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Historic Beer Birthday: Adolph Coors III

January 12, 2026 By Jay Brooks

coors-orig
Today is also the birthday of Adolph Coors III (January 12, 1916-February 9, 1960). He was Chairman of the Board of Coors Brewing Co. and the grandson of founder Adolph Coors.

Adolph Coors III also has a short Wikipedia page:

Coors was born on January 12, 1916, the son of Alice May (née Kistler; 1885-1970) and Adolph Coors II. He attended Phillips Exeter Academy in New Hampshire. Like most of his family, including brother Joseph Coors, Adolph graduated from Cornell University, where he was president of the Quill and Dagger society and a member of The Kappa Alpha Society. Coors was also a semi-professional baseball player.

On February 9, 1960, while on his way to work, he was murdered at the age of 44 in a foiled kidnapping attempt by escaped murderer Joseph Corbett, Jr. in Colorado. In September, the remains of Coors were found by hunters in a remote area around Pikes Peak. The subject of an international manhunt, Corbett was captured in Vancouver, British Columbia in October of that year.

The Adolph Coors Company Board of Directors posing together at the dedication of the new headhouse at the brewery in Golden, Col., on April 16, 1952. Three men are standing and three men are seated on top of the headhouse. Standing in back left to right are brothers, William K. Coors, Joseph Coors, and Adolph Coors III. Seated in front left to right are brothers Grover Coors, Herman Coors, and Adolph Coors II (from the Golden History Museum).

“Ad,” as he apparently was known, was “an avid skier” and “was inducted into the Colorado Ski and Snowboard Hall of Fame in 1998.”

Skiing was a passion to “Ad”, as he is affectionately known, grandson of the founder of Coors Brewing Company. “Ad was an avid, enthusiastic and inexhaustible skier”, his brother Bill Coors remembers. “He was involved not only in the sport of skiing itself but active in its development as a major Colorado industry and in the promotion of Colorado as Ski Country, USA.” He imparted his love of the sport to his friends and family. A highly polished skier, he took every opportunity away from the brewery to hit the slopes on family vacations. “He wanted to help those he really cared about to gain a taste of the sport he loved,” recalls Cecily Garnsey, Coors’ daughter. Ad was instrumental in developing modern skiing in Colorado. He channeled his love and his resources toward establishing quality ski resorts in Colorado. He helped to found the Aspen Ski Corporation in 1946, and served on the board of directors until his tragic death on February 9, 1960. He was present at the opening of Sun Valley, became one of the earliest members of the Arlberg Ski Club at Winter Park in 1938, and was becoming involved with the development of Vail at the time of his death. Ad also helped to establish ski racing in the state, by bringing the World Alpine Ski Championships to Aspen in 1950 (serving as Finance Chairman), the first time the event was held in the US. His daughter remembers, “He loved to ski. He loved Colorado. And he wanted to see a marriage of the two.” Ad was a skier for life, and he tirelessly contributed time, money and energy to help others understand and appreciate his love for the sport.

Filed Under: Birthdays, Just For Fun Tagged With: Colorado, Coors, History

Historic Beer Birthday: Adolph Coors II

January 12, 2026 By Jay Brooks

coors-orig
Today is the birthday of Adolph Coors II, who was born Adolph Herman Joseph Coors, Jr. (January 12, 1884-June 28, 1970). He was the second president of Coors Brewing Co. and the son of founder Adolph Coors.

Adolph Coors II has a short Wikipedia page:

Coors was a graduate of Cornell University, where he was a member of the Sphinx Head Society and the Beta Delta chapter of Beta Theta Pi. He became an accomplished chemist who worked in prominent positions in the family’s brewing and porcelain operations. He married Alice May Kistler (1885–1970) of Denver[3] on May 4, 1912, at the Kistler home by Rev. Van Arsdall. The couple had four children: Adolph Coors III (1915–1960) who was kidnapped and killed in 1960; William K. Coors (1916), Joseph Coors (1917–2003), and May Louise Coors (1923–2008).

Coors had his own brush with kidnapping in 1934. Paul Robert Lane, the former state Prohibition agent for Colorado, along with Clyde Culbertson, former investigator for the federal dry forces, along with two other men conspired to kidnap Adolph Jr. for a ransom of $50,000. The person delivering the money was to proceed to three different checkpoints to ensure no officers were tailing him and then split the money; Coors would be released somewhere around Colorado Springs. Denver police learned of the plot while working on an auto theft ring and Adolph Jr. volunteered to be kidnapped so the police could arrest the suspects. However, Lane was arrested on an auto theft charge and the conspiracy was foiled in advance.

Adolph Coors Jr. died in 1970 at the age of 86 years.

