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Jay R. Brooks on Beer

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Cheesesteak Love

June 17, 2009 By Jay Brooks

Thanks to Jesse from Beer & Nosh for tweeting me about this. It seems fellow Pennsylvanian Dave McLean, who owns both Alembic and the Magnolia Gastropub, loves cheesesteaks. What do you know, so do I. Perhaps most people from Pennsylvania do. If you grew up on them, you know how hard it is to find a decent one outside of the Keystone State.

Jesse probably didn’t know that I, too, am obsessed with cheesesteaks. He sent me the link because of Dave’s keen fashion sense. So I was pretty excited when I saw he was wearing my logo shirt. Way to go Dave!

dave-mclean-cheesesteak
Photo by Stefanie Michejda

In a profile about food obsessions, Dave McLean reveals his own cheesesteak love. But he’s from Pittsburgh (BTW 7×7, Pittsburg is in California, Dave’s from Pittsburgh) whereas IMHO real cheesesteaks come from the Eastern part of the state, near Philadelphia. Both Pat’s and Geno’s are in Philly, where the cheesesteak, if not originated, is thought to have been perfected. Those two are the most famous, but I realize which is best and which other places are better is a volatile subject and everyone has an opinion on the subject.

I actually grew up west of Philadelphia, near Reading, and prefer the V&S Cheesesteak which used real cheese, not cheese whiz. I think whatever taste profile was your usual when you were a kid is the one that stays with you, like Mom’s home cooking. But Dave is also right that the Cheesesteak Shop, with 26 locations around the Bay Area, does probably the best job of approximating a Pennsylvania cheesesteak. As Dave points out, they do use Amoroso’s rolls from Philadelphia — a key ingredient — and they have Tastykakes, too. But I have to gently take exception to the assertion that a Tastykake is “like a Hostess cupcake.” That’s like saying Filet Mignon is like a hamburger.

Of course, I’m also obsessed with Tastykakes. I grew up on them and they’re definitely light years ahead of any other pre-packaged desserts I’ve ever tried. Although I love the Butterscotch Krimpets, the cream-filled cupcakes and even the now-defunct coffee cake, my all-time favorite is the peanut butter Kandy Kake. But I swear that they used to be called “Tandy Takes” when I was a kid (can anybody corroborate that?). Safeway carried them briefly in the Bay Area a decade ago, but then abruptly dropped them. You can also buy them online, which I confess I’ve done. They’re that good. Their tagline used to be “all the good things wrapped up in one.” Too true. Damn, now I’m hungry.

 

Filed Under: Food & Beer, Just For Fun Tagged With: California, San Francisco

Delirium Fashion

June 15, 2009 By Jay Brooks

If you’ve ever met me in person then you know I’m not exactly a fashion maven, far from it. I have several friends for whom fashion is a way of life, but for me I’m happy in the most comfortable, nondescript clothes possible. Lots of plain colors, nothing too bright or showy, probably my Mennonite roots showing though. My “look,” such as it is, is probably best described as rumpled.

But as usual, that places me squarely in the minority, the corner of the world I tend to inhabit where all the out-of-step people congregate. About the only goal I hope to achieve through clothing is not sticking out too much, so my oddness is not immediately apparent; I just hope people can’t judge that by my cover.

The same cannot be said for Xenia, who writes a fashion blog called Doe Deere Blogazine, which she describes. “Doe Deere Blogazine is an express ticket to your most fabulous self, delivered to you daily in a hot pink envelope! Daily articles include makeup tutorials, style & fashion tips, tales of living in NYC, as well personal musings from miss Deere.” According to her website, by her “mid-20s [she] had been an owner of a fashion business, a freelance make-up artist and a model, designed websites and released 2 music CDs of different genres to tolerable critic reviews.”

Why am I telling you about Ms. Deere? Well, in one of her posts, entitled Fashion Inspired By A Beer Bottle, she was inspired by a bottle of Delirium Nocturnum from Brouwerij Huyghe, located in Melle, Belgium, which is in the Ghent region of the country. It was the bottle here on the left that inspired her. Here’s what she wrote:

Inspiration can come from most unexpected places — like a beer bottle! When I saw this Belgian ale at the Russian store (they sell a lot of European stuff), I had to have it immediately. Not only did it have an unusual look — check out that purplish-blue foil! — the name also appealed to me: Delirium Nocturnum. Apparently, it’s a brewery in Belgium. The beer was excellent, by the way; experts give it 86 out of 100.

