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Beer In Ads #1890: Trying Out The New Camera

April 23, 2016 By Jay Brooks


Saturday’s ad is entitled Trying Out The New Camera, and the illustration was done in 1948 by Douglass Crockwell. It’s #21 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are drinking beers in a living room. One of them is trying out his new — gasp — film camera. Remember film? This one doesn’t even have an automatic flash, but uses single bulbs, which have to be replaced each time. I still have a camera that uses them, although to be fair I haven’t actually used it in a long, long time.

021. Trying Out the New Camera by Douglass Crockwell, 1948

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History

500th Anniversary Of The Reinheitsgebot

April 23, 2016 By Jay Brooks

reinheitsgebot bavaria-coa
It’s hard to believe it’s been 500 years since Bavaria signed what’s considered the first food purity law, the Reinheitsgebot, also known as the Bavarian Beer Purity Law, and later the German Beer Purity Law. That’s because in 1516, when the law was decreed, Germany did not yet exist, and wouldn’t for nearly 300 years, with the formation of the German Confederation in 1815, longer if you go by the German Empire, founded in 1871. Modern Germany consists of sixteen federal states, called Bundesländers, of which Bavaria is one.
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And it was in Bavarian town of Ingolstadt on April 23, 1516, that William IV, Duke of Bavaria wrote and signed the law, along with his younger brother Louis X, Duke of Bavaria. That 1516 law was itself a variation of earlier laws, at least as early as 1447 and another in independent Munich in 1487. When Bavaria reunited, the new Reinheitsgebot applied to the entirety of the Bavarian duchy. It didn’t apply to all of Germany until 1906, and it wasn’t referred to as the Reinheitsgebot until 1918, when it was coined by a member of the Bavarian parliament. But while today most people think of it as all about food purity, that was in reality only a small part of it, and probably not even the most important.

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Here’s a translation of the Reinheitsgebot, from a 1993 issue of Zymurgy:

We hereby proclaim and decree, by Authority of our Province, that henceforth in the Duchy of Bavaria, in the country as well as in the cities and marketplaces, the following rules apply to the sale of beer:

From Michaelmas to Georgi [St. George’s Day], the price for one Mass [Bavarian Liter 1,069] or one Kopf [bowl-shaped container for fluids, not quite one Mass], is not to exceed one Pfennig Munich value, and

From Georgi to Michaelmas, the Mass shall not be sold for more than two Pfennig of the same value, the Kopf not more than three Heller [Heller usually one-half Pfennig].

If this not be adhered to, the punishment stated below shall be administered.

Should any person brew, or otherwise have, other beer than March beer, it is not to be sold any higher than one Pfennig per Mass.

Furthermore, we wish to emphasize that in future in all cities, markets and in the country, the only ingredients used for the brewing of beer must be Barley, Hops and Water. Whosoever knowingly disregards or transgresses upon this ordinance, shall be punished by the Court authorities’ confiscating such barrels of beer, without fail.

Should, however, an innkeeper in the country, city or markets buy two or three pails of beer (containing 60 Mass) and sell it again to the common peasantry, he alone shall be permitted to charge one Heller more for the Mass or the Kopf, than mentioned above. Furthermore, should there arise a scarcity and subsequent price increase of the barley (also considering that the times of harvest differ, due to location), WE, the Bavarian Duchy, shall have the right to order curtailments for the good of all concerned.

Notice that the first two decrees have to do with pricing and when beer can be sold. It isn’t until paragraph six, the second last one, that the issue of what ingredients will be allowed comes up. If it had been the most important part, is seems more likely they would have led with it. Even then, it wasn’t about purity, but again commerce. Barley was designated as the only grain so that others, notably wheat and rye, were set aside to be used for baking bread.

Also, a lot of hay has been made about it not mentioning yeast, with the idea that it was because yeast wasn’t discovered until Louis Pasteur in the 19th century. But early brewers did know something about yeast, even if they didn’t have the full scientific understanding that came later. Otherwise, they wouldn’t have been able to make consistent batches of beer. At the end of your brew, you’ll find a layer of billowing foam and other indeterminate matter at the bottom of the fermenter, which the Germans called “Zeug,” which means “stuff.” And early German brewers had a person, called a “hefener,” whose job it was to scoop out the Zeug, which was in effect the leftover yeast, and pitch it in the next batch of beer. So it’s hard to say they didn’t have some understanding of yeast.