 

Coors-family-1952

 

The Adolph Coors Company Board of Directors posing together at the dedication of the new headhouse at the brewery in Golden, Col., on April 16, 1952. Three men are standing and three men are seated on top of the headhouse. Standing in back left to right are brothers, William K. Coors, Joseph Coors, and Adolph Coors III. Seated in front left to right are brothers Grover Coors, Herman Coors, and Adolph Coors II (from the Golden History Museum).

 

 

coors-a-jr

 

A few years after his death in 1970, the Coors Foundation was established using “funds from the Adolph Coors, Jr. Trust. The foundation has awarded $135.3 million USD since 1975. It focuses its efforts generally within the state of Colorado. In 1993 it provided the endowment funds for the creation of the Castle Rock Foundation, which awards grants to causes throughout the United States.

Adolph-Coors-II-a
Adolph Coors II in 1933.

Filed Under: Birthdays, Just For Fun Tagged With: Colorado, Coors, History

Beer In Ads #5168: Only F&S Has Sealed-Ageing*

January 11, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for F&S Bock Beer, which was published on January 11, 1957. This ad was for the Fuhrmann & Schmidt Brewing Co. of Shamokin, Pennsylvania, which was originally founded in 1906. This ad ran in The Shamokin News-Dispatch, also of Shamokin, Pennsylvania. I do love the “Sealed-Ageing*” copy: “Only F&S ‘Sealed-Ageing” can accurately control the quality and purity of the beer every step of the way to you. No light, no dust, no impurities can possibly endanger its uniform goodness.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer Birthday: John Holl

January 11, 2026 By Jay Brooks

bow-tie

Today is the 46th birthday of John Holl, a journalist who spent the early part of his career working the crime and politics beat at various newspapers, including the New York Times. Now, he’s writing almost exclusively about beer from his home in northern New Jersey. He was the editor of All About Beer Magazine and has worked for most of the trade publications in some capacity over the years. He’s also written several books including the American Craft Beer Cookbook and the Craft Brewery Cookbook. In recent years he’s done a number of podcasts including Drink Beer, Think Beer, Steal This Beer, and The BYO Nano Podcast. In 2019 he founded the site Beer Edge with Andy Crouch and more recently they bought All About Beer magazine. He also works as a contributing editor at Wine Enthusiast Magazine. I’ve had the pleasure of getting to know John during some travel over the years, from Denver to Boston, Brussels, and even in Chile. He’s been a great addition to the fraternity of beer writers. Join me in wishing John a very happy birthday.

After the first Beer Bloggers Conference, having lunch at Euclid Hall in Denver, before flying home.
At a BrewDog Pub in Brussels after Brussels Beer Challenge Judging several years ago, with me, Roger Protz, Pete Brown Tim Hampden and Adrian Tierney-Jones.
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A few years ago in Chile, judging at the Copa Cervezas de America 2011 (John’s on the right in the back row).
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Visiting Maltexco, also in Chile (this time, John’s on the left).
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At a lunch at Euclid Hall in Denver; John, me, Greg Koch and Jacob McKean, Stone Brewing’s former blogger, and now owner of Modern Times.
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With Stephen Beaumont and Stan Hieronymous, taking a pizza from Sandlot Brewing to Great Divide during GABF a few years ago.
In Boston last year at Harpoon Brewery after John missed his flight, after forgetting his keys, which ultimately made for a great afternoon.
john-holl-kid
A portrait of the beer writer as a young man.
In Nashville a couple of years ago.

Filed Under: Birthdays, Just For Fun Tagged With: New Jersey, Writing

Beer In Ads #5167: It’s Here Now! … Metz Bock Beer

January 10, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Metz Bock Beer, which was published on January 10, 1949. This ad was for the Metz Brewing Co. of Omaha, Nebraska, which was originally founded in 1856. This ad ran in The Omaha World Herald, also of Omaha, Nebraska.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History

Beer Birthday: Todd Alström

January 10, 2026 By Jay Brooks

ba-square
Today is the 57th birthday of Todd Alström, co-founder of Beer Advocate. With his brother Jason, Todd has created one of the killer apps of the beer world online and the only monthly beer magazine. Though we only run into one another from time to time, we always have a good time. We also shared a week in Bavaria on a press junket in 2007, and had a terrific fry crawl in Boston a number of years ago, before he relocated to Denver, and more recently to Helsinki, Finland. Join me in wishing Todd a very happy birthday.

