Historic Beer Birthday: Lilly Anheuser

August 13, 2026 By Jay Brooks 2 Comments

Today is the birthday of Lilly Anheuser (August 13, 1844-February 25, 1928). She was born in Mainz-Bingener Landkreis, in Rheinland-Pfalz, Germany, one of three daughters of Eberhard Anheuser. Eberhard was originally a soap and candle maker, but had had also invested in the Bavarian Brewery Company, in St. Louis, Missouri. When it went through financial troubles in 1860, he took over control of it, buying out the other creditors, and renaming it Eberhard Anheuser and Company. “Lilly married Adolphus Busch, a brewery supply salesman, in a double wedding with Anna Anheuser (Lilly’s older sister) and Ulrich Busch (Adolphus’ brother) in 1861.” Her husband was running the brewery even before her father died in 1880, and the year before, 1879, the corporation was renamed the Anheuser-Busch Brewing Association to reflect the reality of Busch’s leadership role.

Here’s a short biography from Find-a-Grave:

Lilly was one of six children of Eberhard and Dorothea Anheuser. She and her family lived in Cincinnati, Ohio for a time before moving to St Louis, Missouri.
Lilly, who was blonde and called “curly Head” was courted by and married to Adolphus Busch, who sold brewery supplies at the time, to her father at the E. Anheuser Brewing Company. She was married to Adolphus in a double wedding; her sister Anna married Ulrich Busch on March 11, 1861. Anna was dark and known for her sophistication.
Lilly was the mother of thirteen children. Nine lived to adulthood. Along with her social life, Lilly cooked for her husband and to an extent remained a “house wife.”
With the success of the Brewery, She and her husband and children traveled extensively. They owned Villas in Germany. Both were confiscated by Hitler. They traveled by private train car. A favorite group of homes for them was Ivy Wall, and The Blossoms, Busch Gardens in Pasadena,CA. They had an estate in Cooperstown, NY, and Germany.
Upon reaching their fiftieth wedding anniversary, Lilly and Adolphus presented a home to each of their children.
One was given a French chateau manner on a farm near St. Louis once owned by General U.S. Grant. It is now known as Grant’s Farm and is open to the public. Other Children were given homes in St Louis, New York, Berlin, Germany, Chicago,IL,and Stuttgart, Germany.
It was reported Lilly was given a gold Crown by her husband to commemorate their golden Anniversary. Amidst the celebration was sadness because the health of her husband was failing. He passed away at Villa Lilly, in Germany with Lilly at his side.

The Anheuser-Busch website gives this account:

Eberhard Anheuser, who left Germany in 1843, settling first in Cincinnati and before moving to St. Louis. Trained as a soap manufacturer, he eventually went on to own the largest soap and candle company in St. Louis. Although he had no brewing experience, he became part owner of the Bavarian Brewery, which had first opened its doors in 1852. By 1860, Anheuser had bought out the other investors and the brewery’s name was changed to E. Anheuser & Co.
Adolphus Busch was born in 1839, the second youngest of 22 children. At age 18, he made his way to St. Louis via New Orleans and the Mississippi River. Adolphus began working as a clerk on the riverfront and by the time he was 21, he had a partnership in a brewing supply business.
It was through this enterprise that Adolphus Busch met Eberhard Anheuser, and soon Adolphus was introduced to Eberhard’s daughter, Lilly. In 1861, Adolphus Busch and Lilly Anheuser were married, and shortly after that, Adolphus went to work for his father-in-law. He later purchased half ownership in the brewery, becoming a partner.

In 1897, famed Swedish artist Anders Zorn painted portraits of Lilly Anheuser and her husband Adolphus Busch. They were recently sold through the auction house Christie’s. The winning bid for Busch’s portrait was $207,750 and Lilly’s went for $123,750.

Zorn-lilly-anheuser-1897 — A portrait of Lily Anheuser, painted by Anders Zorn in 1897.

Historic Beer Birthday: William J. Lemp, Jr.

August 13, 2026 By Jay Brooks Leave a Comment

Today is the birthday of William Jacob Lemp, Jr. (August 13, 1867-December 29, 1922). He was born in St. Louis, Missouri, and was the son of William J. Lemp and the grandson of Adam Lemp, who founded the Lemp Brewery in 1840. When his grandfather died in 1862, his father inherited the brewery, and it was renamed the William J. Lemp Brewing Co. When he committed suicide, most likely from depression after his favorite son Frederick died at age 28. His other son, William J. Lemp Jr., ran the brewery thereafter, until it was closed by prohibition in 1920.

