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Marzen Madness 2012

March 11, 2012 By Jay Brooks

basketball
While not the biggest fan of college basketball, I still enjoy March Madness every year. The tournament is usually a fun diversion for a few weeks each year, so for the second straight year, I’ve set up a fantasy game, similar to fantasy football. It’s a bracket game through Yahoo which I call “Märzen Madness.” It doesn’t look like there’s a limit to the number of people who can play, so sign up and make your picks before March 15, which is when the first games take place. I’ll post and update standings each day there’s games played until a winner is declared.

To join Märzen Madness and play the Yahoo! Sports Tournament Pick’em game, just follow this instructions below. You’ll also need a Yahoo ID (which is free if you don’t already have one).

To accept the invitation, just follow this invitation link. For reference, here’s the group information.

Group ID#: 10019
Password: beer

Good luck everybody.

Filed Under: Events, Just For Fun, News Tagged With: Announcements, Games, Sports

San Francisco’s Temporary Beer Gardens

March 8, 2012 By Jay Brooks

biergarten
The Atlantic online had an interesting post on their Cities Places Matter blog entitled San Francisco’s Temporary Beer Garden Takes Off, all about a couple of new beer gardens in the city, one of which is in a temporary space while it waits to be developed.

Filed Under: Beers, Breweries, Just For Fun, News, Related Pleasures Tagged With: California, San Francisco

BrewDog Vs. CAMRA Humor

March 8, 2012 By Jay Brooks

brew-dog
Regardless of which side you’re on in the mock feud between BrewDog and CAMRA (The Campaign For Real Ale), this is pretty funny. James Watt of BrewDog just tweeted this hilarious poster portraying the two sides. I don’t know who created it, but it’s priceless.

brewdog-camra-poster

Filed Under: Breweries, Just For Fun, Politics & Law Tagged With: CAMRA, Cask, Humor, Scotland, UK

The Art & Science of Bourbon Barrel Aged Beer

March 7, 2012 By Jay Brooks

fullsail-new
Here’s an interesting short video from Full Sail Brewing, that showcases their bourbon barrel-aged beers, called The Art & Science of Bourbon Barrel Aged Beer. Enjoy!

Filed Under: Beers, Breweries, Just For Fun Tagged With: Oregon, Video

Next Session To Ponder Why We Do What We Do

March 7, 2012 By Jay Brooks

session-the
For our 62nd Session, our host, Angelo De Ieso from Portland’s Brewpublic, is shining a light inward to see if we can figure out why each one of us does what he or she does; why we do what we do; do be do be do. Or to be more specific, What Drives Beer Bloggers?

The title question really gets to the heart of the matter: “What Drives Beer Bloggers?” It is apparent that blogging in general serves the authors in a variety of means. First and foremost, it is important to look at what a blog really is. A portmanteau, or a blending of two words, “Web” and “log”, blogging is defined as “a Web site containing the writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other Web sites.” Sounds a tad narcissistic to some. In fact, the popular, often humorous collection of modern day colloquialisms and turns-of-phrase that offer a somewhat democratic glance into our culture known as UrbanDictionary.com has an interesting series of takes on the matter. Submitted definitions on the site are rated by readers and ranked according to popularity. Here, the most popular definition of “blog” is: “A meandering, blatantly uninteresting online diary that gives the author the illusion that people are interested in their stupid, pathetic life. Consists of such riveting entries as “homework sucks” and “I slept until noon today.” You can see what we mean.

So is narcissism really at the heart of what it means to be a blogger? Perhaps on some level it is. After all, one of the underlying reasons any of us construct our blogs is to be read. Still, is this to prop our own egos or to contribute to the general betterment and proliferation of that which we seek to project? With Brewpublic, we have always seen our blog as an opportunity to first and foremost serve as a platform to promote the culture of craft beer. You may have noticed the recent rise of craft beer culture in what many dub “the Craft Beer Revolution.” The fact that so many beer blogs have emerged in recent years is a testament to the advancements that quality and innovation have served in our society. Further it is a nod to the ever growing acknowledgement of the prominence of the Internet and social media. Wine bloggers were pioneers in the evangelistic efforts of craft beverage drinker, likely due to the preconceived notion that wine is a drink of social importance, whereas beer has continued to position itself as more than just a lowbrow tipple. As made evident by the staggering growth in craft brewing in our country (more than 1,700 breweries now in the United States), craft beer is beginning to garner the respect is has so long been neglected. In 2012, the third annual Beer Bloggers Conference will be held in Indianapolis (the first two were held in Boulder, CO and Portland, OR) and is another exemplification of this division’s growth. According to the conference’s blog, today there exists close to 900 citizen beer blogs in North America. From “A Beer A Day” to “Zythum-An Ale Analogy“, each blog poses a unique glimpse into craft beer and what it might implicate.