Below is the outfit she came up with, or as she put it, the outfit she translated from the bottle. “The trick with red-white-&-blue palette, of course, is not to end up looking like an American flag. So I threw in some gray boots just in case, and a deer necklace.”

Below is the outfit she came up with. Did she succeed in making an outfit that looks like Delirium Nocturnum? I’ll let you be the judge. What do you think? You can also see more photos, including aome close-up, of her outfit at the Doe Deere Blogazine.

Filed Under: Just For Fun, Related Pleasures Tagged With: Belgium

Flag Day Buds

June 14, 2009 By Jay Brooks

You’ve probably seen this before, it’s been around since at least 2002, but it seemed appropriate for Flag Day. It’s from a “[s]torefront display in a West Virginian town situated along the New River.” It was taken by Marjorie O’Brien, who at the time was a photography major at Northern Michigan University’s School of Art and Design in Marquette. It’s a great photo, though due credit has to be given to the store for putting together such a simple yet effective display using cases of Budweiser, Bud Light and Natural Light in the front window.

 

 

Filed Under: Art & Beer, Just For Fun Tagged With: Holidays

Camping In A Beer Can

May 22, 2009 By Jay Brooks

beer-generic-can
By the time you read this, I’ll be in the mountains above Gualala, a few hours north of home, sprawled out in a rustic cabin for a much-needed battery recharge. But going camping again reminded me of something very, very cool that I saw in Boston at the Craft Brewers Conference last month. Something I so want to buy and put in my backyard, especially if I could customize it however I wanted. Anyway, at the trade show was this giant two-story beer can from Denmark (though the company now making them is from Norway) that was created as a camping vessel, originally for an annual five-day music festival, the Skanderborg Music Festival in Denmark.


 
A Norwegian company, NewCom, licensed the the camping cans from the music festival and now owns the “exclusive rights to produce and market CAN SLEEP. [They’ve] developed a new construction solution that makes it possible to dismount the cans after use and stack them on a transport ramp to make the logistics easier. CAN SLEEP will be ready for production and shipment in 2009.” They weigh 350 kilos, or about 770 lbs.

Here’s the basic information from their website:

CAN SLEEP is an innovative accommodation concept for festivals, events etc. It can also be used as fantastic billboards along the roads, at happenings, at exhibitions or or other suitable places with many people. It will in any case guaranteed draw a lot of attention.

CAN SLEEP is an identical copy of a soda/beer can in aluminum, enlarged to 2.2m [7 1/4 ft.] in diameter and 3.8m [12 1/2 ft.] in height. It can be decorated according to the owners/sponsors wish, and it can be redecorated at any time. Each can has 2 floors where (the first) floor is a small living room, and (the second) floor is a big round bed. At the festival camp they are assembled in 6-packs. The cans are extremely popular among festival participants. In 2007 the Skanderborg Music Festival got 11,000 postcards from participants that wanted to participate in a lottery where the price was a chance to rent one of the 114 cans. In 2006 the festival got over 3,000 e-mails within 30 seconds after the ordering process started.

 

Downstairs is a small living room with chairs, lamps and space for storage.

Upstairs there’s room enough for at least two people to sleep comfortably, with plenty of space to stretch out.

 
I so wanted to buy one on the spot and put it in my backyard. Deciding whose can design to put on it was the hardest problem I thought I’d be facing. I was thinking “sponsorship!” Alas, I was wrong. When I talked to the company rep., he told me they’re not yet in the states and when they do start selling here, the minimum will be a six-pack. Personally, I think they’re making a huge mistake. They’re missing out on a lot of sales by not selling them singly. Maybe they don’t understand the American market and its appetite for novelty.

So it’s a dead idea, dammit all. Unless, of course, I can find five other people in the Bay Area and we can all go in on a six-pack? Anybody interested? Sadly, I don’t have any idea about the actual cost, but that’s a bridge I’m willing to cross once we get there. I thought perhaps that my wife might put the kibosh on having a twelve-foot beer can in our back yard, but she immediately saw the appeal of it and was almost as excited as I was. That’s why I love her. All I need now is five more like-minded people. I took a bunch more photos of it in Boston, and you can see them here.
 

gallery

For many more photos of the Can Sleep camping beer can, including a promotional video, visit the photo gallery.
 

