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Jay R. Brooks on Beer

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Beer In Ads #1342: Enjoy A Double Diamond Today

October 13, 2014 By Jay Brooks


Monday’s ad is another one for Double Diamond, this time from 1949. Part of the Ind Coope’s “Works Wonders” series, this is a fairly simple, but beautiful looking ad. One think that’s off to me, however, is the color of the green glass. It appears more like that dull, light green of an old coke bottle, rather than the bright green glass used by Heineken, Beck’s and many others. Is that really what they looked like? I love some of the ad copy, too, especially when they explain how drinking a Double Diamond will “take the tension out of life, revives your confidence, puts you back on top of your form.” After reading that, I don’t just want a beer, I need one.

double-diamond-1949

Filed Under: Art & Beer, Beers Tagged With: Advertising, England, History

The Drunkard’s Cloak

October 13, 2014 By Jay Brooks

barrel
Once upon a time, society kept everybody in line through social pressure, and if that didn’t work, public humiliation. The pillory was a common punishment, and you’re undoubtedly familiar with the main type, a wooden stake with two perpendicular pieces of wood that fit together, with holes for a person’s head and both hands, so that once all three were secured, you were stuck in the public square for a period of time depending on the severity of your crime. But that was only the most common type, and there were several others, such as the scold’s bridle or the jougs. But there was also a specific pillory used in the case of public drunkenness. In England, it was known as a Drunkard’s Cloak.

According to one source, “Drunkenness was first made a civil offence in England by the Ale Houses Act 1551 and the drunkard’s cloak became a common method of punishing recidivists, especially during the Commonwealth of England. From 1655 Oliver Cromwell suppressed many of England’s alehouses, particularly in Royalist areas, and the authorities made regular use of the cloak.”

The 1655 publication England’s Grievance Discovered, by Ralph Gardiner, describes the Drunkard’s Cloak like this.

Men drove up and down the streets, with a great tub, or barrel, opened in the sides, with a hole in one end, to put through their heads, and to cover their shoulders and bodies, down to the small of their legs, and then close the same, called the new fashioned cloak, and so make them march to the view of all beholders; and this is their punishment for drunkards, or the like.

“Drunkards are to pay a fine of five shillings to the poor, to be paid within one week, or be set in.”

drunkards-cloak

In 1655, John Willis claimed that in Newcastle-upon-Tyne, England, “he hath seen men drove up and down the streets with a great tub or barrel opened in the sides, with a hole in one end to put through their heads, and so cover their shoulders and bodies, down to the small of their legs, and then close the same, called the newfangled cloak, and so make them march to the view of all beholders; and this is their punishments for drunkards and the like.”

1655-barrel-for-drunk

It was also used in other parts of Europe, though often called by different names, such as the Spanish Mantle or the Barrel Pillory. In Germany, it was called a Schandmantel, which means “coat of shame” or “barrel of shame.”

schandmantel

And there’s actual one in the torture museum in Freiburg im Breisgau, Germany.

Fomfr_schandmantel

By some accounts, the Spanish Mantle may have been a more serious torture device, intended to inflict more than just humiliation.

spanish-mantle

A 1641 diary entry by John Evelyn described one in Delft, Holland as “a weighty vessel of wood, not unlike a butter churn, which the adventurous woman that hath two husbands at one time is to wear on her shoulders, her head peeping out at the top only, and so led about the town, as a penance for her incontinence.”

1655-barrel-or-drunkard's-cloak

Apparently this type of punishment was not confined to Europe, and also made its way to the American colonies.

Massachusetts Bay Governor John Winthrop, in 1634, noted that Robert Cole (1598-1655), who had come to Massachusetts with the Winthrop Fleet in 1630, “having been oft punished for drunkenness, was now ordered to wear a red D about his neck for a year.” Some literature professors suggest that this was the origin of the story written by Nathaniel Hawthorne, The Scarlet Letter.

“Robert Cole was living in Roxbury, Massachusetts, when he petitioned to be made a “freeman” on 19 Oct 1630, and was granted that status by the General Court on 18 May 1631, along with 113 other men. He was disfranchised 4 Mar 1634, for a short time on account of his problem with drinking too much wine, when he was also ordered to wear a red letter “D” on his clothing for a year; however, his freeman status was reinstated about two months later on 14 May 1634, and the requirement to wear the letter ‘D’ was also revoked at that time.”

barrel05

And according to Curious Punishments of Bygone Days, published in 1896 by Alice Morse Earle, it was used during the American Civil War, as well.