But why do people decide to start a blog (Okay, so not all “blogs” are personal. Many breweries have recognized the value of social media in modern society)? One thing seems true of most blogs: they are easy to start. All you need is a a computer and a rudimentary understanding of the Internet to initiate your meanderings. The difficulty resides in keeping up with content and reaching an audience. What draws folks to your site? And, what makes you think people want to read what you write?

Your mission as a craft beverage blogger reading this post, should you choose to accept it, is to compose a post on the topic of “What Drives Beer Bloggers.” There are no rigid guidelines about how to write about this topic but we’d certainly love to hear about the history behind your blog, your purpose in creating it, its evolution, and/or what your goals in keeping it going.

So start gazing into your crystal ball and see what’s staring back.

Hand with Reflecting Sphere

Mirror, mirror, behind the bar. Who’s the fairest beer blogger of all? So let’s put on our self-reflecting caps and see if we can figure out our individual motivations without resorting to omphaloskepsis. Now’s your chance to get as personal as you want to this April 6, the first Friday in April.

guinness-mirror

Filed Under: Just For Fun, The Session Tagged With: Announcements, Blogging

Tasting The Bay: SF Beer Week 2012

March 5, 2012 By Jay Brooks

sf-bw-2012
Here’s yet another video showcasing SF Beer Week. This one is brought to you by the Top Shelf Society. It has great production value and music, including what I can only assume is an original song, Beer by the Bay, “written and performed by Jefferson Bergey.” There’s a lot from the opening celebration and then a few other events are highlighted. Nice job.

Filed Under: Beers, Breweries, Events, Just For Fun, SF Beer Week Tagged With: Bay Area, California, Video

Session #61: What Makes Local Beer Better?

March 2, 2012 By Jay Brooks

locavore-text
Our 61st Session is hosted by Matt Robinson — a.k.a. The Hoosier Beer Geek — and he’s asking us to consider the question What Makes Local Beer Better? Here’s how he puts it:

The topic I’ve been thinking about is local beer. The term is being used by just about every craft brewer in the country. What does it really mean though? Is it more of a marketing term or is there substance behind the moniker? This month I want to think about what makes local beer better? I’m not just talking about the beer itself, although it’s the focal point, but what makes local beer better? My connection to local beer is far from thinking that my beer is actually “local.” Maybe you don’t agree with me, and you can write about that. Bonus points for writing about your favorite local beer and the settings around it being local to you.

session_logo_all_text_200

I’ve been thinking about this one a bit lately, too, mostly in terms of what most people aren’t talking bout, which is that for many, possibly most, climates the two most common agricultural ingredients of beer cannot be grown and what that means for their ultimate status as local products.

I’ll ignore the question about whether local beer is better, because as far as I’m concerned, that’s not as interesting to me personally. Bad beer can be made halfway around the world as easily as next door, and vice versa. To my way of thinking, good beer is the result of a skilled brewer, using good ingredients, regardless of where they happen to be brewing.

local-beers-logo

There used to a phrase you’d hear as the craft beer movement was gathering steam in its early days: “Think Globally, Drink Locally.” A play on words of “Think Globally, Act Locally,” a phrase that was coined in the late 1960s or 70s (no one’s quite sure); it originally related to town planning and the environment.

But it’s no surprise that early craft brewing placed an emphasis on drinking local, since for most of beer’s history it was only a local product. Beer didn’t used to travel very well, or very far. That’s why at its peak in the 1870s, there were over 4,000 breweries in the United States alone. Every town had at least one brewery to slake the thirst of its residents. When you went to the next town, you drank their beer. When you went to the nearest big city, you could drink perhaps dozens of different beers from their local breweries.

locavore-badge

The First Locavores

In fact, I think craft breweries presaged the newer locavore movements taking place in most communities over the last few years. When the word “locavore” was chosen as Oxford’s 2007 “word of the year,” it was only two years old, having been coined right here in the Bay Area by a group of four women in San Francisco. The original idea was to restrict your diet to food grown or produced within a 100-mile radius. But it also emphasizes that local ingredients are fresher, more nutritious, taste better and are ultimately better for the environment, too. And that message certainly seems to spreading. Are there many towns today that don’t have a farmer’s market?

That’s also the same idea that early craft breweries were trying to get across. Fresh beer tastes better. So the closer to the source one is, the fresher the beer is likely to be, not to mention the economic advantages. By buying local, there’s the added benefit of keeping the money circulating in your local economy and not sending it to a corporate headquarters hundreds of miles away.

