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Jay R. Brooks on Beer

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Beer In Ads #1181: Charles Winninger For Blatz

May 4, 2014 By Jay Brooks


Sunday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features stage and film actor Charles Winninger, who was born in Athens, Wisconsin, a little over three hours from Milwaukee. He was most known for his role as the riverboat captain in Show Boat.

Blatz-1949-Charles-Winninger-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1180: Guy Crippen For Blatz

May 3, 2014 By Jay Brooks


Saturday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features harness racer Guy Crippen, who was born in Darlington, Wisconsin, but spent most of his career racing and training horses in Milwaukee.

Blatz-1951-guy-crippens

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1179: Frank Parker For Blatz

May 2, 2014 By Jay Brooks


Friday’s ad is for Blatz Beer, from 1950. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features former No. 1 ranked professional tennis player Frank Parker, who was born in Milwaukee.

Blatz-1950-frank-parker

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Brussels Beer Challenge To Be Held In Leuven

May 2, 2014 By Jay Brooks

brussels-beer-challenge
2014 will mark the third year for the Brussels Beer Challenge. In its inaugural year it was held in Brussels, in the second year it was in Liege. This year’s competition will be in Leuven, described as a “beautiful historic city with a rich cultural life, countless moments, excellent hotel and conference facilities, and blessed with a noble and ancient brewing tradition.”

From the press release:

During two days a tasting panel of 60 international renowned beer connoisseurs will taste 750 beers from all over the world. The participating beers are divided into categories based on origin, type and style and then evaluated. At the end of the two tasting days, the best beers, in each category, will be awarded a gold, silver or bronze award. This professional beer competition is a unique opportunity for all beer producers to compete with the best international and Belgian brewers.

Why organize this beer competition in Belgium?

Belgium is without a doubt the most unique beer country. Our country has a great expertise and an international reputation. It is only fitting that Belgium has his own professional beer contest. The mixed presence of both national and international specialists ensures that the awarded beers at the Brussels Beer Challenge can count on a huge media interest and international recognition. Dirk Vansina, alderman of tourism: “In the last weekend of October, when the professional beer tasters are judging the beers, the visitor can also enjoy beer in town. Tourism of Leuven is working on an interesting program in which she confirms her title of beer capital. The program will be confirmed later.”

I’m looking forward to going over and judging this fall in Leuven. Should be a great time.

Brussels-Beer-Challenge_cmyk

Here is a chart showing the gold medals awarded at last year’s Brussels Beer Challenge:
BBC-Golds-2013

And here is a chart showing the medals awarded to Belgian breweries at last year’s Brussels Beer Challenge:
BBC-Belgian-Winners-2013

Filed Under: Beers, Breweries, Events, News Tagged With: Announcements, Awards, Belgium

Beer In Ads #1178: Alfred Lunt For Blatz

May 1, 2014 By Jay Brooks


Thursday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features stage actor Alfred Lunt, who was born in Milwaukee.

Blatz-1951-alfred-lunt

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Cross-Stitched Beer Yeast

May 1, 2014 By Jay Brooks

needlecraft-mug
Here’s a fun little project I stumbled upon, someone created a series of Cross-Stitched Germs and Microbes. The needlepoint creations include over a dozen tiny creatures, including Beer Yeast. To make your own, visit Watty’s Wall Stuff on Etsy. She has individual patterns you can buy or sets, if you’re feeling crafty.

microbe-4

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: DIY, Yeast

Beer In Ads #1177: Bill Veeck For Blatz

April 30, 2014 By Jay Brooks


Wednesday’s ad is for Blatz Beer, from 1950. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features baseball team owner Bill Veeck. Throughout his life, he owned the Cleveland Indians, the St. Louis Browns and the Chicago White Sox, but the first team he owned was the then-minor league Milwaukee Brewers, who at the time were part of the American Association Triple-A league.

Blatz-1950-Bill-Veeck

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1176: Victor McLaglen For Blatz

April 29, 2014 By Jay Brooks


Tuesday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features English boxer and actor Victor McLaglen. The ad initially says that he “lived in Milwaukee,” but it later only claims that he’s “traveled all over the world,” before again stating that he’s “lived there.” His basic bio makes no mention of his time in Wisconsin.

Blatz-1949-victor-mclaglen

Filed Under: Art & Beer, Beers

Beer In Ads #1175: Johnny Revolta For Blatz

April 28, 2014 By Jay Brooks


Monday’s ad is for Blatz Beer, from 1950. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features professional golfer Johnny Revolta, and although he was born in St. Louis, his family moved to Oshkosh, Wisconsin, when he was twelve. He also the resident pro at a country club in Milwaukee in the mid-1930s, during his most successful years on the pro tour.

Blatz-1950-golfer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1174: George Sanders For Blatz

April 27, 2014 By Jay Brooks


Sunday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features English actor George Sanders, and was best known for roles in Rebecca, All About Eve and as the voice Shere Khan in Disney’s The Jungle Book. He was also the first to play Simon Templar in a series of Saint movies. As far as I can tell, the closest he came to Milwaukee was visiting it “many times.”

Blatz-1951-george-saunders

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

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