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Good Hop Grand Opening This Saturday

July 9, 2014 By Jay Brooks

good-hop-logo-white
I’m thrilled to announce that Melissa Myers’ new beer bar in Oakland, The Good Hop, will have its grand opening this Saturday, July 12, with the doors opening at the mercifully not-to-early time of 3:00 PM. The Good Hop is located at 2421 Telegraph Avenue in West Oakland, near the intersection of 24th Street, just around the corner from the New Parkway Theater. I won’t even try to be impartial here, Melissa Myers is a longtime friend of mine, and I’m excited for her to finally realize a dream of opening her own place. She’s been a brewer for many years, from Denver to Philadelphia and in the Bay Area brewed at Magnolia, Pyramid and the old Ross Brewery (which is now Iron Springs) but now turns her attention to choosing and serving great beer. Eventually, The Good Hop may serve Melissa’s own beer (fingers crossed), but for now they’ll be featuring a nicely curated tap list of 16 taps, with 2 dedicated sour beer lines, plus 450+ bottled beers. At the grand opening, they plan to have a number of rare and hard-to-find beers available, as well as some special surprises.

good-hop-opening-party

Here’s more information, from the press release:

The Good Hop Bottle Shop and Tasting Room (TGH) is pleased to announce it is opening its doors to the public on July 12, 2014. The 1,900-square-foot shop, at 2421 Telegraph Avenue Suite 102, is a specialty beer bottle shop and tasting room offering 450+ bottled and canned beers that can be purchased for take-away or can be opened and consumed on site in the spacious and comfortable bar. Their ever-rotating 16 taps will serve up California and West Coast craft beers with 2 designated sour beer lines at all times.

TGH will have an enormous beer selection in bottles, cans, and on tap that would please any aficionado; though, Melissa Myers, The Good Hop’s owner and proprietor, wants to draw in the less familiar to beer client as well. “I love beer and I love making people fall in love with beer. Part of my mission in opening this shop is to serve the customer who walks in and says ‘Well, I don’t know that much about beer, so I’m not sure what I should order…’ That’s where it gets fun for us. I love asking them questions and, based on their answers, figuring what they’ll fall in love with!”

TGH will host a number of events for both beginners and experts alike. The shop will host beer style tastings, vertical brewery tastings, meet-the-brewer nights, cheese-and-beer pairing events, chocolate-and-beer pairing events, and a number of other activities that feature beer as the centerpiece. The TGH website, www.thegoodhop.com, will have a calendar of events posted. Its twitter feed will have daily listings of what 16 beers are on tap for the day. TGH’s Facebook page contains additional information.

Myers is excited about the neighborhood: “We chose this spot because it’s right in the heart of what’s happening in Oakland right now,” says Myers. “We love the KONO [Koreatown-Northgate] neighborhood and we’re thrilled to be part of Art Murmur, First Fridays, and the vibrancy of this area. So much is happening here right now, and we’re really excited to be in the middle of it.”

The regular hours of the Good Hop will be from 3-10 PM Wednesday through Monday of each week, closed only on Tuesdays. Bar snacks are currently available while the local menu is being finalized, and then they’ll be serving heartier fare along with the snacks. They’ll be working with “Off the Grid and other pop-up food vendors to offer a variety of beer-friendly food. Food trucks are also being lined up to serve up beer-friendly bites.”

good-hop-opening

Filed Under: Beers, Events, Just For Fun, News Tagged With: Announcements, Bars, Bay Area, California, Oakland

Beer In Ads #1246: The Finest Beer Sherlock Holmes Ever Tasted

July 8, 2014 By Jay Brooks


Tuesday’s ad is for Schaefer Beer, from 1961, and features actor Basil Rathbone, perhaps most famous for his portrayal of Sherlock Holmes in numerous films. Apparently, according to Rathbone, Schaefer was “the Finest beer I ever tasted!”

schaefer-basil-rathbone

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1245: Fine Cold Rheingold

July 7, 2014 By Jay Brooks


Monday’s ad is another one for Rheingold Beer, this one from 1961, and features Miss Rheingold from that year, Janet Mick. In this ad, she’s taking a break from bowling, and enjoying a Club sandwich with her mug of Rheingold beer. I love this tagline, used in a few of these ads, “Friendly, fresh’ning, happily dry — that’s fine cold Rheingold.”