Me, Todd, Jason Alström, Joe Tucker and Greg Koch showing off our sample bottles of Enjoy By 12.21.12 in San Diego several Decembers ago.
gabf08-11
Todd (at right), with brother Jason and Jaime Jurado, head brewer from Gambrinus, at the 2008 GABF.
faust-39
During a trip to Bavaria in 2007, the gang of twelve plus three at the Faust Brauerei in Miltenberg, Germany. From left: Cornelius Faust, me, Lisa Morrison, Johannes Faust, Julie Bradford, Andy Crouch, Peter Reid, Horst Dornbusch, Jeannine Marois, Harry Schumacher, Tony Forder, Candice Alström, Don Russell, Jason Alström and Todd Alström.
royce-12
Todd with Rhonda Kallman at the Blue Palm in L.A., after the premiere of Beer Wars.
Greg Koch (from Stone), Todd, Joe Tucker, and Jason Alström.

Filed Under: Birthdays, Just For Fun Tagged With: Colorado, Denver, Massachusetts, Websites

Historic Beer Birthday: William Copeland

January 10, 2026 By Jay Brooks

kirin
Today is the birthday of William Copeland (January 10, 1834-February 11, 1902). He “was a Norwegian-American brewer. In 1869 he established the Spring Valley Brewery in Yamate, Yokohama, Japan. Spring Valley Brewery was one of Japan’s first beer breweries, and in 1907 became the founding production facility of Kirin Brewery Company, one of Japan’s largest domestic beer producers.”

Here’s his basic biography, from his Wikipedia page:

Copeland was born Johan Martinius Thoresen in Arendal in Norway. In the 1840s, Copeland worked for five years as an apprentice to a German brewmaster a few blocks from his home before immigrating to the United States and changing his name to William Copeland.

Moving to Yokohama, Japan in 1864, Copeland first worked in the dairy business and then set himself up as a brewer in 1869 with the Spring Valley Brewery, which was located at the site of a natural spring next to the Amanuma Pond below the Yamate foreign residential neighborhood, where he dug a 210-meter cave into the side of a hill and used its low fixed temperature to help the beer mature. After Louis Pasteur invented pasteurization, Copeland was quick to adopt the new technique in his factory. Copeland produced three varieties of beer: a lager beer, a Bavarian beer, and a Bavarian Bock beer. His beer was principally sold in casks to local Yokohama taverns with a small amount of bottled beer being made available to foreign residents in Yokohama, and then was shipped to Tokyo and Nagasaki. He went back to Norway and married Anne Kristine Olsen in 1872. They lived in Japan but she became sick and died seven years later. Although Copeland showed talent as a beer brewer, he was a poor manager, and in 1884 Spring Valley Brewery was put up for public auction.

With the assistance of Scottish merchant Thomas Blake Glover, the Spring Valley Brewery was sold in early 1885 to a group of Japanese investors and renamed The Japan Brewery. German brewmaster Hermann Heckert was hired to oversee production. Glover was also instrumental in establishing a sales agency contract with Meidi-ya for the relaunched brewery, Kirin Beer, which was launched in May 1888.

William Copeland’s grave, maintained by Kirin Brewery Company, is located in the Foreigner’s Cemetery in Yamate, Yokohama. The site of the former Spring Valley Brewery is now occupied by Kitagata Elementary School. Monuments and water wells visible at the edge of the school grounds attest to the site’s history.

The tourist website Japan Travel has an article, Yokohama Beer Pub, Spring Valley, which gives some additional details about Copeland:

Copeland was born in Arendal Norway in 1834. His original name was Johan Bartinius Thoresen. There was a beer brewery near his house and he was apprenticed to the brewery for five years. After working there, he immigrated to America and changed his name to William Copeland. In 1864 he came to Japan and invested in some companies for a few years. He saved some money and eventually established his own beer brewery, Spring Valley Brewery, in 1870. He came up with various ideas on how to brew delicious beer; He dug a 210-meter cave into the side of a hill and used its low fixed temperature to help the beer mature. After Pasteur invented pasteurization, Copeland soon adopted the new technique in his factory. His beer rose in popularity among foreign residents in Yokohama and then was shipped to Tokyo and Nagasaki as well. He went back to Norway and married Anne Kristine Olsen in 1872. They lived in Japan but she became sick and died seven years later. Although Copeland showed talent as a beer brewer, he wasn’t a good manager. In 1884 Spring Valley Brewery was put up for public auction.

Kirin took over Copeland’s brewery and eventually expanded the business worldwide. The place where Spring Valley Brewery used to stand is now called Kirin-en Park. There is a big monument there to commemorate the brewery.

Copeland remarried a Japanese woman, Umeko Katsumata, in 1889 and took trips to Hawaii and then Guatemala, trying to establish new businesses but chronic heart disease and arthritis, as well as financial difficulties, prevented him from doing so. Finally the couple came back to Yokohama in January 1902, and Copeland passed away the following month at the age of 68.