Another Union soldier, a member of Company B, Thirteenth Massachusetts Volunteers, writes that while with General Banks at Darnstown, Virginia, he saw a man thus punished who had been found guilty of stealing: With his head in one hole, and his arms in smaller holes on either side of the barrel, placarded “I am a thief,” he was under a corporal’s guard marched with a drum beating the rogue’s march through all the streets of the brigade to which his regiment was attached. Another officer tells me of thus punishing a man who stole liquor. His barrel was ornamented with bottles on either side simulating epaulets, and was labelled “I stole whiskey.” Many other instances might be given. There was usually no military authority for these punishments, but they were simply ordered in cases which seemed too petty for the formality of a court-martial.

This “barrel-shirt,” which was evidently so frequently used in our Civil War, was known as the Drunkard’s Cloak, and it was largely employed in past centuries on the Continent.

Barrel_Shirt_Punishment

Another eyewitness account from 1862 described the scene as follows. “One wretched delinquent was gratuitously framed in oak, his head being thrust through a hole cut in one end of a barrel, the other end of which had been removed; and the poor fellow loafed about in the most disconsolate manner, looking for all the world like a half-hatched chicken.”

Surprisingly, the most recent example I found for the Drunkard’s Cloak was in 1932, when it was still in use in American prisons, such as the Sunbeam Prison Camp, in Florida, which is where the photo below was taken.

Sunbeam-Prison-Camp_Florida-1932

I’m certainly glad that public shaming has, for the most part, been removed from our justice system. Although I’ve never been arrested for public drunkenness, I’ve certainly made a fool of myself in private or with friends, and this certainly seems a bit excessive. Clearly, it was ineffective at controlling peoples’ behavior, but I wonder what it was in the end that finally stopped it being used as a punishment?

Filed Under: Beers, Just For Fun, Politics & Law Tagged With: History, Law

Beer In Ads #1341: If You Want To Feel Heroic …

October 12, 2014 By Jay Brooks


Sunday’s ad is for Double Diamond, from the 1950s. Part of the Ind Coope’s “Works Wonders” series, but I’m not sure this one was such a good idea. Suggesting that after a few beers, one might have the courage, and skill, to fight crime seems like a potential liability for the brewery. “But your honor, after a few beers, I just had to assert myself. I couldn’t let him get away with the swag.”

Double-Diamond-1950s-heroic

Filed Under: Art & Beer, Beers Tagged With: Advertising, England, History

Beer In Ads #1340: Saturday Afternoon At Sportsman’s Park

October 11, 2014 By Jay Brooks


Saturday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Saturday Afternoon at Sportsman’s Park,” by artist Edward Laning. Seemed like the perfect ad after the Giant’s victory in game 1 today, plus it is Saturday, of course.

beer-belongs-1945-sportsmans-park

And here’s a close up of Laning’s artwork.

SaturdayAfternoon at Sportsman's Park by Edward Laning, close-up of artwork

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, Brewers Association, History, Sports

Beer In Ads #1339: Harvest Time

October 10, 2014 By Jay Brooks


Friday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Harvest Time,” by artist Doris Lee.

Harvest Time by Doris Lee, 1945

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

All Hopped Up For The Cure 2014

October 10, 2014 By Jay Brooks

rrbc-pink
Last night, Russian River Brewing kicked off their annual month-long All Hopped Up For the Cure charity event, raising money for the local Sutter Medical Services in Santa Rosa and specifically their Breast Care Center. They do it every October, in conjunction with Breast Cancer Awareness Month, a cause owners Vinnie and Natalie Cilurzo feel quite deeply about. It’s a big one for me, too. I lost my mother to breast cancer when I was only 21, when she was just 42. More than two dozen Summit doctors and breast cancer survivors were on hand to show their support. While this year’s efforts just began, there’s plenty of time to stop by the brewpub and help this very important cause in a variety of ways. As they do each year, there are three big items that are being auctioned, and raffle tickets are available until the drawing takes place, on October 30th, 2014 during their annual Halloween Bash. You need not be present to win, but you do have to answer your phone when Natalie calls from the stage. Here’s what you can win:

DSCN1706

Raffle tickets can be bought at the pub and placed in lucite boxes at the front of the brewpub. You can also purchase raffle tickets without visiting the pub by contacting Aura Helwick at info@russianriverbrewing.com.

DSCN1732

The big prize is a brand new White Vespa Primavera 150cc with “All Hopped Up for the Cure” decals. The winner is responsible for claiming their prize in person at Revolution Moto in Santa Rosa! Must be 18 to win. Must answer the phone if/when I call at around 10pm on Oct. 30 to be eligible to win! Raffle tickets are $10 each or 3 for $25.

DSCN1707

There’s also a Pink Electra Amersterdam Joyride bicycle, graciously donated by The Bike Peddler in Santa Rosa! Raffle tickets are $5 each or 5 for $20.