Many early microbreweries recognized that advantage from the beginning, and worked tirelessly to be good local citizens, and most I know of are still very active in their local communities, raising money for good causes, donating kegs for worthy events, giving their spent grain to local farmers to feed their livestock and partnering with other local businesses for the benefit of the places where they both live and work.

What Makes a Beer Local?

In 2012, it’s immensely satisfying that no one in America has to travel very far to find local beer. Several years ago, the Brewers Association crunched the numbers and determined that more than half of all Americans lived within 10 miles of a brewery. Since then, hundreds of breweries have opened (with literally hundreds more in various stages of planning) so that factoid is only getting closer. I wouldn’t be surprised to learn it’s more like 75% live within 10 miles of a brewery now.

But as terrific as that is, there is an elephant sitting at the bar, wondering what it means to be a local beer. What exactly makes a beer local? The obvious answer, of course, is that it’s brewed right here. Brewpubs, which brew where they serve, are the most local you can get, from that point of view. And breweries that only deliver their beer in a local area likewise would have to be considered local.

But as many people are beginning to point out, some of the ingredients that go into beer come from all over the world. Beer is an agricultural product, and its two most well known ingredients — barley and hops — do not grow well everywhere. They need the right climate to flourish. Hops grow best in Washington and Oregon, and also in parts of England, Germany, the Czech Republic and even New Zealand. One of pilsner’s signature ingredients is Saaz (or Zatec) hops, which grow best in the area around the Czech Republic. You can grow them other places, but they take on different characteristics when you do that. Beer brewed with the same hop variety grown in different places will often taste slightly different.

And barley does grow in a lot of places, but most it for brewing comes from Europe, the Ukraine, Russia, Canada and Australia. If you want specialty malts, they’re mostly likely available only from where they’re created. Even if you grow your own barley, you have to go through the malting process, which is typically done by a maltster. And there’s not a malthouse in many places, either.

The point is, there are a lot of places where it’s simply not possible to get all the ingredients to brew beer locally, and that raises the specter about whether a beer brewed locally, but with ingredients flown in from around the world, still can be considered a local beer.

Because beer is mostly water, the majority of your bottle will always be almost entirely local, both by weight and by volume. The malt and hops and yeast constitute a very small portion of the finished beer. But as more and more people are taking seriously eating and drinking locally, it’s hard to ignore that arguably beer’s most important ingredients may not come from down the street.

Not that some breweries aren’t trying to address this. Thirsty Bear, in San Francisco, a little while back created a beer using all locally sourced ingredients, which they called Locavore Pale Ale. Likewise, the relatively new Almanac Beer Co. is creating all of their beers with mostly local ingredients, and working toward making that all. And Sierra Nevada releases annually their Estate Brewer’s Harvest Ale, which they make using both malt and hops grown on their own property in and around Chico.

In California, we are fortunate enough to have the right climate where both hops and barley can grow, even though the majority of it is grown elsewhere. But in many other states that traditionally haven’t grown these crops, brewers and farmers are trying to do just that, with an eye toward making their beers even more local.

But in some locations, there isn’t anything that can be done. Alaska isn’t going to start growing hops and barley anytime soon, but I’d have a hard time considering a beer brewed there not being a local beer. Regardless of whether or not 100% of the ingredients are local, it does still have local character. The water, the air, the industry, the people brewing it and selling it, the economy: those are all very local.

For me that’s enough. In the end, I personally don’t think it diminishes beer’s ability to be seen as local. While I believe this is a debate worth having, undoubtedly there will always be some purists who won’t be able to budge from a position that if all the ingredients aren’t local, then it can’t be considered local. If they choose not to drink those beers for that reason alone, that’s a shame. Because with beer, the most important thing is how good it tastes. If it’s all local, that’s just a bonus. Or as friend of mine once quipped, “If I can drink it, it’s local.”

buylocal

Filed Under: Beers, Breweries, Editorial, Just For Fun, The Session Tagged With: California, local

Next Session To Consider What Makes Local Beer Better?

February 27, 2012 By Jay Brooks

session-the
I’m a little behind the eight-ball in getting the word out, but our 61st Session is coming up fast; this Friday to be exact. Our host, Matt Robinson — a.k.a. The Hoosier Beer Geek — is asking us to consider the question What Makes Local Beer Better? Here’s how he puts it:

The topic I’ve been thinking about is local beer. The term is being used by just about every craft brewer in the country. What does it really mean though? Is it more of a marketing term or is there substance behind the moniker? This month I want to think about what makes local beer better? I’m not just talking about the beer itself, although it’s the focal point, but what makes local beer better? My connection to local beer is far from thinking that my beer is actually “local.” Maybe you don’t agree with me, and you can write about that. Bonus points for writing about your favorite local beer and the settings around it being local to you.

