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Pliny the Younger Day 2013

February 1, 2013 By Jay Brooks

pliny-the-younger
This is the 9th year that Russian River Brewing has made their seasonal Triple I.P.A. Pliny the Younger, and the fourth year since it blew up into a huge event in 2010. I’ve been going every year since before then, and it’s been fun watching this event grow organically. This year was no exception, and was great fun. Oh, and the beer was pretty good, too.

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Each year since they were caught off guard in 2010, they’ve made changes each year to streamline the day, make it easier for more people to get a taste of Pliny the Younger and keep the event from spiraling out of control.

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When I arrived around 10:00 a.m., the line already stretched down the block from the brewpub entrance and turned the corner, running back to the beginning of the parking lot in the back of the block.

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The first people in line this was a trio from San Rafael, who started waiting in line at 3:00 a.m. the night before!

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Vinnie Cilurzo giving a last minute pep talk to the brewpub staff before opening the doors.

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Then the entire staff drank a beer shot of Pliny the Younger to prepare themselves for the onslaught of thirsty patrons about to fill the brewpub.

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Pliny the Younger 2013. This year’s version weighed in slightly higher than last year, at 10.8% a.b.v. The hop bill changed, Vinnie dropped Columbus, reduced the Tomahawk and stepped up Warrior, using it as the primary hop in the 30 day dry-hopping. Overall, Younger used Amarillo, Centennial, Chinook, Tomahawk and Warrior. He also changed the fermentation temperature, the dry hopping schedule and used even more hops. The result was an even smoother taste, amazing balance and terrific hop character. Big and bold. Vinnie believes it’s the best Younger yet, and it’s hard to disagree.

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The first customers of the day, having waited in line 8 hours for this moment. There were about 325 people in line when they opened the doors around 10:30, half an hour early.

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Vinnie Cilurzo, enjoying the day.

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One fun moment during the celebration, on stage, with Bell’s Hopslam. Last week, John Mallet from Bell’s Brewing came for a visit and left a case of their Triple IPA, Hopslam, and Vinnie and Natalie promised that they’d drink some of the beer on Pliny the Younger Day so Bell’s could post it on their Facebook page. [NOTE: So just to be clear, this is NOT Younger in bottles. There is NO Pliny the Younger in bottles.]

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Vinnie and Natalie slamming some Bell’s Hopslam. What did Mallett have to say about this year’s Younger? “It tastes like the rub table at hop selection.”

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By lunchtime, the brewpub was packed, and the line stretched down the block with people waiting for their turn to come in all day long.

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Back in the brewery, a final moment toasting with Natalie and Vinnie. Here’s to Pliny the Younger 2013.

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As I left the brewpub, relinquishing my spot for the next lucky person, I surveyed the line outside one last time, and noticed two artists capturing the spectacle in paint.

Filed Under: Beers, Breweries, Events, Just For Fun, News Tagged With: California, Northern California, Russian River Brewing

The Band Is Back For Strong Beer Month

February 1, 2013 By Jay Brooks

21st magnolia-new
It’s February, and that means it’s time for the 11th annual Strong Beer Month, once again with six new extreme beers each at 21st Amendment and Magnolia throughout the month. Try them all, and you get to keep the commemorative logo glass. Just collect all 12 punches in your Strong Beer Month ticket before the beer’s all gone.

Here’s the beer for this year:

Side M: Magnolia:

  1. Promised Land Imperial I.P.A.: 10.5% abv
  2. McLean’s Wee Heavy: 8.4% abv
  3. Delilah Jones Rye: 9.6% abv
  4. Quadlibet for Tenderfeet: 9.4% abv
  5. Old Thunderpussy Barleywine: 10.6% abv
  6. Smokestack Lightning Imperial Stout: 9.8% abv

Side Two: 21st Amendment:

  1. Lord & Master Strong English Blonde: 8.2% abv
  2. Dub Step Imperial I.P.A.: 10.2% abv
  3. Nelson, Jade, and Helga Imperial I.P.A.: 10.5% abv
  4. Red Giant Imperial Red Alek: 11%
  5. Two-Lane Blacktop Imperial Black I.P.A.: 10% abv
  6. Hendrick’s Imperial Stout: 8.6% abv

This year’s theme is the 1969 album “The Band” featuring Robbie Robertson, Rick Danko, John Simon, Levon Helm, Garth Hudson and Richard Manuel, and while I know the names, I couldn’t pick most of them out in a line-up, so I’m not sure who’s playing who this year.

strong-beer-month-2013

And here’s the back cover, too:

strong-beer-month-2013-2

Filed Under: Beers, Breweries, Just For Fun, News Tagged With: Announcements, California, Humor, Music, San Francisco

Which Beer Glass Should I Choose?

February 1, 2013 By Jay Brooks

pint-glass-empty
Today’s infographic is Which Beer Glass Should I Choose?, created for the Central Blog, the blog for Central Restaurant Products’ Foodservice Equipment & Restaurant Supply.

which-beer-glass

Filed Under: Beers, Just For Fun Tagged With: Glassware, Infographics

Beer Style Diagram

January 31, 2013 By Jay Brooks

family-tree
Today’s infographic is an interesting one. It’s a chart of beer styles created by Brian Roth, marketing director for Leon Farmer & Company, a beer distributor in Georgia.

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From the Leon Farmer website, you can download a ginormous version of the chart.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Beer Styles, Infographics

Global Beer Consumption Statistics

January 30, 2013 By Jay Brooks

un
Today’s infographic concerns Global Beer Consumption Statistics. The chart was created by 1001 Beer Steins.

global-beer-consumption
You can see the infographic full size by clicking here.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Infographics, International, Statistics

Pick Your Poison

January 29, 2013 By Jay Brooks

poison
Today’s infographic, Pick Your Poison, which shows which types of alcohol Americans prefer to drink.

pick-your-poison
Click the daily infographic link to see it full screen.

Filed Under: Just For Fun, Related Pleasures Tagged With: drinking attitudes, Infographics, Statistics

Beer By The Numbers Infographic

January 28, 2013 By Jay Brooks

numbers
Today’s infographic was created by Gene Ullery-Smith for the Michigan men’s magazine NM3. You can also buy a copy of it on Cafe Press.

BeerByTheNumbers_outlined
You can see a larger version of it here.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Infographics, Statistics

The Lagunitas Loft Couch Goes To Chicago

January 28, 2013 By Jay Brooks

lagunitas-circle
If you’ve ever been to the loft that overlooks the Lagunitas Brewery, you’ve probably seen this orange couch. I’ve sat in it on numerous occasions. As I remember it, it’s a pretty comfy sofa, and you sink right into it.

orange-couch

But I guess I’ll have to travel to Chicago if I want to sit on it again. Check out its journey in this humorous video from Lagunitas.

Filed Under: Breweries, Just For Fun Tagged With: California, Chicago, Humor, Illinois, Northern California, Video

How To Efficiently Drink Pilsner Urquell

January 27, 2013 By Jay Brooks

pilsner-urquell
This is an interesting piece of breweriana I stumbled upon. It’s from around 1900 and apparently is “an instruction manual how to efficiently drink Pilsner Urquell.” Although Google Translates it as “A glass of Pilsner Urquell in one fell swoop,” so I’m not entirely certain. It looks like a postcard to me.

Stara-Plzen
Click here to see the advertisement full size.

Filed Under: Art & Beer, Just For Fun Tagged With: Advertising, Czech Republic, History

Blue Laws

January 27, 2013 By Jay Brooks

the-blue-laws
Today’s infographic continues our Sunday theme, and is about some of the remaining Blue Laws, by state. It was created by mgmt.

blue-laws
Click here to see the chart full size.

Filed Under: Just For Fun, Politics & Law Tagged With: Infographics, Law

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