
Thursday’s holiday ad is for Carling Red Cap from the 1950s. On a wintery front door instead of a wreath is hung a very, very large red cap. Now that’s holiday spirit.

By Jay Brooks

Thursday’s holiday ad is for Carling Red Cap from the 1950s. On a wintery front door instead of a wreath is hung a very, very large red cap. Now that’s holiday spirit.

By Jay Brooks

Wednesday’s holiday ad is for Molson Crown from 1958. Showing a holiday party in progress, the hostess is bringing in a tray full of Crown Lager Beer. I love the slogan “Have Fun … Down A Crown.” It’s so wonderfully cheesy. And from the looks of things, yes, “Everybody’s happy at the Molson Crown Club.”

By Jay Brooks
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With Chanukah a.k.a. Hanukkah beginning this evening at sundown, I thought I’d share this gem, a spoof of the popular Budweiser Whassup spots from a few years ago, though they were actually called “True,” at least internally. The original is below in case you want to remind yourself what they’re spoofing. L’Chiam.
By Jay Brooks

Tuesday’s holiday ad is for Hamm’s from sometime in the 1950s, most likely. The bottom right-hand corner of the ad reference Hamm’s sponsorship of the Edward R. Murrow show Person to Person. That show aired from 1953 to 1961, so the ad must be from the same range of time.

By Jay Brooks
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I just heard a few minutes ago the sad news that Bruce Nichols passed away from leukemia. Bruce was one of the founders of Philly Beer Week and launched the annual The Book & The Cook event nearly two decades ago at the University of Pennsylvania’s Museum of Archeology & Anthropology where Michael Jackson did an amazing beer dinner each year. I last saw Bruce earlier this year during Philly Beer Week in July but, sad to say, we only spoke briefly, each of us on our way to different events. I’d heard he’d been ill but did not know the extent of it. Philadelphia’s beer community lost one of its leading lights today, and I extend my sympathy to Bruce’s family and all my friends in Pennsylvania and beyond who knew Bruce. He will be missed. Join me in drinking a toast tonight to Bruce’s memory.

Bruce with Don Russell and Tom Peters at the opening of the first Philly Beer Week in 2008.
Tom Peters, owner of Monk’s Cafe, posted the following on his website today:
I lost a good friend today and so did the entire Philadelphia beer community. Bruce Nichols lost his battle with leukemia. Bruce was president of Museum Catering Company and co-founder of Philly Beer Week. Bruce was a voice of reason, always calm and had an innate ability to bring people together.
Bruce, myself and Don Russell organized the first Philly Beer Week with the help of many bars, restaurants, distributors, brewers, etc. Bruce was always a driving force behind the Philly beer movement. He was also adept at keeping us crazy beer people organized and on-point. Philly Beer Week would have never happen without his ideas and positive energy.
Bruce is the person that brought famed beer writer, Michael Jackson, to Philly, way back in 1991. Bruce Nichols hosted Michael at the University of Pennsylvania Museum of Archeology and Anthropology for a “The Book & The Cook” event. That single beer event drew more people than any 10 food events combined. Thus began the real emergence on the Philadelphia beer culture. Bruce & Michael combined for seventeen annual beer events, each more challenging than the previous. Bruce really helped push the boundaries of beer culture in Philadelphia. We are all thankful and grateful to all that Bruce has done for us.
Bruce will be missed by all who were close to him and the beer community has lost a good friend and champion.
I raise a glass to your life. Goodbye, my friend.
And thanks to Jack Curtin for letting me and everybody know.
By Jay Brooks

Beer Nation, a “web-based series exploring the craft beer revolution,” recently posted a great overview video of the Farm To Table side event that took place during the Great American Beer Festival for the second time this year. You can watch the video below or at the Beer Nation website.
By Jay Brooks

Monday’s holiday ad is for Schlitz from 1950. It features a couple window shopping during the Christmas season, with the stereotyped woman eying the mink fur in the store window while the man checks out the Schlitz display next door. Who wouldn’t be thirsty after a long day of shopping?

