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Most Complete Beer Proteome Found

September 29, 2010 By Jay Brooks

science
The American Chemical Society has announced that the most complete beer proteome has been found. The journal article in the ACS publication Journal of proteome Research, The Proteome Content of Your Beer Mug was conducted in Milan, Italy by two area university departments from the Politecnico di Milano and the Universit degli Studi di Milano working together.

According to the press release:

In an advance that may give brewers powerful new ability to engineer the flavor and aroma of beer — the world’s favorite alcoholic beverage — scientists are publishing the most comprehensive deciphering of the beer’s “proteome” ever reported. Their report on the proteome (the set of proteins that make beer “beer”) appears in ACS’ monthly Journal of Proteome Research.

Pier Giorgio Righetti and colleagues from say they were inspired to do the research by a popular Belgian story, Les Maîtres de l’Orge (The Brew Masters), which chronicles the fortunes of a family of brewers over 150 years. They realized that beer ranks behind only water and tea as the world’s most popular beverage, and yet little research had been done to identify the full set of proteins that make up beer. Those proteins, they note, play a key role in the formation, texture, and stability of the foamy “head” that drinkers value so highly. Nevertheless, scientists had identified only a dozen beer proteins, including seven from the barley used to make beer and two from yeast.

They identified 20 barley proteins, 40 proteins from yeast, and two proteins from corn, representing the largest-ever portrait of the beer proteome. “These findings might help brewers in devising fermentation processes in which the release of yeast proteins could be minimized, if such components could alter the flavor of beer, or maximized in case of species improving beer’s aroma,” the report notes.

I’m not sure about those findings, the statement about the “ability to engineer the flavor and aroma of beer” sounds a bit too Frankenstein-like for my tastes. Though to be fair, I don’t remember much about Proteomes from my time taking the short course on brewing at U.C. Davis.

j-of-proteome

At any rate, the whole article is online. Below is the abstract, see if it makes sense to you:

The beer proteome has been evaluated via prior capture with combinatorial peptide ligand libraries (ProteoMiner as well as a homemade library of reduced polydispersity) at three different pH (4.0, 7.0, and 9.3) values. Via mass spectrometry analysis of the recovered fractions, after elution of the captured populations in 4% boiling SDS, we could categorize such species in 20 different barley protein families and 2 maize proteins, the only ones that had survived the brewing process (the most abundant ones being Z-serpins and lipid transfer proteins). In addition to those, we could identify 40 unique gene products from Saccharomyces cerevisiae, one from S. bayanus and one from S. pastorianus as routinely used in the malting process for lager beer. These latter species must represent trace components, as in previous proteome investigations barely two such yeast proteins could be detected. Our protocol permits handling of very large beer volumes (liters, if needed) in a very simple and user-friendly manner and in a much reduced sample handling time. The knowledge of the residual proteome in beers might help brewers in selecting proper proteinaceous components that might enrich beer flavor and texture.

Interesting ….

proteome-2010

Filed Under: Beers, News Tagged With: Ingredients, Science of Brewing

Beer In Ads #205: Ballantine Clown

September 29, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is an early ad for Ballantine, one of the first to use their iconic three-rings of “body,” “purity” and “flavor.” Unfortunately, it also features an ugly, frightening clown — but then I hate clowns.

ballantine-clown

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #204: Pilse Etzer

September 28, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for a German brewery — I think — Pilse Etzer, so it says, is the best bottled beer. The woman in the red circle, however, looks like Dutch.

f-sperl-pilznetzer-is-das-beste-flaschenbier

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #203: Epidor Moritz

September 27, 2010 By Jay Brooks

ad-billboard
Monday’s ad is for a Spanish brewery, Moritz in Barcelona, which was founded in 1856 and closed in 1978. Remaining family members started up the brand again a few years ago, contracting the brewing. This ad is for Epidor, a strong lager they debuted July 23, 1923. Given the strange face of the man in the ad, I’m not exactly sure who their target audience was or why they thought that would help sell beer. Does it make you want to drink their beer?

epidore

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Spain

Beer In Art #95: Wesley Alan Harris’ Bottlecap Art

September 26, 2010 By Jay Brooks

art-beer
Today’s featured artwork is by an RN from Plano, Texas, who in in his spare time makes incredible works of art using crowns, or bottlecaps, as his medium. The one that I first saw was a bottle cap version of the famous work by Henri Matisse, Icarus. The framed bottlecap Icarus is 2.5 by 4 feet.

