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Beer In Ads #577: The Height Of Hospitality

April 3, 2012 By Jay Brooks


Tuesday’s ad is for Pabst Blue Ribbon from 1911. Showing an elaborately uniformed server pouring a PBR, you can see the bottles still have silver foil and have an actual blue ribbon attached to each bottle. Now that’s fancy. The angled shape of the label looks a lot like the same shape used by Miller High Life, though I have no idea who first used it. The text is priceless.

PabstBlueRibbon-1911

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

My Home County Healthiest In State Despite Higher Than Average Binge Drinking

April 3, 2012 By Jay Brooks

health
My family and I live just north of San Francisco, in Marin County. We moved here a number of years ago to be closer to my wife’s family, who live in Sonoma County. When she was working in San Francisco, Marin was in the middle of work and family, so it made sense. There’s a lot of good things to recommend here, though it is a very expensive place to live, and in fact a few years ago I saw that it was the third-most expensive county for real estate in the United States.

Our local newspaper, the Marin Independent Journal (or I.J.) — which in the interest of full disclosure is part of the Bay Area Newsgroup, the group I write my newspaper column for — had an interesting headline today about the health of Marin’s residents. In Marin County ranked healthiest county in state for third year in a row, despite residents’ love of alcohol, the author reports on a new study recently released by the neo-prohibitionist Robert Wood Johnson Foundation, along with the University of Wisconsin Population Health Institute. This is the third year of the survey, which ranks the health of America’s counties. For the third straight year Marin County was declared the most healthy California county. For an equal number of years, Marin also has the dubious distinction of a higher than average level of binge drinking.

The percentage of Marin residents who told the pollsters they had engaged in binge drinking within the past 30 days — 24 percent — exceeded the state average of 17 percent and the national benchmark of 8 percent. The survey defines binge drinking as consuming more than four alcoholic beverages on a single occasion, if you’re a women, and five drinks if you’re a man.

But maybe that’s the case because there’s little or no correlation between the two, or at least not the correlation that the neo-prohibitionists who funded the study would prefer. They assume, for primarily political and philosophical reasons, that binge drinking is unhealthy. But what if it’s not? What if it has more to do with the way it’s now defined, which again has more to do with politics than reality. The way “binge drinking” is defined has greatly narrowed over the past few decades which is at least one reason why anti-alcohol groups keep insisting that binge-drinking is such a growing societal problem. But at the same time, several recent studies and meta-studies have revealed that people who drink moderately tend to live longer than those who abstain, an inconvenient fact that is rarely mentioned by neo-prohibitionist groups because it doesn’t fit with their agenda. But even worse, from their point of view, some of these same studies have concluded that even people who binge drink tend to be healthier and live longer than the total abstainers. So perhaps binge drinking and health are more closely associated than we think, just not in the way that neo-prohibitionists would prefer. The least healthy county for which there’s data, Del Norte, has a lower rate of binge drinking (10%) than the healthiest.

But as even the Robert Wood Johnson Foundation makes clear in the own press release about the survey, “healthier counties are no more likely than unhealthy counties to have lower rates of excessive drinking.”

Here’s the top counties in states, followed by the county’s “excessive drinking” percentage, followed by their state’s average, with the “national benchmark” being 8%:

  1. Alabama (Shelby): 13%/12%
  2. Alaska (Southeast Fairbanks): 13%/19%
  3. Arizona (Santa Cruz): 18%/19%
  4. Arkansas (Benton): 12%/12%
  5. California (Marin): 24%/17%
  6. Colorado (Pitkin): 30%/18%
  7. Connecticut (Tolland): 17%/18%
  8. Delaware (New Castle): 21%/19%
  9. Florida (St. Johns): 21%/16%
  10. Georgia (Fayette): 18%/14%
  11. Hawaii (Honolulu): 18%/19%
  12. Idaho (Blaine): 23%/15%
  13. Illinois (Kendall): 23%/19%
  14. Indiana (Hamilton): 17%/16%
  15. Iowa (Winneshiek): 19%/20%
  16. Kansas (Riley): 22%/15%
  17. Kentucky (Oldham): 16%/11%
  18. Louisiana (St. Tammany): 19%/15%
  19. Maine (Sagadahoc): 17%/17%
  20. Maryland (Howard): 14%/15%
  21. Massachusetts (Dukes): 29%/19%
  22. Michigan (Leelanau): 20%/18%
  23. Minnesota (Steele): 18%/19%
  24. Mississippi (DeSoto): 10%/11%
  25. Missouri (St. Charles): 24%/17%
  26. Montana (Gallatin): 22%/19%
  27. Nebraska (Cedar): 23%/19%
  28. Nevada (Douglas): 20%/19%
  29. New Hampshire (Merrimack): 16%/18%
  30. New Jersey (Hunterdon): 18%/16%
  31. New Mexico (Los Alamos): 11%/13%
  32. New York (Putnam): 21%/17%
  33. North Carolina (Wake): 15%/13%
  34. North Dakota (Griggs): 19%/22%
  35. Ohio (Delaware): 20%/17%
  36. Oklahoma (Cleveland): 16%/14%
  37. Oregon (Benton): 15%/16%
  38. Pennsylvania (Union): 16%/18%
  39. Rhode Island (Bristol): 17%/19%
  40. South Carolina (Beaufort): 20%/14%
  41. South Dakota (Brookings): 20%/19%
  42. Tennessee (Williamson): 15%/9%
  43. Texas (Collin): 13%/16%
  44. Utah (Morgan): 9%/9%
  45. Vermont (Chittenden): 20%/19%
  46. Virginia (Fairfax): 20%/16%
  47. Washington (San Juan): 21%/17%
  48. West Virginia (Pendelton): 12%/10%
  49. Wisconsin (St. Croix): 31%/24%
  50. Wyoming (Teton): 22%/17%

In every single case, for the healthiest county in every one of the 50 states, their “excessive drinking” percentage is above the national benchmark, and in many cases well above it. 38 of the 50 states’ healthiest counties are at least twice the national benchmark and six are within a point, or more, of tripling it. Every state’s binge drinking average is well above the national average, which seems strange. And in 35 of the states, the healthiest county also has a binge drinking percentage that’s the same or higher than the state average, too. But the obvious takeaway is what you’d expect given total mortality studies, which is that there’s an inverse correlation between binge drinking and health. The counties with the healthiest residents also have higher numbers of binge drinkers. That much is obvious and is supported by the data, despite the story being spun being very different, even the opposite of what conclusions can be drawn from the numbers. Not that they’re making it easy to see. I had to look at each state and then each county’s records to make a chart of this somewhat damning data.

Of course, part of this is how meaningless our definition of binge drinking has become. Including people who drink five or more drinks in a single setting once a month or even once a year distorts the real issues of problem drinkers. It inflates the numbers, which is good if your agenda is to make false accusations about how bad alcohol is for society but terrible if you really want to adress those problems.

Here in California, the five healthiest counties are:

  1. Marin
  2. Santa Clara
  3. San Benito
  4. Placer
  5. San Mateo

Every single one of the ten healthiest counties in California have an excessive drinking rate above national benchmark, too.

Larry Meredith, director of the Marin County Department of Health and Human Services, is quoted in the IJ’s article, saying. “Our strategy must continue — to eliminate health disparities, and conditions that undermine a long and happy life.” Except that he keeps insisting that binge drinking, as defined by the study, “continues to be an issue,” despite the fact that the same study’s numbers seem to indicate the opposite. In the healthiest counties across the nation, binge drinking, as they define it, is higher in every instance.

Real binge drinkers, the more undefinable people who simply keep drinking and rarely ever stop, are not really captured by this type of survey, because they’re lumped together with responsible people who on occasion drink a little more than usual, whether in celebration of something or to drown their sorrows. As long as we keep drawing more and more people into the category of “binge drinkers,” we dilute the real problem. When that mistake is obvious even by a study conducted by an anti-alcohol organization, and then those results all but ignored, it exposes the propaganda and dishonesty of their agenda.

It’s almost funny to see Marin County’s own anti-alcohol organization, Alcohol Justice (who until last year were the Marin Institue) try to distance themselves from this. Their public affairs director, Michael Scippa, says AJ “shouldn’t be faulted for not being more effective in reducing Marin County’s alcohol consumption.” He lists a number of excuses, such as “availability and Marin being a mostly affluent community” and that “[they’re] constantly battling an industry that has enormous resources.” But what is he apologizing for? That Marin County has the state’s healthiest people living in it, despite ignoring his group’s propaganda? Maybe it’s not the people, but the propaganda that’s wrong? Because people all over the country are ignoring his advice and are all the healthier for it.

