Tuesday we feature the sixth baseball-themed add, which will continue through the World Series. The ad is for Falstaff and the Chicago White Sox. It’s most likely from 1971-75, because as far as I can tell those are the only years that the Sox used red and white in the way its shown in the ad. The theme of the ad is “Double Play …” with the twin pleasures of beer and baseball.
Monday we feature the fifth baseball-themed add, which will continue through the World Series. The ad is for Baltimore’s National Bohemian and specifically National Premium Beer. It’s hard to tell when the ad is from, because it shows a lot of old baseball memorabilia for the Baltimore Orioles. It’s at least after my childhood favorite player, Brooks Robinson, started playing — and that was 1955. Though it seems more likely it was after he became a legendary player, and I can’t say exactly when that happened. The tagline for the ad reads. “National Premium Beer. Our Name Says It. Our Taste Proves It.” After that, it’s all about the Orioles, which was my favorite baseball team growing up.
And I just pulled out the box of baseball cards that my mother didn’t manage to throw away and found my Brooks Robinson baseball card from the 1970 season, forty years ago.
It seems that the Discovery Channel is also currently shooting a beer documentary entitled “How Beer Saved the World.” Sweetwater Brewing in Georgia tweeted a photo of the crew of the documentary at the brewery over the weekend.
“The Discovery channel’s, “How Beer Saved the World” Amanda from Emory with our Brewmaster Mark Medlin and the sound dude.”
There’s not much additional information out there, though on Sunday the Georgia Tech Glee Club performed the Anacreontic Song at the Brick Store Pub in Decatur, also for the documentary. If you’re not familiar with the song, it’s also known as “To Anacreon in Heaven” and is an old British drinking song. According to AstroCocktail, “Anacreon was an ancient Greek poet (563-478 BC) whose many poems about the pleasures of wine and its results earned him the reputation as the bard of the grape.”
Even if you don’t know the lyrics, you probably know the tune, as it was used as the melody for our National Anthem. “Francis Scott Key wrote ‘Defence of Fort McHenry’ while detained on a British ship during the night of September 13, 1814, as the British forces bombarded the American fort. His brother-in-law, on hearing the poem Key had written, realized it fit the tune of ‘The Anacreontic Song.'” It was later retitled The Star-Spangled Banner. You can hear a version of it here.
“Anacreon” by Jean Leon Gerome, 1848
Admittedly, not much to go on, but it would appear there is definitely another beer documentary in the works for the Discovery channel, and that’s in addition to the new series, Brew Masters, debuting next month and starring Sam Calagione from Dogfish Head.
Craft brewers tend to not be as cutthroat competing with one another as a lot of other businesses. Most believe that the sale of one craft beer helps the sales of all other good beer, too. But that ethos doesn’t necessarily extend to sports. Case in point, the 2010 World Series between the San Francisco Giants and the Texas Rangers.
Shaun O’Sullivan, from the 21st Amendment Brewery in San Francisco — in fact just a stone’s throw from the ballpark where the World Series will be played — got a call today from his friend and colleague Fritz Rahr, who owns Rahr & Sons Brewing in Fort Worth, Texas, proposing a friendly wager on this year’s World Series.
So here’s the bet, as told by Shaun O’Sullivan on the 21st Amendment website in a post entitled It’s On Like Donkey Kong:
If the Texas Rangers win the World Series (highly unlikely in my opinion, but I digress), I will wear a Texas Ranger’s shirt, drinking a Rahr and Sons delicious beer outside of San Francisco’s AT&T Park. And when the San Francisco Giants beat the Texas Rangers (they will), Fritz will be wearing a Giants shirt and drinking a 21st Amendment delicious canned craft beer outside of Arlington Field.
I can’t wait to see those photos. Just one more reason to cheer on the Giants. Though I confess that Rahr makes some outstanding beers and it would be nice to taste a few of them during the series, I think for now I’ll stick to Bay Area beers to root for San Francisco beginning this Wednesday. What will you be drinking during the ball games?
Today’s art is a beautiful lithograph from 1889 featuring both beer and baseball, our recent topic during the MLB Playoffs and World Series. Although the lithograph is essentially an advertisement, its age, historic nature, value and artistic beauty make it artistic enough to be featured here, at least in my opinion. Known as the Cap Anson and Buck Ewing “Burke Ale” Beer Poster, it is the first known time that a baseball player was paid for his endorsement for advertising. The two baseball players were Cap Anson, of the Chicago White Stockings (the team that eventually became the Cubs, the modern White Sox took their name from the Cubs’ abandoned nickname in 1900), and Buck Ewing, of the New York Giants (now, of course, the San Francisco Giants, on their way to the World Series). The beer being advertised is essentially from Guinness, their Finest Pale Ale and Extra Foreign Stout, both of which were sold under the label “E. & J. Burke,” which was for Edward and John Burke who, had a liquor importing company and was licensed by Guinness to sell their products under that name, beginning in either 1849 or 1880 (accounts disagree) and continuing through the start of Prohibition.
