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Jay R. Brooks on Beer

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Historic Beer Birthday: Cord Hinrich Haake

July 4, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Cord Hinrich Haake (July 4, 1801-1845). He was born in Bremen, Germany. His father was Heinrich Wilhelm, who was a farmer from Möhlenhoff in the Freudenberg district near Bassum, who already had a beer bar there and his own “brewing rights.” In 1805, his father was accepted into the Brauer-Societät Bremen and won the “Gerechtsame” — permission to brew in-house. In 1826, Cord acquired the neighboring house of his future father-in-law, Hans Ehntholt, and in May of that year, he founded the C.H. Haake brewery. In 1832, Haake became the first to start producing bottom-fermented beer. In 1845, at age 44, Haake died, leaving the brewery to his widow.

In 1921, the Haake brewery merged with Kaiserbrauerei Beck & Co and the combined company name the two became Haake-Beck Brauerei AG. In 2002, it was bought by Interbrew, who today is Anheuser-Busch InBev.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History

Beer In Ads #5283: Something Never Seen Before! XXX Bock Beer

July 3, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s ad is for XXX Bock Beer, which was published on July 3, 1870. The bock in question was brewed for them by the Milwaukee Brewery of Detroit, Michigan, which was founded in 1866 by William Voigt. This ad was for “Del’s Tavern located at the corner of Third and Vine”Something Never Seen Before!, or the “Grand Reception of King ‘Gambrinus,’ in Detroit, on the 4th Day of July,” to be held at Long’s Saloon at No. 34 Monroe Ave. in Detroit, Michigan, which was part of the historic Monroe Avenue Commercial Buildings. This ad ran in the Detroit Free Press, also of Detroit, Michigan.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Michigan

Beer Birthday: Max Finnance

July 3, 2026 By Jay Brooks Leave a Comment

Today is the 41st birthday of Max Finnance. Max who until quite recently was the Senior Manager, Education & Training at Artisanal Brewing Ventures, the group that owns Sixpoint Brewing, Southern Tier and Victory Brewing. He’s also an Advanced Cicerone. I first got to know Max through Emily Sauter, and have now spent enough time with him to know he’s a great ambassador for beer. Join me in wishing Max a very happy birthday.

Me and Max at Firestone Walker last year.
Max and me at CBC in Minneapolis a few years ago.
Me, and some friends with Max at CBC last year in Nashville.
Max and Jim Koch in 2015.
Garrett Oliver and Max in 2016.
Max with Kevin Youkilis, of Loma Brewing,” and Em Sauter.at GABF in 2018.

NOTE: [Last three photos purloined from Facebook.]

Filed Under: Birthdays, Just For Fun Tagged With: Connecticut

Beer In Ads #5282: Enjoy The 4th At Del’s With Bock Beer

July 2, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s ad is for an unspecified Bock Beer, which was published on July 2, 1942. This ad was for Del’s Tavern located at the corner of Third and Vine, in La Crosse, Wisconsin, which apprears to have opened in 1933 and is till going today. This ad ran in the La Crosse Tribune, also of La Crosse, Wisconsin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Wisconsin

Historic Beer Birthday: William F. Weber

July 2, 2026 By Jay Brooks Leave a Comment

Today is the birthday of William F. Weber (July 2, 1853-October 19, 1909). He was born in Detroit, Michigan, but moved to Saginaw as a young man, marrying Bertha Raquet, whose father Peter Raquet founded the P. & J. Raquet Brewery in 1870, renaming it the National Brewery a few years later. When his father-in-law died, Weber and two other sons-in-law continued to run the business. One was bought out, and when another one died, his wife, one of Raquet’s daughter’s, Emma, stepped in and she and William F. Weber soldiered on and the brewery remained in business until 1941, when they switched back to soda (which they made during Prohibition) and continued making National Pop, at least until the 1980s.

This is his obituary, from the American Brewers’ Review:

weber-obit-1
national-sag-mich-button

The National Brewery in the 1890s.

This account of the brewery is from the Michigan Federation of Labor’s “Official Year Book” for 1906-07.

And this obituary was published in the Saginaw News on October 20, 1909:

national-bottled-beer-tray-1930s

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Michigan

Beer In Ads #5281: New Lebanon’s Special Brew Of Bock Beer For The 4th Of July

July 1, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s ad is for an New Lebanon Bock Beer, which was published on July 1, 1907. This ad was for the New Lebanon Brewing Co. of Lebanon, Pennsylvania, which was originally founded in 1856 by Henry L. Hartman. This ad ran in the Daily News, also of Lebanon, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Historic Beer Birthday: James Younger

July 1, 2026 By Jay Brooks Leave a Comment

Today is the birthday of James Younger (July 1, 1763-February 19, 1809). He was the son of George Younger, who founded the brewery George Younger & Son. James was the “Son” in the name. I was unable to find any portraits of James, or much else unfortunately.

Here’s a short account from the Scottish Antiquary.

james-younger-bio

Here’s a biography of his father from the University of Glasgow’s Scottish Brewing Archive.

George Younger (1722–1788), a member of a family of saltpan owners in Culross, Fife, Scotland, was brewing in Alloa, Scotland from 1745. He established his first brewery, later known as Meadow Brewery, in Bank Street, Alloa, in about 1764. After his death the business was passed on from father to son, trading as George Younger & Son. Additional premises adjacent to the brewery were acquired in 1832 and 1850.

