany in 1861. When he purchased it, it was a mere 20×60 feet with a capacity of 1500 barrels of beer annually. In 1873 the Paul Reising Brewing Company was incorporated with a capital stock of $100,000. By 1891, the capacity had been increased to 12000 barrels. Fred Kistner, Reising’s son-in-law was to have inherited the brewery, but he predeceased Reising and the brewery was sold to John Meyer. By 1913 the president of the company was H. L. Meinhardt. In 1914 financial disaster overtook the company, when some apparently bad beer was distributed without quality control. The company was forced into bankruptcy in 1915.
After the bankruptcy the company was sold to Michael Schrick, and was eventually renamed the Southern Indiana Ice and Beverage Company during Prohibition. This company closed in 1935. The old brewery site was reopened as the Polar Ice Company. This was razed in 1969 when the Holiday Inn which occupies this location now was constructed. No Brewery buildings remain.

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Employees of the Paul Riesing Brewery.

This brief history of the brewery is from “100 Years of Brewing:”

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Historic Beer Birthday: William Treadwell Van Nostrand

October 7, 2025 By Jay Brooks Leave a Comment

Today is the birthday of William Treadwell Van Nostrand (October 7, 1821-January 4, 1901). He bought the Bunker Hill Breweries, located in Charlestown, Massachusetts (which today is part of Boston), which had been founded in 1821. In 1878, Alonzo Gilford became a partner and took over the brewery from his father. It was originally known as the John Cooper & Thomas Gould Brewery, and Crystal Lake Brewery, but he renamed it the Wm. T. Van Nostrand & Co. Brewery in 1877, though they used the trade name Bunker Hill Breweries Brewery from 1890 on. It remained open until prohibition, but reopened briefly after repeal as the Van Nostrand Brewing Co., but lasted less than a year, closing in 1934.

Here’s an obituary of Van Nostrand from the American Brewers Review:

bunker-hill-brewery-1897 — The Bunker Hill Brewery in 1897.

This is from a biography in the Biographical History of Massachusetts of his son, Alonzo Van Nostrand, but includes biographical information on the father, William Treadwell Van Nostrand.

And this is a history of the Bunker Hills Breweries from “100 Years of Brewing History:”

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