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A German postage stamp celebrating the 450th anniversary of the Reinheitsgebot in 1983.

The Germans, of course, have set up a website for the 500th anniversary, and so does the Bayerischer Brauerbund, which is a a Bavarian brewers trade group along with the German Brewers Group. They also created a 50-second film marking the anniversary.

And the media is covering the Reinheitsgebot’s Quincentenary. A few examples include the BBC, Food and Wine, NPR, Spiegel, and Wired. But by far the most thorough examination of the Reinheitsgebot was by Jeff Alworth in All About Beer magazine, Attempting to Understand the Reinheitsgebot.

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It’s great that it’s been 500 years, and that German brewers are justly proud of the Reinheitsgebot. It’s clearly helped create the unique German beer scene and their many native styles. But it’s also been used as a shameless marketing tool, been used as an exclusionary tactic, and has even had little-known exceptions to its rules for years, ones that most people are not even aware of, not to mention the use of other items in the brewing process that are also not mentioned by the law, but which because they’re not strictly “ingredients” more modern brewers have interpreted as not being prohibited.

Many people have voiced criticisms against it over the years. One that’s particularly thorough is The German Reinheitsgebot — Why it’s a Load of Old Bollocks. The German magazine Spiegel’s recent coverage is entitled Attacking Beer Purity: The Twilight of Germany’s Reinheitsgebot.

Back in 2001, Fred Eckhardt wrote an entertaining tale for All About Beer entitled The Spy who Saved the Reinheitsgebot, about how a brewer was able to prove Beck’s was using adjuncts and was not in adherence with the German law.

In another recent article in First We Feast, Sam Calagione, of the Dogfish Head Craft Brewery, is quoted with an opinion I suspect many American brewers hold. “I hate the concept of the Reinheitsgebot, but I am essentially happy it exists.”

Reinheitsgebot-Bier-stamp-2016
Deutsche Post’s 2016 commemorative stamp.

Filed Under: Beers, Events, Just For Fun, Politics & Law Tagged With: Bavaria, Germany, History, Law

ABI Buys Birra Del Borgo

April 23, 2016 By Jay Brooks

ABI birra-del-borgo-blk
Anheuser-Busch InBev announced yesterday that they’ve notched another brewery, this time it’s Italy’s celebrated Birra del Borgo. Under the terms of the deal, Birra del Borgo will become a wholly-owned subsidiary of AB InBev, though the price was not disclosed.

From the press release:

Birra del Borgo is happy to announce that it has decided to partner with Anheuser-Busch InBev (AB InBev). The partnership will give Birra del Borgo, one of the leading craft brewers in Italy, a unique opportunity to make the necessary investments for expansion while continuing to independently manage its business and define how to grow.

AB InBev will provide the support to allow Birra de Borgo to expand its brewery know how and infrastructure, continue to innovate and bring new great beers on the market through its distribution system. Founder Leonardo Di Vincenzo will continue to lead Birra Del Borgo as CEO of the company.

In 2005, Birra Del Borgo was founded by Leonardo Di Vincenzo in Borgorose, a small town in the province of Rieti on the border between Lazio and Abruzzo in Italy. Leonardo started brewing beer at home for enjoyment while at University studying biochemistry. He traveled frequently throughout Europe to explore the traditional beer styles; getting to know the German and Belgium master brewers was crucial to his education. One of Leonardo’s most formative experiences was brewing at the Starbess brewery in Rome, which later led to his conception of Birra del Borgo. Leonardo’s initial inspiration comes from English & Belgian beers, but he then reinvented the styles to root them in the Italian gastronomy culture. Leonardo currently produces ten beers year round, some famous such as ReAle, Duchessa, DucAle. Other Birra del Borgo products include 4 Seasonals inspired by local ingredients and several unique beers brewed with original techniques, under the “Bizzarre” family. Leo’s inspiration is dictated by the moment and seasonality related to the main ingredient, with a passion to reinvent styles and push boundaries.

Leonardo will remain the CEO of Birra Del Borgo.

Leonardo Di Vincenzo said: “Our voyage since we started in 2005 has been a great adventure. Today the beer sector has become very competitive and it necessary for us to make a next step to ensure that we can continue to evolve in terms of brewing techniques and in terms of the complexity and taste variation we can offer to consumers. We believe partnering with AB InBev is a great opportunity to do exactly that: it will allow Birra del Borgo to grow in a sustainable way while staying true to our unique identity and the philosophy that we have followed since the very beginning.

