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Gordon Biersch & Rock Bottom Merge

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Wow, this is big news in the world of brewpubs. The headline reads “Rock Bottom Restaurants and Gordon Biersch Brewery Restaurant Group Combine to Become CraftWorks Restaurants and Breweries, Inc.” Both Gordon Biersch and Rock Bottom were two of the largest brewpub chains in the country. Their combined size, including the Old Chicago chain, will be nearly 200 locations nationwide.

Here’s the press release:

Centerbridge Capital Partners, L.P. and its related entities (“Centerbridge”), formed CraftWorks Restaurants & Breweries, Inc. (“CraftWorks”) by closing on concurrent acquisitions of Rock Bottom Restaurants, Inc. (“Rock Bottom”) and Gordon Biersch Brewery Restaurant Group, Inc. (“Gordon Biersch”) today. The companies will operate as subsidiaries of CraftWorks and will retain their brands. The combined business becomes the nation’s leading operator and franchisor of brewery and craft beer-focused casual dining restaurants with nearly 200 owned and franchised locations across the United States. CraftWorks’ primary concepts include Old Chicago, Rock Bottom and Gordon Biersch.

CraftWorks is led by Frank Day and Allen Corey. Frank Day, founder of Rock Bottom, serves as Chairman of the Board and brings over 45 years of restaurant experience to the newly formed company. Allen Corey, an original investor and 13 year CEO of Gordon Biersch, is the President and CEO of CraftWorks and brings over 18 years of restaurant experience to the position.

Regarding the formation of CraftWorks, Frank Day stated, “This merger marks a new era for both Rock Bottom and Gordon Biersch and I am very excited about the growth potential that the future holds for CraftWorks.”

“Gordon Biersch, Old Chicago and Rock Bottom are differentiated casual dining concepts with strong guest loyalty, high energy atmospheres and a high quality offering of craft beer and made-from-scratch food,” stated Jason Mozingo, a Managing Director at Centerbridge. “We are excited by the prospect of partnering with the management teams to strengthen the long-term operating performance of the business and position it for growth.”

Mr. Corey said, “I am honored to have the opportunity to lead the combined company. There is a long-standing relationship between Rock Bottom and Gordon Biersch which will facilitate a smooth and efficient integration of the two businesses. With the help of our new financial sponsor, Centerbridge, we look forward to a successful future as the nation’s leading brewery and craft beer-focused casual dining restaurant operator.”

Gordon Biersch Brewery Restaurant Group, Inc was formerly majority owned by Hancock Park Associates. Rock Bottom Restaurants, Inc. was owned by founder Frank Day and his investment group.

Duff & Phelps Securities, LLC, an affiliate of Duff & Phelps LLC (NYSE: DUF), and North Point acted as the exclusive financial advisors to Rock Bottom and Gordon Biersch, respectively, in connection with this transaction. Faegre & Benson and Miller Martin acted as legal advisors to Rock Bottom and Gordon Biersch, respectively.

Centerbridge was advised by Weil, Gotshal & Manges. Duff & Phelps Securities, LLC, also advised CraftWorks on the acquisition of Gordon Biersch. Wells Fargo and GE Capital were joint-lead arrangers for a $150 million credit facility to support the transaction.

There are no plans for re-branding or closing any units at this time.

About CraftWorks

CraftWorks Restaurants & Breweries, Inc., through its three principal operating units, Old Chicago, Gordon Biersch and Rock Bottom, is the nation’s leading operator and franchisor of craft beer-focused casual dining and brewery restaurants with nearly 200 owned and franchised locations across the United States. CraftWorks also operates strong regional brands, including ChopHouse and Big River and maintains intellectual property rights to the Boulder Beer, Inc. microbrewery. The company maintains dual headquarters in Chattanooga, TN and Louisville, CO. For additional information, please visit www.craftworksrestaurants.com

The new CraftWorks website gives the following information on their homepage:

CraftWorks Restaurants and Breweries proudly serves the finest in craft beer and made-from-scratch creative cuisine. With nearly 200 restaurants operating under 14 different brands, we employ close to 12,000 people in serving approximately 80,000 guests each day. Our restaurants range from traditional casual dining concepts to fine dining white tablecloth establishments.

Our largest brands include Old Chicago, Gordon Biersch Brewery Restaurants and Rock Bottom Restaurant Breweries. With over 70 of our locations featuring fresh brewed beer on-site, we are the world’s leading operator of brewery restaurants.

Our breadth across the nation ranges from the most densely populated urban centers such as Los Angeles, Chicago and Washington D.C. to more rural locations such as Killeen, Texas and Fargo, North Dakota. Regardless of concept or location, our guests have come to know us for unique, made-from-scratch food, craft beer and unbeatable service. Our Loyalty Programs are amongst the largest and most popular in the restaurant industry with over half a million active members enjoying such rewards as personalized Brewer Dinners, specialty merchandise and fantasy vacation trips.

Beer In Art #102: More Vincent Van Gogh’s Wheat Fields

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Last week’s artworks were all paintings of wheat fields by Vincent Van Gogh for the most recent Session on wheat beers. Since wheat fields were a favorite subject for Van Gogh — throughout his life he painted at least 40 artworks that included a wheat field — I couldn’t help but feature several more again this week.

Wheat field, painted in 1889.

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Green Wheat Field, also painted in 1889.

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Wheat Field with Reaper, from 1888.

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Sheaves of What in a Field, from 1885.

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Sunset Wheat Fields Near Arles, from 1888.