This account of Lemp Jr.’s time running the brewery is from the Wikipedia page about the Lemp Mansion:

On November 7, 1904, William J. “Billy” Lemp, Jr., took over the brewing company as president. Billy had married Lillian Handlan five years earlier, and they moved to a new home at 3343 South 13th Street.
Lillian Handlan Lemp was, allegedly, nicknamed the “Lavender Lady” for her lavender-colored wardrobe and carriages. She filed for divorce in 1908, charging Billy with desertion, cruel treatment and other indignities. Their divorce proceedings lasted 11 days and ended in Lillian being granted her divorce and custody of William III – their only child – with Billy given only visitation rights.
After the trial, Billy built “Alswel” – his country home overlooking the Meramec River. The home was located in what is now the western edge of Kirkwood. By 1914, he lived at Alswel full-time.
The Lemp Brewery suffered in the 1910s when Prohibition began. The brewery was shut down and the Falstaff trademark was sold to Lemp’s friend, “Papa Joe” Griesedieck. The brewery itself was eventually sold at auction to International Shoe Company for $588,500. On December 29, 1922, Billy Lemp shot himself in his office — a room that today is the front left dining room.

This history of the Lemp Family is from Monstrosity, a paranormal convention offering stays in the supposedly haunted Lemp Mansion:

America’s First Lager Beer Brewers
When John Adam Lemp arrived in St. Louis from Eschwege, Germany in 1838, he seemed no different from the thousands of other immigrants who poured into the Gateway to the West during the first half of the 19th century. Lemp originally sought his fortune as a grocer. But his store was unique for its ability to supply an item sold by none of his competitors – lager beer. Lemp had learned the art of brewing the effervescent beverage under the tutelage of his father in Eschwege, and the natural cave system under St. Louis provided the perfect temperature for aging beer. Lemp soon realized that the future of lager beer in America was as golden as the brew itself, and in 1840 he abandoned the grocery business to build a modest brewery at 112 S. Second Street. A St. Louis industry was born. The brewery enjoyed marvelous success and John Adam Lemp died a millionaire.
William J. Lemp succeeded his father as the head of the brewery and he soon built it into an industrial giant. In 1864 a new plant was erected at Cherokee Street and Carondolet Avenue. The size of the brewery grew with the demand for its product and it soon covered five city blocks.
In 1870 Lemp was by far the largest brewery in St. Louis and the Lemp family symbolized the city’s wealth and power. Lemp beer controlled the lion’s share of the St. Louis market, a position it held until Prohibition. In 1892 the brewery was incorporated as the William J. Lemp Brewing Co. In 1897 two of the brewing industry’s titans toasted each other when William Lemp’s daughter, Hilda, married Gustav Pabst of the noted Milwaukee brewing family.
The Lemp Family
The demise of the Lemp empire is one of the great mercantile mysteries of St. Louis. The first major fissure in the Lemp dynasty occurred when Frederick Lemp, William’s favorite son and the heir apparent to the brewery presidency, died under mysterious circumstances in 1901. Three years later, William J. Lemp shot himself in the head in a bedroom at the family mansion, apparently still grieving the loss of his beloved Frederick. William J. Lemp, Jr. succeeded his father as president.
Tragedy continued to stalk the Lemps with startling ardor. The brewery’s fortunes continued to decline until Prohibition (1919) closed the plant permanently. William Jr.’s sister Elsa, who was considered the wealthiest heiress in St. Louis, committed suicide in 1920. On June 28, 1922, the magnificent Lemp brewery, which had once been valued at $7 million and covered ten city blocks, was sold at auction to International Shoe Co. for $588,500. Although most of the company’s assets were liquidated, the Lemps continued to have an almost morbid attachment for the family mansion. After presiding over the sale of the brewery, William J. Lemp, Jr. shot himself in the same building where his father died eighteen years earlier. His son, William Lemp III, was forty-two when he died of a heart attack in 1943. William Jr.’s brother, Charles, continued to reside at the house after his brother’s suicide. An extremely bitter man, Charles led a reclusive existence until he too died of a self-inflicted gunshot wound. The body was discovered by his brother, Edwin.
In 1970, Edwin Lemp died of natural causes at the age of ninety.

