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Historic Beer Birthday: John L. Hoerber

October 24, 2025 By Jay Brooks

hoerber
Today is the birthday of John L. Hoerber (October 24, 1821-July 3, 1898). Hoerber was born in Germany, I believe, but founded the John L. Hoerber Brewery in 1858 of Chicago, Illinois, located at 186 Griswold Street. There was very little information I could find about him, not even a photo. But his brewery appears to have taken on a partner in 1864, and was renamed the Hoerber & Gastreich Brewery, but just one year later was the John L. Hoerber Brewery again. But in 1865 it was sold. As far as I can tell, another John L. Hoerber Brewery was opened in 1864, located at 216/224 West 12th Street, but appears to also have been sold in 1882. Then in 1882, yet another brewery was opened at 646/662 Hinman & 22nd Streets, though it 1885 it changed its name again from brewery to the John L. Hoerber Brewing Co., which is stayed until prohibition. After prohibition, it reopened as The Hoerber Brewing Co., and remained in business until 1941, when it closed for good.

hoerber-draught

There’s a little bit more information in this translation of “Chicago’s Breweries Statistical Items about the Most Outstanding Breweries,” from Western Brewers, 1875:

J. L. Hoerber is one of our oldest German citizens….He founded a brewery on the South Side….in 1858. He sold this brewery later and established himself at his present location, 220–222 West Twelfth Street. Evidently this was a very fortunate choice, because property values….have increased rapidly in that neighborhood.

Mr. Hoerber has had ample opportunity and means to enlarge his establishment, but 24he prefers to brew only as much beer as he requires in his own beer hall, and possibly enough to supply three or four of his old customers.

Hoerbers’s brewery and beer hall is one of the most imposing brick buildings on West Twelfth Street. The frontage, including the cigar business of the younger Hoerber, is seventy-five feet. Since the house on the east, at 218 West Twelfth Street, also belongs to Mr. Hoerber, the total frontage on Twelfth Street reaches one hundred feet….

The ground floor of the main building is used for the beer hall. It is a popular meeting place for all who like a good glass of beer.

The upper floor contains a hall, a dining room,….etc., and is used for lodge meetings by the Freemasons at present.

J. L. Hoerber brews only in winter, and his guests may rest assured that they will always receive genuine lager beer in the summer, since he serves only his own 25 product.

The business….is stable and well managed. Mr. Hoerber is superintendent…. He stored one hundred and fifty cords of ice….

As we pass the main building, walking towards Dussold Street, we notice the following arrangement: The beer hall faces Twelfth Street; at the back is the adjoining icehouse and the brewery. The yard along Dussold Street would make an excellent beer garden.

Hoerbers-Beer-Labels-Hoerber-Brewing-Company

Chicago historian and beer writer Bob Skilnik had an article in the Chicago Tribune that mentioned the Hoerber Brewery in 1997:

A population increase from a few hundred in 1833 to more than 100,000 in 1860 opened the market and made success possible for scores of brewers. In 1857, the city council ordered the grades of all existing properties to be raised to a height that would ensure proper drainage. John Hoerber used this opportunity to raise his combination saloon, store and boardinghouse and install a small brewery underneath, pumping fresh beer to his customers. By doing so, Hoerber beat the now-defunct Siebens on West Ontario by about 150 years for the title of Chicago’s first brew pub.

Cream-of-Malt-Premium-Beer-Labels-Hoerber-Brewing-Company
And this is his obituary from 1898:

Hoerber-Beer-Labels-Hoerber-Brewing-Company

Filed Under: Birthdays, Just For Fun Tagged With: Chicago, History, Illinois

Beer Birthday: Jonathan Cutler

October 22, 2025 By Jay Brooks

piece
Today would have been the 53rd birthday of Jonathan Cutler, brewmaster/co-owner of Piece Brewing in Chicago, but unfortunately he passed away in early May three years ago. According to his obituary, “Jonathan graduated from Southern Illinois University where he found his passion for brewing beer.  He subsequently attended the esteemed Siebel Institute in Chicago and started brewing professionally at Goose Island Brewery followed by a position at Sierra Nevada. In 2001 he started as head brewer at Piece Pizza where he went on to win 29 medals at the GABF and World Beer Cup over the course of 19 years. His most recent venture was at Oy Brewing in the Faroe Islands.” In my experience, he was a terrific, fun person, and a great brewer. He even got a shout-out at the Academy Awards a few years ago, when Quentin Tarantino said “Piece Out” during his acceptance speech. Join me in drinking a toast to Jonathan’s memory.

