Today in 1889, US Patent 403130 A was issued, an invention of Otto Neuman, for his “Beer Chest or Refrigerator.” There’s no Abstract, but it’s described as an “invention relat[ing] to what are commonly termed beer chests or refrigerators, and more especially to certain new and useful attachments connected and combined therewith for increasing the efficiency and utility thereof.
Beer In Ads #1554: Mr. & Mrs. Beer Glass
Wednesday’s ad is a German beer poster by famed Swiss illustrator Herbert Leupin. This is maybe the seventh or eighth work by him that I’ve featured over the years. The text on the poster, “gibt kraft und nervenruhe,” is translated by Google as “gives strength and nerve rest.” I’m sure there’s a more idiomatic and elegant translation, but you get the idea. It may be a companion poster to Beer In Ads #1158: Spendet Freude Und Harmonie, which translates as “gives pleasure and harmony.” In that one, the male glass is smiling, whereas in today’s ad it’s more of a frown. I wonder if that’s a reflection of the beer in the glass?
Patent No. 3443958A: Method Of Preparing Ground Cereal Grains In The Production Of Brewery Mash
Today in 1969, US Patent 3443958 A was issued, an invention of George E. Dennis, Richard C. Quittenton, and Kenneth R. Robinson, assigned to John Labatt Ltd., for their “Method of Preparing Ground Cereal Grains in the Production of Brewery Mash.” There’s no Abstract, but the invention is described as a “process for producing brewers wort in which cereal grains are dehulled, the dehulled grain is ground to form a fine grist and at least part of the hulls removed before grinding are recombined with the ground dehulled grain and passed through the mashing stage in the usual manner.” Here’s why they think their method is better.
According to this invention it has been determined that the above difficulties [milling problems] can be overcome by removing the hull from the grain before the milling operation. With the hulls removed the kernels of grain can now be more finely ground than was possible in the past and then the finely ground kernels can be recombined with the hulls at any point before the lautering stage. The result of this is an increased yield without any significant sacrifice in run-off time. A series of pilot plant tests indicated that an average yield increase of up to 2% could be obtained with a less than a 15% increase in lautering time.
The degree to which the kernels can be more finely ground according to this invention will be entirely dependent upon the particular situation. Thus, the actual particle size will be dependent upon the nature of the grain, the balance of the lautering time against yield permissible in a given situation, etc.
Patent No. 3443397A: Barrel Cooler
Today in 1969, US Patent 3443397 A was issued, an invention of Thomas A. Donovan and William E. Miltenberger, assigned to Anheuser Busch, for their “Barrel Cooler.” There’s no Abstract, but the invention is described as a “barrel cooler which is inexpensive, pleasing in appearance, leakproof, and collapsible so that it may be stored in a small space or transported in collapsed condition.” They continue with more:
The present invention is embodied in a collapsible barrel cooler made from water impervious material, said cooler having inner and outer walls adapted to be positioned in spaced relation for receiving a coolant there between such as ice and water, said inner wall being adapted to be secured over the top of a barrel positioned therein to retain said inner wall in an upright position, said inner and outer walls having an opening therein near the bottom thereof for receiving a faucet for drawing off the contents from the barrel, said opening being leakproof so that no ice or water leaks out of the space between said walls.
Beer In Ads #1553: Fifty Shades Of Brown
Tuesday’s ad is for Schlitz, from 1960. Good to know advertisers back then were as shameless as today. It’s fifty shades of brown, with an attractive brown-haired male model in a brown suit and tie, sitting in a tan chair while holding a beer and a brown puppy. I wonder who they were targeting with the ad?
Anchor To Release Liberty Ale In Cans
Anchor Brewery announced today that they will be releasing Liberty Ale in 12 oz. cans, at least for a limited time. The cans are “a commemorative offering celebrating the 40th anniversary of the historic beer that started a revolution.” From the press release:
“I remember brewing the first batch of Liberty Ale with Fritz Maytag 40 years ago. We were both young and eager beer lovers and knew we wanted to create a beer unlike anything else at that time,” said Anchor Brewing Brewmaster Mark Carpenter. “We had come across a new hop variety called Cascade that had a distinct piney bitterness that we used in the brew. Through Fritz’s interest in history and travel he’d learned of a process European brewers used called dry-hopping; adding dry hops to beer fermenting in the cellar to boost its hoppy aroma. So we dry-hopped the ale with whole-cone Cascade hops, as well. During an era when light lagers were prevalent, Liberty Ale was a very hoppy ale for most people. Their palates were shocked and delighted by such a unique beer.”