Not everyone is convinced that Junior’s death was a suicide, but may have been murder, as explained in All Things Lemp:

On December 28th, 1922 William Lemp Jr. was found shot to death in his office on the first floor of the Lemp Mansion. William Lemp Jr. was not a very well liked person. Junior’s personality was rather crass and abrupt. Most people who knew him would avoid him if all possible. Junior was not the first pick by his father to inherit the Lemp Brewery Presidency. This had to be embarrassing considering Junior was the oldest and by tradition the heir apparent. This honor was to be reserved for his youngest brother Fredrick. The reason why Junior was to be passed over to run the family’s brewing empire was the standing animosity between Junior and his father. Many think Senior despised his oldest son because he thought William Lemp Junior didn’t deserve to bear his name. Very few people at the time knew that William Lemp Jr. had an older brother that died shortly after birth. It pained his father deeply that the child died before it could be named. His father thought his first deceased son should have been given his name, not his second surviving son. This is believed to be the initial cause of their life long feud. Fredrick died in 1901 due to heart failure. If Fredrick would have survived, many think that we would have a Lemp Brewery today.
According to police reports, William Lemp Jr. was shot twice directly into the heart with a .38 caliber single action revolver. In order for someone to pull off a feat such as this, one would have to be able to pull the trigger twice. With a single action revolver, that would mean that he would have to cock the pistol, place it to his chest, and pull the trigger. Then he would have to repeat the process of cocking the revolver again, placing it to his chest, and pulling the trigger. I doubt seriously that anyone would have the ability to be able to shot themselves twice in the chest with this style of weapon. Especially after the initial shot would leave a rather large wound in your back and in shock. The police also found two rounds missing from the revolver’s cylinder. If he was shot twice, it there is a very good chance William Lemp Jr. was murdered.
The Coroner’s report states he was shot only once. If the Coroner is right it could have very well been a suicide. Since the findings of a Coroner’s inquiry outweighs the evidence presented by the police, the death of William Lemp Jr. was ruled a suicide, and the case was closed.

This is a slideshow of Lemp breweriana and photos.

Historic Beer Birthday: St. Arnulf of Metz

August 13, 2026 By Jay Brooks Leave a Comment

While records going back this far in time are notoriously unreliable, some sources put the birthday of St. Arnulf of Metz at August 13, 583 C.E., such as Find-a-Grave, among others. He’s also known as Anou, Arnould, Arnold of Metz, and his feast day is July 18. Although even the year is not settled, and some sources give it as 580 or 582 C.E., so the actual likelihood that any of this is correct is pretty low.

“Saint Arnulf of Metz (c. 582 – 640) was a Frankish bishop of Metz and advisor to the Merovingian court of Austrasia, who retired to the Abbey of Remiremont. In French he is also known as Arnoul or Arnoulf. In English he is also known as Arnold.” Metz is located in northeastern France.

Also, Arnulf is one of at least three patron saints of brewers with similar names, although he is the oldest, and essentially first one. That’s one of the reasons I chose his feast day, July 18, for the holiday I created in 2008, International Brewers Day.

The Saint Arnold most people are familiar with is Arnold of Soissons, and he’s from much later, almost 500 years, and is thought to have been born around 1040 C.E. Less is known about the third, St. Arnou of Oudenaarde (or Arnouldus), and he’s also a patron saint of beer and specifically Belgian brewers, because Oudenaarde is in Flanders. His story takes place in the 11th century.

Here’s his bio from Find-a-Grave:

Saint Arnulf of Metz (c 582 — 640) was a Frankish bishop of Metz and advisor to the Merovingian court of Austrasia, who retired to the Abbey of Remiremont.
Saint Arnulf of Metz was born of an important Frankish family at an uncertain date around 582. In his younger years he was called to the Merovingian court to serve king Theudebert II (595-612) of Austrasia and as dux at the Schelde. Later he became bishop of Metz. During his life he was attracted to religious life and he retired as a monk. After his death he was canonized as a saint. In the French language he is also known as Arnoul or Arnoulf. Arnulf was married ca 596 to a woman who later sources give the name of Dode or Doda, (whose great grandmother was Saint Dode of Reims), and had children. Chlodulf of Metz was his oldest son, but more important is his second son Ansegisen, who married Saint Begga daughter of Pepin I of Landen.
Arnulf was canonized as a saint by the Roman Catholic Church. In iconography, he is portrayed with a rake in his hand.
He was the third great grandfather of Charlemagne.

Metz_Cathedral_002 — St. Arnulf in the Metz Cathedral.

The Legend of the Beer Mug

It was July 642 and very hot when the parishioners of Metz went to Remiremont to recover the remains of their former bishop. They had little to drink and the terrain was inhospitable. At the point when the exhausted procession was about to leave Champigneulles, one of the parishioners, Duc Notto, prayed “By his powerful intercession the Blessed Arnold will bring us what we lack.” Immediately the small remnant of beer at the bottom of a pot multiplied in such amounts that the pilgrims’ thirst was quenched and they had enough to enjoy the next evening when they arrived in Metz.

