The results are in, the winners for the 2010 Great American Beer Festival have been announced. I’ll post the full list here as soon as I get a chance, along with breakdowns of the medals. For now, you can see the full list here. One quick cool stat for California; 4 out of the 6 big awards for brewery of the year in different size categories were won by California breweries.
Beer In Ads #197: Carling Black Label, People Like It
Friday’s ad is for Carling Black Label from 1962. “People Like It” appears to be part of a campaign from the time period, using similar layouts. The first has a bowl of corn chips.
The second has a similar layout, but has a bowl of peanuts instead. And both still reference the iconic “mabel, Black Label.”
Beer In Ads #196: Ballantine Bowling
Thursday’s ad is for Ballantine Ales from 1953. It’s set on a rooftop bowling alley. It reminds me of the book from a few years ago, Bowling Alone, about how society’s more fractured now and has lost its sense of community. The bowlers in the ad certainly look like they’re having a good time.
Beer Drinking In The Old Testament
Biblical Archeology Review has an interesting article in their September/October issue entitled Did the Ancient Israelites Drink Beer?. The author makes some of the same points I’ve often made — but with more authority — that because of mistranslations and bias, beer is mostly absent from the Bible despite the fact that it’s everywhere else in mankind’s early history. The article’s takeaway is a resounding yes, they did drink beer, and lots of it. Not surprising, but great to see that fact getting more scholarly attention.
Beer In Ads #195: Redhook Postcard
Wednesday’s ad is for Redhook, when they were still brewing in Seattle, Washington. I’ve always loved the old-time postcard art showing the original brewery on Phinney Avenue. The building now houses a chocolate company and is across the street from Brouwer’s Belgian Cafe.
Beer In Ads #194: Barclay’s London Lager
Tuesday’s ad is for Barclay’s London Lager. I love the simplicity of the ad, with few colors and using a lot of white negative space to great effect.
SF Alcohol Tax Passes In Initial Vote
To no one’s surprise, the proposed ordinance to impose a new tax on alcohol sold in San Francisco passed today in a city supervisors’ meeting. The next step (before last week’s postponed meeting) was that it would be voted on a second time at another board meeting on September 14, so now I presume any second vote will be at a later meeting.
It will then go to mayor Gavin Newsom, who has ten days to either sign or veto it. The mayor is on the record saying he’ll veto it, at which point it will be sent back to the Board of Supervisors who can override Newsom’s veto with eight votes. That would most likely be in early to mid-October.
As an aside, I’ve noticed every news report lately, even NPR, that mentions Newsom’s intention to veto the ordinance also brings up the fact that he used to be in the alcohol business, as if that means he’s incapable of deciding anything impartially. It’s more likely he understands the arguments of the small brewers, vintners, distillers, bar owners, retailers, etc. who oppose it. But it’s sure nice to see that unbiased reporting by our local media, way to not take sides.
During the hearing supervisor Chris Daly called those who disagreed with the proposed ordinance “whiners” … excuse, me “f___ing whiners.” Very classy. You can see the stream in the Marin Institute’s twitter feed of the meeting. NOTE: I initially said it was the Marin Institute who was tweeting that, not realizing it was Daly who said it. I apologize for the mistake.
Beer In Ads #193: Biere Adelshoffen
Monday’s ad is unusual insofar as its for a beer brewed in a village that no longer exists. Adelshoffen used to be in the Lower Rhine region of Germany. The most famous beer they made was Adelscott, which was launched in 1982. Heineken acquired the brewery through Fischer in 1996 and closed the brewery in 2000.
Beer In Art #93: Matt Dembicki’s Brewmaster’s Castle
Today’s featured artwork is thoroughly modern, but on an old-time subject. It’s about the mansion built by Washington D.C. beer mogul Christian Heurich, who was born today in 1825. It’s a twenty-page independent comic book with a story by Matt Dembicki and art by Andew Cohen. Entitled The Brewmaster’s Castle, the story takes place March 7, 1945 as an 102-year old Heurich takes a bittersweet final stroll through the mansion he built between 1892-94. Here’s page 1:
The actual building still stands, known today as the Christian Heurich House Museum it’s billed as “Washington’s Most Intact Late-Victorian House” and described as follows:
One of Washington’s best-kept secrets, The Brewmaster’s Castle is the most intact late-Victorian home in the country, and a Landmark on the National Register of Historic Places.
Built in 1892-1894 of poured concrete and reinforced steel by German immigrant, local brewer and philanthropist, Christian Heurich (HI-rick), it is also the city’s first fireproof home.
Heurich was Washington’s second largest landowner, the largest private employer in the nation’s capital, and as the world’s oldest brewer, ran his brewery until his death at 102.
A visit to The Brewmaster’s Castle is a visit back in time to the late-19th Century, when the Heurich family was in residence in Washington’s premier residential neighborhood.
Here’s what the mansion looks like today.
But back to the comic book. Here, Christian Heurich strolls through his mansion.
And near the end of the story, Heurich begins turning out the lights.
The original Christian Heurich Brewery opened in 1873 but was closed in 1956 by Christian Heurich, Jr., who took over the brewery after his father died in 1945. Where the brewery stood is now the site of the John F. Kennedy Center for the Performing Arts. In 1986, Christian Heurich, Jr.’s son Gary Heurich started Olde Heurich Brewing, an early D.C. microbrewery that lasted twenty years, closing in 2006.
You can buy your own copy of the comic book for only $5 (plus $1 shipping) directly from the author. You can pay him directly via PayPal using his e-mail address of mattdembicki (@) gmail (.) com. He’s “hoping [they] might get some funds soon to print a larger run and get greater distribution. You can help. Support the arts and brewing history (not to mention independent comics) — all worthy causes IMHO — by buying this unique hand-crafted comic directly from the artist. Below is the cover.
RustyCans.com has more on Heurich’s history.
Ithaca’s Twin Fermenters
It’s never too late to celebrate great news. Congratulations to Jeff and Heather O’Neil on the birth of their twins, August William and Clara Jean, born July 21. Jeff is the brewmaster at the Ithaca Beer Co. Join me in wishing Jeff and Heather best wishes on the addition of two new fermenters to their brewery family.
Jeff and Heather with the twins — Clara on the left, August the right — and their 4-year old son Henry Sinon.
Particulars:
Label: August William
Original Gravity: 6 lbs., 7 oz.
IBUs: 20 in.
Style: Boy
Release Date: July 21, 2010; 4:20 p.m.
Label: Clara Jean
Original Gravity: 7 lbs., 6 oz.
IBUs: 19 in.
Style: Girl
Release Date: July 21, 2010, 4:21 p.m.
Ithaca brewer Jeff O’Neil with his twins.