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Beer In Ads #63: Shiner’s Brewery Workers

March 11, 2010 By Jay Brooks

ad-billboard
Thursday’s ad is for the Spoetzl Brewery, makers of Shiner Bock. Today is their 101st anniversary. This isn’t too old, but I like the concept of it. It has an old-time look and feel to it and it’s part of a larger series that focuses on the actual brewery workers. If you’ve ever been to the actual brewery, it’s a very cool-looking historical brewery in a small Texas town. This one features Richard Hartmann, who’s in shipping and receiving. But it’s the slogan, possibly being attributed to Hartmann, that really makes it for me. “There’s more to life than brewing beer. There’s also drinking beer, talking about beer ….”

Shiner-brewing

To same more, similar ads from a campaign in 2009, see the Behance Network.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Texas

Senator Asks Military To Let Fighting Soldiers Drink Beer

March 11, 2010 By Jay Brooks

camo-beer
Since we’ve been in the Middle East and Afghanistan, we’ve struggled with how to keep our soldiers happy and yet respect local laws and customs. In March of 2006, General Abizaid of the U.S. Central Command, signed General Order No. 1 to help clarify and determine how our men and women fighting overseas are permitted to relax and conduct themselves. One thing General Order No. 1 prohibits them from enjoying is a beer, or indeed any alcohol whatsoever.

Under Prohibited Activities:

general-order-1b

According to a Wired report:

In part, the order is out of sensitivity to “host-nation” culture. But it’s also a major safety issue. Alcohol, firearms and heavy machinery don’t mix, and the Department of Defense doesn’t want to have to explain a rise in negligent weapons discharges to angry members of Congress.

Recently, however, Senator Jim Webb of Virginia (Dem.), during a Senate Armed Services Committee meeting, floated the idea that “U.S. military commanders should consider loosening the ban to allow ‘alcohol for stress relief.’”

Now before you jump down my throat, consider that there’s already a problem with the “increased use — and abuse of — of prescription drugs by deployed troops” with “troops popping pills to fight everything from fatigue to depression. The Pentagon is even investigating using pills as a preventive treatment for post-traumatic stress.” So his suggestion that maybe letting the troops have an occasional beer while off duty might have some benefits to the mental and physical health of our soldiers doesn’t seem too outlandish under the circumstances. During my time in the military I was never in a war zone, so I never experienced this kind of prohibition. Hell, we had a coin-operated soda machine in our day room filled with cans of beer.

But beyond respecting the “host-nation culture,” weren’t troops in World War II, Korea and other police actions permitted limited amounts of alcohol? My stepfather was in Vietnam with the Marines in the early 1960s and I know he drank quite a bit while he was there. From time to time, he’d open up about his time “in country” and what they’d do when they were off-duty, and it involved a lot of drinking, much of did in fact seem designed to relieve stress. I can’t help but think the ban is more a sign of the times than about any real danger from soldier’s drinking in moderation.

If soldiers made it through at least WWII, Korea and Vietnam safely while being able to have a drink, it doesn’t seem like they’d fare any worse today. Winston Churchill quipped that his staff should “make sure that the beer — four pints a week — goes to the troops under fire before any of the parties in the rear get a drop.” And before that John Churchill, First Duke of Marlborough, said. “No soldier can fight unless he is properly fed on beef and beer.” And before that Frederick the Great concluded that “many battles have been fought and won by soldiers nourished on beer.” But yeah, I understand the argument that war is different now, but I’m pretty sure that argument has been used during every single increasingly modern war. I just don’t agree with it. Given all we ask of our soldiers and how badly our government has treated so many of them, I think we should be doing everything possible to help them relax and unwind whenever they get a little time away from the job.

And even within the scope of respecting cultures, it doesn’t seem too out of line to me that something like the “green zone” or some other spot that’s secluded and separated from the native population could be created where soldiers could relax and have a drink. They did just that for the Super Bowl, where an exception was made and beer was served during the game.

The Wired piece concludes:

Would the military consider lifting its ban on booze? I highly doubt it. Gen. Stanley McChrystal, the top U.S. commander in Afghanistan, banned alcohol at NATO’s International Security Assistance Force headquarters in Kabul, after he noticed coalition officers dozing off at a picnic table.