And here’s another account from Nobility and Analogous Traditional Elites:

During an outbreak of the plague a monk named Arnold, who had established a monastery in Oudenburg, persuaded people to drink beer in place of water and when they did, the plague disappeared.
Arnold spent his holy life warning people about the dangers of drinking water. Beer was safe, and “from man’s sweat and God’s love, beer came into the world,” he would say.
The small country of Belgium calls itself the ‘Beer Paradise’ with over 300 different styles of beer to choose from. Belgium boasts of centuries old tradition in the art of brewing. In the early Middle Ages monasteries were numerous in that part of Europe, being the centers of culture, pilgrimage and brewing. Belgium still has a lot of monasteries and five of these are Trappist, a strict offshoot of the Cistercian order, which still brews beer inside the monastery.
During one outbreak of the plague St. Arnold, who had established a monastery in Oudenburg, convinced people to drink beer instead of the water and the plague disappeared as a result. Saint Arnold (also known as St. Arnoldus), is recognized by the Catholic Church as the Patron Saint of Brewers.
St. Arnold was born to a prominent Austrian family in 580 in the Chateau of Lay-Saint-Christophe in the old French diocese of Toul, north of Nancy. He married Doda with whom he had many sons, two of whom were to become famous: Clodulphe, later called Saint Cloud, and Ansegis who married Begga, daughter of Pépin de Landen. Ansegis and Begga are the great-great-grandparents of Charlemagne, and as such, St. Arnold is the oldest known ancestor of the Carolingian dynasty.
St. Arnold was acclaimed bishop of Metz, France, in 612 and spent his holy life warning people about the dangers of drinking water. Beer was safe, and “from man’s sweat and God’s love, beer came into the world,” he would say. The people revered St. Arnold. In 627, St. Arnold retired to a monastery near Remiremont, France, where he died on August 16, 640.
In 641, the citizens of Metz requested that Saint Arnold’s body be exhumed and ceremoniously carried to Metz for reburial in their Church of the Holy Apostles. During this voyage a miracle happened in the town of Champignuelles. The tired porters and followers stopped for a rest and walked into a tavern for a drink of their favorite beverage. Regretfully, there was only one mug of beer to be shared, but that mug never ran dry and all of the thirsty pilgrims were satisfied.

A modern portrait of St. Arnulf by American artist Donna Haupt.

Historic Beer Birthday: William Blackall Simonds

August 13, 2026 By Jay Brooks Leave a Comment

Today is the birthday of William Blackall Simonds (August 13, 1761-January 13, 1834). Simonds “was a brewer and banker in the English town of Reading. He founded both Simonds’ Brewery, a component of today’s Wells & Young’s Brewery business, and J & C Simonds Bank, one of the precursors to Barclays bank.”

Here’s his entry from Wikipedia:

Simonds came from a family with estates at Arborfield to the south-east of Reading, but his father, William Simonds senior, had moved to Reading to set up a malting business that later grew to include brewing. William senior married Mary Blackall, and William Blackall Simonds was their only son. He was probably born in Reading, with records showing that he was baptised at the Broad Street Independent Chapel in Reading on 13 August 1761.

When William senior died in 1782, William Blackall Simonds inherited his business. He married Elizabeth May, who was the heiress of Daniel May, the miller of Pangbourne, and the ward of Thomas May, the miller of Brimpton and founder of a brewery in Basingstoke. In 1789 Simonds acquired a site on the banks of the River Kennet, and commissioned the architect Sir John Soane to build a brewery and house on the site. The riverside site permitted transport of raw materials and finished product by barge, and was to continue to serve as a brewery until 1980.

In 1791, Simonds was co-founder of a bank in Reading’s Market Place, in partnership with local businessmen Robert Micklem, John Stephens, and Robert Harris. His motivation in doing this was to help the brewery grow and to offer its output to a wider customer base. However this proved difficult, largely because local magistrates refused to issue licences for new public houses to sell his beer. As a consequence, Simonds decided to concentrate on his banking activities, and in 1814 he dissolved the original partnership and established a new family-run bank in partnership with his younger son Henry Simonds, and his cousins John Simonds and Charles Simonds. This bank was located in Reading’s King Street and later became known as John Simonds, Charles Simonds & Co., Reading Bank.

Simonds served as mayor of Reading in 1816. He retired to London and then to Pangbourne, where he died on 13 January 1834 and was buried in the family plot in Hurst churchyard.

The Simonds family maintains a website chronicling their brewery and members of the family through history, which includes a biography of William Blackall Simonds.

“The Simonds brewery was founded in Broad Street in Reading by William Blackall Simonds in 1785 (although his father had a brewing arm of his malting business as early as 1760). The company moved to Bridge Street, where it remained until 1978. The site is now occupied by The Oracle shopping centre. Simonds became a very early limited company in 1885, taking the name of H & G Simonds from William’s two sons, Henry and George. The latter was the father of a later director, George Blackall Simonds, a sculptor.”