By the way, his wife Umeko was the second daughter of the proprietors of Ise-ya—a famous, long-established inn in Hakone’s Ashino-yu district. These days, Ise-ya is called Kakumei-kan and is still doing very well.

copeland-japan
William, his Japanese wife Umeko and her parents.

In 2014, the Kirin Brewery reopened a new Spring Valley Brewery as a brewpub, and there are currently two locations, one in Tokyo and another in Yokohama, which is near where the original brewery was built.

The new Spring Valley Brewery website has this history of Our Brewer’s Passion:

150 years ago, one beer brewer stepped foot on a newly opened seaport of Yokohama. His name William Copeland, a Norwegian-born American, founded the Spring Valley Brewery in Yokohama located far from his homeland.

During the time, Japan was in the midst of cultural enlightenment and supplies of ingredients and equipment for brewing beer was scarce. However, he exercised his ingenuity to overcome these struggles by installing a naturally powered water wheel to mill malt and prepared wort during the winter season to keep it cool.

His beer attracted the interest of many foreigners who lived in Yokohama’s foreign settlement, which eventually caught on to the Japanese locals. This popularity made Spring Valley Brewery become the first brewery in Japan to achieve commercial success.

Copeland devoted his life to his passion for beer, not just as a brewer, but also by making Japan’s first beer garden in his own yard, later passed down to Japan Brewery, the forerunner of Kirin Brewery.

Brewers who studied under Copeland found their own paths to cultivate the production of domestic beer, thus often, William Copeland is referred to as the father of Japanese beer.

Filed Under: Birthdays, Just For Fun Tagged With: History, Japan, Norway

Beer Birthday: Nancy Johnson

January 10, 2026 By Jay Brooks

ba
Today is Nancy Johnson’s birthday. Nancy until recently was the Events Director for the Brewers Association, which included being the director of the Great American Beer Festival, CBC, and other BA events. She’d been doing that thankless job for a lot of years and always managesd to keep a smile on her face, but retired at the end of last year. Join me in wishing Nancy a very happy birthday.

George Wendt, Nancy Johnson & Denver Mayor John Hickenlooper
George Wendt, Nancy, and Denver Mayor John Hickenlooper at the 2009 GABF Awards Ceremony.

nancy-johnson-4
Nancy with Chris Black, the owner of Falling Rock, at GABF in 2006.

roadhousema-4
With Tom McCormick, from the CSBA, at the Roadhouse in Boston, Mass.

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Tom Nickel (owner of O’Brien’s in San Diego), Nancy and the late Danny Williams, at Slow Food Nation 2008 in San Francisco.

After the dinner; Matt Brynildson, Nancy Johnson and Sean Paxton
With Matt Brynildson and Sean Paxton after the World Cup Beer Dinner in Chicago in 2010.

Filed Under: Birthdays, Just For Fun Tagged With: Colorado, GABF

Beer In Ads #5166: Gunther’s Great New Winter-BOCK Arrives In Town Today!

January 9, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Gunther’s Bock Beer, which was published on January 9, 1942. This ad was for the Gunther Brewing Co. of Baltimore, Maryland, which was originally founded in 1900. This ad ran in The Daily Mail, of Hagerstown, Maryland.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Baltimore, Bock, History, Maryland

Beer Birthday: Marty Velas

January 9, 2026 By Jay Brooks

fanatic
Today is the 65th birthday of Marty Velas, who is the owner/brewmaster of Fanatic Brewing in Knoxville, Tennesee. I only recently met Marty at CBC in Nashville, though it’s possible out paths have crossed before, especially since he’s been around for a long while, and started brewing in California around 1979, starting his first pro gig brewing at Alpine Brewing. He’s also brewed for Manhattan Beach Brewing Co., Redondo Beach Brewing Co. Huntington Beach Beer Co. Brewski’s in Hermosa Beach, Fredricksburg Brewing Co. in Texas, Turul Brewing Co. in Szalapa, Hungary and Echigo Landsbrauerei in Niigata, Japan and as the head of brewing operations at Smoky Mountain Brewery. In the 1990s, he consulted for numerous breweries and has trained over 200 successful brewers. He was also “instrumental in establishing the first craft brewery in Japan in 1994.” Join me in wishing Marty a very happy birthday.

george-reisch-mitch-steele
Pete Slosberg, Marty, George Reisch and Mitch Steele at Grillshack Fries and Burgers in Nashville during CBC.
marty-velas
Marty in a promotional shot for the brewery he founded in 2015.

Filed Under: Birthdays, Just For Fun Tagged With: California, Tennessee

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