Wednesday’s ad is from around the later 1920s and is for a Birmingham, England brewery known as Mitchells & Butlers, operating the Cape Hill Brewery. I love the idyllic scene of two mugs of beer, sitting on a bench surrounding a large tree, looking out over a field of grain. Now that’s “Good Honest Beer.”
Tuesday’s ad is from 1944 and features Miss Rheingold for that year, Jane House, emerging from a swimming pool. The curious thing is, she looks completely dry. Perhaps she’s one of those people who backs slowly into the water instead of just jumping right in.
I learned this morning that Ray Deter, the owner of the d.b.a. beer bars in New York City and New Orleans, was critically injured in a bicycle accident last night in New York. That information comes from Tom Peters of Monk’s Cafe in Philadelphia.
Although not mentioning Deter by name, DNAinfo, a local news website covering Manhattan has the story. According to Tom, Ray “was struck by a car while he was riding his bike back to DBA last night.” He is apparently in critical condition at Bellvue and the prognosis looks very grim.
My heart goes out to Ray and his family at this difficult time.
Ray Deter in front of the New Orleans d.b.a. with Garrett Oliver several years ago.
Monday’s ad is from 1900 and is for a German beer, C. Becker. The bottom of the ad says simply: “C. Becker: Die schone bisei, which is “the beautiful ____” something, I’m not sure what the word “besei” means. Anyone know? The ad also features a poem, in German, that’s likely about the beer but it’s a little hard to decipher. But at the heart of it is a great illustration of a beer server from the old days in Germany.
My wife’s a political news junkie and reads such arcane fare as Foreign Policy, a magazine covering global politics and economics. She forwarded me Chug for Growth , an article detailing how the beer industry is having a positive effect on economies around the world, especially in emerging nations. Here’s how it begins:
The myth of the smug teetotaler is no joke. Many of the most popular theories of economic growth in wealthy countries, dating back to the Protestant work ethic of Max Weber, emphasize the abstemious and sober virtues of the well-to-do. And from the 18th-century Gin Acts in Britain to Prohibition in 1920s America to a certain class of modern-day economists, there’s a long tradition of blaming intemperance for the persistence of poverty.
But in fact, mounting evidence suggests that beer in particular, and the beer industry that surrounds it, may be as good for growth as excess sobriety. In some of the world’s toughest investment climates, beer companies today are building factories, creating jobs, and providing vital public services, all in the pursuit of new customers for a pint. It’s the brewery as economic stimulus: a formula even a frat boy could love.
The article goes on to detail how beer is good for both the big brewers and the local economies where they’re building or acquiring new breweries. They can add “tax revenue, lease payments, numerous local jobs, and increased demand for local agricultural produce.” And it sells even in the most challenged economies, as “even the poorest of the poor will spend money on alcohol.” I could have done without the lecture on alcohol abuse, while of course ignoring the positive health benefits of moderate consumption, but apart from that it makes a strong case for beer not only being recession-proof, but even a recession-beater in some places.
The article concludes with some interesting speculation about economic growth centuries ago, and whether it, too, may have been caused not, as been previously thought, by the Christian work ethic, but by breweries themselves as is happening today.
Indeed, beer may have been a force for growth for a long time. [Researchers] Colen and Swinnen note that beer consumption is higher in Protestant countries. What if the early success of Protestant-dominated economies wasn’t about Weber’s famed work ethic at all, but about the impact of breweries? Of course, it may be just as outlandish to argue that progress is driven by hops and barley as by the fear of eternal damnation — but at least it’s more fun to discuss over a pint.
I’m all for that.
The current issue of Smithsonian magazine has an interesting article about archeologist Patrick McGovern, who’s at the University of Pennsylvania and his work uncovering evidence of early alcoholic beverages. His particular sub-field is molecular anthropology and he has a great book about his work titled Uncorking the Past. The Smithsonian piece is entitled Dig, Drink And Be Merry in the print version, but is called The Beer Archeologist online.