“The company amalgamated with Courage & Barclay in 1960 and dropped the Simonds name after ten years. Eventually the firm became part of Scottish & Newcastle who sold the brands to Wells & Young’s Brewery in 2007 and closed the Reading brewery three years later.”

David Nash Ford’s Royal Berkshire History has an even fuller account of Simonds’ life, “based largely on the research of TAB Corley,” in 1976:

William Blackall Simonds was the son of William Simonds Senior and his wife, Mary Blackall. The Simonds family owned extensive estates in the Hurst-Arborfield-Wokingham area of Berkshire, but William Senior, being a second son, left the land and set up a small malting, and later a brewing, business in Reading. Upon his death in 1782, this business passed to his only son.
The following year, young William Blackall Simonds married Elizabeth May, co-heiress of the late Daniel May, the miller of Pangbourne whose sister had married William’s uncle, Thomas Simonds. She was the ward of a third sibling, Thomas May, the miller of Brimpton, who had founded the May Brewery in Basingstoke some thirty years before. As well as such excellent business contacts, this match brought William a dowry of £2,000. This, added to the £1,000 he had inherited from his maternal grandfather in 1781, meant that he had a tidy sum of money available to him. Fortunately, he also had the youth, vigour and entrepreneurial skill to put it to good use in increasing his brewing capacity
Tradition has it that William opened his first permanent brewery in Broad Street in Reading in 1785. Unfortunately, the site allowed no room for expansion though and, business being swift, four years later, he purchased a larger and more flexible plot of land in Seven Bridges Street. It has been taken as a measure of his self-assurance that, at the age of only twenty-eight, William commissioned Sir John Soane, the foremost architect of the day, to design him both a new brewery and a grand Georgian family home on the site. Although, as Soane was educated in Reading, one wonders if they knew each other from their youth.
William had to borrow heavily to cover the £6,400 which his new brewing complex had cost him. But he was well aware of the need to turn a tidy profit and had a counting house erected next to his study. By 1790, the malthouses and 25-quarter plant were fully operational and an annual output of 6,000 barrels can be assumed. The house – complete with a tablet above the entrance and wall-paper in the drawing room showing the hop-leaf design which was to make the brewery famous – was not finished for a further four years, but, in 1794, Elizabeth and their seven children (one had died in infancy but one more was to follow) were able to move in.
An added advantage of the new brewery site was that it immediately adjoined the River Kennet, so it had its own wharves for the import of barley for malting and for secondary trades, often associated with brewing, like timber and vinegar production. In 1799, demand for Simonds beer had increased so much that William had a two horse-power Boulton and Watt steam engine replace his old horse-driven power system; and the offices were extended a few years later. He was also able to purchase for himself the lease on a fine country estate, across the River Thames, at Caversham Court, where he exploited the chalk pits on his land in order to sell chalk and flint to the glass works of Bristol.
William was by now recognised as a stylish man of substance in Reading. In 1791, he had been appointed Receiver-General of Taxes for West Berkshire and he subsequently contributed £1,000 to enter into a partnership which formed Messrs Micklem, Stephens, Simonds and Harris’s Bank in Reading’s Market Place. This was a natural expansion of his business interests. As Receiver-General, William could use his tax receipts for up to six months before remitting them to London, while, as a brewer and maltster, he held very large cash balances for certain periods of the year. He was also Reading’s Town Treasurer in 1793 and various years thereafter. Even in the financial crisis year of 1797, William’s share of the bank’s profits was £150 and he soon came to regard the bank as a better long-term prospect than the brewery.
Although the War with France had produced a financial boom in the brewing trade, the Simonds’ Brewery saw little of the benefits, for it was a relative latecomer to the industry. Older breweries kept a tight hold on existing retail outlets for beer and strict licensing laws meant few new ones were created. By 1805, William had managed to acquire ten public houses in Reading and seven in the traditional Simonds areas of Hurst, Wokingham, Arborfield and Pangbourne. But, by 1834, this had only expanded by three further inns and output at the brewery had increased by no more than 70%. William insisted on high quality beer to counteract the poor quality price-fixed products of his rivals and, in 1813, managed to secure the contract to supply the newly opened Royal Military Academy at Sandhurst. Despite this triumph, however, the following year, he was so pessimistic about his brewery’s future that he decided he would sell up in order to concentrate more fully on banking.
Though his eldest son, Blackall, persuaded William to retain the brewery under his own management, the father withdrew from his original banking business and founded a family-based partnership of his own in King Street in Reading. His partners were his second son, Henry, his cousins, John and Charles, and his friend, Ralph Nicholson, and they had a working capital of some £25,000. This bank traded as J & C Simonds for about a century until it was absorbed by Barclays in 1912.
In 1816, as soon as William considered both the brewery and the bank to be in secure hands, he stepped down from involvement in business matters; though not totally from public life as he served as Mayor of Reading that year He arranged that he should be paid an annuity and divested himself of all other wealth, retiring first to 40 York Place in London and then to Pangbourne. He lived the quiet life for twenty years until his death on 13th January 1834, at which time his estate was worth less than £1,000. He was buried in the family plot in Hurst churchyard. His wife, Elizabeth, survived him by eight years.
The brewery survived in the name of William’s two sons, H & G Simonds, until 1960 when it merged with Courage & Barclay. Courage moved the brewery to the edge of Pingewood in 1985 and it is now the largest in Europe.