Now I hope I’m not going too far here, but why were officers taking a nap at a picnic (presumably after drinking alcohol) such an Epiphanal moment for the general? What on earth is wrong with a tired, stressed soldier having a drink and catching a little shuteye while off duty? They weren’t belligerent. They weren’t fighting. They weren’t getting into any mischief. They were taking a nap. And this sight made General McChrystal worried enough that he decided, not to figure out how his soldiers could get the rest they needed, but instead to ban the alcohol that helped them fall asleep. Personally, I’m all for letting them have a beer once in a while. At the very least, they’ve earned it.

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: Government, Middle East, United States

More On 2nd Raid Of Pennsylvania Distributor

March 11, 2010 By Jay Brooks

v-mask
Yesterday on Don Russell’s Beer Radar, he had the basic information on a second raid by the PLCB and Pennsylvania State Troopers. As promised, a fuller account was published today, with additional reporting by Bob Warner, in the Philadelphia Daily News. Here’s the account, entitled In Another Raid, State Police Hit Beer Distributor, Origlio’s, in Far Northeast.

The state continues to confiscate Duvel, Monk’s Café Flemish Sour Red Ale and even Hacker-Pschorr, despite all three brands having been registered and sold for many years. Russian River Brewing’ Supplication was also one of the beers confiscated, but in that case Vinnie Cilurzo admitted he’d simply forgotten the paperwork for the very small number of cases shipped to Pennsylvania. As reported by Russell, Cilurzo stated. “We are a small mom-and-pop brewery and every once in a while something slips through the cracks.”

What continues to be troubling is that this is essentially just paperwork errors and miscommunication and it’s being treated like the crime of the century. Did they really need to go in armed, like storm troopers? Were they expecting trouble or that gunfire might be necessary? It’s not like they were raiding a bootlegger’s den and could expect Tommy guns to be carried by everyone inside the distributorship. It seems absurd to think there might be some justification for that level of power display.

As another remarked. “‘It’s just a clerical problem, but they’re treating this stuff like contraband,’ said one distributor who asked not to be identified.” See what we’ve created? Here’s a legitimate businessman who’s afraid to be identified while criticizing the PLCB and the state police for fear of retaliation, despite the fact that as a citizen he has every right to do so. When we aren’t comfortable exercising basic rights like that because we believe we’ll be targeted by the people we’re criticizing (who, let’s not forget, are there to serve the people), that, to me, is a very scary development indeed. Now that’s a chilling effect. This is just going from bad to worse.

UPDATE: Thanks to James Costa for pointing this out. Today, the Philadelphia Inquirer’s food writer, Rick Nichols, gives us his take on the PLCB raids in Beer Raid Backfires on Liquor Agents.

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: Government, Pennsylvania

Beer In Ads #62: Brewer’s Best, Remember The Name …

March 10, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is for a presumably short-lived New York City brewery, Brewer’s Best Associates, Inc., which was located at 620 Fifth Avenue. The ad for their Pilsener Beer is from 1947. The normally authoritative American Breweries II doesn’t even have a listing for the brewery, which is odd. It’s the first time I’ve looked up a brewery and it wasn’t listed. Given that I’ve never heard of it and there doesn’t seem to be a record of the brewery, it’s funny that their slogan is all about remembering their name, “The New Big Name in Beer.” I guess it didn’t work out as they’d hoped. The other funny thing in the ad is the endorsement from “Ted Collins, owner of Boston Yanks Pro-Football Team and famous radio producer.” The Boston Yanks were a short-lived team that only played from 1944-47. In 1948, they relocated to New York City and were the New York Bulldogs for a season before becoming the New York Yanks until 1952, when they played their final season in Texas as the Dallas Texans. As for the beer, I guess it wasn’t “the beer you’ve been waiting for” after all.

brewers-best-47

UPDATE: An alert reader (thanks Beer Dave!) offered some additional information about Brewer’s Best.

Brewers Best was actually not a brewery. This was a franchise of sorts. Brewers Best was brewed at about 25 different small breweries around the US. The headquarters in NY was essentially a sales office. This brand had national distribution through the network of small brewers who brewed the beer under contract.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

Your Worst Nightmare

March 10, 2010 By Jay Brooks

n-a
I probably shouldn’t speak for you, but this is certainly my worst nightmare. I tweeted this yesterday, but thought it still deserving of a snarky comment again today. Somewhere near Manchester, England is the Alcohol-Free Shop, a store dedicated to all things non-alcoholic. They carry non-alcoholic beer, wine, cider, ready-made cocktails and celebration drinks. They actually don’t carry that many different N/A Beers — are there very many? — but have plenty of other products.