Accepting a medal at GABF in 2002.
Serving beer and pizza at the CBC Reception at the Field Museum.

At Stone Brewery during CBC in San Diego in 2008. From left: Peter Schell, Eric Rose (Hollister Brewing), Ian Ward (Brewers Supply Group), Jonathan Cutler (Piece Brewing), Chad Kennedy (Laurelwood Public House) and Fal Allen (now back at Anderson Valley).

Jonathan picking up another GABF award for Piece in 2007.
Jonathan tearing up during Dave Keene and Jennifer Smith’s wedding during GABF several years ago.

Filed Under: Birthdays, Just For Fun Tagged With: Chicago, Illinois

Beer In Ads #5053: Stiegl Golden Bock Beer

August 14, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Stiegl Golden Bock Beer, which was published on August 14, 1982. This one is for the Stiegl Brauerei of Salzburg, Austria, which was originally founded in 1492. This ad for the imported beer ran in The Chicago Tribune, of Chicago, Illinois.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Austria, Bock, Chicago, History, Illinois

Beer In Ads #5021: Olympia Bock Beer

July 10, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for Olympia Bock Beer, and was published around the 1910s. This one was for the Pilsen Brewing Co. of Chicago, Illinois, which was originally founded in 1903 by a group of Bohemian tavern owners.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Chicago, History, Illinois

Beer In Ads #2044: La Salle Street, Chicago

September 25, 2016 By Jay Brooks


Sunday’s ad is for Miller High Life, from 1945. In this ad, it’s very simple, showing a detailed view of La Salle Street in Chicago, Illinois, with no text apart from the location and then the name of the beer below. I don’t know if this was part of a series showing other locations or if there’s some special significance to this street in 1945. This would have been toward the end of the Second World War, so perhaps that has something to do with, but in the end there are more questions than answers, but it’s still an oddly comforting ad.

Miller-1945-la-salle-street

Filed Under: Beers Tagged With: Advertising, Chicago, History, Miller Brewing

Anheuser-Busch InBev Buys Goose Island Brewpub

February 19, 2016 By Jay Brooks

goose-island-new
The Chicago Tribune reported this morning that Anheuser-Busch InBev, who five years ago bought Goose Island Brewing, the production facility and the brand — but not the brewpubs — has announced the purchase of the original brewpub on Chicago’s Clybourn. Founder “John Hall said AB InBev was unable to buy the brewpub under Illinois law at the time of the first sale, in 2011, but also didn’t have much interest. ‘They didn’t understand the value, which they do now,’ he said.” Neither the price or terms were revealed, but apparently “Goose Island’s Fulton Street brewery will become the parent company of the brewpub on Clybourn, which Hall started in 1988 after a career in the corrugated box industry.” In December, the Wrigleyville brewpub closed, meaning ABI will now owns the entire Goose Island kit and kaboodle.

P1050283

Filed Under: Breweries, News Tagged With: Anheuser-Busch InBev, Business, Chicago

Beer Birthday: Wendy Littlefield

February 17, 2016 By Jay Brooks

vanberg-dewulf-new
Today is Wendy Littlefield’s 60th birthday. Wendy, along with her husband, ran the Belgian export company Vanberg & DeWulf, until quite recently, when the business was sold, although they continued for the next year with the company before starting the next chapter. Their portfolio included such great beer lines as Dupont, Castelain and Dubuisson (Bush). They were also the original founders of Brewery Ommegang. Four years ago was their 30th anniversary of being involved in the beer industry and bringing great beer to America. Plus, they’re great fun to hang out and drink with, especially in Belgium. Join me in wishing Wendy a very happy birthday.

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Michael Roper, owner of the Hopleaf, Jonathan Surratt, and Wendy, when we had dinner there a couple of years ago.

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At an Avec beer dinner a few years ago.

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Wendy with husband Don Feinberg in Ghent at a beer dinner with Dilewyns last week.

wendy-3
Don Feinberg, Anne (from New York’s Ginger Man) and Wendy in Belgium.

Feinberg-QE2
Wendy and Don in 1979.

NOTE: Photos purloined from Vanberg & DeWulf’s website and Facebook.