Filed Under: Just For Fun, Related Pleasures Tagged With: Cans

Beer City USA

May 8, 2009 By Jay Brooks

all-america-city
A few weeks ago, Charlie Papazian, at his Beer Examiner blog, launched a poll in conjunction with the upcoming American Craft Beer Week to have people vote for their choice for Beer City USA. The results are now in:

beer-cities

The Top 10 Vote-Getters

  1. TIE: Portland, OR / Asheville, NC
  2. Philadelphia, PA
  3. San Diego, CA
  4. St. Louis. MO
  5. San Francisco/Oakland – Bay Area, CA
  6. Seattle, WA
  7. Denver, CO
  8. Portland, ME
  9. Milwaukee, WI
  10. Fort Collins, CO

It probably goes without saying that the results are hardly scientific, but that doesn’t render them meaningless. They do, I’d suggest, indicate which local communities care deeply about their local beer culture and also have a very well-developed online presence that is able to motivate that community to action. To further clarify, I mean both conditions have to exist, both pride and performance for a particular community to be high in the rankings.

The results were, I’m sorry to say, tainted somewhat by some early ballet-stuffing that somehow got around the one vote protocol in the polling software. I guess I shouldn’t be surprised that quite a bit of it came from the Bay Area, after all this is Silicon Valley. But I was shocked all the same, and not a little embarrassed that some bad apples in my region thought cheating was the way to win, not that we were the only ones. I commend Charlie for putting a stop to that early on and decisively. I suspect that some votes that were legitimate probably didn’t get through or were discarded, but that’s what happens when you try to game the system. But I still can’t shake those lingering feelings that cast a shadow on the efficacy of the results, despite the good intentions of all the parties involved.

Still, despite that, it was a fun idea and very interesting to see which communities stepped up with swelling pride for their own local beer scenes. Congratulations to all the winners, but I’d say we’re all winners to have so many great beer destinations around the country. That wasn’t true as recently as two decades ago, maybe less. We’ve come a long way, baby.

But maybe we shouldn’t stop there. Remember all the “All-American Cities” that the National Civic League has been declaring since the 1950s? Actually 1949 was the first year the award was given to ten American communities and they’ve continued to do so each year since. “The award is the oldest community recognition program in the nation and recognizes communities whose citizens work together to identify and tackle community-wide challenges and achieve uncommon results. Since the program’s inception in 1949, more than 4,000 communities have competed and over 500 have been named All-America Cities.” Winning cities get to put up the sign below at the entrance to their community.

all-america-city

So here’s what I’m thinking. It’s a pie-in-the-sky idea, but what the hell. Nothing ventured, nothing gained. How cool would it be if there was an organization like a “National Beer Community League” that each year accepted nominations from communities who believed they were worthy of the title “Beer City USA”? There would have to be some criteria like breweries, brewpub and defined “good beer bars” per capita, the number of local festivals, beer dinners and other events, and things like that. Then maybe five communities each year get the “Beer City USA” award and are allowed to put a sign like this up.

beer-city

Filed Under: Breweries, Just For Fun, News Tagged With: Poll, Statistics, United States

Session #27: Beer Cocktails

May 1, 2009 By Jay Brooks

session-the
This month is our 27th monthly Session, a.k.a. Beer Blogging Friday. The topic this month is “Beer Cocktails: Beyond the Black & Tan,” hosted by Joe Ruvel & Jasmine Smith at Beer at Joe’s. By cocktails or mixed drinking that include beer as one of the ingredients, here’s what Joe has in mind:

Most people have had a black & tan, which is a combination of two kinds of beer and think it’s pretty tasty. Most people have heard of a Shandy, beer with lemonade or soda added, and think it’s not so tasty.

But beer cocktails go far beyond these two famous examples. Many countries have their own versions, and many new chefs and bartenders are getting creative with beer as an ingredient, not just a standalone drink.