Rheingold-1961-bowling

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1244: Rheingold Golden Bock Is Back

July 6, 2014 By Jay Brooks


Sunday’s ad is another one for Rheingold Beer, this one from 1962, and features Miss Rheingold from that year, Kathy Kersh. In this ad, she’s steering a small cart of Rheingold’s Golden Bock beer, which is being pulled by a small ram. The ad seems to suggest it’s the second year they made this seasonal beer, which is interesting. I don’t think of the sixties as a time for seasonal beers, but who knows? Maybe more breweries did actually dabble in seasonal beers.

Rheingold-1962-golden-bock

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1243: Gardening With Rheingold

July 5, 2014 By Jay Brooks


Saturday’s ad is another one for Rheingold Beer, this one from 1954, and features Miss Rheingold from that year, Adrienne Garrett. In this ad, she’s gardening in her matching apron (or is that a skirt?) and gloves.

Rheingold-1954-gardening

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1242: That’s Independence, Brother!

July 4, 2014 By Jay Brooks


Friday’s Independence Day ad is for Ballantine Ale, from 1955. That’s a happy-looking man watching the 4th of July fireworks, as he sips his beer. That’s ale, brother! Happy Independence Day!

july4_ballantine-ale_1955

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History, Holidays

Beer In Ads #1241: Friendly, Fresh’ning, Happily Dry

July 3, 2014 By Jay Brooks


Thursday’s ad is for Rheingold Beer, from 1961, when beer, and other things, were still “friendly.” In this case, not just friendly, but also “fresh’ning” and “happily dry,” too. Interesting to see pizza and beer, I remember pizza still be fairly exotic at least until the 1970s.

Rheingold-1961-pizza

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

We Totally Let You Win! Newcastle Brown Ale’s Hilarious Independence Eve Campaign

July 3, 2014 By Jay Brooks

newcastle
Happy “Independence Eve” everybody. If you’ve never heard of “Independence Eve,” that’s because Newcastle Brown Ale made it up. But it’s so brilliant, I’m going to start observing it, and maybe even will start a tradition of drinking a British ale every July 3. Perhaps even a Newcastle Brown Ale just to say thanks for this hilarious series of ads.

Newcastle-banner-ind-eve

There’s maybe fifteen ads on YouTube or at the dedicated website Newcastle set up for the promotion: If We Won. The latest is below, though I’d encourage you to go back and watch them all. Here’s the most recent one, and they keep adding news ones every few hours.

And here’s another favorite one, with Britsh comedian and writer Stephen Merchant. There’s also ones with Elizabeth Hurley and Zachary Quinto. You can check out all fifteen (at last count) at Newcastle’s YouTube channel.

AdWeek has a story about the advertising campaign, Newcastle Ambushes July 4 by Inventing ‘Independence Eve,’ Celebrating British Rule The Redcoats Get Revenge. From the article:

British brands, understandably, don’t have much to say around the Fourth of July—until now. Newcastle Brown Ale, among the cheekiest of U.K. marketers, has turned America’s most patriotic holiday to its advantage by inventing a new, completely made-up holiday: Independence Eve on July 3. The idea of the tongue-in-cheek campaign, created by Droga5, is to “honor all things British that Americans gave up when they signed the Declaration of Independence,” Newcastle says.

“Newcastle is a very British beer, and needless to say, it doesn’t sell that well on July 4. So why not establish it as the beer you drink on July 3?” says Charles van Es, senior director of marketing for Heineken USA portfolio brands. “Unlike the Redcoats in the 18th century, we’re picking our battles a little more wisely. By celebrating Independence Eve, we’re taking liberties with America’s liberty to create a new drinking occasion and ensuring freedom on July 4 tastes sweeter than ever.”

independence-eve-1

But not to worry, they’re returning to American beer promptly at the stroke of midnight, when it’s no longer Independence Eve, but officially the Fourth of July, and Independence Day.

Filed Under: Beers, Breweries, Just For Fun, Politics & Law Tagged With: England, Great Britain, Holidays, Humor, UK

Beer In Ads #1240: Rheingold Pheasant Hunting

July 2, 2014 By Jay Brooks


Wednesday’s ad is yet another one for Rheingold Beer, this one also from 1959, and features Miss Rheingold from that year, Robbin Bain. In this ad, she’s “aiming for refreshment,” but the guy behind her is carrying the gun, while she’s got a portable chair in her two gloved hands. And how about that nifty green hat?