But here’s the one think that actually bothers me. The company’s motto, slogan, whatever is “alcohol-free is good for you.” My problem with that is, of course, it’s not remotely true. Study after study has shown that people who drink moderately live longer, and are generally healthier, than people who either drink too much or abstain altogether. Being alcohol-free is therefore, in effect, bad for you. It’s good for you at all.

alco-free

Under the heading Why Choose Alcohol Free?, they suggest “it is also recommended that we all have at least two alcohol-free days a week.” I’ve never heard that one before, have you? And how convenient that the first place I’ve heard it is a place trying to sell non-alcoholic drinks.

Then there’s this gem:

Our range of non-alcoholic, alcohol-free, and de-alcoholised drinks give people the opportunity to still enjoy a glass of wine with a meal or a bottle of beer on a sunny terrace and keep within healthy alcohol-consumption limits.

I’ve only had a few N/A wines but the ones I’ve tried were every bit as bad as the N/A beers. If you want to lay off the alcohol for a night, just have something naturally non-alcoholic, not an impostor that tastes like crap anyway. What’s the point?

Here’s their list of when and who might want non-alcoholic drinks:

  • Healthy lifestyles [except it’s healthier to drink alcohol moderately]
  • Sports and fitness enthusiasts [wasn’t there something last year about beer being better to hydrate with after a work-out than water?]
  • Weight watchers [except the calorie difference doesn’t make up for the flavor differential]
  • Drivers [sure, but just take the night off if you’re the DD]
  • Expectant mums [actually, some moderate alcohol is fine according to most MD’s]
  • Expectant dads [huh?]
  • Nursing mothers [many pediatricians recommend a beer a day to promote lactation]
  • People on medication [if you’re sick, you’re probably not out drinking]
  • People suffering some illnesses [see previous comment]
  • Alcoholics
  • People with mental health problems [if I’m crazy, I’m drinking, but maybe that’s just me]
  • Religious observations

Filed Under: Beers, Just For Fun Tagged With: Health & Beer, Humor, UK

PLCB Conducts Second Raid On Distributor

March 10, 2010 By Jay Brooks

pennsylvania
Pennsylvania’s beer scene appears on the brink of martial law, with the state police last night raiding one of the distributors who carries some of the beer confiscated earlier this week, such as Duvel. Don Russell has posted to his Beer Radar blog what is known so far, and promises to have a fuller account of the shenanigans tomorrow in the Daily News, again with reporting by him and Bob Warner. I’ll update this post with a link when it’s up.

From Beer Radar:

What we’re witnessing isn’t just bureaucratic incompetence or the result of outdated laws. This is an act of unrepentant arrogance. As one local restaurant operator remarked of the BLE [Bureau of Liquor Enforcement], “They don’t answer to anybody. They’re running amok.”

Stay tuned, this is only the beginning ….

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: Pennsylvania

Beer In Ads #61: Mr. Magoo For Stag Beer

March 9, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for Stag Beer, whose original name was “Kaiser Beer” until 1907. In an effort to avoid growing anti-German sentiment, Star Brewing held a contest to pick a new name. A winner was chosen today in 1907, and the beer was renamed “Stag Beer.” It proved a very popular name. The ad below ran in a Pennsylvania newspaper in 1959. It features the popular UPA cartoon character Mr. Magoo.

magoo-stag

Mr. Magoo debuted in 1949 and was voiced by Jim Backus, perhaps most well-known as Thurston Howell III on the television series Gilligan’s Island.

magoo-stag-3

But being a cartoon, where Mr. Magoo really shined was in cartoon commercials for Stag.

magoo-stag-2

You have to love the cartoon of an adult character who’s allowed to act like an adult. That would never happen nowadays.

magoo-stag-1

Here’s an example of one of the Mr. Magoo ads for Stag Beer.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Cartoons, History, Video

UK Creates New Ministry For Pubs

March 9, 2010 By Jay Brooks

pub-sign
How cool is this. The UK government has just created a new Ministry — similar to our cabinet positions — The Ministry for Pubs. Wentworth MP John Healey was named the firs Minister, and he had the following to say about his appointment.

