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Jay R. Brooks on Beer

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The Price Of Beer Around The World

January 13, 2013 By Jay Brooks

money-bag
Today’s infographic tackles the Price of Beer Around the World. Djibouti has the highest priced beer while Panama has the cheapest.

The Price Of Beer Around The World infographic

Filed Under: Beers, Just For Fun Tagged With: Economics, Infographics, Statistics

Upcoming Pliny The Younger Day On NBC

January 13, 2013 By Jay Brooks

russian-river
New England Cable News, an NBC News affiliate, had a nice video on Russian River Brewing, and Pliny the Elder and the upcoming Pliny the Younger release, which this year will take place February 1. It’s a nice piece, by Garvin Thomas, but when they return to the Anchor, she should have just kept her mouth shut, instead putting her foot well and truly in it. But watch the video first, concentrate on the good vibes, and see if you notice it, too.

At the end, they talk about the poll that the American Homebrewers Association takes annually, asking nationwide members to pick the best beer in America, and how Pliny has been picked as #1 four years in a row. The 2012 Poll got a record 16,445 votes from homebrewers around the country. But that didn’t stop the snark. Understandably, since this is New England Cable News, the announcer chided the list because there were no New England breweries in the Top 25 and the highest ranked New England beer was Samuel Adams, which tied for #31. I understand that’s their audience but was the snark really necessary? She then states almost all of the beers on the list were from the West Coast, saying “not a surprise since the American Homebrewers Association is based in California,” implying that the voting must have been rigged in favor of West Coast beers. Of course, the AHA has been in Boulder, Colorado since 1978 and has members all across the U.S., not concentrated in the Western states. That was just moronic and completely unnecessary. Congratulations to Vinnie and Natalie on the coverage.

Filed Under: Beers, Breweries, Events, Just For Fun, News Tagged With: California, Northern California, Russian River Brewing, Video

How Alcohol Travels Through The Body

January 12, 2013 By Jay Brooks

ethyl-alcohol
Today’s infographic concerns the subject of How Alcohol Travels Through the Body, each stage of the way and what happens at each place alcohol travels from mouth to liver and out again. Remember, you don’t buy alcohol, you just rent it. Just click on the image to view it full screen.

How Alcohol Travels Through the Body infographic

Filed Under: Just For Fun, Related Pleasures Tagged With: Health & Beer, Infographics, Science

Beer In Ads #780: No Wonder The Jacksons Need Malt

January 11, 2013 By Jay Brooks


Friday’s ad is for Froedtert Malt, or FroMalt, a Milwaukee maltster. They used to have at least three facilities and at least one closed in 2003, but I don’t know how many are left. This ad looks to be from the 1950s. The ad’s correct, of course. After a long day skiing, you need some malted goodness.

FroMalt

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Malt

The Science Of Making Beer Stronger

January 11, 2013 By Jay Brooks

science
Popular Science’s intermittent series BeerSci had an interesting post yesterday on How To Make Strong Beer Stronger, tackling the issue of how “fractional freezing will concentrate any beer, provided you have a bit of patience and a very cold freezer.”

beersci-logo

Filed Under: Beers, Just For Fun Tagged With: Science, Science of Brewing

Slovak Beer Infographic

January 11, 2013 By Jay Brooks

slovakia
Today’s infographic is a fairly narrow one, in terms of its scope. It tackles beer in Slovakia. And although Slovak Beer uses a limited color palette, it still manages to communicate the information quite elegantly. I’d like to see one of these for every country.

infographic-about-slovak-beer

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Infographics, Slovakia, Statistics

Beer In Ads #779: Know The Real Joy Of Good Living

January 10, 2013 By Jay Brooks


Thursday’s ad is for Schlitz, from 1959. It’s from a series using the slogan “Know the Real Joy of Good Living.” A man holds up a glass of Schlitz, while the woman looks up at in a way that I can characterize as way to longingly. Her hair also looks like there are two doughnuts on her forehead.

schlitz-04-27-1959

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Jesse Houck Named New Brewmaster At Golden Road

January 10, 2013 By Jay Brooks

golden-road
Wow, Jesse Houck, who used to brew at 21st Amendment, and most recently was at Drake’s, is moving to Los Angeles to become the new brewmaster at Golden Road Brewing. According to the press release:

Houck and Golden Road President, Meg Gill, first met at 21st Amendment Brewery in 2008, where they bonded over their mutual love for canned beers and California IPAs.

Golden Road has experienced a rapid expansion since opening in October of 2011, doubling the size of their brew house and brewing capacity, releasing four canned beers and over fifteen specialty brews, opening over 500 draft accounts throughout the greater LA area. Says Golden Road President Meg Gill: “As we look forward to 2013, we have big plans for the direction we want our beers to go. We’re thrilled to bring Jesse’s leadership and dry, hoppy, clean-beer loving palate to LA.”

Adds Houck, “I am looking forward to sharing Meg and Tony’s vision of crafting quality beers for LA, and excited to be part of one of the fastest growing craft beer scenes on the West Coast.” A long time bay-area brewer, Houck brings a blend of chemistry and artistry to his brewing, having studied Chemical Engineering before becoming fascinated — and later obsessed — with home-brewing and beer.

Co-founder Tony Yanow has also been a fan of Houck’s for years, commenting, “Jesse has created some of my favorite beers, and we’re excited to bring his creativity and brewing expertise to our team.”

That’s awesome news for Jesse. He’s a terrific brewer and should be a good fit at Golden Road.

firkinfest08-08
Jesse (2nd from the left) at the Triple Rock Firkin Fest in 2008.

Filed Under: Breweries, News Tagged With: California, Los Angeles, Southern California

Beer Tours of America

January 10, 2013 By Jay Brooks

maps-usa
Today’s infographic is courtesy of Travel Insurance, and is entitled A Beer Tour of America. It’s geared toward the big boys and a few of the larger regionals, but if you were shopping for travel insurance, this would still be a far better way to spend your time.

beer-tour-america
You can see the chart full size at Travel Insurance.

Filed Under: Art & Beer, Breweries, Just For Fun Tagged With: Infographics, Statistics, Travel, United States

Beer In Ads #778: Loyal Greetings

January 9, 2013 By Jay Brooks


Wednesday’s ad is for the UK brand Double Diamond, which was originally owned by Allsop, but is now part of the Carlsberg dynasty. The ad’s tagline, “Loyal Greetings from the brewers of Double Diamond,” and shows their cartoon mascot propping himself up, high into the air, on beer bottles so that he can better see the passing parade. As for when the ad is from, the bottom offers a clue. The phrase found there, “A Double Diamond Works Wonders,” was used during the 1970s. I assume there was some sort of royal ta-do going on.

Double-Diamond-parade

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK

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