Rheingold-1959-hunting

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

The International Organisation of Good Templars

July 2, 2014 By Jay Brooks

iogt-new
Just when I think prohibitionists can’t possibly get any scarier, I found out something new to give me the willies. I saw a odd set of letters retweeted by the good nut jobs at Alcohol Justice yesterday; the letters in question were the IOGT. I figured if they were in bed with AJ they would be worth knowing about. I’m not sure how I missed this group. They’re not exactly a secret, despite having all the trapping of a secret society. The IOGT was originally the “International Order of Good Templars,” a temperance organization founded in the 1850s. They eventually changed their name to the International Organisation of Good Templars in the 1970s because they felt Organisation sounded less like a scary secret society than Order. They also dropped the secret rituals and, I assume, got rid of the secret handshake. It didn’t help, and that’s probably why today they just use the initials IOGT.

International_Organisation_of_Good_Templars_membership_certificate_1868
An 1868 membership certificate from a chapter in Michigan. Looks harmless enough.

Apparently, it’s “structure [was] modeled on Freemasonry, using similar ritual and regalia. Unlike many, however, it admitted men and women equally, and also made no distinction by race.” Except in the American South, of course, where folks naturally demanded there be separate lodges for black and white members. So you know they were good people. Nothing furthers a stated goal of “liberation of peoples of the world leading to a richer, freer and more rewarding life” by “promot[ing] a lifestyle free of alcohol and other drugs” like continuing racism after the abolishment of slavery.

In 1875, after the American Civil War, the American senior body voted to allow separate lodges and Grand Lodges for white and black members, to accommodate the practice of segregation in southern US states. In 1876, Malins and other British members failed in achieving an amendment to stop this, and left to establish a separate international body. In 1887 this and the American body were reconciled into a single IOGT.

Throughout the late 19th century, chapters were formed all over the world and today they’re headquartered in Sweden, where it’s known as the IOGT-NTO, and other hyphenated suffixes are used in the forty nations with a chapter.

Fyll-livet-banner-liggande
Apparently they’re fine with perpetuating stereotypes of wine for women, beer for men.

Here in America, it’s IOGT-USA, where there are 21 local chapters in only five states. On the plus side, “women were admitted as regular members early in the history of the Good Templars. In 1979, there were 700,000 members internationally, though only 2,000 in the country of the IOGTs origin, the United States.” I didn’t see any more recent membership figures, so who knows how many Good Templars there are now in the 21st century.

They have a somewhat unintentionally comic petition up on a separate website, with the headline “United to Expose the Alcohol Industry.” They go on: “It tears families apart, trashes personal ambition and holds back developing countries. Still, no one has looked deeper into the alcohol industry and demanded that they take responsibility for their actions. It’s time we expose them.” Seriously, “no one has looked deeper into the alcohol industry and demanded that they take responsibility for their actions?” Isn’t that what the IOGT, and all of the other prohibitionist groups have been doing for well over 150 years? But now “it’s time we expose them?” Maybe it’s because their history is rooted in being a secret society, but what exactly is there to expose? What exactly is secret about the global beer industry that hasn’t been written about, endlessly dissected, debated and discussed?

Down a little farther on the petition page, they claim that the “alcohol industry still rule people and markets without being watched, examined or globally questioned by media or lawmakers.” Um, Alcohol Justice is doing just that; styling themselves as the “industry watchdog.” And they’re hardly alone. Countless organizations are keeping a careful watch on the alcohol industry. It’s one of the most tightly regulated industries in the U.S., and I suspect that’s true in most other places, too.

I get that you don’t like alcohol, and think everybody should just stop drinking it, but let’s not pretend this idea just occurred to you last week. Or that brewers are part of some secret cabal to ruin your world. Because really, it’s not “your” world, it’s “ours,” by which I mean “everybody’s.” And many of us like a nice beer, thank you very much. You don’t want to drink alcohol? Fine, don’t drink it. No one is telling you that you must, I only wish you’d extend us the same courtesy and stop telling us about every problem drinker, as if we’re all the same. There are troubled people everywhere, doing all sorts of bad things, many of them worse than drinking too much. Like virtually every aspect of human existence, there is good and bad, and everyone should have the right to choose their own path. For every anecdote about an alcoholic, there are 99, or 95, people who aren’t; good people who are drinking responsibly, holding down jobs, raising families and getting on with their lives. They don’t deserve to have you condemning them every chance you get.

IOGT-NTO
Examples of non-alcoholic fun. I have fun without alcohol all the time, but only in moderation.

Filed Under: Beers, Politics & Law Tagged With: International, Oddities, Prohibitionists, Sweden

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