The Candleriggs Brewery, Alloa, owned by Robert Meiklejohn & Co, was leased in 1852 and bought outright for GBP 1,500 in 1871. The Meadow Brewery ceased brewing in 1877 and was turned into offices for the business. Craigward Maltings, Alloa, were built in 1869 and a new bottling department was established at Kelliebank, Alloa, in 1889. The Candleriggs Brewery was badly damaged by fire in 1889 and rebuilt on a larger scale to cover nearly 2 acres, becoming the largest brewery in Scotland outside Edinburgh.

George Younger & Son Ltd was registered in February 1897 as a limited liability company to acquire the business at a purchase price of GBP 500,000. The company traded extensively to the North of England, West Indies, Australia and North America and from the 1880s to India, the Far East and South Africa. It took over R Fenwick & Co Ltd, Sunderland Brewery, Low Street, Sunderland, Tyne & Wear, England, and Robert Fenwick & Co, Chester Brewery, Chester–le–Street, Durham, England (closed 1934), in 1898.

The first chilling and carbonating plant in Scotland was installed at Kelliebank Bottling Stores in 1903. The company’s own bottling works was established there in 1908 and a new export bottling plant opened in 1912. The company built up large supply contracts with the armed forces at home and abroad and by 1914 had a lucrative regimental canteen business at Aldershot, Hampshire, England.

It acquired the Craigward Cooperage of Charles Pearson & Co, Alloa; George White & Co, Newcastle–upon–Tyne, Tyne & Wear; and the Bass Crest Brewery Co, Alloa, in 1919. During the same year the Kelliebank bottle manufacturing plant was floated as a separate company and eventually became known as the Scottish Central Glass Works. The Grange Brewery closed in 1941 and the Sunderland Brewery was rebuilt, being sold in 1922 to Flower & Sons Ltd, Stratford–upon–Avon, Warwickshire, England.

The company took over Blair & Co (Alloa) Ltd, Townhead Brewery, Alloa, in 1959. It was acquired by Northern Breweries of Great Britain Ltd in April 1960 and became part of the combined Scottish interests of that company, Caledonian Breweries Ltd, later United Caledonian Breweries Ltd, which merged with J & R Tennent Ltd, Glasgow, Strathclyde, in 1966 to form Tennent Caledonian Breweries Ltd. The Candleriggs Brewery ceased to brew in December 1963.

Here’s their Meadow Brewery around 1890, before it became known as George Younger & Sons.

meadow-brewery-1890

Ron Pattinson has a post about Boiling at George Younger in the 1890’s, and also about the early years of George Younger.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Scotland

Beer In Ads #5280: Don’t Argue With A “Hot-Dog” Thirst — Drink Rainier Bock! It Goes Right To The Thirsty Spot!

June 30, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s ad is for an Rainier Bock Beer, which was published on June 30, 1902. This ad was for the Rainier Brewing Co. of Seattle, Washington, which was originally founded in 1878. This ad ran in the Province, of Vancouver, British Columbia, Canada.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History

Beer Birthday: Hildegard Van Ostaden

June 30, 2026 By Jay Brooks 1 Comment

urthel
Today is the 51st birthday of Hildegard Van Ostaden, brewmaster at Urthel, one of only a handful of female brewers working in Belgium. Inspired by a trip to Alaska’s barleywine festival, she also brewed the first American-style Imperial IPA in Belgium. Her beers are all great, and I love the illustrations on the labels that her husband Bas does. Join me in wishing Hildegard a very happy birthday.

Hildegard with Brian Hunt of Moonlight Brewing at the Beer Chef’s Urthel dinner.
Outside the Falling Rock, fellow GABF judges Carl Kins, from the EBCU (on left), and Hildegard (on right) along with her husband Bas (in the middle) during GABF in 2007.
Bas van Ostaden, Bruce Paton and Hildegard after their dinner in 2007.

Filed Under: Birthdays, Just For Fun Tagged With: Belgium

Historic Beer Birthday: Louis J. Hauck

June 30, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Louis J. Hauck (June 30, 1866-April 30, 1942). His father, John Hauck, founded the John Hauck Brewing Co. in Cincinnati, Ohio in 1863. In 1879, Hauck bought out his partner and a few years later changed the name of the brewery. Louis became president in 1893, when his father retired. It continued as the John Hauck Brewery or the Dayton Street Brewery until prohibition. After it ended, it reopened as the Red Top Brewing Co. and continued until closing in 1956.

louis-hauck

Here’s a short history of the brewery Louis’ dad founded, from Emily Brickler at Cincinnati Historic Destinations:

John Hauck and John Ulrich Windisch teamed up to start their brewery back in 1863 located on Dayton Street near Central Avenue. They ended up purchasing five acres located close to the Miami-Erie Canal which the water was used to fill the steam boilers and provide the power for the machinery. Both guys at one point called their business the Dayton Street Brewery which was producing 10,000 barrels of beer in their first year. By 1877, they were producing 32,000 barrels and two years later he bought Windsch’s shares of the brewery.

In 1881, the brewery was producing 160,000 barrels of beer. By 1882 the brewery was officially the John Hauck Brewing Company. There was also a John Hauck Beer Bottling Company that was established that same year. John Hauck was against bottling his beer though saying that it changed the flavor of the beer but in order for him to do business with more distant markets he had to agree with the bottling of his beer. By 1884 the brewery was covering the block which was bounded by Central, Dayton, York Streets and Kewitt Alley. The only remaining building from this brewery is the bottling works which stands on Central Avenue bear Dayton Street. The Hauck and Windisch farm actually still stands as well located near Crescentville Road. Louis Hauck then had the original Hauck farm house replaced in 1904 with a mansion located at 12171 Mosteller Road.

dayton-st-brewery-2
The John Hauck Brewery, a.k.a. the Dayton Street Brewery.
A caricature of Louis J. Hauck done around 1903.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Ohio

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