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Jay R. Brooks on Beer

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Ancient Egypt, Math & Beer

December 8, 2010 By Jay Brooks

egyptian-dudes
Thanks to Pete Slosberg — he of the formerly wicked persuasion — for passing this along. It’s not strictly about beer, so feel free to ignore it if math and history isn’t your cup of beer. Today’s New York Times Science has a fun article, Math Puzzles’ Oldest Ancestors Took Form on Egyptian Papyrus, about how the Rhind Mathematical Papyrus contains several clever math puzzles, including some thought to be more modern and also having to do with beer.

AN00569564_002.jpg

For example, some of the puzzles “involve a pefsu, a unit measuring the strength or weakness of beer or bread based on how much grain is used to make it,” such as this one:

One problem calculates whether it’s right to exchange 100 loaves of 20-pefsu bread for 10 jugs of 4-pefsu malt-date beer. After a series of steps, the papyrus proclaims, according to one translation: “Behold! The beer quantity is found to be correct.”

Fun stuff. I wonder what “pefsu” is compared to say a.b.v.?

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: barley, History, Math

Happy National Repeal Day: A Video

December 7, 2010 By Jay Brooks

nbwa
The NBWA (National Beer Wholesalers Association) posted a short video yesterday celebrating the 77th anniversary of the ratification of the 21st Amendment, ending Prohibition, which occurred December 6, 1933. It’s never too late to celebrate that. Enjoy.

Filed Under: Events, Just For Fun, News, Politics & Law Tagged With: Beer Distributors, History, Prohibitionists, Video

Santa Beer Cozy

December 6, 2010 By Jay Brooks

santa-head
I don’t know how I missed this last year, but Urban Outfitters carried exclusively a two-piece Santa Claus beer cozy. They don’t have it this year, it’s sold out now. And all the blogs featuring, like at Nerd Approved, are from last year, too. So while I would never use a beer cozy, it is hilarious.
santa-beer-cozy

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, Gifts, Holidays, Humor

Wikio Beer Blog Rankings For December

December 6, 2010 By Jay Brooks

wikio
At first I wasn’t sure why I was asked to get a sneak preview of the rankings for beer blogs by Wikio and blog about them, apart from Stan recommending me and Alan, but I got a pleasant surprise when they finally arrived in my inbox. For the category Beer Blogs, which appears to cover North America (or at least the U.S. and Canada), I apparently moved up from #4 last month to claim the top spot for December. I’d be lying if I said it didn’t feel good, especially because I have so much respect for the work done by the majority of the writers in the Top 20, and many of them are personal friends as well as colleagues. Who doesn’t welcome the validation that they’re doing a good job?

The new rankings for Beer Blogs will be released on Wikio this Wednesday, but here’s a sneak peek at the Top 20:

Wikio December Beer Rankings

1Brookston Beer Bulletin (+3)
2Beervana (-1)
3Brewpublic (+/-0)
4Drink With The Wench (+4)
5The New School (+2)
6Appellation Beer: Beer From a Good Home (-4)
7A Good Beer Blog (-1)
8Beer in Baltimore (+2)
9Seen Through a Glass (-4)
10Washington Beer Blog (+8)
11Seattle Beer News (+17)
12The Stone Blog (not in Top 100 in Nov.)
13Beeronomics (-1)
14KC Beer Blog (+2)
15Beer Therapy (+15)
16BetterBeerBlog (-2)
17It’s Pub Night (+3)
18Jack Curtin’s LIQUID DIET (-3)
19Thirsty Pilgrim (+/-0)
20Brouwer’s Cafe (-7)

Ranking made by Wikio

I added the relative movements of each blog from last month. Three blogs dropped off the Top 20, and three new ones appeared, of course, including one that hadn’t been ranked before.

Across the pond, Pete Brown re-captured the top spot in the UK’s beer and wine blog rankings.

I confess I never looked closely before at how the rankings are compiled, but essentially Wikio explains it like so:

The position of a blog in the Wikio ranking depends on the number and weight of the incoming links from other blogs. Our algorithm accords a greater value to links from blogs placed higher up in the ranking.

