Wednesday’s ad is for Wells Bombardier, from 2009. So this one’s not exactly old, but as I love heraldry, it has a retro feel to it. It’s the first of three ads that Kindred did for Wells & Young in an attempt to link the Bombardier beer with English pride and nationalism. I love the detail in the faux coat of arms. Everywhere you look, there are symbols of England, or at least things that might remind one of Great Britain.
Today’s beer video is fairly ambitious, telling the History of Beer in 3 Minutes using only an Etch-a-Sketch. Naturally, he hits mostly the high points.
Anchor Brewing just released a teaser video announcing a new spring seasonal: Anchor Saison. Here’s what the press release has to say:
Anchor Saison™ Spring Ale (7.2% ABV) is a traditional Belgian-style saison with a California twist. The distinctiveness of roasted Belgian wheat malt is enhanced by the peppery, clove-like flavors of a locally cultured saison-style yeast. And, for this release, Anchor chose three California ingredients — lemongrass, lemon peel, and ginger — whose synergy adds a tangy crispness and herbal spiciness to this sharply refreshing, uniquely Californian saison.
Brewmaster Mark Carpenter suggests pairing the Saison Spring Ale with sushi or Vietnamese cuisine, which perfectly compliments the tangy, citrus notes of the beer.
Released in California this March thru May, Anchor Saison™ Spring Ale will be available in 6-packs and draught at select retailers and at the Anchor Brewing Taproom in San Francisco.
The fourth Zymaster series beer was Fort Ross Farmhouse Ale, so I suspect it was popular enough to launch as their new spring seasonal, perhaps exactly the same or slightly tweaked; perhaps at some point we’ll learn the exact details. The Zymaster farmhouse beer was also 7.2% a.b.v., although the spices seem slightly different. For now, enjoy this old newsreel, a “Special Report” from Anchor Brewing Worldwide News.”
And below is the new label, created to resemble old fruit crate art.
Tuesday’s ad is for Schlitz, from 1954. The ad is part of a series of ads from that year using the tagline “If You Like Beer, You’ll Love Schlitz.” I’ve featured two others from this series before, and this third one shows a woman by the pool, but wearing a shawl so she doesn’t get too much sun. She’s got her smokes and a bottle of Schlitz, so she’s probably good for a time. With all the jewelry she’s got on, I doubt she’ll be taking a dip in the pool anytime soon.
Today’s beer video is part 5 of 5, from a episode of the History Channel show American Eats, which aired for one season in 2006. The episode entitled “Beer” was number eleven of fifteen shows.
Monday’s ad is a trade ad from The United States Brewers Foundation, from 1959, the year I was born today. This is just the illustration for the ad, with the woman delivering four freshly-opened bottles of Schlitz with four glasses on a tray. What a hostess! It looks like they’re going to have quite a nice barbecue. I’m getting hungry — and thirsty — just looking at it.
Today’s beer video is part 4 of 5, from a episode of the History Channel show American Eats, which aired for one season in 2006. The episode entitled “Beer” was number eleven of fifteen shows.
Sunday’s ad is for Schlitz, from the 1950s, probably. This is just the illustration for the ad, with the woman delivering four freshly-opened bottles of Schlitz with four glasses on a tray. What a hostess! It looks like they;re going to have quite a nice barbecue. I’m getting hungry — and thirsty — just looking at it.
Today’s beer video is part 3 of 5, from a episode of the History Channel show American Eats, which aired for one season in 2006. The episode entitled “Beer” was number eleven of fifteen shows.
Saturday’s ad is for Hackerbrau, from the 1920s. Hacker used to be one of the big Munich breweries but merged with Pschorrbräu in 1972 to become the Hacker-Pschorr Brewery. This ad has a decidedly travel adventure in Africa feel to it, and looks like the artistic poster art of that time period.