The partnership with AB InBev will bring us many advantages, from technological improvements and access to scientific research to the possibility to grow from a commercial point of view. Moreover, this partnership also means that we will be able to focus much more on what we enjoy most and do best: creating and experimenting with exciting new beers and pushing the boundaries of beer evolution in Italy.

He added: “We will continue brewing all of our beers in Borgorose, which will allow us to grow by continuing to invest in our local community, as we have always done. At Birra del Borgo, we have a great team with enormous enthusiasm and love for what we do every day. It is with this team that we start this exciting second chapter in Birra del Borgo’s history. The heart and soul of Birra del Borgo will remain unchanged and it is with the very same passion and love for beer that we will continue Re(Thinking) Ale”.

Simon Wuestenberg, Country Director for AB InBev Italia, said: “We have been very impressed by what Leonardo and his team have built since 2005. They have been at the forefront of redefining beer in Italy, bringing a unique mix of inspired innovation, quality and consistency. Leonardo’s vision for beer and his passion for brewing will be great inspirations to our whole team, and we’re very excited about partnering up and growing together. As a challenger on the Italian market, we have been successfully developing our business with a great portfolio of premium and specialty brands in the last few years. Today, that portfolio becomes even stronger with some of the best of “Made in Italy.”

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Filed Under: Breweries, News, Politics & Law Tagged With: Anheuser-Busch InBev, Business, Italy

Patent No. 5009082A: System For Cooling Beer For Remote Dispensing

April 23, 2016 By Jay Brooks

patent-logo
Today in 1993, US Patent 5009082 A was issued, an invention of Martin J. Abraham III, for his “System For Cooling Beer For Remote Dispensing.” Although it’s not strictly speaking, a beer patent, it is somewhat related, and it was too interesting not to include. Here’s the Abstract:

A system for cooling beer to be dispensed from a container housed in a preliminary air cooled environment that is cooled with a primary heat exchanger includes a first flowline for dispensing beer from the container and an auxiliary heat exchanger having a glycol reservoir for receiving the first flowline, the first flowline traversing the reservoir in heat exchange relation therewith. The second flowline includes at least a pair of side-by-side internal bores having a first bore in fluid communication with the first flowline downstream of the glycol reservoir and a second bore carrying glycol from the reservoir in close proximity and in heat exchange relation with beer in the first bore, the second flowline being extended in length so that beer and glycol can travel to remote positions away from the container. A spigot is provided for dispensing the beer at the remote position after transmitted thereto via the second flowline. The first flowline includes one or more fittings forming connections between the container and the reservoir that produce substantially laminar flow between the container and the reservoir.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Beer In Ads #1889: Croquet On The Lawn

April 22, 2016 By Jay Brooks


Friday’s ad is entitled Croquet on the Lawn, and the illustration was done in 1948 by Haddon Sundblom. It’s #20 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of young and old people are playing croquet in a back or side yard, since one of them is drinking a beer and talking to another person over the fence. The young woman seems to be doing pretty good in the game and is about to knock the older man behind her’s ball, and he looks none too pleased.

020. Croquet on the Lawn by Haddon Sundblom, 1948

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History

FredFest Coming May 15

April 22, 2016 By Jay Brooks

fredfest
If you’re not familiar with FredFest, it was created to mark the 80th birthday of legendary Portland beer writer Fred Eckhardt. That first festival took place in 2006 and the festival became an annual event put on by Hair of the Dog Brewing. Last year’s event celebrated Fred’s 89th birthday. Unfortunately, in August of last year, Fred passed away, which means this will be the first FredFest that he will be unable to attend. Hair of the Dog brewmaster and owner, Alan Sprints, wants to make this year a special one and make the festival a celebration of Fred’s life and his contributions to craft beer, especially in Portland. So it certainly sounds like this is the one to be at, and I’m planning on flying up for it, as well. It’s a short hop of a flight from the Bay Area, and there will be some great beers, and people, there.

P1090389
Alan Springs and Fred Eckhardt during OBF Week at the Hair of the Dog Brewery in 2008.