A blog linking another blog is only counted once a month i.e. if blog A links to blog B 10 times in a given month, it is only counted as having linked to that blog once that month. The weight of any link decreases over time. Also, if a blog always links to the same blog, the weight of these links is decreased.

Only links found in RSS feeds are counted. Blogrolls are not taken into account.

Not everybody seems to put much stock in the rankings, and I think that’s simply because it’s difficult to quantify such subjective notions as quality, authority, influence, knowledge of subject, effectiveness in communication, etc. Plus, they’re just getting started in North America. This is only the third month they’ve been tracking beer blogs here. Jeff Alworth, whose blog Beervana was No. 1 the last two months (and the first two to rank U.S. beer blogs), had a great analysis of the rankings in an October post entitled The Number One Beer Blog in America. And in November, Stan Hieronymus at his Appellation Beer Blog had a lively discussion about How Wikio Ranks the US Beer Blogs which also included some interesting comments.

But how should we be deciding such a complicated question? If not using weighted links from RSS feeds, what should the metric be? And for purposes of discussion, lets set aside what I assume will be the many arguments why we shouldn’t bother at all. What else should be included? Traffic? Should there be a BCS-like poll taken?

Also, I know there are other ways in which rankings are done, such as Alexa (which once you drill down to “beer” is all but useless for our purposes), Google PageRank (mine’s never changed in 6 years), and several where they only track blogs that register, making those ones also pretty useless. And for Twitter there’s WeFollow, which seems to never change. Anybody know of any others?

In the end, I think it’s good fun so long as we don’t take it too seriously. Maybe it makes me work a little harder now that I know I’m being judged against my peers. Doubtful, but it’s still something I’ll continue to at least look at. Like most people — I assume — I’m driven to do a better job all the time, constantly challenging myself to be a better writer, communicator, taster, etc. Comments, Facebook “Likes,” Re-Tweets, traffic, Google analytics and people coming up to me at beer festivals all provide different kinds of feedback about how I’m doing at my chosen profession. Having one more way by which to measure myself can’t be a bad thing. And especially not this month, where I got an early Christmas present. How cool is that? But congratulations to everybody on the list. I know it’s a cliche to say we’re all winners, but in fact I think that’s true. Over the past six years that I’ve been blogging, the number and quality of beer blogging has vastly improved. And that’s a good thing for beer, and for all of us. Happy holidays.

Filed Under: Editorial, Just For Fun, News Tagged With: Awards, Blogging, North America, Websites

Searching For Science In A Glass Of Beer

December 4, 2010 By Jay Brooks

science
NPR’s Science Friday had an interview this week with Charlie Bamforth, talking about beer and his new book, “Beer Is Proof God Loves Us: Reaching for the Soul of Beer and Brewing.” Bamforth, of course, is the Anheuser-Busch Endowed Professor of Brewing Science at the University of California at Davis. In the segment, entitled Searching For Science In A Glass of Beer, Charlie takes questions and discusses the brewing process more generally. There’s also a transcript of the talk on their website. [And a hat tip to Rick Sellers for letting me know about the show.] Enjoy.

Filed Under: Beers, Just For Fun Tagged With: Interview, Science of Brewing

Session #46: An Unexpected Discovery

December 3, 2010 By Jay Brooks

treasure-chest
Our 46th Session is hosted by Mike R. Lynch of Burgers and Brews. For his topic, he chose “An Unexpected Discovery: Finding Great Beer in the Last Place You’d Look,” or as he describes it:

I recently drove out to Colorado for a concert, and realized this was a perfect opportunity to stop at as many “beer destinations” as I could. I researched, plotted routes, looked at maps, and generally planned the entire trip around beer. What I was surprised to find was that despite all the amazing stops I planned, one of the best beer experiences of the trip was completely accidental. I found great beer in the last place I thought to look for it.