buy-fresh-buy-local

So get yourself home to your local community by this Friday — March 2, 2012 — and put on your local thinking cap. Then start waxing philosophical on what exactly that means. Local food — and beer — mother fucker!

local-food-motherfucker

Filed Under: Beers, Breweries, Just For Fun, News, The Session Tagged With: Announcements

It’s Official: February Declared California Beer Month

February 23, 2012 By Jay Brooks

california
It’s been rumored for weeks, maybe longer, but I got the word a few days ago that the California Senate would vote this morning between 9 and 10 o’clock on SCR 66, introduced by Senate majority leader Ellen Corbett, a resolution to declare February California Beer Month. Rick Sellers, who writes at Pacific Brew News and lives in Sacramento, was on hand and a few minutes ago tweeted that the senate passed the resolution 36-0!

Here’s the text of the resolution:

SCR 66, as introduced, Corbett. California Craft Brewery Month. This measure would proclaim the month of February 2012 as California Craft Brewery Month.

WHEREAS, California is the birthplace of the craft brewing movement, when Fritz Maytag acquired the Anchor Brewing Company in 1965 and began brewing authentic, handcrafted beers;
and

WHEREAS, California is the home of the first microbrewery, beginning with Jack McAuliffe who built a small brewery in Sonoma from scratch, and began selling New Albion ales in 1977;
and

WHEREAS, The second largest craft brewer in the country, Sierra Nevada Brewing Company, was founded in Chico, California, in 1979, and spurred the craft brewery movement around the country; and

WHEREAS, In 1977, Governor Jerry Brown signed Assembly Bill 3610 to amend the state’s tied-house laws to remove the restriction on on-premises sales of craft beer. Following this change in law, California became home to three of the first five brewpubs in America; and

WHEREAS, The second brewpub in America was opened by the Mendocino Brewery in Hopland, California; the third brewpub, opened in September 1984, was Buffalo Bill’s in Hayward, California; and the fifth, opened by John Martin in March 1986, was Triple Rock Brewery in Berkeley, California; and

WHEREAS, The California craft brewery industry has an annual impact of $500 million on the state’s economy in direct wages and benefits; and

WHEREAS, The California craft brewery industry creates more than 17,000 jobs, which in turn creates billions of dollars in positive economic impact; and

WHEREAS, The California craft brewery industry creates more revenue for the state and federal governments than many other industries, generating more than $36 million in taxes in 2010; and

WHEREAS, California now has more breweries than any other state in the country, including over 280 small, independently owned craft breweries; and

WHEREAS, California is now known and recognized internationally for the quality of its craft breweries. Year after year, Californian breweries win more medals at the World Beer Cup, the largest international beer competition in the world, and the Great American Beer Festival, the largest beer competition in the United States, than breweries found in other states; and

WHEREAS, Brewery tourism is increasingly popular and contributes to the economic impact of the state’s tourism industry; and

WHEREAS, The California craft brewery industry is a leader in the stewardship of natural resources and the environment, and has made a major commitment to implement sustainable practices that are environmentally sound, including some of the largest solar arrays in the private sector, and the use of fuel cells and other innovative conservation techniques and processes; and

WHEREAS, Despite the challenges of intense global competition, the state’s craft brewery industry is strong and growing, and is a major contributor to the economic vitality of California; now, therefore, be it Resolved by the Senate of the State of California, the Assembly thereof concurring, That the Legislature hereby proclaims the month of February 2012 as California Craft Brewery Month; and be it further Resolved, That the Secretary of the Senate transmit copies of this resolution to the author for appropriate distribution.

And not a moment too soon, only 23 days into the month. Now that’s political efficiency. I’ll post more details as they become available. At least this year there’s an extra day in the month to celebrate. Happy California Beer Month everybody.

Filed Under: Beers, Breweries, Just For Fun, News, Politics & Law Tagged With: California, Holidays

Homebrewing: The Ultimate DIY

February 23, 2012 By Jay Brooks

homebrewing
This will be obvious to anyone who’s ever home brewed, but it’s still nice to see it laid out. Dave Conz, who’s an assistant research professor at the Center for Nanotechnology in Society and the Consortium for Science, Policy, and Outcomes (and a lecturer in interdisciplinary studies in the School of Letters and Sciences at Arizona State University) penned an article, What Beer Can Teach Us About Emerging Technologies, where he makes the case that the legalization of homebrewing led to the rise in commercial brewers and breweries, along with a wave of innovation and creativity. Hard to disagree with that. To my mind, homebrewing is easily the ultimate DIY.

Filed Under: Breweries, Just For Fun Tagged With: Arizona, Homebrewing, Science of Brewing

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