Patrick McGovern
Also prominent in the article is his collaboration with Sam Calagione and Dogfish Head and their latest concoction, an Egyptian ale called Ta Henket, whose recipe dates back several hundred centuries. The ingredients includes Middle Eastern spices such as za’atar, along with chamomile and dried doum-palm fruit.
Sam Calagione
One of my favorite new beer quotes I discovered in the article, too. Walking the halls of the University of Pennsylvania, the article’s author — Abigail Tucker — details an encounter between Dr. McGovern and a fellow professor, Alexei Vranich (an expert on pre-Columbia Peru). After a short discussion, Vranich thanks McGovern for his research, and quips. “I keep telling people that beer is more important than armies when it comes to understanding people.”
Late in the article, there’s also a nice overview of the emerging “beer before bread” debate within science and the origin of fermented beverages generally.
A display showing the ingredients used in the ancient Egyptian brew Ta Henket. (All photographs from the Smithsonian article by Landon Nordeman)
This week’s work of art is by the English artist, John Henry Henshall, who painted The Public Bar, occasionally known as In The Pub, in 1883.
It’s a little unusual for the time, in that it shows the view from behind the bar, looking out at a cross-section of patrons. Also, notice the Bass sign hanging on the wall at the left.
You can read Henshall’s biography at Wikipedia, though it’s only a stub. You can also a few more of Henshall’s paintings at
Art Renewal Center and Painting Here.
Ever since the FDA absurdly went after drinks that combine alcohol and caffeine, the future of New Century Brewing’s Moonshot Beer was uncertain. Founded by Rhonda Kallman in 2001, after she left the Boston Beer Co., New Century Brewing created a craft light beer, Edison Light, along with the caffeinated Moonshot, which debuted in 2004. Kallman was at Samuel Adams at the very beginning and helped to get their business off the ground and saw it through its first 16+ years before turning to something more personal.
Unfortunately, last year the FDA bowed to the pressure of neo-prohibitionist groups, who persuaded several state attorneys general to petition the FDA to make alcoholic beverages that include caffeine illegal based almost entirely on anecdotal evidence and despite the fact that people have been combining the two on their own for decades, if not centuries. While Moonshot was essentially not one of the products that anti-alcohol groups most objected to, the way in which it was produced pulled her into the list of brands made illegal by the FDA’s misguided ruling.
Thanks to the FDA, at least in part, the Patriot Ledger in Massachusetts is reporting that “Kallman is shutting down New Century Brewing for good this month.” Kallman was also recently featured in Anat Baron’s documentary film Beer Wars to much controversy. Many craft beer purists felt she should not have been part of the film because of the novelty nature of Moonshot, so I suspect many will not mourn the passing of her company or Moonshot itself. And that’s a shame to my mind, in a world in which beer is under near constant attack, I always felt we should have been more charitable to one of our own, even if we didn’t always agree with the choices Kallman made or even like the beer itself. I’ve always been of the opinion there’s plenty of good beers to talk about without running down those we don’t care for, and that the market will ultimately decide which beers succeed and which ones fail. We certainly should have opposed the FDA more strongly than we did as an industry, at least in my opinion. But c’est la vie, it’s water under the dam at this point. So I’ll just wish Rhonda a fond farewell and the best of luck on her next endeavor.
Rhonda Kallman with Todd Alström at the Blue Palms Brewhouse in L.A., the evening of the premiere of Beer Wars.
Our 74th Guinness ad is a newer ad, and shows the iconic toucan as a dart heading straight for the bullseye. At least he managed to keep two pint glasses of Guinness balanced on his beak.
Today in 1788, Virginia became the 10th state.
Virginia
Virginia Breweries
Virginia Brewery Guides
Guild: Virginia Craft Brewers Guild
State Agency: Virginia Department of Alcoholic Beverage Control
Package Mix:
Beer Taxes:
Economic Impact (2010):
Legal Restrictions:
Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.
For the remaining states, see Brewing Links: United States.