Sunday’s ad is for Tiger Beer, from 1951. This ad from Asia Pacific Breweries is pretty simple, if a little odd, with the disembodied hand reaching through the wall with a full glass of beer.
Buster Keaton For Simon Pure Beer
Today is the birthday of American actor, vaudevillian, comedian, filmmaker, stunt performer, and writer Buster Keaton. He’s best known for his silent films, and especially The General, considerd by many to be one of the best films of all-time. In 1962, Keaton made a series of commercials for the William Simon Brewery of Buffalo, New York. The ads were done in a silent film style, employing many of Keaton’s best gags from his glory days on the 1920s.
Initially, I only had these three gifs made from one of the commercials, but happily discovered that the whole ad has now been posted on https://www.youtube.com/watch?v=aSf4ZKsv2HEYouTube:
And here’s another one Keaton did:
And a third:
And finally, a fourth ad Keaton did for Simon Pure Beer.
Patent No. D646166S1: Long Neck Bottle
Today in 2011, US Patent D646166 S1 was issued, an invention of Thomas Chupak, for his “Long Neck Bottle.” There’s no Abstract, although in the description it includes only this summary:
The ornamental design for a long neck bottle, as shown and described.
Beer In Ads #1697: Distinctive
Saturday’s ad is for Miller High Life, from 1949. I guess “distinctive” is certainly one of the words you could use to describe this scene, but to me she looks a little bit too much like Meryl Streep’s Mom if she had been in Terry Gilliam’s film “Brazil.” All she really needs is a shoe on her head to seal the deal, but I suppose that ginormous Rorschach-test brooch works just as well.
Patent No. PP644P: Hop Plant
Today in 1944, US Patent PP644 P was issued, an invention of Frank J. Miller, for his “Hop Plant.” There’s no Abstract, although in the description it includes this summary:
The present invention relates to definite and extensive improvements in hops of the Bohemian type. There is no known hop which is at is fluffy in comparison. Develops from a small all similar. The variety resulted from definite burr rather than from the usual type of breeding efforts made by Frank J. Miller and 5 blossoms. Grows in closely bunched clusters originated by crossing a wild English Cluster hop from the ground to the ends of the branches. with the Bohemian type hop. The cross took Lupulin content.-The lupulin content is place a number of years ago and has since been much higher than average.
developed and asexually reproduced from the Resin content. Very high in total resin root. The characteristics of the variety have tent, as compared With proved to be firmly fixed Bohemian hop as well as other types.
The original illustrations which make a part Flavor and aroma.Has an excellent aroma, of this application show typical fruits and leaves and no sulphur being required in the drying approximately their true colors and slightly ing process makes it possible to keep out reduced in size. certain foreign flavors often present in This new variety has a great number of out other hops. standing characteristics among which are its Dry-out. Being a firm, compact berry with healthy growth, small moisture loss, high lupulin low moisture content in the green stage, content, early ripening and resistance to downy the loss from dry-out is 60% to 65%, where mildew and red spider. A chemical analysis made as in any other variety it is 75% to 80%. by the Agricultural Experiment Station at Ge- Maturity. Fruit ripens between the last of neva, N. Y., shows total resins one-half greater July and about August 10th, which is from in my new variety than in the regular European 15 to 20 days earlier than the regular Bohemian type hops grown in their experimental Bohemian type. This factor removes the variety from competition at harvest time.
Patent No. 1928987A: Bottle Cap
Today in 1933, US Patent 1928987 A was issued, an invention of Albin H. Warth, assigned to the Crown Cork & Seal Co., for his “Bottle Cap.” There’s no Abstract, although in the description it includes this summary:
My invention relates to bottle caps, and more particularly to improvements in bottle caps of the edge gasket type.
Beer In Ads #1696: You Look Like I Need A Pabst
Friday’s ad is for Pabst Blue Ribbon, from, believe it or not 2011. It was an entry to a t-short contest, and was eventually offered as an iron-on. But it certainly looks older, and captures the spirit of Pabst’s earlier advertising nicely.
Patent No. 3056436A: Filling Head For Filling Machines
Today in 1962, US Patent 3056436 A was issued, an invention of Paul R. Fechheimer and Warren H. Harlan, assigned to the Cherry Burrell Corp., for their “Filling Head for Filling Machines.” There’s no Abstract, although in the description it includes this summary:
A principal object of the invention is the provision of a filling spout structure having a retractable filling stem adapted, upon the presentation of a container to be filled to the filling spout structure, to enter the container and assume a lowermost position in which the bottom or free end of the stem lies in close proximity to the bottom of the container being filled, whereupon as the liquid product is introduced into the container the filling stem will automatically retract.
A further object of the invention is the provision of a retractable filling stem of the character described which coacts with a vacuum tube forming a part of the filling spout structure, the vacuum tube serving to establish a predetermined height of fill for the container.
A further object of the invention is the provision of a filling spout structure having a retractable filling stem adapted to be locked in retracted position, the filling spout structure incorporating means responsive to the presentation of a container thereto for releasing the locking means so as to permit the filling stem to enter the container there beneath.
Patent No. 1975241A: Drinking Vessel
Today in 1934, US Patent 1975241 A was issued, an invention of John C. Sampson and Phil J. Werber, for his “Drinking Vessel.” There’s no Abstract, although in the description it includes this summary:
In serving cold or hot beverages, it is desirable to maintain the beverage at the ‘required temperature when set. on the table before the consumer. In serving ice-cold beverages, such as beer, the container, which may be a glass, a stein or the like, has to be chilled before using and has to be replaced after each use since it absorbs heat and becomes warm and renders the beverage warm and flat. Furthermore, condensation takes place on the exterior of such vessel and renders the table on which it stands damp and unpleasant in appearance. The glasses or steins are heavy and are liable to break, while copper mugs and the like require constant polishing and cleaning.
One of the main objects of the invention is the provision of a drinking vessel having insulated walls thereby maintaining the beverage contained therein aty its proper temperature for a long period of time without requiring replacing or chilling of the vessel after each use and without causing condensation on the surface of the vessel. Another object of the invention is to provide a drinking vessel having insulated walls to preserve the original temperature of the beverage, said vessel being so constructed that. it is light in weight, is practically indestructible, and can be readily cleaned.
Further objects of the invention are to provide a drinking vessel having an inner member or cup and having an outer shell member, said members being held in spaced relation with each other and the space therebetween being filled with suitable insulating material to prevent transmission of heat between said members.
Still further objects of the invention are to provide a drinking vessel for ice-cold beverages, such as beer, comprising an inner or cup member formed of a single piece of metal and enclosed by an outer or shell member formed of formica, hard rubber, or other heat insulating material, the upper end of said inner member being turned outwardly and downwardly to t over the upper edge of said shell member and form a rubber.
Beer In Ads #1695: Go To The Store. Go Directly To The Store. Do Not Pass Go.
Thursday’s ad is for Schlitz, from 1968. This is at least the second ad I know about where Schlitz used the game Monopoly in one of their ads, which seems strange. I love how the card table really has nowhere to set down a beer glass without disrupting the game, not to mention how each of the four people is wearing a different couple, almost as if each of them was a playing piece, too. But best of all, the wife in green smirks as her husband in orange downs his glass of beer. The other man at the table, presumably the host, in red frowns with the knowledge that his wife in blue has just given him an errand to do, even though he’s already finished his beer, too. I predict they never finished this game.