If you want to join me and celebrate Fred’s life, tickets are available at the Events page at Hair of the Dog. The events itself is from 1:00 to 5:00 PM on Sunday, May 15 at the Hair of the Dog Brewery located at 61 SE Yamhill Street, in Portland. A ticket gets you “a commemorative glass, endless beer food buffet, and over 25 Beers from a special selection of Brewers.” Also, since “100% of FredFest ticket sales go to charity” — Hair of the Dog covers all expenses for the event — they “encourage you to pay more than the suggested ticket price,” to help support the charities, which are the Mittleman Jewish Community Center (where Fred was once an instructor) and Guide Dogs for the Blind.

P1060186
Fred and me after the OBF Parade in 2011.

The breweries expected to pour their beer at the fest include 10 Barrel, Avery, Barley Brown’s, Beachwood, Bear Republic, Berryessa, Big Island, Block 15, Breakside, Crooked Stave, Chuckanut, Commons, Ecliptic, Firestone Walker, Golden Valley, Hill Farmstead, Hair of the Dog, Holy Mountain, Jester King, Shelton Brothers (importers), Sixpoint, Stone Brewing, and Upright, with a few more to be announced as we get closer to the event.

The only remaining questions are how can I get there, and “What Would Fred Drink?” (WWFD?). Figure out the first, and we’ll help with the second. See you in Portland.

fredfestlogo

Filed Under: Events, Just For Fun, News, Related Pleasures Tagged With: Announcements, Beer Festivals, Portland

Patent No. 698184A: Method Of Refining, Aging, Mellowing, And Purifying Alcoholic Liquors

April 22, 2016 By Jay Brooks

patent-logo
Today in 1902, US Patent 698184 A was issued, an invention of James Franklin Duffy, for his “Method of Refining, Aging, Mellowing, and Purifying Alcoholic Liquors.” Although it’s not strictly speaking, a beer patent, it is somewhat related, and it was too interesting not to include. There’s no Abstract, although in the description it includes this summary:

My invention relates to a certain improved method or process for the treatment of liquors in the same particulars as is usually accomplished through a considerable period by the ordinary aging process.

Under the term liquor as used herein I include all alcoholic or spirituous fluids, either distilled or fermented; and it is the purpose of the invention to purify said liquors,to eliminate all injurious qualities therefrom, and to supply the ripe, pure, and mellow qualities which time alone has done heretofore.

The invention consists in the treatment of the liquor by means of the various steps of the process, all of which will appear from the description and be clearly pointed out in the claims.

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Filed Under: Just For Fun, Politics & Law, Related Pleasures Tagged With: Brewing Equipment, History, Law, Patent, Science of Brewing, Spirits

Beer In Ads #1888: Week End In The Country

April 21, 2016 By Jay Brooks


Thursday’s ad is entitled Week End In The Country, and the illustration was done in 1948 by Austin Briggs. It’s #19 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of city dwellers are spending their weekend breathing fresh air at one couple’s weekend getaway house. Having beers in the back yard, most of them have learned how to relax, but at least one — the guy still in his suit and bow tie — is still too city.

019. Week End In the Country by Austin Briggs, 1948

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History

Patent No. 3129730A: Tapping System For Liquid Container

April 21, 2016 By Jay Brooks

patent-logo
Today in 1964, US Patent 3129730 A was issued, an invention of John F. Simon, for his “Tapping System For Liquid Container or the Like.” There’s no Abstract, although in the description it includes this summary:

This invention relates to a tapping system for liquid containers or the like such as, for example, casks having a gas-charged beverage or other liquid therein. In particular, this invention relates to a quick coupling and uncoupling tapping system for new beer kegs or the like or for the conversion of conventional beer kegs or the like to provide prompt placement of liquid containers in service, the removal thereof from service when substantially empty and the maintenance of prompt and sound delivery of the liquid during service in optimal condition.

US3129730-0

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Patent No. 2280336A: Protector For Beer Can Openers

April 21, 2016 By Jay Brooks

patent-logo
Today in 1942, US Patent 2280336 A was issued, an invention of Herman J. Maihack, for his “Protector For Beer Can Openers.” There’s no Abstract, although in the description it includes this summary:

This invention relates to protectors for beer can openers, and the like, andy has for one of its objects the production of a. simple and efficient means in the nature of a hood or cap which is adapted to be carried by a piercing can opener so as to overhang the pierced opening within the top of a can and prevent the spray of beer or other liquid outwardly through the opening which is being cut in the top of the can.

A further object of this invention is the production of a simple and efficient means for attaching the protector to the well-known type of piercing opener.

US2280336-0

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Cans, History, Law, Patent

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