Here’s the description from Robert Edwards Auctions, who auctioned one of only three known posters in 2008:
Both Anson and Ewing are pictured in their respective uniforms as they take a break from a game to enjoy a refreshing glass of beer. Anson is seen enjoying a glass of Finest Pale Ale, while Ewing opts for a glass of Extra Foreign Stout. The timeless appeal of this piece, aside from the colorful graphics and high-quality production values, lies in the artistry of the scene as a whole. In what was then a nostalgic homage to the game’s early history, Anson and Ewing are pictured relaxing outside a large retiring tent. Such tents, which were holdovers from the game of cricket, were a common site at ball games during the 1850s and early 1860s, but were no longer in vogue at the time. A large banner displayed above the tent reads “Champions,” which most likely refers to the many championships won by each player’s respective teams in the preceding years, to which they now toast. Pictured in the background is a game-in-progress scene (presumably between the White Stockings and Giants), with the field bordered by a filled-to-capacity grandstand. The foreground image further promotes the company’s products, as Anson is sitting on a keg of Finest Pale Ale and Ewing is resting his arm on a barrel of Extra Foreign Stout. Boxes of “Burke’s Old Irish Whiskey” and “Garm Kirk Scotch Whiskey” are also visible among the barrels. Perhaps the most amusing detail are the numerous empty bottles of each respective beverage that are strewn all along the ground at their feet, along with various pieces of baseball equipment (base, ball and box, and bat). Also in the foreground, lying next to a beer barrel, is letter of endorsement from the brewery that bears an “Arthur Guinness Son & Co.” seal. The name of the lithography company, “Wagner & Co. Lith – 75 Murray St. N.Y.,” is printed in the lower right corner of the poster.
The Robert Edwards Auctions also has a lot more information about the poster. According to Collectors Corner, the poster “sold for an astonishing $188,000, setting a record for a baseball-related advertising poster and a record for any American advertising poster featuring a product of any kind.”
I love the game of Washoes, a game that Tomme Arthur from the Lost Abbey introduced into the brewing community almost ten years ago. I’ve been known to play for hours, given the chance. Almost every small brewery along the west coast has a set of boards, and you see them fairly frequently at events, too. So I was thrilled to be invited to play in the first annual Russian River Invitational Washoe Tournament last night. My partner was Dave Keene, owner of the Toronado. We’ve played together on numerous occasions, but never in a tournament like this. There were nine teams playing in a round robin double elimination tournament. Dave and I — “Team Toronado” — managed to go undefeated through the first three rounds, earning ourselves a bye going into the finals. Since we hadn’t lost a game, the other team had to beat us twice in order to prevail. But we never gave them the chance, and won the first game in short order to win the tournament. What great fun. There definitely need to be more organized washoe tournaments.
To learn more about the rules of Washoes, check out Washoe Rules, a web page put up by Vinnie Cilurzo with the agreed-upon brewing community’s rules. The game exists in many variations around the country, and most likely originated somewhere in the Midwest, but this is the set of rules by which we played.
Dave Keene and me after our washoe victory.
Our 40th Guinness poster by John Gilroy shows a man lifting up a manhole cover — and also lifting the steamroller resting on the cover — in order to rescue his pint of Guinness. Naturally, the tagline is “Guinness for strength.”
Friday’s ad is the fourth baseball-themed one, which I’ll be continuing through the World Series. The ad is from 1982 and features baseball personality Bob Uecker, who Johnny Carson dubbed “Mr. Baseball.” This was one his earliest ads for Miller Lite, when they started trying to convince men to drink a low-calorie beer. It features Uecker’s signature self-deprecating humor with the line “Great ballplayers drink Lite beer because it’s less filling. I know. I asked one.”
Thursday’s ad is the third baseball-themed one, which I’ll be continuing through the World Series. The ad is from 1962 and features baseball legend Casey Stengel, when he was managing the New York Mets. The woman in the ad is Miss Rheingold for 1962, Kathy Kersh.
This Saturday, October 23, another new festival will kick off in the Bay Area, in this case Martinez. The Bay Area Craft Beer Festival will be held in the historic Cannery District at the Martinez Waterfront Park, located at 333 Ferry St. in downtown Martinez from 1:00 to 5:00 p.m. Tickets are $35 for general admission or $50 for a VIP ticket, which gets you in an hour earlier, at Noon. Tickets can be purchased online or at several locations throughout the Bay Area. Check out the festival website for details.
Admission includes includes a commemorative glass, unlimited tastings and entertainment, which includes three bands. Over thirty breweries will be pouring their beer. Food will also be available for a separate purchase. The festival will take place indoors, so it’s rain or shine.