Filed Under: Editorial, Just For Fun, Politics & Law Tagged With: Anti-Alcohol, California, Health & Beer, Northern California, Prohibitionists, Statistics, United States

Beer In Ads #576: Portrait Of A Happy Husband, By A Smart Wife

April 2, 2012 By Jay Brooks


Monday’s ad is from a different time, 1940 to be exact. This Budweiser ad will have feminists tearing their hair out. The ad features a mock essay entitled Portrait of a Happy Husband, written by none other than A Smart Wife. The happy husband being portrayed is still in his suit (minus the jacket) but is wearing slippers, smoking his pipe while reading the paper, and with a beer on the table next to him for when he becomes parched. Some of her revelations are that his favorite appliance is the “icebox,” that he “prowls” for snacks and is happiest, not with her, but with friends, and won’t you please “drop by this evening” and save me from this hellish nightmare. I’ll have the Budweiser.

Budweiser-happy-hubby-1940

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Toronado Belgian Beer Dinner 2012

April 2, 2012 By Jay Brooks

Home-Brew-Chef
Yesterday, one of my favorite beer events of the year took place. The annual Toronado Belgian Beer Dinner with food by Sean Paxton, the Homebrew Chef, ran to twelve courses and was paired with 21 different Belgian and Belgian-inspired beers. Including the beers that were used as ingredients in each dish, a total of 48 different beers were involved in the meal. Here’s my photo record of the event.

P1030562
The Toronado ready for its annual beer dinner.

P1030559
With preparations for the dinner going on in the back room.

P1030564
While diners waited outside for the doors to open and the feast to begin.

P1030569
Back inside, the first beer, Dupont Avril, was poured and ready for the thirsty, incoming throngs of people.

P1030577
Then Sean Paxton introduced the meal and talked about the first course, the idea behind it, what ingredients he used and the beer or beers he paired it with. This was repeated for each of the twelve courses.

P1030582
First Course: Cream of Caramelized Belgian Endive Soup. White Belgian endive coated in Belgian soft sugar and caramelized, Foret Saison, yukon gold potatoes, splash of organic cream. Paired with St. Louis Gueuze.

P1030583
One of my favorite stories of the dinner was that brewer extraordinaire Jeff Bagby and his fiance Dande were in town for a friend’s wedding, read about the dinner here on the Bulletin, and decided they could make part of the meal before catching their flight back to San Diego. Toronado owner Dave Keene wore this short in honor of Jeff and Dande coming, and in the end they cancelled their flight so they could stay for the entire feast and left the next morning.

P1030585
Second Course: Charcuturie Platter. Liberty duck rillettes infused with Itchegem’s Flemish Red, house-made headcheese cooked in Russian River Temptation Batch 3, duck heart rabbit liver Affligem Noel pâté, herbs de Provence cornichons, house-made Nieuw Ligt Grand Cru ‘03 & date mustard, dried fruit Gouden Carolus Noël compote, red beet juice & Oud Beersel Geuze Vielle pickled cauliflower, served with local ‘The Bejkr’ breads. Paired with Boon Oude Geuze Mariage Parfait 2003 and Rochefort 6 2007.

P1030590
The Oud Beersel Geuze Vielle pickled cauliflower.

P1030594
Third Course: Water Buffalo Butter Poached Sea Scallop. Smoked in Mort Subite lambic barrel staves, De Dolle Oerbier duck demi glaze, turnip purée infused with Gouden Carolus Carolus D’Or 2006, sprinkled with black truffle salt. Paired with: De Dolle Stille Nacht Special Reserva 2005.

P1030602
Arne Johnson from Marin Brewing, Rodger Davis, currently working on his own new brewery — Faction Brewing, Jeff Kimpe, from Triple Rock, and Betsey Hensley, friend of the Bulletin and former Toronado employee.

P1030603
Fourth Course: Waterzooi. Monkfish, crawfish and lobster meat mixed with purple potatoes, baby fennel, leeks, lobster mushrooms, shallots and simmered in a Westmalle Tripel shellfish stock with a sweet cream. Paired with Delirium Tremens and Tripel Karmeliet.

P1030611
Fifth Course: Lapin a lá Gueuze. Local rabbit braised in Drie Fonteinen Oude Geuze with shallots, thyme, bay leaves, served with a candied kumquat baby carrots, caramelized pearl onion gueuze sauce.

P1030609
The fifth course was paired with Russian River Temptation Batch 4 3L and Dupont Avec les Bons Voeux 2009.