Harris_Matisse

And here’s one of his Warhol-inspired portraits of Marilyn Monroe.

Harris_mm

Here’s how he got into making bottlecap art, from his blog:

My work with bottle caps all started as a joke in college, but eventually became a hobby, and moreover a form of art that is quite interesting, stimulating, and rare. It is also keeping in theme with today’s mindset of reusing and recycling trash to make genuine treasures. I have many friends, relatives, coworkers, and favorite drinking/dining establishments who save bottle caps for me.

A friend of mine opened a bar in 2008, and I offered my first piece as decoration in the bare-walled establishment. After receiving copious and favorable feedback about my first piece, I decided to undertake bottle capping more seriously in 2009. I have completed several ‘spec’ pieces, in addition to selling my first piece in August 2009. In March 2010 I had a showing of all of my bottle cap artwork.

Here’s that first one he did, which was started n 2002 but not finished until 2006.

Harris_circle

I think this is my favorite of his originals, a mostly blue field with the sun in the corner.

Harris_sun

And finally, here’s another Matisse inspired piece, his recreations of Blue Nude, Souvenir of Biskra.

Harris_Matisse-nu-bleu

You can see the rest of Harris’ bottlecap works at his portfolio, many of which are for sale.

Filed Under: Art & Beer, Beers Tagged With: Crowns, Texas

A Short History of Malt Liquor

September 26, 2010 By Jay Brooks

schlitz-malt-liquor
California freelance journalist Andrew Rosenblum has an interesting short history of malt liquor marketing on Accidental Blogger entitled What Was Malt Liquor?

Filed Under: Beers, Breweries, Politics & Law Tagged With: Advertising, History, Marketing

Open Up With The 1973 Budweiser Malt Liquor Express

September 26, 2010 By Jay Brooks

a-b-cos
Check out this unintentionally hilarious video made for the Anheuser-Busch sales force and distributors in 1973, created to showcase how they were going to “open up” the market for malt liquor with Budweiser Malt Liquor.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Advertising, Anheuser-Busch, History, Humor, Video

A New Justification For More Beer Taxes

September 26, 2010 By Jay Brooks

rwjf
Ugh, here we go again. Three researchers at the University of Florida, led by epidemiologist Alexander C. Wagenaar, have just released a new study which they claim shows that raising alcohol taxes — in fact doubling them — will reduce consumption and cure society’s problems.

The study, Effects of Alcohol Tax and Price Policies on Morbidity and Mortality: A Systematic Review, is to be published in the November issue of the American Journal of Public Health, but was released online last week, as is common for academic journals.

As I don’t have the resources to buy a subscription to every related academic journal, I have to make do with the abstract and what other news outlets write about it. Here’s the abstract:

Objectives. We systematically reviewed the effects of alcohol taxes and prices on alcohol-related morbidity and mortality to assess their public health impact.

Methods. We searched 12 databases, along with articles’ reference lists, for studies providing estimates of the relationship between alcohol taxes and prices and measures of risky behavior or morbidity and mortality, then coded for effect sizes and numerous population and study characteristics. We combined independent estimates in random-effects models to obtain aggregate effect estimates.

Results. We identified 50 articles, containing 340 estimates. Meta-estimates were r=–0.347 for alcohol-related disease and injury outcomes, –0.022 for violence, –0.048 for suicide, –0.112 for traffic crash outcomes, –0.055 for sexually transmitted diseases, –0.022 for other drug use, and –0.014 for crime and other misbehavior measures. All except suicide were statistically significant.

Conclusions. Public policies affecting the price of alcoholic beverages have significant effects on alcohol-related disease and injury rates. Our results suggest that doubling the alcohol tax would reduce alcohol-related mortality by an average of 35%, traffic crash deaths by 11%, sexually transmitted disease by 6%, violence by 2%, and crime by 1.4%.

Those are some pretty specific promises and some pretty specific recommendations, something most academic papers assiduously avoid. To me that’s a red flag about the intentions of this study.

Science Daily covered the study in an article today (thanks to Richard S. for sending me the link) entitled Increasing Taxes on Alcoholic Beverages Reduces Disease, Injury, Crime and Death Rates, Study Finds. Obviously, I’m as predisposed to question such a study as the average anti-alcohol wingnut is to swallow it unquestioningly. And I confess something doesn’t smell right with it. My alky sense is tingling.