What’s your favorite beer cocktail (and yes, despite the title of this post, it can be a black & tan or a shandy)? Find a recipe for that or a new one, try it, and tell us why you did or didn’t like it–even if you think beer cocktails are nothing but a good way to waste a beer. Have fun and try something new!

session_logo_all_text_300

While I’d wager that the idea of mixing beer with other liquors and liquids strikes most as a bad idea, I’ve actually had some very good experiences with mixed beer drinks, though I suppose the majority of those are guilty pleasures. I have, for example, very fond memories of Spotie Oties (or possibly Spodie Odies), a drink I first learned about at tailgate parties at Penn State, where several good high school friends of mine went to college. A Spotie Otie is simply a mix of equal parts cheap beer and cheap Sangria. I know, I know. But it sounds much worse than it tastes. Its flavor actually reminds you a lot of a fruit punch and it’s very easy drinking, or in A-B parlance it had great “drinkability.” And don’t forget that this was at a time before craft beer so it was far more necessary than it might be today.

Another favorite beer cocktail is another very simple one, though I don’t now if it has a name. Take any dry Irish stout and add a few drops of Crème de Cassis. It just gives the beer a certain something, just a nice hint of fruitiness.

So I’m not opposed to mixed drinks with beer per se, but it seems it was a better idea when it was harder to find a decent beer.

Even when I wrote my guidebook to Silicon Valley, in 1991-92, it was often difficult to find a bar with anything different on tap. So having an appendix with Beer Cocktails made sense. If I wrote it again today, I might not include them, but looking back there are some fun recipes all the same.

I know that cocktails have their origin in the 17th century and the first mention of them in print was 1803, April 28th to be precise. And I know that the word “cocktail” itself was once a specific drink that included any distilled spirits mixed with sugar, water, and bitters. Over time it became a generic term for any mixed drink, but I think my original sense of it stems from Prohibition, when it took on a new importance to mask bathtub gin and other homemade alcoholic drinks’ imperfections. I’m probably wrong about this (Maureen? Bob?) and I’m in a field in Boonville — not the middle of nowhere, but you can see if from here — but I seem to recall that the number and creativity of cocktails exploded during that period precisely because the need was so great to cover defects in the homemade spirits served at speakeasies and elsewhere.

That was certainly my initial experience with beer cocktails, they always used cheap beer that was lacking in flavor as the base liquid for mixing. For that reason, I never felt too bad about mixing with them, since I wouldn’t want to drink those beers anyway. It always seemed like finding a home for an orphaned beer that otherwise would just be left alone to go bad. Effectively, it was adulteration with purpose. And that’s probably where it would have ended, an old idea whose time had passed. But recently my mind was changed by my friend Sean Paxon, the Homebrew Chef, who made me a special mixed beer cocktail for my birthday party in March of this year.

cocktails

Whatever Sean named it (I can’t recall), it used Westmalle Tripel as the base liquid. I confess my first reaction at the time was revulsion at what I perceived was ruining such a fine beer. But that was before I tasted it. To the Tripel, Sean added a foam made with coconut, ginger and something else, and I think Mango juice may have been involved somewhere. I’m pretty sure we were all guinea pigs for an upcoming article in Beer Advocate magazine, so the full recipe will most likely be in the next issue. Whatever was in it, it was delicious, and it definitely changed my mind that a beer cocktail can use a decent beer without fear of death threats. So I obviously need to rethink my bias against the mixed beer cocktail. Cheers!

hawaii50-12

Filed Under: Beers, Just For Fun, The Session Tagged With: Cocktails

Das Bierbrauen

March 31, 2009 By Jay Brooks

film
Here’s another very cool old beer video that was sent to me by Steve Altimari, brewmaster at Valley Brewing, who got it from Brian Hunt at Moonlight Brewing. Anyway, it’s a nearly twelve-minute silent film (with appropriately cheesy music) from Germany around the 1920s and shows the brewing process in film and crude animation. The original title was Das Bierbrauen.

The video is a part of Classic Beer Commercials, Vol. 3, available on DVD from TV Days. The YouTube title is Visit A German Beer Factory 1930 but in the DVD description says it’s from the 1920s. Either way, enjoy!

Filed Under: Breweries, Just For Fun Tagged With: Science of Brewing, Video

My Beer Predictions for 2009

January 10, 2009 By Jay Brooks

crystal-ball
I keep seeing ads on television for Nostradamus and others’ predictions that the world will end in 2012, so I guess it’s time to get cracking on my own vague, hare-brained predictions. First of all, I do not believe the world will end on December 21, 2012 so you can stop planning your end of the world blow-out parties and put away that R.E.M. CD. It’s time once again to look into the crystal malt ball and try to divine the future. Let’s see if anything that happened last year can be used to predict what might happen in the beer industry in 2009. Here are five things I think will happen this year. Let’s see how I do a year from now. What are your predictions?