P1030617
Sixth Course: Duck Braised in Sour Cherry Sauce. Sonoma county duck legs cooked sous vide with a dried and sour cherries Boon Kriek sauce on a bed of beluga lentils simmered in Goudenband. Paired with Cantillon Oude Kriek 2008 and Rodenbach Vintage 2008 .

P1030620
At the halfway point. Jeff Bagby, Dave Keene, Bruce Paton and Sean Paxton.

P1030629
Seventh Course: Carbonnade of Lamb Cheek. Westmalle Dubbel stewed lamb cheeks with leeks, caramelized onions, prunes, dried figs, thyme, bay leaves and a Mort Subite Kriek red currant sauce. Paired with De Dolle Oerbier Special Reserva 2002 and Maredsous Brune.

P1030623
Sean keeping things moving in the back room.

P1030636
Eighth Course: PB & Foie Gras. Cantillon Saint Lamvinus foie gras mousse, on a hazelnut fig cracker, tart cherry gastrique, garnished with vanilla bean sea salt. Paired with Malheur Brut Michael Jackson Brut 2006.

P1030639
Pouring Duvel.

P1030640
Ninth Course: Beyond Greens. Curry-scented cauliflower, quinoa cooked in Fantôme La Dalmatienne, mâche greens, golden raisins rehydrated in Moinette Blonde and toasted hemp seeds and toasted almonds with a Drie Fonteinen Doesjel Lambic Paneer cheese tossed in a goat yoghurt Drie Fonteinen Oude Geuze dressing. Paired with Duvel.

P1030646
Tenth Course: Assorted Belgian Cheeses, including Grevenbroecker, Meikaas Boerenkaas, Kriek Washed Fromage, Charmoix, Wavreumont, and Le Saint-Servais
With Saucerful of Secrets wort honey, The Bejkr Biologlque bread, Oude Gueuze Tilquin injected dried apricots, Cantillon Rosé De Gambrinus beer jelly and assorted crackers and breads. Paired with Bockor Cuvee Des Jacobins Rouge and Orval.

P1030653
Eleventh Course: Strawberries & Cream. Organic strawberries and lemon thyme macerated in Hanssens Oudbeitje Lambic 2006 with a homemade Advocaat, Lindemans Gueuze Cuvée René 2006 sabayon, almond crumble. Paired with Russian River Damnation 23 Batch 46.

P1030656
Twelfth Course: Liège Style Waffle. Speculoos flavored yeast waffle made with Chimay Red, Belgian pearl sugar, drizzled with a St. Bernardus Special Edition Abt 12. quad chocolate sauce.

P1030658
The last course was paired with De Struise Black Albert 2009, De Struise Pannepot 2007 and Rochefort Trappistes 10.

P1030660
My dinner companions at the end of the feast. Dave Suurballe and Pete Elzer from Wine Warehouse.

Filed Under: Beers, Events, Food & Beer, Just For Fun Tagged With: Beer Dinner, Belgium, California, San Francisco

Iran Beer

April 1, 2012 By Jay Brooks

iran
Today in 1979, Iran declared itself a theocratic Islamic Republic.

Iran
iran-color

Iran Breweries

  • Behnoush Iran Co.

Iran Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia
  • Wikipedia’s Alcohol in Iran
  • Wikipedia’s Beer in Iran

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.00%

Iran

  • Full Name: Islamic Republic of Iran
  • Location: Middle East, bordering the Gulf of Oman, the Persian Gulf, and the Caspian Sea, between Iraq and Pakistan
  • Government Type: Theocratic Republic
  • Language: Persian (official) 53%, Azeri Turkic and Turkic dialects 18%, Kurdish 10%, Gilaki and Mazandarani 7%, Luri 6%, Balochi 2%, Arabic 2%, other 2%
  • Religion(s): Muslim (official) 98% (Shia 89%, Sunni 9%), other (includes Zoroastrian, Jewish, Christian, and Baha’i) 2%
  • Capital: Tehrãn
  • Population: 78,868,711; 18th
  • Area: 1,648,195 sq km, 18th
  • Comparative Area: Slightly smaller than Alaska
  • National Food: Chelo kabab; Ghormeh sabzi
  • National Symbols: Lion; Lion and Sun; Tulip
  • Affiliations: UN
  • Independence: Declared itself a theocratic Islamic Republic, April 1, 1979, a.k.a. Republic Day