DSCN1719

And lastly for the big raffle items, a very cool Custom Built Guitar, a pink accoustic guitar hand-made by Timmy Lovold and friends! Raffle tickets are $10 each or 3 for $25.

Brewmaster Vinnie Cilurzo also created a special beer for the events, Framboise For A Cure, which will be available on draft and in 375ml bottles available, but only at the brewpub. FFAC is a sour barrel-aged blonde ale with 31 pounds per barrel of fresh raspberries, giving it a beautiful reddish/pink hue. Each year, it’s only around until it runs out, though they’re setting aside a set number of bottles to sell each day so it’s not gone too soon, and 100% of proceeds from sales of this beer will be donated to Sutter. I had some last night, and it’s really tasty, with big fruit flavors, not too sour but just enough jammy, puckering goodness to keep sipping.

RRBC-framboise-bottle

And finally, Russian River creates a new graphic each year for the event, and this year’s logo is really cool, as far as I’m concerned.

rrbc-all-hopped-2014

The logo is available on Men’s T-Shirts, a Men’s Workshirt and a Ladies T-Shirts. All three are available online or at the pub, with 100% of proceeds donated to Summit, as well.

Give generously this year to help make breast cancer a thing of the past, or at least increase the odds that more children don’t lose their mothers, husbands their wives or friends their friends to breast cancer.

Filed Under: Breweries, Events, News Tagged With: Charity, Health & Beer, Northern California, Russian River Brewing

Beer In Ads #1338: Western Barbecue

October 9, 2014 By Jay Brooks


Thursday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Western Barbecue,” by artist Fletcher Martin.

Western Barbecue by Fletcher Martin, 1945

Filed Under: Art & Beer, Beers, Food & Beer Tagged With: Advertising, Brewers Association, Food, History

Beer In Ads #1337: Sailing In California Waters

October 8, 2014 By Jay Brooks


Wednesday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Sailing in California Waters,” by artist Julien Binford, who did at least one additional ad in this series.

USBF-1945-sailing-in-calif-waters

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

Why Slugs Love Beer

October 8, 2014 By Jay Brooks

slug
I learned this trick from my great aunt, who used to put dishes of stale beer out to attract and kill various pests, including slugs. I knew it worked it, but I don’t think I ever quite knew why. According to a short article in the September issue of Mental Floss, Why Do Slugs Love Beer?, the answer is that the “sweet smell of yeast attracts slugs to beer like moths to a flame.” Quoting Ian Bedford, head of the John Innes Centre’s Entomology Facility in Great Britain, “A lot of slug species feed on decaying plant material,” adding that “beer resembles overripe fruits, which burst with naturally fermenting yeasts that slugs can’t resist.”

beer-and-slugs

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Science

Misusing Data

October 8, 2014 By Jay Brooks

data
As I’ve written time and time again, lying with statistics may not be the oldest profession, but it’s got to be pretty close. Alright, I may be exaggerating slightly. Modern propaganda and the P.R. machine got going around the time of the First World War, with many of the profession’s leading lights coming out of that time period — Edward Bernays, Walter Lippmann, Ivy Lee. But it’s a powerful tool of the propagandist today, especially the numerous prohibitionist groups and anti-alcohol organizations. So when I saw Think you drink a lot? This chart will tell you last month on the Washington Post’s Wonkblog, I noted it with suspicion and made a note to look at it closer when I had the time. What got my spidey senses tingling was the idea that “the top 10 percent of drinkers account for well over half of the alcohol consumed in any given year.” Here’s the chart the article ran, showing the data for that conclusion.

wonkblogchart

Although it shows the common Pareto Principle, it just didn’t ring true. That many people can’t, and don’t, drink that heavily. I knew there had to be another explanation for this data. And there is. Trevor Butterworth, writing for Forbes, did the heavy lifting on this one with his wonderful expose, When Data Journalism Goes Wrong. It turns out that when you drill down the data, looking at its source and analysis, things begin to unravel. Apparently the results of the original poll had the data manipulated by nearly doubling them to account for a perceived problem with under-reporting. To put that another way, the data was “fixed.” One of the problems with that (there are many, many, I’d say) is that people looking for data to support an agenda tend to seize on such manipulated data and pass it on, using it in their propaganda, and the mainstream media tends to fall for it uncritically, rarely looking at where the original information came from or how it was gathered. Happily, Butterworth does a good job of demonstrating where it all went wrong, and I urge you to read his entire When Data Journalism Goes Wrong. And a h/t to Maureen Ogle for sending me this. She knows me all too well.

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: Anti-Alcohol, Economics, Prohibitionists, Statistics

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