Having not seen the full article, I’m left wondering exactly what the “50 published research papers containing 340 estimates” means. What is being “estimated?” It reads like it’s the supposed harm that’s being estimated, because I can’t for the life of me understand how you could ever say there’s definitive causation for such a complex relationship as the price of something to “other misbehaviors,” or indeed any of the laundry list of issues the researchers believe are caused by people drinking alcohol. In my experience at looking at these studies, any event in which there was alcohol present is usually sufficient to consider the incident alcohol-related, but that’s nowhere near the same as having been caused by the alcohol. And so these statistics tend to be inflated and, consequently, misused.

But the key insight into the study came in the very last paragraph of Science Daily’s coverage of the study, where they reveal that the funding for the study came from the notorious Robert Wood Johnson Foundation (RWJF), the godfather of neo-prohibitionist groups. The RWJF funds many other neo-prohibitionist groups, and also sets the national agenda in the anti-alcohol community. That they funded this, and other similar studies, suggests that the answer preceded the study, that is it was designed to support their agenda, its conclusions a fait accompli.

To me this also explains professor Wagenaar’s statement. “Results are surprisingly consistent.” Of course, they would be if you’re looking for a correlation. The same team did a similar study in 2007, Raising Alcohol Taxes Reduces Deaths, Study Finds where they examined alcohol-related deaths in Alaska after beer taxes were raised in the state. That study was also funded by the RWJF. Predictably they found the correlation they were looking for, but this is playing with statistics for incredibly complex relationships. Their simple conclusions seem absurd. They ignore any underlying causes for alcohol abuse or suicide or anything else, for that matter. As almost every study like this I’ve ever seen, “alcohol-related” is a thinly veiled attempt to paint any alcohol use, however responsible or moderate, as dangerous and life-threatening. Beer is not a syringe of heroin, despite these same groups’ attempts to portray it that way.

Mark my words, we’re going to see this study used by groups all over the country in renewed efforts to raise beer taxes in state after state. But the only thing I remember happening when the federal excise tax on beer was doubled in 1990 was a loss of jobs and long term economic harm visited on the brewing industry. I don’t recall seeing any victory parties by the anti-alcohol groups once that doubling cured all the problems they previously ascribed to alcohol. They went right on complaining about all the supposed damage caused by the industry. That’s a real world example of what they want to do having none of the outcomes this new study claims would occur under the exact same conditions.

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: Prohibitionists, Science, Statistics

Postal Service Considering Beer Mail

September 26, 2010 By Jay Brooks

usps
You’ve probably heard that in the age of e-mail, FedEx and UPS the U.S. Postal Service has been losing money. A lot, and for a long time now. According to the Washington Post, on Thursday, Senator Tom Carper (Democrat-DE) introduced legislation to save the post office, the Postal Operations Sustainment and Transformation (POST) Act of 2010. The bill includes a laundry list of changes designed to help stop the fiscal bleeding and turn things around. It would eliminate Saturday deliveries, for example, and as Postmaster General John E. Potter explains it, “it alleviates our retiree health benefit burden while bringing resolution to the pension overpayment dilemma we’ve faced.” I don’t know what that means, but it’s not important for my purposes.

The most important part of the POST Act is that it would also “revise current prohibitions against USPS shipping wine and beer.” Opening up the post office to shipping beer seems like a great idea to me, especially given the problems with UPS and FedEx in that regard. The Postmaster General is in favor of the bill, as many of the items contained in it are apparently ideas that have been suggested before. Curiously, William Burrus, president of the American Postal Workers Union, is against allowing beer and wine shipments, but I can’t really understand why. He just wonders aloud if “allowing the Postal Service to ship beer and wine and closing small post offices while the organization is losing billions really the answer?” To which I can only answer yes, why not? What can it hurt, and it would most certainly give the post office a competitive advantage. Why would he be against trying anything reasonable? The Postmaster General stated the bill seeks “to more closely align our costs and the needs of our customers.” Well speaking as one of their customers, I need to get beer so it would make my life simpler if beer could be legally and reliably shipped through the USPS. I’m certainly willing to give up Saturday deliveries in exchange for the potential to have my mailman bring beer the other five days of the work week.

Filed Under: Beers, News, Related Pleasures Tagged With: Law, United States

Guinness Ad #36: Tractor Push

September 25, 2010 By Jay Brooks

guinness-toucan
Our 36th Guinness poster by John Gilroy features a farmer lifting a heavy tractor (it actually looks a little like a tank) to let some baby ducks, and their momma duck, pass by. The tagline is “Guinness for strength” since it’s the bottle of Guinness in his back pocket that gave him the duck-protecting strength.

Guinness-tractor

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

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