Iran_Coat_of_Arms

  • Alcohol Legal: No; While there is a ban on alcohol, religious minorities may purchase small amounts from shops owned by the same religious minority.
  • Minimum Drinking Age: Illegal
  • BAC: 0.00%
  • Label Requirements: N/A
  • Number of Breweries: 1

IranPNew-1000Rials-(2001)-donatedfvt_f

  • How to Say “Beer”: ab’jo / ابجو
  • How to Order a Beer: N/A
  • How to Say “Cheers”: Persian: (Be) salam ati (to your health) Nush (“Enjoy it, and let it be part of your body”); Baluchi: Vashi
  • Toasting Etiquette: N/A

iran-map

Alcohol Consumption By Type:

  • Beer: Unknown
  • Wine: Unknown
  • Spirits: Unknown

Alcohol Consumption Per Capita (in litres):

  • Recorded: 0.02
  • Unrecorded: 1.00
  • Total: 1.02
  • Beer: 0.02

WHO Alcohol Data:

  • Per Capita Consumption: 0.02 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Total ban
  • Minimum Age: Illegal
  • Sales Restrictions: Total ban
  • Advertising Restrictions: Total ban
  • Sponsorship/Promotional Restrictions: Total ban

Patterns of Drinking Score: 3

Prohibition: Iran began restricting alcohol consumption and production soon after the 1979 Revolution, with harsh penalties meted out for violations of the law. However, because of corruption, there is widespread and open violation of the law. Officially recognized non-Muslim minorities are allowed to produce alcoholic beverages for their own private consumption and for religious rites such as the Eucharist (two of the four religious minorities guaranteed representation in the Majlis, the Armenians and Assyrians, are Christian, the former being chiefly Armenian Apostolic and the latter being predominantly Chaldean Eastern Catholic).

iran-mid-east

Filed Under: Beers, Breweries Tagged With: Iran, Middle East

It Takes Balls: Wynkoop’s New Rocky Mountain Oyster Stout

April 1, 2012 By Jay Brooks

wynkoop
There’s at least one every April Fool’s Day. Here’s Marty Jones from the Wynkoop brewpub in Denver, Colorado with a short video introducing their latest style of beer: Rocky Mountain Oyster Stout. Enjoy.

Filed Under: Beers, Breweries, Just For Fun, News Tagged With: Colorado, Denver, Humor, Video

Guinness Ad #113: The Guinness Turkey

March 31, 2012 By Jay Brooks

guinness-toucan
Our 113th Guinness ad has a different look to it. Showing a stylized turkey (or as one commenter suggests, possibly a goose) ready for eating, but curiously still alive, the tagline explains things. “My Goodness where’s the Guinness?” I guess he wants a drink before being eaten? I don’t think I’d be smiling.

Guinness-turkey

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #575: For The Taste Of Your Life!

March 30, 2012 By Jay Brooks


Friday’s ad completes an impromptu week of Miller High Life advertising from the 1950s. This ad’s theme is “for the Taste of your life!,” with the High Life bottle as part of an odd still life that includes bread and sausage on a cutting board, a strange sculpture of a rooster perching atop a keg, some blankets and a long pipe that looks more like an oboe than a pipe, at least to me.

miller-taste

Filed Under: Art & Beer, Beers

Toronado Belgian Beer Luncheon This Sunday, No Fooling

March 30, 2012 By Jay Brooks

Home-Brew-Chef
I just learned that one of my favorite beer events of the year still has a few seats left. The annual Toronado Belgian Beer Dinner — really a luncheon — or I like to call it, a Blunch, is this Sunday, April 1, and that’s no joke. The food for this always amazing beer dinner is done by Sean Paxton, the Homebrew Chef, and he’s paired the twelve courses — yes, you read that right, 12 courses! — with 21 different Belgian and Belgian-inspired beers throughout the meal. The Blunch begins at 11:30 a.m. and is expected to be over around 4:30. I’ve printed the menu below to whet your appetite. As I said, there are still a few open spots left. The dinner costs $150 per person and tickets can be purchased at the bar between now and Sunday. See you there.