The Royal Berkshire History also has a short history of H & G Simonds’ Seven Bridges Brewery and also another page with A Description from 1891.

Beer Birthday: Dave Keene

August 13, 2026 By Jay Brooks 15 Comments

Today is the 71st birthday of Dave Keene. Dave, of course, owned the best beer bar in San Francisco, the Toronado, which has been around for over 30 years. Dave is one of the great figures in the San Francisco beer scene and also one of my favorite Washoe partners, and we’ve had some monumental games and vanquished many fine players — you know who you are! Join me in wishing Dave a very happy birthday.

Dave and Jen with my kids at the Toronado when they were little.

Me, Dave and Natalie Cilurzo at one of the SF Beer Week opening galas.

Bonney and Dave at a beer dinner at the Toronado.

Peter Bouckaert & Dave Keene — Peter Bouchaert, brewmaster at New Belgium Brewing, with Dave at one of Beer Chef Bruce Paton’s beer dinners.

younger-keene-black — Outside the Toronado for their 20th anniversary, Dave bookended by fellow publicans Don Younger (from the Horse Brass in Portland) and Chris Black (from the Falling Rock in Denver).

fal-al-5 — At a beer release party for Brother Dave’s Triple. From left: Fal Allen, Mark Cabrera, Dave Gatlin (head brewer at AVBC) , Me and Dave.

Dave Keene & Tomme Arthur after a night of Washoes — Dave and Tomme Arthur, from the Lost Abbey, after a night of Washoes during SF Beer Week several years ago.

drakes-fest06-10 — Dave Keene and me at the Summit Hop Festival held at Drake’s Brewing several years ago.

P1060262 — Dave with Vinnie Cilurzo, from Russian River Brewing, a few years ago at the “Toronado 25th Anniversary Dinner and Blending Session.”

In the back room at the Toronado, Dave, Alec Moss and me, at Alec’s 70th birthday party a few years ago.

Beer In Ads #5319: Augustinerbräu-Bock

August 12, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster was created for Augustinerbräu Bock around 1910. This poster was created for the the Augustiner Bräu of Munich, Germany, which the monastery having been founded in 1294, the first mention of a brewery was in 1328.

Historic Beer Birthday: August J. Lang

August 12, 2026 By Jay Brooks 4 Comments

Today is the birthday of August J. Lang (August 12, 1865-December 16, 1955). Born in Baden, Germany, Lang and his brothers Otto, Adolph, Leonhard, and Wilhelm, bought the Red Lion Brewing Co., located on corner of Baker & Geary Streets in San Francisco, and renamed it the August Lang Brewing Association. Brothers Otto and Adolph also established a business together called Lang Bros. Bottling Works, also in San Francisco, located at 1406 Polk Street. Around 1880 (accounts vary), they became associated with the Fredericksburg Brewery in San Jose, eventually owning it, as well. Unfortunately, by the beginning of prohibition, all of the Lang’s breweries had closed.

Here’s a biography of August J. Lang, from “Auld Lang Syne,” written by Boyd R. Land, his grandson, as reprinted in Brewery Gems:

Fredericksburg-Lager-Beer-Labels-Pacific-Brewing-Company

THE LANGS – From Gamburg to San Francisco
“Established in the San Francisco Bay Area since the mid-1800’s, members of Lang Family are descendants of a long line of innkeepers from the town of Gamburg, in Baden, Germany.
In 1824 Franz Joseph Lang married Rosina Kramer, daughter of another Gamburg innkeeper. In 1846, Franz Joseph received title to the Stork Inn from the town of Gamburg. He and Rosina then operated two inns, the Green Tree Inn and the Stork Inn next door.
In about 1845, Franz Joseph and Rosina visited the United States for about two years. They returned to Gamburg enthused by the opportunities they had seen in the United States, and encouraged their sons to migrate. Peter Adam, the oldest son, remained in Gamburg to run the inn and butcher business, but the couple’s two younger sons migrated to the United States in the mid-1800’s. These two sons, known as Johann and Lorenzo in Germany, established themselves in San Francisco as George Lang and Louis Lang, and paved the way for future Langs to come.
In 1854, Peter Adam, the brother remaining in Gamburg, married Juliana Martin. Over the years, they had six sons who eventually traveled to the San Francisco Bay Area. Five of the six sons settled there: Otto Johann (born 1855, migrated 1973); Adolf Bernhard (born 1857, migrated 1876); Leonhard Sebastian (born 1861, migrated 1876); August Josef (born 1865, migrated 1882); Wilhelm Josef (born 1869, migrated 1880).
The two uncles, George and Louis Lang, who had migrated earlier, welcomed the nephews and helped the youth get started. In 1869 George and Louis established a foreign wine and liquor import business called Lang & Co., located at 8 Morton Street.
By the time the second generation of Langs from Gamburg arrived in San Francisco, both George and Louis Lang had substantial businesses in which the young nephews could find employment.
The early 1880’s brought major changes to the young Langs. In 1880, Otto and Adolph established a business together called Lang Bros., importers of Philadelphia Beer, located at 1406 Polk Street. They lived next door to their business at 1408½ Polk.
In 1882, they brought brother August Josef to San Francisco. On July 22, 1882, at the age of seventeen, he sailed from Bremen on the “Elbe” and landed in New York. He arrived in San Francisco on August 7, 1882 to join his brothers.
August moved in with his brothers on Polk Street, and as his siblings before him, he started working for his Uncle George. He began as a bottler with George’s, Lang & Co. Then in 1884 he worked for a brief period as a butcher, but in 1886, August returned to work with Otto and Adolph at Lang Bros.
Leonhard first appears in the San Francisco City Directories in 1883 as a baker, living with his brothers on Polk Street. Then in 1887 he joined his brothers August and Otto in their company, Lang Bros., while Adolph left the family business to form, over the next several years, a series of separate partnerships in the beer bottling business.
Throughout their history, the Lang family businesses underwent several splits and mergers: a brother would go independent for a while, then rejoin the family business.
In 1890, the brothers formed the Fredericksburg Bottling Company, located at 1510-12 Ellis Street. Otto was president; Adolph, vice-president; Leonhard, the foreman; and August, the manager. Over the ensuing years, the brothers rotated titles and responsibilities several times.
In 1892 Wilhelm, the youngest brother at the age of twenty-three, was manager of the Lang Brother’s Oakland branch. In 1898 he left the family business and became manager of the Oakland Pioneer Soda Water Company, at 221 Eighth Street.
In 1899, Adolph split off from his brothers and started a firm called National Bottling Company. He owned and operated this company in San Francisco for the remainder of his career. Lang Bros. had moved several times in the 1880’s, from the Polk Street location to 1318 Scott Street near O’Farrell Street in 1883, and then in 1890 to 1510-12 Ellis Street near Fillmore, where it remained until 1906. After the Great Earthquake and Fire of 1906, August bought out Otto and Leonhard to form August Lang & Co., which owned and operated the Fredericksburg Bottling Company. He relocated the bottling operations to 18th and Alabama Streets, with a branch at the corner of Geary and Baker.
In 1887 August married Mary Decker. He was twenty-two years old, and she was twenty. Over the years they had five children, all born in San Francisco: August Jr. (Guss), born May 29, 1890; Rudolph Decker (Rudy Sr.), born September 30, 1892; William Oscar, (Bill), born February 9, 1896; Richard, born in March 1888, and died in 1906 at the age of eighteen of a ruptured appendix; and Myrtle Bertha, born March 19, 1898.
In March of 1900, August obtained a passport and returned to Gamburg to visit his doctor, who happened to have never traveled beyond German borders. The doctor advised August to leave San Francisco and move to Marin, where the weather was better. In 1902 August and Mary moved the family across the bay to San Rafael. Then August built a house on Laurel Grove Avenue in Ross. The family was living on Laurel Grove Avenue at the time of the 1906 Earthquake. August Sr. would commute to San Francisco, first by train, then by ferry from Sausalito.
Both Guss and Rudy followed their father into the beer industry. In 1911, at the age of twenty-one, Guss was manager of the Red Lion Ale and Porter Brewing Company. The next year he joined his father in the August J. Lang Brewing Association, as did his brother, Rudy. But the brother’s careers in the beer industry did not last long.
August Lang and his sons must have recognized that the beer industry as they knew it was finished. In 1913 August Sr. started Lang Realty and Company, and his sons gained employment in the real estate business. Guss joined the firm of Edwards Brewster & McCann as a salesman. This firm was located in the 10 Mills Building, 220 Montgomery Street with a branch at 5298 Mission Street. Rudy started work with another real estate firm, Oscar Heyman & Bros. William worked in a partnership called Lang & Hecker.
In 1914, Fredericksburg Bottling Company was no longer listed as a business in the San Francisco City Directory.”

fredericksburg-brewery-1876 — The Fredericksburg Brewery in San Jose, around 1876.