The beer was originally sold to the public beginning in 1975, when the country was seized by bicentennial fever. Liberty Ale commemorated the 200th anniversary of Paul Revere’s ride. Considered the first American IPA brewed after prohibition,” it was also “the first modern dry-hopped ale in the US and was the beer that popularized the now-iconic Cascade hop.” Beginning this month, Liberty Ale 6-pack cans, as well as bottles and kegs, will be available throughout the U.S.
Beer In Ads #1552: Enjoy Life With Miller High Life
Monday’s ad is for Miller High Life, from 1963. The ad is fairly simple, just a glass of beer and a half-emptied bottle of High Life next to it, with a plate of food behind it, and slightly out of focus. Is that lobster? It feels like the ad may have been cut off, like there should be more below the headline, but maybe not, it was done in the minimalist 1960s.
Italy’s Tre Fontane Approved As Newest Trappist Brewery
Last week, the International Trappist Association approved the 11th monastery brewery to be allowed to designate their beers as “officially” Trappist. There are now six Trappist breweries in Belgium, two in the Netherlands, and one each in Austria, the U.S.A. and now Italy. The latest monastery brewery, Abbey at Tre Fontane, is located in Rome, Italy. It was a religious spot since Roman times (from around the first century), and became affiliated with the Cistercian Order in 1625. According to Wikipedia:
Belonging to the monastery are three separate churches. The first, the Church of St. Paul of Three Fountains, was raised on the spot where St. Paul was beheaded by order of Emperor Nero. Legend accounts for the three springs (fontane) with the assertion that, when severed from Paul’s body, his head bounced and struck the earth in three different places, from which fountains sprang up. These still flow and are located in the sanctuary.
That’s where the beer’s name comes from, Three Fountains Tripel, which is an 8.5% a.b.v. Tripel, brewed with Eucalyptus. That’s because the monks of the Tre Fontane Abbey planted fields of eucalyptus to combat malaria beginning in 1870. They also make olive oil, honey (flower, acacia, and eucalyptus), chocolates, and a Trappist liqueur.
The beer is described by the ITA like this:
“The high carbonation gives the mouthfeel a pleasant dry finish. The mildly sweet aftertaste comes from the soothing flavor of eucalyptus herb, which cleanses and refreshes the palate. While the beer gives the impression of being light, it has abundant body. The high alcohol content adds a warm, refined feeling to the soothing highlights of the eucalyptus.”
American Craft Beer Week 2015
Today begins the 10th annual American Craft Beer Week, which is themed this year as Cheers to the Sweet Land of Li-beer-ty. This year it will take place May 11-17, and “all 50 states will hold events including exclusive brewery tours, special craft beer releases, food and beer pairings, tap takeovers and more to honor the ever-advancing craft beer culture and unite tens of thousands of beer lovers nationwide.”
“American Craft Beer Week has provided independent beer fans across the country a chance to support their local breweries since 2006,” said Julia Herz, publisher of CraftBeer.com and craft beer program director at the Brewers Association. “With celebrations happening in all 50 states, this is truly an annual national event that recognizes all those involved in making craft beer from small breweries in the U.S. such a success.”
You can also follow news of ACBW and see what events have been scheduled and the list can be searched by state. The BA this year has also “created an interactive graphic with fun facts to commemorate each state and their commitment to craft brewing.”
Click here to see the ACBW poster full size.
And here’s a larger view of what they had to say about California.
Patent No. 921032A: Counter-Pressure Bottling-Machine For Beer
Today in 1909, US Patent 921032 A was issued, an invention of Ralph Waldo Webster and Leuig Chew, for their “Counter-Pressure Bottling-Machine for Beer, Mineral Waters, and the Like.” There’s no Abstract, and all it says in the description is that Schwartz “invented new and useful Improvements in Counter-Pressure Bottling-Machines for Beer, Mineral Waters, and the Like,” which is essentially the title. A bit more is subsequently added, saying the “invention relates to improvements in machines for filling bottles, jars, and other like vessels, in which a counter-pressure is created to enable beers, mineral waters, and the like, having a natural or artificial condition or pressure, to be bottled Without undue foaming or loss of condition.” For the rest, you have to dive into a full reading of the application.