Filed Under: Birthdays Tagged With: Belgium, Chicago, Illinois, New York

The Lagunitas Loft Couch Goes To Chicago

January 28, 2013 By Jay Brooks

lagunitas-circle
If you’ve ever been to the loft that overlooks the Lagunitas Brewery, you’ve probably seen this orange couch. I’ve sat in it on numerous occasions. As I remember it, it’s a pretty comfy sofa, and you sink right into it.

orange-couch

But I guess I’ll have to travel to Chicago if I want to sit on it again. Check out its journey in this humorous video from Lagunitas.

Filed Under: Breweries, Just For Fun Tagged With: California, Chicago, Humor, Illinois, Northern California, Video

Lagunitas Building New Brewery In Chicago

April 10, 2012 By Jay Brooks

lagunitas-circle
Sheesh, you try and do something other than sit at your computer all day, and all hell breaks loose. At least I have an excuse, sort of. My wife and I just bought another house, which we’re having some work done on before we move in, and that’s been occupying a healthy percentage of my time over the past few weeks, which is also why I haven’t been posting as much, either. But what I missed was a wowzer. Tony Magee, the iconoclastic owner of Lagunitas Brewing, revealed via twitter that’s he’s signed a lease for an old movie soundstage (and former Ryerson Steel Factory) in Chicago, where he’s planning to build another 250-barrel brewhouse by July 2013, with the first brew anticipated in the 4th Quarter.

Adam Nasam, from Beer Pulse, happily, was paying attention and broke the story yesterday, even including a map of the property. Earlier today, Craft Business Daily had an interview with Magee, where he revealed more details about Lagunitas’ plans for the Chicago brewery.

This afternoon, Lagunitas finally sent out a press release about the acquisition and their plane for a Chicago brewery.

The Lagunitas Brewing Company of Petaluma CA is moving forward with the construction of a second brewing facility in the crossroads of the US; Chicago Illinois. Carl Sandburg’s ‘City of Big Shoulders’ will be home to a new ROLEC-built 250 barrel kettle and 200,000 barrels of initial capacity. The brewery will be operating by the 4th quarter of 2013, and will occupy 150,420 square feet on the grounds of the CineSpace Movie Soundstage complex at 15th Street and Rockwell in Chicago’s Douglas Park neighborhood.

According to Lagunitas founder and CEO, Tony Magee, the idea got very real in the last 2 months. A few days spent with a calculator and a couple more visiting sites around the city crystalized the plan. “I was born and raised in Chicago so the siting questions were easy to figure out. But the real driver behind it all was two-fold; first, I realized that there was about 4 ounces of diesel in every 22oz bottle of our beer when enjoyed in Chicago, even more if you’re in NYC. Secondly, the future of Craft Beer is, we believe, local and we sure want to be a part of the future so the decision was easy. One of the best things about craft brewing is being close to the people who are digging it.”

Lagunitas is just finishing up a major expansion of its Petaluma home where it built a new brewhouse that will eventually enable it to brew more than four times what it brewed in 2011. The Petaluma brewery only has fermentation capacity to meet its needs through 2013. By building a second brewery in Chicago, Lagunitas will be adding that needed future capacity closer to where it will be enjoyed. According to Magee, “By the time Lagunitas Chicago is ready to mash in we will move about 140,000 barrels of production there. All the left coast and western states beer will still be brewed in Petaluma and life at the Petaluma brewery will be pretty calm, for a change, for a while…!”.

Awesome news for Lagunitas. That’s the fourth regional brewery this year to announce a second location. I’d say we’re witnessing a definite trend.

Filed Under: Breweries, News Tagged With: California, Chicago, Illinois

Beer Birthday: Sarah Huska

May 26, 2011 By Jay Brooks

cicerone-logo
Today is the 25th birthday — how is that possible? — of Sarah Huska. Sarah is the program administrator for the Cicerone Certification Program that Ray Daniels founded. I got to meet Sarah while I was in Chicago for CBC last year, at the Siebel open house. You can also read much more about Sarah at her featured beer tweeter interview/profile at Drink with the Wench. Join me in wishing Sarah a very happy birthday.

huska-1
Sarah with Ray Daniels at the Cicerone booth at last year’s CBC in Chicago.

huska-4
Sarah with Nico Freccia, from 21st Amendment.

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Sarah, building a bridge with Nicole Erny, also with the Cicerone program, and Justin Crossley of the Brewing Network trying to cross it.

huska-3
A bottle of New Glarus and AleSmith? That must have been one great evening.

[Note: all photos purloined from Facebook.]

Filed Under: Birthdays Tagged With: Chicago, Illinois

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