Today’s infographic was created by Damayanti Chakravarty of Mumbai, India. What Really Goes In To Beer Making is part of a larger work, a “foldable pocket-sized infographic” called Know your Beer!
Click here to see the infographic full size.
Beer In Ads #937: The Falstaff Gorilla Plays The Cello
Tuesday’s ad is another one for Falstaff, also from 1964. It’s the second in an odd series of ads featuring a gorilla that Falstaff did that year. This one shows the gorilla playing the cello while next to her a bespectacled woman kneels, hands folded in her lap, next to a music stand with a pile of Falstaff beer cans in front of her.
10 Surprising Health Benefits Of Drinking Beer
Today’s infographic is entitled 10 Surprising Health Benefits of Drinking Beer, and was created by the Future of Health Now. None of these are particularly surprising, especially to regular readers, but thanks to anti-alcohol biases they tend to be under-reported and breweries are, in fact, forbidden from making health claims about their beer, another neo-prohibitionist victory. But drink up — in moderation of course — you’ll live longer and it’ll annoy the hell out of them.
Beer In Ads #936: The Falstaff Gorilla Reading
Monday’s ad is for Falstaff, from 1964. It’s part of an odd series of ads featuring a gorilla that Falstaff did that year. This one shows the gorilla sitting in a rocking chair, reading, while a woman reclines on the floor building a beer can pyramid.
Pine Street Brewery Needs Your Help
One of San Francisco’s newest beer companies, Pine Street Brewery, is building its own brewery and trying to expand its business. One of things they’re in desperate need of is tap handles and kegs. So they’ve turned to Indiegogo (a crowdfunding website similar to Kickstarter) to help raise the funds they need to grow. They’re offering various tchotchkes for different levels of financial support, as detailed in the Indigogo Pine Street Brewery web page.
With our recipes perfected and a commercial brewing space secured, we need tap handles and kegs to keep up with growing demand in San Francisco! With your help we can provide our city with enough green PSB handles to have our beer in every neighborhood.
We’ve brainstormed hard to come up with great incentives for your donations – just a small token of how much we appreciate your generosity. (Check the gallery for photos of the prizes: http://www.indiegogo.com/projects/pine-street-b…). Your contributions will help us establish our presence in the city, and we hope you’ll be proud to say you helped make it happen!
The Pine Street Brewery founders.
The Pine Street Brewery Story
Our Story – Pine Street Brewery from Pine Street Brewery on Vimeo.
Know Your Beer Flavors: The Beer Pyramid
Today’s infographic is Know Your Beer Flavors: The Beer Pyramid, created by Jennifer Hood for an article in San Diego’s Locale Magazine, Beerology: How to analyze flavors, why you shouldn’t drink from a can, and why you vote like you drink…
Click here to see the pyramid full size.
UPDATE: It looks like the material for the pyramid was taken from Cicerone Michael Agnew’s video he did for Betty Crocker. Here’s a link to the video, Beerology: The Flavor Triangle.
Anchor Announces New Fall Seasonal
Today, Anchor Brewery announced that they’re releasing a new fall seasonal beer, BigLeaf Maple Autumn Red. According to the press release, the beer will be available beginning August 5 and will be around through October. In addition to draft, it will also be bottled in 6-packs and 22-oz. bombers.
BigLeaf Maple Autumn Red was inspired by a native California tree, its incredible leaves, its delicious syrup, and the colors of fall. The tree, known as Bigleaf maple, thrives along the banks of California’s mountain streams. Native Californians once made rope and baskets from its bark. Today, artisans handcraft its wood and burl into custom guitars.. Bigleaf maple sugaring in California dates to the 1800s; yet this tree’s unusually flavorful syrup remains the product of a small group of hobbyists. A hint of maple—including bigleaf maple—syrup in every brew perfectly complements the malty complexity, balanced hoppiness, and rich fall hue of BigLeaf Maple Autumn Red, a red ale like no other.
“When presented with the challenge of developing a new seasonal beer, all of our brewers collaborated to think fall and came up with this red ale,” said Mark Carpenter, brewmaster at Anchor Brewing. “We are very happy with the finished product, especially since we don’t do test batches here at Anchor. It requires us to be on top of our game when crafting new beers and BigLeaf Maple is a beer we’re all proud to share.”
BigLeaf Maple Autumn Red (6% ABV) is a quaffable, well-balanced red ale with character. Its malty complexity and coppery color come from a combination of two caramel malts, pale malt, and a hint of maple syrup. To complement these flavors, Anchor Brewing uses three additions of Nelson Sauvin hops in the brewkettle and a unique blend of Nelson Sauvin, Citra, and Cascade for dry hopping. The result is a distinctive fall seasonal with extraordinary depth and intriguing aroma.
Since the 1970’s, Anchor Brewing has worked with renowned local Artist Jim Stitt to create our beer labels. A distinct, handmade beer deserves a distinct, handmade label and BigLeaf Maple is no exception. In autumn, the bigleaf maple’s huge leaves, up to a foot across, can display a full range of color as they slowly turn from green to gold to red. Capturing this symbolic transition from summer to fall, a watercolor of bigleaf maple’s magnificent leaf is featured on our label and signed by Jim Stitt.
Facts About Beer
Today’s infographic is entitled “Facts About Beer,” and was created by Wong Sockying of Singapore. It looks like there’s a lot of information there, but I couldn’t find an example of much larger than the one below.
Click here to see the infographic full size.
Where People Buy Their Beer
Today’s infographic is a pie chart showing where people buy their beer. The chart was originally used with an AdAge story, Stat of the Day: Where People Buy Their Beer, using statistics from February of last year. By dollars, most people buy their beer at restaurants, but imagine how much more would be sold if more restaurants actually paid better attention to their beer list. Second was bars, followed by convenience stores in third place. By volume, the most beer is sold at convenience stores, followed by supermarkets/grocery stores and “other” in third place. In both measure, concessions comes in last place; I wonder if the often-gouging price has something to do with that?
Click here to see the chart full size.
Beer In Ads #935: Reach For Budweiser
Friday’s ad is for Budweiser, from 1961. It’s another one from their long-running “Where there’s life … there’s Bud” series. This one features a way-too-happy woman grinning like a Cheshire cat and reaching for a Budweiser in a tall glass. She appears to be looking at the person grilling the meat, but look at his hand on the left edge of the ad; doesn’t it look like it was cut and pasted there? And for that matter, so does the man at the right.