Has this happened to you? Maybe you stumbled upon a no-name brewpub somewhere and found the perfect pale ale. Maybe, buried in the back of your local beer store, you found a dusty bottle of rare barleywine. Perhaps a friend turned you on to a beer that changed your mind about a brewery or a style. Write about a beer experience that took you by surprise.

session_logo_all_text_200

Recently I was asked to write a profile of Michael Jackson for one of the newer beer magazines and that got to me thinking about Michael and his legacy. I first met him at GABF the first time I went to it, in 1992. The book I’d written with a friend of mine, “The Bars of Santa Clara County: A Beer Drinker’s Guide to Silicon Valley,” had just been published, and I treated myself with a trip to Colorado for the festival. That was the beginning of a treasured friendship that lasted many years. But I actually “discovered” — and rather unexpectedly I might add — Jackson’s writing many years before that, when I was living, or rather stationed, in New York City in the late 1970s.

A few years ago, for NaNoWriMo I wrote a semi-fictional memoir of growing up with beer, Under the Table, the rough draft of which is still online.

under-the-table

In chapter 23 (of 24 — it was a case of chapters) entitled Jazz in the Dark, I reminisced about my time playing with an Army band in New York, and how it was during that time that I discovered beer that was different (at least to the kind I’d grown up drinking) while going to jazz clubs in Manhattan. Trying to learn more about these and the other new-found beers we were drinking, I also discovered Michael Jackson’s book, the World Guide to Beer during this same time period.

Here’s an excerpt from Jazz in the Dark:

We went to the big venues, of course, like the Village Vanguard, Sweet Basil, the Knitting Factory, the 55 Bar but smaller ones, too, all over the East Village and the lower east side. And one thing you could count on in those days was that they carried Bass Ale and Guinness. It seems odd to think of both of those beers as new, but they were to me. Both were very different from my usual choices and I loved the way they tasted. Many of the jazz clubs did not have much in the way of food but often had trays of cheese, bread and fruit (usually sliced apples) which went with both Bass and Guinness quite well. It became our standard jazz club diet.

—

But while music was the reason I was there, it was the discovery of all this new beer that really made the experience sing. With Bass and Guinness, both beers had fuller flavors and tasted so different from what I was used to that it made me wonder what else was out there that I also didn’t know about.

About that same time, we discovered a bar in the East Village, Brewsky’s Beer Bar. It was a little hole-in-the-wall on 7th Avenue, but it had, for its day, a great selection of imported beers. I think the owner was Ukranian, or something like that, and there were a lot of beers from central and eastern Europe. There were dozens of similar-tasting lagers and pilsners with enchanting labels I couldn’t read. But it was the darker beers that really stood out, simply because they were so different from what I’d grown up drinking. For example, I recall Dortmunder Union vividly as a beer with distinct flavors unlike any other I’d ever tried.

I liked most of what I tried, though at the time I was drawn to the English ales, I think because they tasted so much different to me than what I was used to drinking. I was certainly hooked. I already had a somewhat obsessive love affair going with beer, but to find out that it was so much richer and more varied than I’d realized was something of an epiphany.

I longed to know more about what I was tasting, but there was scant little information available. Happily, that changed one day at the end of another long month. In the military, we were paid twice a month. I set aside about $100, a sizable portion of my paycheck in those days, for what I referred to as spiritual growth, usually books and music. With the Army’s hurry up and wait protocols, we usually arrived at our gigs hours in advance, so there was a lot of down time. I read like a fiend in those days, finishing books every couple of days.

During one of these post-payday trips to a bookstore, I happened upon Michael Jackson’s World Guide to Beer, which had been published the year before. I almost didn’t pick it up, because the garish gold and green cover had a large Miller ad in the center. But then I spied the red triangle from Bass and flipped through it. Needless to say, I bought it on the spot. Finally, I had some context to what I’d been drinking and was able to organize my head around the various tastes I’d been trying so chaotically.

Looking back, it seems odd that there was so little available information on beer and, compared with today, how truly ignorant I was. And it wasn’t just me. Practically everybody I knew had little or no idea about beer. The regional and national breweries at the time made no effort to educate consumers. Jack MacAuliffe founded New Albion Brewery in California two years before this, but it might as well have been located on the Moon for all the impact it had for me in New York. We had no concept of beer styles. I hadn’t the foggiest notion of where beer color came from, or why so many of the new beers I was trying tasted different whereas most of the beers I knew locally tasted so much the same. I was only vaguely aware that ales and lagers were fundamentally different, but didn’t really understand why.