 
Collaboration Beers: 2009 will be the year of the collaboration beer, a trend that’s been building for the past few years. But this year I think you’ll see a steep rise in the number of breweries pairing up with one another to do a special beer together.

 
Food & Beer Goes Mainstream: Last year I predicted 2008 would be the year of the beer dinner, and I think that was largely correct. I was invited to more beer dinners in the first quarter of last year than the entire year before that, and not because my popularity as a dinner guest grew. More restaurants discovered just how well beer and food work with one another and, perhaps more importantly, some culinary schools finally started including beer in their curricula (it’s a sad fact that most only teach students about cooking with wine and pairing it, a decidedly narrow-minded, elitist philosophy). With so many successful experimenters last year, it seems almost inevitable that we’ll see beer pairings on menus, special dinners and an increased use of beer as an ingredient from not only more fine stand-alone restaurants, but also some chains, too.

 
Merger Shakeouts: Many people have been putting their heads in the sand, saying that the recent mergers will have no effect whatsoever for consumers or small brewers. This year they will finally be proven wrong. For some time now, distributor consolidations have been on the rise and have been making it tough for some smaller breweries to gain access to market or to have their brands adequately represented in the marketplace. With the Coors/Miller merger and the InBev acquisition of Anheuser-Busch, this will be the year what that means will come dramatically into focus as the distributor adjustments, mergers, closings, etc. settle out. I believe this will continue to make things difficult for small brewers trying to bring their beer to market or increase their distribution to new areas, but time will tell. It may, of course, create opportunities for self-distribution or new boutique distributors to be created with small portfolios of craft beers.

 
Beer Prices Will Continue To Rise: Access to most hop varieties and all malts seem secure, though prices will continue to remain high, causing additional price adjustments throughout the year. It will be two more years before acreage newly planted last year will be at full yield. Between that and rising energy costs and price going up for virtually everything, it’s inevitable that the price of beer will go up again. I think the major companies will try their best to keep prices down as best they can, but it’s going to be difficult for them to continue with rzor-thin margins, especially with the rising costs plus at least one having to pay of the largest cash-buyout in history.

 
New Drys’ Attacks Will Be More Aggressive: As we saw in 2008, Neo-Prohibitionists will use almost any tactic to further their agenda. They really ramped up their attacks on drinking society and showed just how far they were willing to go to remove alcohol from society. I think we’ll see that played out more and more and no doubt we’ll see many states tax structures targeted as the economy tanks, with alcohol used as a convenient scapegoat to pick up the tab for years of fiscal irresponsibility not of their making. Beer will again, as usual, take the major brunt as the New Drys perceive it the greater threat because of its popularity. As the backlash of their failed policies continue with new common sense suggestions of returning the drinking age to 18 to be in line with the rest of the civilized world will expose them to more and more criticism, and hopefully more and more politicians will be emboldened to ignore their bullying tactics, but sadly that may still a few years in the future.

 

Filed Under: Beers, Breweries, Editorial, Just For Fun, News Tagged With: Predictions

Toasting the New Year 2009

January 1, 2009 By Jay Brooks

newyears
Here at the Brookston Beer Bulletin we’re pausing today to wish you and yours a very Happy New Year. 2008 was yet another interesting year and was rarely dull with plenty of drama. Nobody knows with any real certainty what 2009 will be like for the beer industry, but I’ll be here for my fifth straight year of ranting about it, er .. analyzing it, online. I hope you’ll join me on another year’s worth of adventure in the beer world.
 

nyd09-1
Taken a few minutes ago in front of the Christmas tree; Alice, Porter and a tasty beer. What better way to start the new year. Sometime tonight raise a glass of a tasty libation as we toast you a Happy New Year with one of my favorites:

Observe, when Mother Earth is dry,
She drinks the droppings of the sky,
And then the dewey cordial gives
To every thirsty plant that lives.

The vapors which at evening sweep
Are beverage to the swelling deep,
And when the rosy sun appears,
He drinks the misty ocean’s tears.