“Pubs are often at the heart of community life. And they are important meeting places for many people. While we can’t stop every pub from closing it’s right we do everything possible to back them. But they need help now so I am determined to have a deal on the table with a package of practical help in the next few weeks.”

The Morning Advertiser has the full story, to which Drinks International added.

Mark Hastings. British Beer and Pub Association (BBPA) director of communications said: “This is a clear sign of the strong public desire to see British pubs supported and the success of our campaign over the last year. We hope this means that pubs will now have a strategic place in Government policy making, and we are pleased that the agenda echoes so many of the priorities we have identified.

“We couldn’t wish for a better minister than John Healey as the voice for pubs within Government, and look forward to a positive, frank and constructive relationship with him in order to support this great British institution that is so important to the social and economic life of local communities.”

Can you imagine a cabinet post in the U.S. Secretary of Alcohol? Or Drinks Czar? It would give new meaning to the term, “member of the bar.”

Filed Under: Beers, News, Politics & Law Tagged With: Government, Pubs, UK

Beer In Ads #60: Schlitz El Toro Bravo

March 8, 2010 By Jay Brooks

ad-billboard
Monday’s ad is for Schlitz Malt Liquor. I don’t ever remember the can looking so, well, stylish so I have to guess this is from the 60s? The pull-top is another clue, of course, as Schlitz introduced what they called the “pop-top” in 1963. Plus the stylized art looks rather bachelor pad circa mid-60s, too. Plus, I love those bold reds and blacks.

schlitz-toro-bravo

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Philly’s Beer Police State

March 8, 2010 By Jay Brooks

v-mask
If this doesn’t make you shudder, you’ve got eisbock running through your veins. It appears the Volstead Act is alive and well in the Commonwealth of Pennsylvania. According to an account of Pennsylvania’s Beer Storm Troopers entitled Troopers Raid Popular Bars for Unlicensed Beers, by Don Russell, with Bob Warner, earlier today in the Philadelphia Daily News. What happened was three Philadelphia bars were raided simultaneously, Swat team-style, looking to confiscate — gasp — unlicensed beer brands. The police raid netted a few hundred bottles of beer, much of it lawfully registered. The cops simply couldn’t find many of the beers on their list because the names didn’t match exactly. For example, they took bottles of Duvel because the bottle reads “Duvel Belgian Golden Ale” but the PLCB (Pennsylvania Liquor Control Board) has it listed as “Duvel Beer.”

Perhaps more unsettling is the raids were prompted by “a citizen complaint,” but authorities are refusing to reveal the complainant. Whatever happened to the right to face one’s accuser as guaranteed by the 6th Amendment? [As Andy Crouch, lawyer by day, points out, the 6th Amendment pertains to criminal proceedings, which this was not.] That aside, what possible motive might someone have? Jealous competitor? Rabid neo-prohibitionist? Annoyed neighbor? I’m perplexed.

From the article:

“No actual investigating was done,” [bar owner Leigh] Maida said in an e-mail to the Daily News. “The police sent a shoddily typed list to the PLCB, some drone fed it into the machine verbatim and returned what came back, without . . . even trying to offer us the benefit of the doubt by double-checking on some of the so-called unregistered beers.”

“My main beef with this whole convoluted situation is that the PLCB is the sole regulator of a set of products that they do not even know the names of,” she said.

The State Police has given the bar owners until this evening to prove the beer was licensed, in effect making them prove their innocence. So in this case they’re presumed guilty unless they can show otherwise. Am I missing something? Isn’t that supposed to be the other way around? Either way, the confiscated beer will be held for 6-8 months. Given that it’s unlikely it will be stored cool, most of it will likely be ruined in that time, anyway.

No matter how you slice this, it sure seems like we’ve stepped into some alternate universe where McCathyism is going strong, only its target is no longer Communism, but beer.

untouchables

UPDATE: Jack Curtin has some more information on this incident in the form of an e-mail from bar owner Leigh Maida with additional details.

UPDATE #2: Lew Bryson has some great stuff about the incident on his No PLCB Blog.

Filed Under: Beers, News, Politics & Law Tagged With: Government, Pennsylvania, Prohibitionists, State Agencies

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