Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #4967: Prescribed For Spring Fever

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Formosa Spring Bock Beer and was published on May 12, 1972. The brewery was the Formosa Spring Brewery of Formosa, Ontario, Canada, which was originally founded in 1870. This ad ran in The Toronto Star, of Toronto, Canada.

Beer In Ads #4966: If It’s Okeh With You, I’ll Take Menominee Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Menominee Bock Beer and was published on May 11, 1937. The brewery was the Menominee-Marinette Brewing Co. of Menominee, Michigan, which was originally founded in 1870, though it wasn’t known as Menominee-Marinette until after Prohibition. This ad ran in The Escanaba Daily Press, of Escanaba, Michigan. I love the tagline at the bottom: “Beer — The Temperance Drink of the Nation.”

Beer In Ads #4965: Wiessner’s Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Wiessner’s Bock Beer and was published in 1909. The brewery was the J.F. Wiessner & Sons Brewing Co. of Baltimore, Maryland, which was originally founded in 1863. This ad ran in The Baltimore Sun, also of Baltimore, Maryland. It’s funny to see Gambrinus (“The Inventor of Beer” — who knew?) riding a goat with the tagline “From Gambrinus to Wiessner., From Primitive Methods to the Climax of Perfection.”

Historic Beer Birthday: George Fix

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Today is the birthday of George Fix (May 10, 1939-March 10, 2002). Fix was primarily a mathematician “who collaborated on several seminal papers and books in the field of finite element method. For my purposes, he’s much more well know in the beer community as “a beer and homebrewing enthusiast and educator, as well as the author of several books about brewing. He died of cancer in 2002.”

Here’s the beer part of his Wikipedia entry:

Fix also applied his talents to amateur beer brewing. He won hundreds of awards across the United States for his beers, and was named Homebrewer of the Year in 1981 by the American Homebrewers Association (AHA). He was a consultant to numerous microbreweries and brewpubs, and served as an expert witness in brewing-related litigation. He served on the Board of Advisors of the AHA, the editorial board of Brewing Techniques magazine, the steering committee of the Masters Championship of Amateur Brewing, and was a member of Beer Judge Certification Program, the American Association of Brewing Chemists, and the Master Brewers Association of America. In 1999, he wrote Principles of Brewing Science, considered a standard reference for home- and craft-brewers. He also co-authored two books about homebrewing with his wife Laurie, including An Analysis of Brewing Techniques in 1998.

For his achievements and role as an educator in the field of home brewing, Fix was honoured with the AHA Recognition Award in 1991, the Distinguished Service Recognition Award by the Association of Brewers in 1991, and the Ninkasi Award by the AHA in 1997.

He wrote three books that I know of on beer, An Analysis of Brewing Techniques (1998), Principles of Brewing Science: A Study of Serious Brewing Issues (1999), and Vienna, Märzen, Oktoberfest, number 4 in the Classic Beer Style Series (1998).

Here’s his biography from the Brewers Publications.

The late George Fix will be remembered as a pioneer in finite element methods, phase field methods and for numerous other contributions to numerical analysis and applied mathematics. He also distinguished himself as the chairman of three mathematics departments.

George had a second concurrent and distinguished career as a practitioner and scientist in the brewing of beer. He was named Homebrewer of the Year in 1981 by the American Homebrewers Association. He wrote two books with his wife, Laurie, An Analysis of Brewing Techniques and Vienna, Märzen, and Oktoberfest.

In addition, he authored a scientific treatise titled Principles of Brewing Science, which has gone through two editions. He was awarded the Distinguished Service Recognition Award by the Association of Brewers in 1991 and the Ninkasi award by the AHA in 1997, the highest honors bestowed by these organizations at the time.

Fix at an event at Anchor Brewery.

Beer In Ads #4964: Coors Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Coors Bock Beer and was published May 9, 1935. The brewery was the Coors Brewing Co. of Golden, Colorado, which was originally founded in 1873. This ad ran in The San Angelo Evening Standard, of San Angelo, Texas.

Beer In Ads #4963: The Old Reliable Knoxville Brewery’s Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Knoxville Bock Beer and was published May 8, 1892. The brewery was the Knoxville Brewing Co. of Knoxville, Tennessee, which was originally founded in 1878. This ad ran in The Journal and Tribune, also of Knoxville, Tennessee.

Beer In Ads #4962: Rieker’s Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Rieker’s Bock Beer and was published May 7, 1913. The brewery was at the time the F.A. Rieker Brewing Co. of Lancaster, Pennsylvania, which was originally founded in 1867 under another name. Frank Rieker appears to have become involved by 1874 and in 1876 the name was changed to the Frank A. Rieker’s Star Brewery. It was later known as the Penn-Star Brewery, but closed for good in 1938. This ad ran in The News Journal, which I believe was in Wilmington, Delaware.

Beer In Ads #4961: Santa Cruz Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Santa Cruz Bock Beer and was published May 6, 1908. The brewery was the Santa Cruz Brewing Co. of Santa Cruz, California, which appears to have been located on Neary Street and was in business from the late 19th century until prohibition. This ad ran in The Santa Cruz Evening News, also of Santa Cruz, California.

Beer In Ads #4960: Pickwick Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Pickwick Bock Beer and was published May 5, 1951. The brewery was the Haffenreffer Brewery of Boston, Massachusetts, which was originally founded in 1870. It was located in the Jamaica Plain area of Boston, and today the site of the brewery is where the Boston Beer Co. has operates one of its breweries. This ad ran in The Morning Union, of Springfield, Massachusetts.

Beer In Ads #4959: Bock Beer! Bock! To-Day And Following Days

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for J. Ruppert’s Bock Beer and was published May 4, 1884. The brewery was the Jacob Ruppert Brewery of New York, New York, which was originally founded in 1867. This ad ran in The Sun, also of New York, New York.