So Jackson’s book was a great big wallop, a slap in the face, but the good kind. The welcome kind where afterward you say, “thanks, I needed that.” It opened up a whole new world for me, even though it would be several years and a cross-country move before the ideas that took root that year began to flower. But that was the beginning: the first awkward sips that set me on my way. And I have jazz to thank for it.

Coincidentally enough, Michael Jackson was also a jazz lover and years later it was a favorite topic of conversation whenever I saw him.

In the intervening 30+ years since those first unexpected beer experiences when I lived in New York, the journey I started then has led me to one unexpected discovery after another. To the question Mike poses in the Session topic, “has this happened to you?,” I can only say it’s been happening nonstop for over thirty years. It’s that very quality that keeps life fresh year after year as a beer lover. Because I’m not much of a ticker, I have no idea how many different beers I’ve tried over those years, but I imagine it’s a fairly big number. Whatever the amount, it’s certainly been satisfying.

It’s to the point now that I rarely despair, because I usually end up finding good beer in the last place I’d look, and almost every time. Hopefully, that’s a sign of the times but whatever the reason, because I still remember when good beer was a rarity, I treat each discovery as the treasure that it is. Expect the unexpected, that’s my motto.

treasurechest

Filed Under: Beers, Just For Fun, The Session Tagged With: History, Literature, New York

Sam Calagione Discusses Brew Masters On Fox News

December 3, 2010 By Jay Brooks

dogfish-head-green
Fox Business yesterday did an interview with Sam Calagione, of Dogfish Head Brewery, promoting his new Discovery channel show, Brew Masters.

Filed Under: Beers, Breweries, Just For Fun, News, Related Pleasures Tagged With: Interview, Mainstream Coverage, Video

Open It! Today, Tomorrow Or Sunday

December 3, 2010 By Jay Brooks

open-bottle-cap
Here’s a gentle remainder that Open IT! Weekend begins today and runs through this Sunday, so get cracking … those bottles open.

The brainchild of UK beer writer Mark Dredge, who writes at Pencil and Spoon, he’s designated the first weekend in December — the 3rd through the 5th — as “Open It!” weekend. What that means is it’s time for you — and me — to open some of those special bottles we’ve been saving for … a special occasion that never comes. Instead, let’s open them now and, in the spirit of the holidays, start sharing.

open-it

Here’s how he put it a few weeks ago, in his initial post, Announcing Open It:

So here’s the idea: let’s create a special occasion. Let’s call this special occasion Open It! and let’s drink the good beers. Let’s find a bottle from the depth of the cellar and open it, drink it and then tell others about it (in blogs, blog comments or twitter or facebook).

Open it alone or open it with others; hold an Open It! party or take it to the pub to see what people think. Most importantly, get that bottle open and drink the thing and then tell everyone about it.

Open It! over the first weekend in December — Friday 3rd to Sunday 5th — and then blog about it in the week after. Use the #openit hashtag on twitter while you are drinking it and like the facebook group. It’s just about opening something special and enjoying it.

Doesn’t that sound like fun? The key, I think, is letting everybody know what you opened. That should be the best part, our collective stash. So just open it! Today, tomorrow or Sunday. Yum!

Filed Under: Beers, Events, Just For Fun, News Tagged With: International, Tasting

Mutineer Magazine’s Holiday Comedy Festival In Wine (& Beer) Country

December 3, 2010 By Jay Brooks

mutineer-comedy-fest
This should be a fun — and funny — event. Mutineer Magazine is hosting a comedy event to benefit A Child’s Right, an organization with a mission to ensure children have access to safe drinking water. The Mutineer Magazine Holiday Comedy Festival will take place at the Jacuzzi Family Vineyards in Sonoma on December 11, beginning at 7:00 p.m. In addition to Jacuzzi wine, tequila from sponsor Don Roberto and beer from Lagunitas and Firestone Walker will also be served.