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Wheat Field Behind Saint Paul Hospital with a Reaper, from 1889.

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Wheat Field with Cypresses at the Haute Galline Near Eygalieres, from 1889.

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Sunset Wheat Field with Sheafs, from 1888.

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For more about Vincent Van Gogh, Wikipedia is a good place to start, though there’s even more at the Vincent Van Gogh Gallery, which has a complete list of his works. There are also tons of links at the ArtCyclopedia and another biography at the Web Museum.

Guinness Ad #43: Knocking Down Columns

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Our 43rd Guinness poster depicts a man leaning against an ancient Greek column and accidentally knocking it down, just because he’s recently enjoyed a pint of Guinness. That’s, as the slogan suggests, “Guinness for Strength.”

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And here’s another version of the ad with a lot more text than usually seen in Guinness advertising at that time.

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ABI Suing Baseball Over Exclusive Beer Rights

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Today in U.S. District Court, for the Southern District of New York, Anheuser-Busch InBev filed a lawsuit asking for a declaratory judgment against Major League Baseball. In “Anheuser-Busch, Inc. v. Major League Baseball Properties, Inc.,” ABI alleges that MLB “reneged on a renewal of its beer sponsorship rights this year and demanded ‘exponentially higher’ fees.” Back in April of this year, ABI believed it had reached a deal to renew its long-standing status (over 30 years) as the “official beer of baseball,” but apparently the baseball league tried to renegotiate the deal “due to ‘a change in marketplace dynamics,’ according to the lawsuit.” Naturally, MLB was seeking to increase the amount of money they would receive from ABI and also wanted to negotiate with rival beer companies for the same rights. The lawsuit asks the court to enforce the April deal and further prevent “MLBP from negotiating with any other brewers for sponsorship rights. The lawsuit doesn’t request money damages.” Baseball’s position is that the April deal was not binding and that they could “offer sponsorship rights to Anheuser[-Busch]’s competitors.” In addition to sponsoring the league as a whole, Anheuser-Busch also sponsors 26 of the total of thirty individual baseball teams in MLB.

The story has already been picked up by Bloomberg, Reuters, the St. Louis Business Journal and the Wall Street Journal.

St. Luke’s Bottle Band

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Believe it or not, since 1979, St. Luke’s Lutheran Church in Illinois has had a musical group, the St. Luke’s Bottle Band. According to their website, the band was “founded by Professor Paul Phillips. Over the past few years the St. Luke’s Bottle Band has been featured on National Public Radio, the NBC Nightly News, Wild Chicago and the Jenny Jones Show. The band has traveled to Atlanta Georgia to perform for the American Lutheran Church Musicians Conference, as well as Door County, Wisconsin, to present a concert at the Fish Creek Auditorium. The Bottle Band has appeared on An American Moment with James Earl Jones and twice on the Late Show with David Letterman.” (Thanks to Tom D. for sending me the link.) In addition to Scott Joplin’s Peacherine Rag below, there are a number of additional videos of the bottle band performing, including a rousing kazoo version of John Philip Sousa’s Washington Post March. The also have a Facebook page. Enjoy.

Zythophile Examines 40 Years Of CAMRA

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With the 40th anniversary of the Campaign For Real Ale (CAMRA) just around the corner, one of my favorite beer historians, Martyn Cornell, takes a close look at some mistakes they’ve made along the way and some things they might have done better. He writes Maybe They Should Have Kept to ‘Revitalisation’. And Dropped the ‘Ale’at his wonderful blog Zythophile. Full disclosure, like Martyn, I’m also a CAMRA member.

Wild Goose To Close

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Wild Goose Brewing, which was purchased a few years ago, in 2006, by Flying Dog Brewery, will be closing down and no longer will be produced as a beer brand. In the same purchase, Flying Dog also acquired the Frederick Brewery, where they moved their headquarters to, which had purchased Wild Goose in the mid-1990s. A few more batches of Wild Goose IPA and that will be it for the 21-year old brand. Beer in Baltimore has the full story.

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Beer In Ads #241: Schlitz Famo Soldier

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Thursday’s ad is for Schlitz Famo, from around 1918. Famo was their non-alcohol beer during Prohibition, or as they referred to it, “a pure non-intoxicating beverage.” I’m not sure what the tie-in was with the man in uniform, though it was during World War I, and since today is Veteran’s Day — originally Armistice Day for that war’s end.

Most of the beer companies scrambled to come up with a N/A brand in the years just before Prohibition as they finally started to see the writing on the wall. For an interesting overview of the names they came up with, check out Prohibition and Near-Beer Names.

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During the early part of Prohibition, brewers at the time were emphasizing cleanliness by saying that “Schlitz Famo goes through a pulp filter–then through a sterilized pipe line to glass-lined tanks in a cool cellar for aging. A sterilized line carries it to automatic filling machines containing sterilized bottles, thence to Pasteurization” They further stressed the nutritional values of their products. The company boasted that Schlitz Famo is more than a drink. It is a food. Every time you take a glass of Schlitz Famo you are taking something to eat. Every compound essential to the human body is present in Schlitz Famo–protein, carbohydrates, mineral matter and water–the only factor absent being fats, and they are formed in the body from the carbohydrates. These elements repair and build up broken-down tissues and impart to the body heat and muscular energy. That’s why we say Schlitz Famo is a worth-while cereal beverage. It is non-intoxicating. It is healthful, refreshing and satisfying. It has the wonderful hop aroma.