Here’s the first part of his obituary, from the Daily Independent Journal, from December 17, 1955:

And here’s the second part of his obituary, from the Daily Independent Journal, from December 17, 1955:

Here’s a description of the Fredericksburg Bottling Company from 1899.

Beer Birthday: Steve Shapiro

August 12, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Steve Shapiro Steve, who is half of the duo behind Beer by Bart, along with his wife Gail Williams. Steve’s originally from New York, but has been in the Bay Area rooting for the San Francisco Giants longer than I’ve been here. Steve was a player in local politics for many years, but for nearly twenty years he’s been writing about beer online, along with writing for the Celebrator Beer News and other publications. Over the past decade or more, we’ve become great friends with Steve and Gail and have happily hung out on several continents. Join me in wishing Steve a very happy birthday.

Steve and Gail at my 60th birthday party at Russian River Brewery.

The four of us seeing the musical “Groundhog Day” in San Francisco a couple of years ago.

At the Fourth Street Russian River Brewery.

Steve and me with some other beer writers in Sacramento.

Steve, Gail and a few more of us at CBC in DC in 2013.

Bryan Roth with Steve and Gail showing off their award for beer writing in 2020.

At a Giants game with Rich Norgrove in 2010.

Historic Beer Birthday: Samuel Allsopp

August 12, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Samuel Allsopp (August 12, 1780-February 26, 1838). He purchased the brewery started in the 1740s by his uncle, Benjamin Wilson, in 1807. Bringing his family into the business, he renamed it Samuel Allsopp & Sons. When he died in 1838, the Burton-on-Trent brewery passed to his son Henry Allsopp.

While I couldn’t find any pictures of Samuel Allsop, the logo of the Samuel Allsop Brewery Co., from 1994-98, used his likeness.

“Ind Coope & Samuel Allsopp Breweries: The History of the Hand,” by Ian Webster, includes this memoriuam from shortly after Allsopp’s death:

Here’s a history of Allsopp’s brewery from Wikipedia:

Allsopp’s origins go back to the 1740s, when Benjamin Wilson, an innkeeper-brewer of Burton, brewed beer for his own premises and sold some to other innkeepers. Over the next 60 years, Wilson and his son and successor, also called Benjamin, cautiously built up the business and became the town’s leading brewer. In about 1800, Benjamin Junior took his nephew Samuel Allsopp into the business and then in 1807, following a downturn in trade because of the Napoleonic blockade, he sold his brewery to Allsopp for £7,000.
Allsopp struggled at first as he tried to replace the lost Baltic trade with home trade, but in 1822 he successfully copied the India Pale Ale of Hodgson, a London brewer, and business started to improve.
After Samuel’s death in 1838, his sons Charles and Henry continued the brewery as Allsopp and Sons. In 1859 they built a new brewery near the railway station, and added a prestigious office block in 1864. By 1861 Allsopps was the second largest brewery after Bass. Henry Allsopp retired in 1882 and his son Samuel Charles Allsopp took over. Allsopps was incorporated as a public limited company in 1887 under the style Samuel Allsopp & Sons Limited . There were scuffles at the doors of the bank in the City as potential investors fought for copies of the prospectus, but within three years, these investors were demanding their money back as the returns were so much lower than predicted. Under Samuel Allsopp, ennobled as the 2nd Lord Hindlip on the death of his father, Allsopps lurched from crisis to crisis. With the difficult trading conditions for beer at the beginning of the 20th century, many Burton breweries were forced to close down or amalgamate. After a failed attempt at a merger with Thomas Salt and Co and the Burton Brewery Company in 1907, Allsopps fell into the hands of the receivers in 1911. The company’s capital was restructured and it continued trading. In 1935 Samuel Allsopp & Sons merged with Ind Coope Ltd to form Ind Coope and Allsopp Ltd. The Allsopp name was dropped in 1959 and in 1971 Ind Coope was incorporated into Allied Breweries.

And here’s another history from “The Brewing Industry: A Guide to Historical Records,” edited by Lesley Richmond and Alison Turton, published in 1990:

Beer In Ads #5318: Löwenbräu Pale Bock Beer

August 11, 2026 By Jay Brooks Leave a Comment

Tuesday’s poster was created for Löwenbräu Bock. This poster was created for the the Löwenbräu Brewery of Munich, Germany, which was originally founded in 1383. I’m not sure who created this artwork, other than his or her initials appear to be K.O.S., not do I have any real notion when it was done, although my guess is early-to-mid 20th century.

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