The evening of stand-up comedy will include comedians Ben Morrison (host), Bryan Callen (co-headliner), Natasha Leggero (co-headliner), Ben Gleib, Greg Wilson, and Daryl Wright. In addition, the winner of a Laugh Factory contest is scheduled to appear. Also special guest Jonathan Goldsmith will appear. He’s the Dos Equis spokesperson for the “The World’s Most Interesting Man” advertising campaign. You can read more about each performer at the Mutineer event website.

Tickets are only $35 and can be purchased online.

mutineer-comedy-fest

From the press release:

RARE LAUGHS, SPECTACULAR BEVERAGES

Performing against this fantastical blue backdrop (blue for water relief, naturally!)? An all-star lineup of standup comedians and special guests, no shortage of Hollywood-style glamour (think paparazzi-style photogs on the blue carpet) and outstanding libations from some of the finest names in beverage. It’s all in line with the publication’s rep for pushing boundaries and exceeding expectations where drinks and lifestyle experiences collide, and looks to be one of the wildest nights wine country will see this side of 2011. Los Angeles-based funnyman and festival host Ben Morrison – known as well for being Ashton Kutcher’s right-hand man on the hit MTV show “Punk’d” as for his prolific appetite for Single Malt Scotch – says, “It’s a totally rare opportunity to see this caliber of comedic talent all under one roof, in one night outside of Hollywood.”

Even better: it’s for a good cause.

LAUGHS TO BENEFIT WATER RELIEF

The festival is an ebullient catalyst for Mutineer’s 2011 trek to Nepal, where magazine staff, select “cultural influencers” and beverage industry reps will install five water filtration systems on behalf of relief organization A Child’s Right. The systems will provide clean drinking water to 25,000 children for ten years. To bring the full impact of the outreach home to readers, magazine editors will blog about the trip along the way and report on the endeavor with significant coverage in the May 2011 issue. Kropf sees it this way: “There’s nothing funny about the need for clean water. But bringing top comedic talent – and lots of laughter – to wine country to raise funds for water relief among at-risk kids? Priceless.”

FUNNY, SEXY & BLUE ALL OVER

Officially on the program roster: Cocktails by presenting sponsor Don Roberto Tequila and other select purveyors in the beverage tent, festive surprise guests, base-thumping holiday soul and funk beats, and lots of laughs. As for the show itself, the endlessly funny Natasha Leggero (as seen in NBC’s “Last Comic Standing,” Comedy Central’s “Reno 911” and “Ugly Americans”) and Bryan Callen (“MadTV” and “The Hangover”) are set to co-headline an elite group of seven Hollywood humorists, all of whom have pledged to share with guests their most amusing insights into the theme of thirst. One of the comedians for the evening will be a wild-card performer selected at a Mutineer-sponsored search contest at LA’s Laugh Factory November 18, 2010, and a special appearance will be made at the festival by Jonathan Goldsmith, who famously portrays “The Most Interesting Man In the World” in Dos Equis’ advertisements.

A CHARITABLE GIFT EVERY HIP HOLIDAY REVELER CAN EMBRACE!

Best part of all? Festival guests will know that they’re laughing and sipping in the name of charitable water relief. And thanks to the show’s top-shelf talent, delicious drinks, eye-popping blue décor and insanely affordable ticket price — Mutineer tagged entry at a rightly reasonable $35 to make the show as millennial-accessible as possible — it looks as though everyone gets to have the last laugh come December 11. Cheers to that.

Filed Under: Events, Just For Fun, News, Related Pleasures Tagged With: Announcements, California, Humor, Northern California, Press Release

A Chanukah Whassup

December 1, 2010 By Jay Brooks

hanukkah
With Chanukah a.k.a. Hanukkah beginning this evening at sundown, I thought I’d share this gem, a spoof of the popular Budweiser Whassup spots from a few years ago, though they were actually called “True,” at least internally. The original is below in case you want to remind yourself what they’re spoofing. L’Chiam.

A Jewish Whassup

The Original Whassup — a.k.a. “True”

Filed Under: Just For Fun, Related Pleasures Tagged With: Budweiser, Holidays, Video

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