The moon, too, quaffs her paly stream
Of lustre from the solar beam;
Then hence with all your sober thinking!
Since Nature’s holy law is drinking,
Mine’s the law of Nature here,
And pledge the Universe in beer.

            — Tom Moore, The Universal Toast

 
nyd09-2

This is one my favorite out-takes. I have plenty more of the kids mugging for the camera and making some pretty funny faces. And here’s one final toast.
 

Too much work, and no vacation,
Deserves at least a small libation.
So hail! my friends, and raise your glasses;
Work’s the curse of the drinking classes.

            — Oscar Wilde

Welcome to 2009.

Here are more of my favorite toasts. Let me know if I’m missing one of your favorites.

Filed Under: Just For Fun, News Tagged With: Holidays, Personal, Poetry

‘Twas The Brewer’s Night Before Christmas

December 24, 2008 By Jay Brooks

christmas
It’s Christmas Eve again and time once more for the brewer’s parody of The Night Before Christmas, or A Visit From St. Nicholas. Enjoy! Happy Christmas.

santa-kegs

‘Twas The Brewer’s Night Before Christmas

‘Twas the night before Christmas, and all through the house,
Every creature was thirsty, including the mouse…
The steins were empty, and the bottles were too
The beer had been drunk with no time to brew.

My family was nestled all snug in their beds
While visions of Christmas Ale foamed in their heads.
Mama in her kerchief lamented the drought,
She craved a pilsner and I, a stout.
                              santa-head
When out on the lawn, there arose such a clatter,
I sprang from my chair to see what was the matter.
Away to the kitchen, I flew like a flash,
Opening the door with a loud bang and crash!

I threw on the switch and the lights, all aglow,
Gave a luster of mid-day to the brew-pot below.
When, what to my wondering eyes should appear
But Gambrinus himself, the patron of beer.
                              santa
With a look in his eye, so lively and quick,
He said, “You want beer? Well, here, take your pick.”
More rapid than eagles, his recipes came
As he whistled and shouted and called them by name.

“Now, Pilsener! Now, Porter! Now, Stout and Now Maerzen!
On, Bitter! On, Lager! On, Bock and On Weizen!”
“To the top of the bottles, the short and the tall,
Now brew away, brew away, and fill them all!”
                              christmas-beer
As dried hops before a wild hurricane fly,
And then, without warning, settle down with a sigh,
So towards the brew-pot, the ingredients flew,
Malt extract, roasted barley and crystal malt, too.

And then in a twinkling, I heard it quite plain,
The cracking open of each barley grain.
As I drew in my head and was turning around,
Into the kitchen, he came with a bound.
                              santa-claus
He was dressed like a knight, from his head to his toes,
With an old family crest adorning his clothes.
A bundle of hops, he had flung on his back,
And the brewing began when he opened his pack.

His hops were so fragrant! His barley, how sweet!
The adjuncts included Munich malt and some wheat.
The malted barley was mashed in the tun,
Then boiled with hops in the brew-pot ’till done.
                              santa
Excitement had me gnashing my teeth,
As the sweet smell encircled my head like a wreath.
Beer yeast was pitched, both lager and ale,
The wort quickly fermented, not once did it fail.

It was then krausened, or with sugar primed,
And just being bottled when midnight had chimed.
A wink of his eye and a twist of his head,
Soon gave me to know, I’d be shortly in bed.
                              santa-head2
He spoke not a word but kept on with his work,
And capped all the bottles, then turned with a jerk.
And laying a finger alongside his nose,
He belched (quite a burp!) before he arose.

Clean-up was easy, with only a whistle,
And away the mess flew, like the down on a thistle.
And I heard him exclaim, ‘ere he left me the beer,
“Merry Christmas to all and a HOPPY New Year!”

                              santa-sleigh

 
Thanks to Steve Altimari from Valley Brewing, who sent me this parody of Clement C. Moore’s “A Visit from Saint Nicholas,” first published in 1823. The original version is on Wikipedia along with much more information about the poem.

In addition to this one, there are also numerous other parodies of the famous poem. I especially got a chuckle out of the lawyer’s version. For a truly staggering collection of these check out the Canonical List of ‘Twas the Night Before Christmas Variations, with 849 different versions of The Night Before Christmas.

 

Filed Under: Just For Fun Tagged With: Holidays, Humor

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