Toronado Belgian Beer Beer Dinner

Pre-Dinner Reception Brew: Dupont Avril

First Course

Cream of Caramelized Belgian Endive Soup
White Belgian endive coated in Belgian soft sugar and caramelized, Foret Saison, yukon gold potatoes, splash of organic cream

Paired with: St. Louis Gueuze

Second Course

Charcuturie Platter
Liberty duck rillettes infused with Itchegem’s Flemish Red, house-made headcheese cooked in Russian River Temptation Batch 3, duck heart rabbit liver Affligem Noel pâté, herbs de Provence cornichons, house-made Nieuw Ligt Grand Cru ‘03 & date mustard, dried fruit Gouden Carolus Noël compote, red beet juice & Oud Beersel Geuze Vielle pickled cauliflower, served with local ‘The Bejkr’ breads

Paired with: Boon Oude Geuze Mariage Parfait 2003 and Rochefort 6 2007

Third Course

Water Buffalo Butter Poached Sea Scallop
Smoked in Mort Subite lambic barrel staves, De Dolle Oerbier duck demi glaze, turnip purée infused with Gouden Carolus Carolus D’Or 2006, sprinkled with black truffle salt

Paired with: De Dolle Stille Nacht Special Reserva 2005

Fourth Course

Waterzooi
Monkfish, crawfish and lobster meat mixed with purple potatoes, baby fennel, leeks, lobster mushrooms, shallots and simmered in a Westmalle Tripel shellfish stock with a sweet cream

Paired with: Delirium Tremens and Tripel Karmeliet

Fifth Course

Lapin a lá Gueuze
Local rabbit braised in Drie Fonteinen Oude Geuze with shallots, thyme, bay leaves, served with a candied kumquat baby carrots, caramelized pearl onion gueuze sauce

Paired with: Russian River Temptation Batch 4 3L and Dupont Avec les Bons Voeux 2009

Sixth Course

Duck Braised in Sour Cherry Sauce
Sonoma county duck legs cooked sous vide with a dried and sour cherries Boon Kriek sauce
on a bed of beluga lentils simmered in Goudenband

Paired with: Cantillon Oude Kriek 2008 and Rodenbach Vintage 2008

Seventh Course

Carbonnade of Lamb Cheek
Westmalle Dubbel stewed lamb cheeks with leeks, caramelized onions, prunes, dried figs, thyme, bay leaves and a Mort Subite Kriek red currant sauce

Paired with: De Dolle Oerbier Special Reserva 2002 and Maredsous Brune

Eighth Course

PB & Foie Gras
Cantillon Saint Lamvinus foie gras mousse, on a hazelnut fig cracker, tart cherry gastrique, garnished with vanilla bean sea salt

Paired with: Malheur Brut Michael Jackson Brut 2006

Ninth Course

Beyond Greens
curry-scented cauliflower, quinoa cooked in Fantôme La Dalmatienne, mâche greens, golden raisins rehydrated in Moinette Blonde and toasted hemp seeds
and toasted almonds with a Drie Fonteinen Doesjel Lambic Paneer cheese tossed in a goat yoghurt Drie Fonteinen Oude Geuze dressing

Paired with: Duvel

Tenth Course

Assorted Belgian Cheeses, including Grevenbroecker, Meikaas Boerenkaas, Kriek Washed Fromage, Charmoix, Wavreumont, and Le Saint-Servais
With Saucerful of Secrets wort honey, The Bejkr Biologlque bread, Oude Gueuze Tilquin injected dried apricots, Cantillon Rosé De Gambrinus beer jelly and assorted crackers and breads

Paired with: Bockor Cuvee Des Jacobins Rouge and Orval

Eleventh Course

Strawberries & Cream
organic strawberries and lemon thyme macerated in Hanssens Oudbeitje Lambic 2006 with a homemade Advocaat, Lindemans Gueuze Cuvée René 2006 sabayon, almond crumble

Paired with: Russian River Damnation 23 Batch 46

Twelfth Course

Liège Style Waffle
Speculoos flavored yeast waffle made with Chimay Red, Belgian pearl sugar, drizzled with a St. Bernardus Special Edition Abt 12. quad chocolate sauce

Paired with: De Struise Black Albert 2009, De Struise Pannepot 2007 and Rochefort Trappistes 10

Filed Under: Beers, Events, Just For Fun, News Tagged With: Announcements, Beer Dinner, California, San Francisco

Beer In Ads #574: Recipe For Pleasure

March 29, 2012 By Jay Brooks


Thursday’s ad is yet another one for Miller High Life. This ad’s theme is a “Recipe For Pleasure,” with the High Life bottle is surrounded by food to pair with it; hot dogs, onions, hamburgers and mustard. Who’s hungry now?

miller-recipe

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

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