By Jay Brooks

With Hannakuh beginning December 1, Shmaltz Brewing has created a fun DIY way to make your own Menorah, using beer bottles — preferably He’Brew bottles.



Art by Chris Blair.
By Jay Brooks
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This should give anyone who loves session beers or groups trying to keep people from getting blotto a case of apoplexy. A new law in Colorado, actually a bill amended last spring, “now requires the state to enforce license restrictions to a T.”
The law requires to-the-letter enforcement of the state’s existing beer regulations. Bars, restaurants and liquor stores can sell only beer that is above 4 percent alcohol by volume. Grocery and convenience stores are allowed to sell only alcohol with less than 4 percent alcohol by volume.
So this is coming from the C-stores and groceries trying to protect their turf of low-alcohol beer. But the consequences are absurd, and will make it essentially illegal for any restaurant or bar to serve patrons beer that’s below 4% a.b.v. According to the Denver Post’s report, Stout Opposition to Looming Limits on Selling Lower-Alcohol Beer in Taverns, Restaurants, “[t]echnically, bars, restaurants and liquor stores in Colorado should never have sold the lower-alcohol beers in the first place, though no one ever paid much attention. Their licenses allow them to sell spirits, wine and beers that fall into the ‘malt liquor’ category.”
The original purpose of the law stems from the post-prohibition period when many laws enacted to regulate alcohol tried to limit access to it. Though Prohibition was a rousing failure, temperance groups merely shifted tactics and locally many of those early laws were an attempt to make it more difficult for alcohol to flow freely again as it had prior to 1920. Colorado’s answer was to enact laws that strictly specified which products could be sold where and that’s why modern Colorado has its peculiar alcohol landscape. But until now, the law restricting beers below 4% a.b.v. in bars and restaurants was not enforced. Increasingly, convenience and grocery stores saw that as a threat to their exclusive right to sell low-alcohol beer but were blocked time and time again from doing anything about it … until now, that is.
As is often the case, following the money does lead us to the answer. It’s about business, of course. I love this quote from Jason Hopfer, a C-store lobbyist. “Either stop selling the product we sell, or let’s stop having this false delineation on beer. Let’s let beer be beer.”
Yes, let’s let beer be beer, by all means. That is the obvious solution. To do that, we’d have to do away with Colorado’s ridiculous division that brands “beer” as anything under 4% a.b.v. and anything over it as “malt liquor.” That would be best for society as a whole, for the brewers and anyone who believes drinking lower alcohol beer while out in public is a safer idea. But as you might expect, the businesses that have benefited from these state-mandated monopolies for over 75 years are loathe to level the playing field. I think it’s simply an unknown. It doesn’t appear certain who would benefit or be hurt the most if all Colorado businesses could sell any strength beer. But it would change things considerably. And change is scary.
As the Denver Post story makes clear, nobody in the effected trade groups seem particularly concerned because they believe that when the next session of Colorado’s state legislature begins in early January, that the obvious absurdity of what this law would create will be addressed and fixed. Maybe, I’ve never followed Colorado’s state politics too closely so it’s hard to know how reasonable that belief is. But surely some of the politicians who supported this amendment with the language it currently uses had to know what the actual consequences would be. That’s perhaps the scariest thing of all, that they could accept the business argument in this case, ignoring the all too obvious negative repercussions. Save the Session Beers!
By Jay Brooks

This week’s work of art is by Canadian artist Alida and is a still life she did of several beer bottles while on a trip to a family cabin over a long weekend in September of this year. As she tells it. “I had good intentions of painting outdoors, but in my opinion it was too cold so instead I chose to do a still-life.” The painting has no title, so I’m calling it Still Life With Beer Bottles.

Originally from the Yukon, Alida now lives in British Columbia. She points out the bottle at the far left is Ice Fog IPA from my friends at Yukon Brewing, with “artwork by fantastic Yukon artist Emma Barr.”
For more about Alida, check out her blog Alida’s Art. She also has a blog featuring her photography, Alida’s FSJ Photos.
